Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

What Every COO Needs: A Place to Be Understood

27 Oct 2025 · 1 min

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1:27

A COO describes how Cameron Herold's Second in Command sparked them to join the COO Alliance, where they found peer learning and emotional support that went far beyond typical networking. They're in their second year and say it's been transformative for both their business and personal life.

Questions this video answers

Two years ("proudly in year two").

Companies ranging from $5 million to $600 million in revenue ("it doesn't matter if it's a $600 million company or a $5 million company").

Chapters

The COO alliance has been a game changer for me both personally as well as business because I'm surrounded by people who get me Oftentimes My CEO over the years has talked about how isolated he feels and he's on an island and no one understands. Well, I've often felt that same way. And when I read Cameron's book Second in Command, that was the light bulb moment for, for me. And then obviously there was this group, this COO alliance, and I've always been a big believer in networking. Over the years I had high expectations, but this group has even exceeded the expectations that I had. It's the opportunity to not only learn how to do my job better, but I like to joke that it's almost my own personal therapy session. Knowing that I have people to reach out to, knowing that there are several hundred people and it doesn't matter if it's a $600 million company or a $5 million company. We're all facing the same type issues, problems, stresses during the day. And instead of taking it home, it's the ability to have conversations and learn from other people who are going through the same situations I am. I'm proudly in year two. I see no reason why I would not stay a member. If you're on the fence, get off the fence, get on the side of us, join us and hopefully I'll see you at the next in person event.