Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Secret to Flawless Product Launches | Griff Long

5 Feb 2026 · 1 min

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In this segment, the speaker explains how his Six Sigma training—earned as a Green Belt while working at Hertz, then owned by Ford—provided a solid foundation in process improvement. He highlights the use of Failure Mode and Effects Analysis (FMEA) combined with risk scoring to anticipate potential problems before a project ramps up. By applying these techniques when launching a new division for HERCs, he was able to implement counter‑measures in advance, resulting in launches that were significantly more effective than they would have been without this proactive approach.

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So on the Six Sigma, where did you get trained in that? I got it through Hertz, which was at the time owned by Ford, which was probably the third company that was big into the Six Sigma. I got a green belt. I didn't go through the whole black belt because that requires a full time. It really helped me learn and understand the process. And really what I took away. One of the things we always talk about now is the failure mode effect analysis. It's like you have a project and you're ramping it, but let's figure out what could go wrong. Let's put a risk score associated with it, and that really paid dividends. Evidence in prior years, when I was launching a new division for hercs, where if you can anticipate what could go wrong and put countermeasures before you even launch, it makes your launches even more effective than they would have been.