A short leadership-focused video by Cameron Herold arguing that a leader’s brand is defined more by what others say about them than by self-promotion. Herold advises leaders to prioritize results, live company core values, grow and support their teams, and communicate vision rather than self-talk; he reinforces this with a Jeff Bezos quote and a personal anecdote about his mother.
Chapters
Have you ever wondered why some of the leaders that you work with have everyone else in the company talking positively about them? It's probably because they don't talk about themselves. They actually focus on getting results. They focus on living the core values, they focus on growing the people around them, and they focus on the team instead of themselves. Remember something. The more that you talk about yourself, the less that other people will talk about you. As Jeff Bezos, who built Amazon, said, your brand is what other people say about you when you're not in the room. My mom actually told me this one time. My mom passed away 20 years ago, but my mom said one time, don't talk about yourself because everyone else is going to talk about you when you're not around anyway. So the key lesson here is to remember to live your company's core values. Drive towards the results. Put in your best effort every single day. Focus on growing people, focus on helping the people. Focus on being a supportive leader. And don't focus about talking about yourself because other people will talk about you. Drive towards your vision. Focus on talking about your vision. Focus on helping the other people around them and they'll actually spread your brand for you. It's a great lesson to keep in mind as a leader inside of your organization. Your brand will be built by what others say about you more than what you say about yourself.
