A YouTube talk by Ryan Montgomery (uploaded by Cameron Herold) about how companies must 'unlearn' old habits to scale. Montgomery emphasizes the importance of internal enthusiasm for marketing, describes executive-team transitions as the firm grew from a tiny startup to nearly 100,000 customers, and explains that past practices and assumptions often must be discarded to reach new milestones.
Chapters
We do a lot of education, a lot of teaching, and try to get people excited about marketing because we believe that if. If you're the person who's the most excited about marketing your product, if you don't really care to tell the world about your thing, you're probably not going to have much success. I think that has been consistent the whole time. I think that a lot of things that have changed have been holdovers from everybody's previous company or, you know, things they learned that didn't apply. Like, nobody has done what we're doing. None of us have built company that has 350 employees and makes $100 million a year. And so we all had ideas and preconceived and we had baggage and we had all these things, and it all kind of had to come together and work together. And so you had to throw some of that old stuff away because it didn't work. There were these clear points where we, as an executive team running the company, went through a transition together. We're all still here. So, like, we've gone from that tiny little thing to that 10,000 customers, and then 20 and then 40, and now we've got almost 100,000 customers on our platform. And every. Every sort of, like, major milestone along the way, we had to change how we thought about our company, about ourselves, and the way that we interact. And we've become a much. A much stronger executive team because of that.
