Strategy = Choosing What Not to Do

One of my favorite quotes on strategy is the essence of strategy is choosing what not to do. It's not. No. But not now, and not this, but that. Because how do you start making these strategic choices? And to do that, what's the vision? And then what is what are the goals that support that vision? And then what are the strategies to get there? And then you how do you execute that? And then tying and linking strategy to execution, and then executing entails linking those strategy to the building blocks of execution, which are people, product process, customer systems, and enabling tools. Those building blocks. Right. And so then you start looking at those things and say, and how do you make choices around those.