The Psychology of Business Success - How It Affects You

Everyone is struggling, right? We're also often worried about ourselves that we forget that every employee, every marketing person, every salesperson, every executive assistant, every person on the production floor are all struggling with something about their humanity. And if we can care about them more than we care about their business, they'll end up caring about our business more than they ever would. The role of the second in command is to be the balance or the yin and yang to the CEO. So the COO has to be really good at and really love working on the areas of business that the CEO is really bad at and doesn't like working on. So as an example, when I was the COO for 1-800-got junk, I ran sales, marketing, operations, PR, the call center, at one point, franchise sales, all of our global operations. But I did not run IT and finance. Now if I looked at Matt Wool from Acceleration Partners, one of our CEO alliance members, he happens to run IT and finance and does not run sales and marketing because he's not good at it and his CEO is. So the CEO role is almost an undefined role, but if we were to define it is we have to be good at all the stuff the CEO is not. On the business side of my life, it's that I see so many business people almost like a fly trying to get out the window, and they keep banging their head on the window. Because I was not the smart kid in school, I had to find the shortcuts. I had to follow the path of least resistance. I had to find the cheat sheets, and I had to find the teaching assistants who could give me the shortcuts to do well in the exam because I couldn't sit in and memorize it all. And I see businesses today and business leaders today struggling with those same things. Interestingly, I started another community six months ago called the OP Spot, which is an online mastermind community for anybody that works in operations because there's nowhere for them. So this is for managers, directors and VPs to communicate and collaborate. So I'm trying to give these people the shortcuts and the communities so they don't end up dead on the windowsill. Right? That's number one on the rest of my life. It's really recognized a couple years ago that none of this stuff actually matters. This is just what we do to make money, that we're all just, as Ram Dass said, we're all just walking each other home. We're all going to die. So we really have to enjoy the journey. We really have to look to impact other people. And inspire other people and also and enjoy our own lives. I was at a Genius Network event where you and I were both members. And I was sitting with a CEO, this is about eight years ago. And I said, how would your kids describe you? And this was Dean Graciosi. And he said, oh, my kids would describe me as a great thought leader and a good real estate guy and a good Internet marketer. I'm like, that's really how you want your kids to talk about dad? And he started to cry and I started to cry. And I realized that both of us at the time weren't role modeling the kind of human that we wanted our kids to become. So that was a game changer for me. That if you ask my kids, what does your dad do today? They would say, he travels, he likes hanging out with friends, he goes to festivals, he likes to party, he likes to do dinner parties. He spends a lot of time with his wife. He loves our activities. Like they. Oh. And what he does to make money is these things. And I think I want people to recognize that, that we can have both, that you can build an amazing company, you can be an amazing business person, but you don't have to do that at all costs. And I think that there's an opportunity for us to do that. Then third is for us as leaders to remember that our job is to grow people and to really care about our people. You know, one of the reasons why we got 1-800-got junk to rank as the number two company in all of Canada work for was we really cared about the dreams and, and fears and insecurities of our people, where we cared about them more than almost any of their friends or family did. And because we really cared about them as people, they went through brick walls for us to build the company. So recently at a CEO alliance event, one of the exercises I did, and you should do this at some of your big McKay Forums events, I had everyone in the room write down one thing on a post it note that they were deeply struggling with. So, you know, people wrote down, I'm struggling with a brain tumor, I'm struggling with my divorce, I'm, I'm not in love with my spouse, One of my kids is sick, I'm, I'm almost bankrupt, whatever. And they all wrote their one thing down in a post it note. They didn't put their name on it. And then I had them crumple up the post it notes and throw them into the middle of the room. And then I had them all stand up and go into the middle of the room and pick up a post it note. And then we went back and each person read out the post it note. And what they realized was that everyone is struggling. We're all so often worried about ourselves that we forget that every employee, every marketing person, every salesperson, every executive assistant, every person on the production floor are all struggling with something about their humanity. And if we can care about them more than we care about their business, they'll end up caring about our business more than they ever would. So I think I'm trying to role model a little bit more of that in in the world as well, because I think we can kind of go on tilt at times. If you like that video, you're going to love more here@watchcameron.com.