Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Why The Best COOs Never Scale Alone | Inside the COO Alliance Event (Vancouver 2026)

5 Apr 2026 · 2 min

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1:31

In this short panel excerpt, participants describe the COO (or CEO) Alliance as a close‑knit peer network designed to help senior operators scale their businesses and grow alongside the founders they serve. Speakers emphasize that the Alliance offers a safe, like‑minded community where COOs can openly discuss any operational challenge, share tactical solutions, and learn from each other's trials and tribulations. The group also functions as an emotional support system, providing an outlet for feelings of loneliness, imposter syndrome, and the relentless pace of the role. Members report increased confidence and measurable growth in their careers as a direct result of the network’s mentorship, shared knowledge, and collective encouragement. Cameron Herold punctuates the discussion with enthusiastic affirmations, reinforcing the community‑first ethos.

Chapters

I would describe the CEO Alliance as a network of like-minded peers who come together with the sole purpose of helping scale or grow their businesses, but more importantly, learn how to work with their entrepreneurs, the owners, the people, the founders, the CEOs in their business.
I think the first word which comes to mind is safe, like-minded group of people that is able to open up and basically you can discuss any problem you, you have. Your business. I would describe the CEO Alliance as a super dynamic community that congregates together to solve ideas. Very, very tactical, where we can share some of our trials and tribulations as COOs.
You freaking rock!
Any questions you've ever had, any situations you've been in, there's someone who's gone through it or has fixed that problem. And it just gives you a place to really just kind of have that outlet because you can't really go to your team with a lot of things. You can't talk to your CEO about about a lot of things and just gives you that outlet to really express and get on the same path and help you grow your business.
I see the amazing growth I have done despite of my age, and just because I have been a member and I have been able to get my confidence.
Let's give each other a big love bomb hug right now because we're all struggling and we're all here for each other, okay?
If you're ever feeling lonely in your role, you have imposter syndrome, you feel like kind of running 100 miles an hour with no destination, this is the place for you.
I think having that support is just incredibly, incredibly helpful.
You need to do it if growing your business or growing your relationship with your CEO is important. If either one of those things are important, this is the network for you.