Tom Root argues that letting everyone pitch ideas, even wild ones, beats shutting people down. Rory Sutherland's principle: the stranger the idea, the better. The iPhone was once dismissed as impossible before someone convinced people it could work.
Democratizing the thinking of the business is a liberating thing. Yes, people are going to have crazy ideas, but they are way better than no ideas.
There's a video by, I think it's Rory Sutherland that I watched about how one of his, like, core principles that he teaches his team is like, the weirder the idea, the better. If you think about someone at one point that said, we're going to have an iPhone, you know, and be able to, like, look at this box, and it's going to do well on the other side of the world, someone would be like, that's an absolute crazy idea that will never come true. But someone had to have the idea, and someone had to pitch it and get other people to buy into the belief that it could be possible. And now we can't imagine our world without it.
Flutterwave Former Global Head of Operations Awa Kone | When Growth Outruns Operations (Podcast 611)
