The UNTOLD STORY Behind Steve Jobs APPLE BRAND

Interesting. So even as an employee, there's just that value to building the personal brand, being out there, being in the public eye.

So then not necessarily being the one taking credit for things, but just being the one explaining how we as a team were doing it. You know, I didn't have to be taking credit for what my team was doing, but I could explain how we were doing what we were doing. Right. So very much like a guy Kawasaki did with Apple, you know that he has described himself as technical evangelist for Apple. But what most people don't know is there was a meeting that Steve Jobs had, that guy Kawasaki was sitting in and Steve said, as of today, all of you, every single one of you employees, your title is technical evangelist. Like, go talk about the brand. So guys like that, I'm getting business cards that say technical evangelist. And he built his entire brand off of becoming a spokesperson for the company.