Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Podcast Is Over. Your Work Isn’t

29 Sept 2026 · 1 min

Watch on YouTube

1:16

In this segment, Cameron Herold explains how entrepreneurs can turn every podcast or media interview into a source of third‑party credibility and search‑engine benefit. He advises hiring low‑cost editors in the Philippines or India to clip each appearance, then distributing those clips on social platforms and emailing high‑performing ones to clients. He also recommends adding a dedicated press page on each business website (citing examples like Randy Vlasic and Loomy) and ensuring that podcast show notes link back to the host’s site, which generates valuable SEO backlinks.

Chapters

First off, all of the press that you get, whether it's podcasts that you are on or media that's interviewing you or with your podcast, Life Is What We Make It, and you interviewing people, all of that content is third-party credibility. So you need to take clips and get somebody in the Philippines or in India to take every video of every podcast you do that you're interviewed on or that you're interviewing someone and clip that content and then share those clips on social media. Email the clips that do really well on social media to your clients. The other one is to have a press page on your website, not just on the Randy Vlasic website, but also on your Loomy website. Is have one that any links from being on other people's podcasts, when you put those links on your website, you end up getting the SEO from that, right? Making sure that if you're on someone's podcast, they get your company and they link that in their show notes so that you're linking back to you. And that's what really drives SEO.