Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why Karolina Olamendi, VP of JLM Strategic Talent Partners, Chose COO Alliance

28 Mar 2018 · 0 min

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A speaker (Karolina Olamendi) recounts being inspired by Alton’s presentation to treat customers as the company’s marketing channel rather than hiring business developers. She had already been informally doing this and plans to implement the idea when she returns to work.

For me, there was a couple of different things, but I think the major thing was actually inspired by Alton, your presentation, because you were talking about how you use your customers as your kind of marketing tool. And then it kind of hit me like, this is what we should do. I've been doing this very intuitively already for a long time. But we don't need business developers. Our clients are our business developers. So I'm excited to go back to work on Monday and implement that idea.