The Multi-Million-Dollar Brand - The GOT JUNK Story

The idea was not a unique idea. Brian and I are still very close friends. He actually saw a guy driving through a McDonald's, drive through, and he had this old beat up truck and it said, Mark's hauling on the side of it. And Brian thought, hey, I could do that as a summer job. And he bought an old pickup truck and put some plywood signs on the. On the side of it and wrote his phone number, which was 738 junk on the side of the phone number. So he understood marketing at a very early stage. I Met Brian around 10 years later in a mastermind community. We were in an EO forum together for four years, and I watched him really bumping into his glass ceiling and trying to build this thing. There were 17,000 independent junk removal companies at the time. So it's not like it was a unique idea. But what Brian did and then we did together after that was really brand it, professionalize it, put the systems in place, and really drove a couple of flywheels. The three big things that we did to make it successful.