Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Secret Behind Every Successful CEO

9 Jan 2025 · 1 min

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Cameron Herold argues that every successful CEO needs a second-in-command (typically a COO) who executes the CEO’s vision. He uses a homeowner-building-home analogy: the CEO visualizes the desired outcome (design, feel, finishes) but delegates technical execution (electrician, plumber, contractors) to the COO and their team.

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Every good CEO has that second in command. Without it, it's really, really tough because the visionary role is so particular. It's almost like a homeowner who's building their dream home. I need to be able to visualize what my home's going to look like, how it's going to feel, what the cabinetry may be like, what the flooring is like, but I don't have to be good at making it happen. I shouldn't be a good electrician or a plumber, but I should know how to get a contractor, the coo, who can hire all those people like the leadership team and frontline staff, to make my vision come true. And I think that's where the beauty of the CEO COO relationship is.