Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Business of Psychedelics: Why He Left LA to Build a Plant Medicine Empire | Jeff McNairy

10 Jul 2026 · 1 min

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1:26

In this interview segment, Jeff McNairy explains why he left a successful career in Los Angeles to co‑found a plant‑medicine company in Costa Rica. He describes experiencing a powerful intuitive “consulta,” a download of information that compelled him to join Jerry in building a medical facility that would use psychedelics. Initially they worked with iboga, a potent psychedelic, before shifting to ayahuasca two years later. Jeff emphasizes that the venture aims to treat the root causes of people’s problems rather than merely applying surface‑level fixes, positioning the facility as a pioneering model for holistic psychedelic therapy.

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I want to roll the camera back 10 years and you are considering getting involved with and building a business with a newly former addict. What the fuck were you thinking? You were already very successful in your career. What was it about his vision that grabbed you?
I was at the peak of my career. I had no reason to leave everything in LA and move to Costa Rica and do this wild thing. However, oftentimes you have this emotional— it's called a consulta. It's like a download of information that you can receive. What happens is I had this amazingly strong feeling that I should jump into this company with Jerry and we should build this for people that can come and use this as a tool. I was really nervous about it because we were going to first use a substance called iboga. Now, iboga is a really strong psychedelic, and that was one we had had experience with the first time. We shifted to ayahuasca about 2 years down the road because we had all these different experiences with the plant medicine itself. We were blazing this new ground. Nobody had thought of a medical facility that can treat people for all different issues and have a psychedelic. So I think it was a combination of my own experience with the plant medicine. I want to help people resolve their problems, not just treat them and remedy them like a Band-Aid. I want to actually get to the core issues and help people move forward in a better way.