Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Top Tier MISTAKE Companies Make During a Crisis

5 Sept 2023 · 0 min

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In this segment, Cameron Herold warns that the biggest error companies make during a crisis is allowing information gaps to breed rumors. He stresses that leaders should immediately and transparently present all known facts, even if they are harsh, and openly acknowledge what is still unknown. By committing to regular, proactive updates, organizations can prevent speculation among employees, the public, and those directly affected, thereby mitigating misinformation and maintaining trust.

The idea is to just lay the facts out there, and we can say we don't know what the answers are, we don't know what's going to be happening. But to allow all the employees and all the people in the public and all the people that have been hurt to start swirling rumors, that's where the real problems come in. The big lesson out of this is to lay the facts out there, no matter how brutal they are. Say we don't necessarily have all the answers, but here are the current facts, and we can update you as we go. But to just let people make up their own facts is really a big, huge problem.