Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

You Are NOT Your Business

31 Jul 2026 · 0 min

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Cameron Herold's brother answers "What do you do?" with golf, hunting, and fishing instead of his job. In Europe, asking about work is considered rude; the question means personal interests. Herold argues your identity shouldn't be defined by your business.

Whenever anyone asks my brother, what do you do? Do you know what his answer is? I golf, I hunt, I fish. And then he waits for that weird look in their eyes and he goes, oh, do you mean what do I do to make money? Yeah, I don't talk about that.
America is the only place that talks about that. And when you go to Europe, it's rude.
That's not what they mean when they say, what do you do? They mean for fun.