529. #75HARD vs Casey Adams

Yeah, Went from sleeping on the floor now my jury box froze up Pole stove counted millions in a cold, bad booted swole Got her own bank roll can't fold that's a no head shot. Case closed.

What is up, guys? It's Andy Prisella, and this is the show for the realists. Say goodbye to the lies, the fakeness, and delusions of modern society, and welcome to reality, guys. Today we have an amazing 75 hard versus episode. Before we get into that, I want to explain to you a little bit about the show. We have shows within the show. Okay. Sometimes you tune in, we have Q&AF. That's where you get to submit questions, and then we give you the answers. Sometimes when you tune in, you're gonna have cti. Cti? It stands for cruise the Internet. That's where we put topics up on the screen. We talk about what's going on in the world. We speculate. We see what we think is true, what we think is a little bit of. And then we talk about how we as individuals can be the solution to the problem. Other times, we have full length. Full length is what you see on most other podcasts. That's where people come in, they sit down, we have a conversation, and then sometimes we have real talk. And then occasionally we have 75 hard verses, which actually is one of my favorite episodes to do, because the 75 hard program is something that's near and dear to my heart. I live the live hard lifestyle, and today I've got somebody very special sitting in studio, my good friend, Casey Adams. What's up, bro?

Andy, thank you so much for having me on the show, brother. It's been a long time coming.

It has. Now, for those of you that don't know, Casey has been. He was on the MF CEO project way back in the day. How old were you when you were on there?

I was just thinking about it. I met you when I was 17 years old.

That's what I thought.

Yeah. I was living in Virginia.

Yeah.

You came on my podcast. Literally one of the first guests.

Yeah. And how old are you now?

22.

Okay. Bro. You've done a lot of stuff in that timeframe.

I appreciate it.

It's been really cool.

Thank you.

You know what? Bring us up to speed on what you have been going on since. Since that first time we sat down.

Yeah, man. So, I mean, it's been crazy, you know, when we met in 2017, just to give the audience context, you know, I'm born and raised in Virginia, grew up in a Small town. And like how I got into this whole world of business and entrepreneurship sort of happened due to a severe injury in my life where I grew up as an athlete. Played hockey for 10 years, lacrosse, and then sophomore year of high school, I was playing football. End up getting injured literally the first day of hitting practice. Go to the doctor the next day and the doctor says, you know, I have good news and I have bad news for you. The good news is you're not paralyzed, which could have been an absolute outcome here. And the bad news is you have to be in a neck brace for six months. You can never play football again. And, you know, due to the instability of your spine, you, we have to kind of see what you can do physically. And that led to three months or six months of depression, anxiety, anger at the world, but slowly but surely shifted into this empowering mentality of finding these different rabbit holes on social media, of entrepreneurship, people like yourself and your podcast, Gary, all these guys. And when I started my podcast, when we met in 2017, I was just a kid in Virginia trying to get out there, put myself out there, connect with highly successful entrepreneurs who but the framework. And to go back to the main question here, to give, to bring people up to speed before we really dive in, you know, the framework of my podcast that I've now been hosting for five and a half years now has always been three things. To connect with great people, entrepreneurs, to learn something, to really embrace that spirit of being a lifelong learner. You know, I didn't go to college. I moved across the country a week after I graduated high school, out to Arizona. And the third thing was to just create business opportunity and, you know, push, put myself in a position where I can create opportunities from in the business world. So fast forward to now. You know, I started my last company, media kits.com, which was a creator platform that allowed creators, podcasters, social media musicians to create a media kit with real time data and analytics using all the APIs of the platforms. And we built that company to bring you up to speed. We raised around a funding. We raised just over $1 million, 1.5 million in 2021. And then we got acquired in 2022 by a big marketing tech company up in Toronto. Put in my time at the company six months, and then now to kind of go full circle, free, you know, free agent here. So the last couple of months just getting back in the zone and building the next venture. But I think just since we last talked. Yeah, that's like the high level.

Yeah, that's incredible, dude. I'm fucking proud of you, dude.

I appreciate it.

Real talk. Tell people about your podcast. What's it called and where can they find it? Because you guys, especially the young. One of the things I love about Casey guys, and I've been following him, obviously, for quite a bit time, is that he's representing the young people coming up in the game, and that's needed. It's needed for you guys who are young to also learn from people who are doing the things that you're wanting to do at your age. So where can they find you at just before we get into the 75 hard stuff.

Absolutely. I mean, the podcast has always been the biggest focus and platform. That's just the Casey Adams show. And then my Instagram is just at Casey. And, you know, for me, and I think over the years, in this world of social media, there's so much stuff. I've always just been so focused on building the community and being real on my show with the guests I bring on and just bringing that, you know, curiosity to, you know, my viewers. And I think what's relevant and current to you, like, for context, to the people, you know, I've had guests from someone like yourself to. To Rick Ross to Larry King to the. To the founders of Twitch and Netflix.

To just sound a bullshit podcast. Right.

I appreciate it. So, but. And it's always been coming from, like, the lens of someone that's youthful. Right. And just this curiosity. So not us.

Not as old guys.

No, I mean, it's just. It's. For me, it's like the lifelong learner mentality, and I want to learn from people, but, yeah, that's the show.

Yeah, it's cool, dude. So, guys, check. Make sure you check them out. Okay, now let's get into the topic here. Now, when I started 75 hard, I believe you were one of the people who jumped in pretty quick. You did it early, early on, and then you've recently done it again, right?

Yes.

So.

Correct.

So let's talk about that. You know, you're an entrepreneur, you're a hustler. You're out trying to make your way in the world, and you're making a lot of really great progress. What. What made you say, okay, this is something I need to do?

Yeah. You know, I was just looking at the thing up there in terms of, like, reflecting on when the episode first came out on the MF CEO project. And I remember. I think I started the program, like, maybe the day after I heard that, and I remember so clearly and even over the years I've gone back to listen to that, to like rewire my.

Thinking episode is a little hard for sure. Like some of these new people, they're not going to like it.

I said it to my, someone I know recently. I'm like, hey, check this out, but be ready, you know. But you know, I think for me this idea of 75 heart and like what it stood for or what I believed it stood for and what you've been putting out there in the world, like, I, you know, I know I needed it, right? Like, I grew up in a small town in Virginia, the least entrepreneurial family, you know. My mom was, has been a special ed teacher for 12 years. She was a babysitter. My dad's worked in Philip Morris, you know, tobacco company for 30 years. And like growing up, you know, I didn't fly on an airplane until I was 16 and bought the plane ticket myself, right? And like I grew up in this world of just not knowing what's out there, but also like what it takes to build something in this world, right? And I remember, you know, I'm moving across the country, I graduated high school and I'm just getting settled in Arizona when I, when I was living there. And 75 hard for me is what I looked at in internally as like, you know, I didn't go to college, I didn't have these structures in my life. Like I have to build them and create them. And 75 hard I hoped in. Yes, it manifested was that initial structure that I needed from whether that's physically, but more so mentally obviously. And I just committed to it and I think, you know, to bring it to current day of recently completing it as well. I think over the years of doing it more than once, the ability to commit to something and truly commit like in that moment with no deviation has been something that has been the biggest takeaway. But when I first started it, you know, and knowing you and following your content, it just was something that, you know, that voice inside your head that says, like, do it. So many people resist that and what they and what they do in the world. And I just committed to it. And you know, funny enough, I wasn't, I wasn't ready for what the journey would consist of, right? Like, I think it's similar to like running, right? Like last year I did my first marathon and you can, you can think about finishing, but when you commit to it, like, there's a lot that that comes with that commitment and you might not realize what you're committing to Once you just say yes to something, but it's. It's been a game changer for me.

So when you. When you say. You mentioned in there, you know, you kind of mentioned softly, like, what you were expecting versus what you got. What were you expecting? And then what did you get? You know, let's talk about that for a minute.

You know, I think this idea of mental toughness and what you've talked about over the years and how you live your life, you know, I think it's, for me, like, reflecting on my history of sports, right? Like, sports and being an athlete was something that, growing up, that was my identity, right. Like, this idea of showing up on time, building as a team, and just, like, doing the work as a collective. And I think just the individual discipline, I think, you know, the expectations of. Okay, my expectations where I know I would be a completely different person at the end of this. But then. Then having to realize, like, wow, this is. This is a daily commitment to excellence and quickly realizing that, right? When, you know, you're seven days in, you're ten days in, and, you know, you kind of. You're wearing off the, like, hey, I'm excited to do this, and I'm ready for it.

Yeah.

I think that the daily discipline and the daily wins becomes the important thing that you must focus on. Right. And I think that's, you know, at least for me, has been my biggest takeaway. And especially this time. I remember when I started it, February 21st of this year, I was just coming off, getting my wisdom teeth out.

You. And I started that, I believe, on the same day.

Same day. I started a day after you, and.

Then I reset because my buddy was. Said he wanted to do it. I was like 20 days in, and I did it with him.

Yeah.

And then I finished as well. So we were doing it most of the time the same time.

Absolutely.

Yeah.

And I think, you know, even this time around, like, I remember I was getting my wisdom teeth out. Right. I was coming off running a marathon last year, which there's. There's so many stories within that that are relevant to 75 hard. And, you know, after training in, like, a running format for so long, I knew that I. I wasn't in the gym as much. I was focusing so much on my endurance and, yes, still in the gym, but in February, you know, I'm someone that I've never dealt with. Like, I've had so much weight and being, you know, excess fat by any means, but I've always been someone that wants to optimize not only how I look and feel, but like the mentality that it takes to just show up consistently.

Absolutely.

And I remember when I saw you post it. Right. I've always committed that. I've always known that 75 hard is something I'm going to do for the rest of my life. Like, I want to instill it not only in myself, but the people that I surround myself with, the teams that I work in, you know, my future kids, because it's, it's the program, but also like how much you grow as an individual. Right. And I think too, like the, the posts that you create and the, the ability to know that you're in the, you're in this game with us. Whether that's myself or anyone part of the program, it's, it's a really empowering thing.

Well, I mean, look, dude, I, I just can't preach stuff and not do it. That's the thing. Yeah, I'm incapable of doing it. Used to be the guy who did that a lot and now it's like one of those things that disgusts me when I think about how I used to be. And I think that's a lot of people that go through this program more than once. You know, it's interesting because there are people that criticize it, right? And they say, well, if it works so well, then why do you have to do it multiple times? Well, it's the same reason you take a shower every day. It's the same reason you put deodorant on every day. Discipline is a perishable skill. If you don't exercise it and fine tune it, you start to lose it. And you know, for me, dude, I have to live that lifestyle. A lot of people, like I made a post about this this morning. People are like, why do you do this all the time, bro? You don't have to do this shit. I know I don't have to do it, but for me to do what I'm trying to do, and even though you think I'm at my end game, I feel like I'm just starting. And I know that the players ahead of me are that much better, that much stronger, that much smarter, that much tougher, and I don't have the skills or talent to compete at that level without being on, on, on par with everything. And so, you know, those are the two reasons I do it. I, I live the program because one, I don't want to be full of, and two, I have to, to get where I'm trying to go. And I imagine that's a lot of what you're thinking, too. Knowing. Knowing you as a person.

Absolutely.

Talk a little bit about, you know, how it's affected your relationships, you know, with people or with training or with food and, like, your perspective on just everything. Like, I think. I think that's something that people forget to talk about is. Is how it shifts your perspective in all these different areas that we are. We are exposed to every single day.

Yeah, absolutely. You know, I. I think for me, you know, it's. It's so multifaceted where, you know, 75, hard at the mentality and the mental discipline that you build goes into every aspect of your life. And, you know, for me, I've. I think it was also good for context. And I've been in a serious, committed relationship for three years with my girlfriend, Jacqueline Burnett. And I believe that it's how you live during that period. The people around you, like, they will change just by your actions.

Right, right.

From. From the events you go to, or maybe you're going to a dinner. Right. I'm. I'm 22, and I haven't had a sip of alcohol this entire year. And, you know, sometimes, you know, when I'm around people that may be maybe similar in age or just going to events, like, I know that, like, I don't. I don't have any pressure or feel that the need to, because, you know, I've been instilling in myself since I was 19, when I first did the program. Like, from that initial experience, this idea of, like, once I make a decision and commit to something, like, I must stand by that, like, my word is my bond. Right. And I think and mean it.

Everybody says that shit. Yeah, right.

Yeah, absolutely. So I think how it bleeds into other areas of life. Like, you know, I was telling the guys here before I started the program in February, and when I think about that time, you know, I barely traveled at all. And I was so locked in, not only just because I was doing the program, but by the actions that I was taking in the programs made me change my decisions of what I was doing, because I wasn't. You know, I had this framework of like, oh, yeah, I'll go to this, or, yeah, I'll have a single drink, or, yeah, I'll have a dessert.

Right.

It's so critical to just follow these frameworks, and it affects everyone around you, because most of the time, everyone around you isn't on that same level of discipline. And hopefully you're surrounding yourself with people that, you know, have their own set of Standards that they live by. And I think that's an important thing that I try to, you know, focus on my life in terms of who I surround myself with. But I think how it affects people, you know, when I'm going home to see family, I think it's finding that time to do the 45 minute workout and people just saying like, oh, wow, like he's going to put in that time. And it makes people question, like, why don't I do that? Why don't I set aside time for myself when I know I want to walk more or maybe that's read more or do things for me. And it's always like, oh, I don't have time. Or you know, things come up when, you know, I'm still busy and have things going on.

And to show yourself that everybody knows in your circle, like you're what you're, what you're describing. And I'm sorry to interrupt.

No worries.

But you're setting a standard, you know what I mean, that other people aspire to. They see, they see Casey who's, who's hustling as hard as anybody and they say, you know, hey, I gotta go, I gotta skate, I gotta do these things. I'm committed to this. That commitment is so important for us to fix what's going on in the world, bro. Because when you're describing is the ripple effect that I talk about a lot of times on the show where I talk about personal excellence being the ultimate rebellion. If we can lead through our own excellence and our own commitment, other people will follow. And they do follow. And I found that to be true in my life, bro. Just like what you're describing. Like everybody around me since 75 hard started has gotten drastically better. It's not like I went around and sold it to him either. You know what I mean? Yeah, yeah. Like, it's just, it's a cool thing, dude. And I'm just it, bro. I'm just sitting here and I'm watching you and I'm like, fuck, this dude is like one of the next leaders coming up. Like, it's just fucking cool, man.

I appreciate that.

It's truth.

And I think too. Just a quick tangent there, you know, with 75 hard and like what I've learned from it over the years, you know, I talk about commitment, I talk about all these things, but last year when I, I committed to running a marathon 45 days prior to doing it, I remember it so vividly and it has context to 75 hard. I was flying out to Vegas to Do a couple interviews at the studio, I record and in Vegas. And I would always tell myself like I was planning to do a marathon in late 2021. And then I completely, my knee, I blew my knees out and just, it was not good. So I didn't do it right. And I'm like, oh, I'll do it next year. But I caught the bug of running in mid 2021 where I did a 5k. And prior to that, you know, I was an athlete. I grew up playing sports, but I was never someone that embodied running and loved it. And quite frankly, I still don't love it. I just, I love the pursuit of my potential and what I can achieve and how I feel during that process where I did a 5K, then I did a 10K, then I did a, you know, a 10 mile run which led to a half marathon. And it was coming up towards the end of the year, last year in 2022. And I told myself at the beginning of the year, I want to do a marathon. And I think over the years the foundational characteristics that have been instilled in me from 75 hard is that non negotiable. And I knew that I wanted to do a marathon. And I remember booking the ticket to do the marathon right before the plane took off when I was going to Vegas.

And.

And it was just one of those moments that I knew that, wow, these, these next 45 days, like this is going to be a training nightmare and it's going to be an incredible journey. But I wanted to put myself in a place of pressure, right. Like one of my buddies that I considered a mentor that passed away a couple years ago, Trevor Moab, he was the brain trainer to Russell Wilson and he has. Yeah, pressure is a privilege.

Yeah.

And I think for me, and one of the biggest takeaways 75 hard is how can you live in a state of great pressure, pressure on yourself. How can I get better every day? How can I make my team better? How can I make those around me better? That is pressure. You don't have to look at it as bad. So for me, in the context of marathon, getting my body and the training necessary, when I wasn't planning to do this, but just committed to it, I think finding that area of putting pressure on yourself in a healthy way is not only a takeaway, but what I've found in doing things like a marathon and what I've learned through that pressure, that process.

Yeah, dude. It's interesting you talk about the pressure because in today's day and Age. Almost every single time someone talks about pressure, they talk about it on a negative connotation. They don't talk about it as what it produces in a positive way. You know? And the truth of the matter is, is that I think the biggest difference between people who win and people who lose has a lot to do with how they see pressure. Do they see pressure as something to avoid, or do they see pressure as something to embrace? Knowing that with enough time under pressure, you actually create that diamond out of the. The coal that you are right now.

Right.

Yeah. Which kind of, like, brings me to my next point that I wanted to ask you about. If you had to rate yourself. Okay, and I'll go after you. Okay. All right, so I'm not putting you on the spot, but if you had to rate yourself as to the level of, like, if you were 1 to 10, like, I was operating on this level before I discovered how to. How to do these things, and I'm at this level now, what would you say that is?

I mean, if I think. I think this time around, right? Like, the person I am doing 75 hard this time versus when I was 19, like, growing as a person. If I rate myself prior to doing 75 hard this time, and, you know, even prior to starting it, I would think I'm doing great. But if I look at it now, four out of 10.

Yeah.

All day, right. Like, it's easy to miss a workout. It's easy to, you know, to go out every now and then with your girlfriend and, oh, like, have a drink and whatever. Like. And not that I was disgusted at myself for doing that, but it's easy to just. If you don't have your why and you don't have that framework and, you know, I say 4 out of 10, not like I was in a bad place mentally at all, but in terms of, like, my capabilities and how I structured my day, how I structured time, you know, 75 hard is this. This great reset every time I've done it in my mind, where I realize not only what I'm capable of, but, like, the compound effect of that.

Dude, thank you. That's what. That's. That is the point. People do not understand the compound effect that it has. They think that if you do it once, you get like, dude, every time you do it, you start to discover these new skills and these new things. And. And for me, dude, I'm, like, the same. Like, I look back and I'm like, dude, when I. When I came up with 75 hard, it wasn't like, I was like some poor dude. Like, I was doing really well, making a lot of money, doing pretty good in life, and I look back and I'm like, bro, I was like a two. You know what I mean? And then every single time I move through it, dude, it's. It's like, I think before I do it, I'm like, all right, I'm. I'm at, like. I'm at like a seven or an eight. I know I got some ways to go, but. And then every other time, every time I get through it, I'm like, oh, bro, you were kind of coasting, you know, and it lowers that score from the backside. You know what I mean?

Absolutely.

Yeah. It's just weird. We have this weird thing as human beings to convince ourselves that we're operating at the highest potential or that are even a high potential, when actually we aren't. We're just comfortable with it. Right? It's like, yeah, it's kind of like the glory days. Like, you know, you. You. You get a little bit older and, you know, you start to talk about how good you were or how big the fish you caught was or how many, you know, yards you rush for in the high school football game. And you. You build yourself up to be this person that. That dude you may have used to have been, but you aren't anymore. And it's interesting to hear people talk about that compounding effect, bro, because I know this. Every time I go through it, I grow, like, in a massive way.

Absolutely. And one thing, and the biggest I think, tactic and question I've asked myself this time and last time, but especially this time, once I got to day 75. And I think this is a fun, good story to reference where day 75. It was May 6th of last month, and I finished my workout for the day. I'm feeling phenomenal. And I had no. My plan was not to start or continue the program, to do 75 days, to take that pause, right? And the next day, I wake up, and I think a lot of people may find themselves doing this, and if you don't, and you haven't even started or attempted it, you should ask yourself these questions. I. You know, going through the program, you're drinking a gallon of water a day. You're doing all of the critical items, Wake up the next day, and I ask myself, you know, it's easy to not drink a gallon of water today. You know, don't fill up a gallon. Like, don't try to track it. But on the flip side, it's Easy to drink a gallon of water, right? You start in the morning, you have your gallon, you're chipping away at it. It's easy to not read my book today, right? It's easy to not pick it up. You know, you're busy, you got things to do, but it's also easy to read 10 pages, then you go through the whole list. And then I committed to that day, right? Like, I'm doing these tasks Day 76, didn't plan on doing it the next day. Right. But every day I would ask myself, it's easy to not drink a gallon of water today, but I not only I know what I'm capable, and that goes from drinking the gallon of water to, like, the critical items that I had to do that day in business or for a podcast or with my partner. And it led to day 100. And I think this is a story that I'm now going through where at day 100, this was May 31, so like, a week and a half ago or a week ago, I'm on day 100 of the program, you know, feeling incredible, just asking myself those questions every single day, like, committing to the winning the day and first workout of the day. You know, I'm someone that when it comes to my workouts in the gym, I. I had a neck injury. I was in a neck brace for six months. So I don't do any, like, crazy heavy weight on my neck and on my spine. I'm squatting, like, very early in my workout and just completely blow out my back to the point where I could barely finish the workout, like, excruciating pain, could barely walk. And this is after, you know, going through the 100 days of feeling phenomenal, at my best physically, mentally. And I'm not someone that has dealt with, like, an injury prior to when I was 16 in this neck brace, something very severe. And given this wasn't like something crazy severe in my back, but, you know, go to urgent care, can barely walk back.

Stuff's no joke, bro. Yeah.

And I had a. It's a lumbar strain, like, super severe. And, yeah, you know, I finished my. My second workout of the day, like, barely can move on day 100. And I say all this because, you know, that was the day where I stopped doing the program in terms of, like, the days that I was winning because I wake up the next day and I think this. This polarity of life and also the program where, like, things will never be perfect. Wake up the next day on what would have been a day 101. Literally cannot get out of bed. Literally takes me 15 minutes to roll out to, you know, cannot bend out one, bend down one bit. Hurts to sit up, to sit down. And I find it interesting, and I was doing a lot of reflecting on that because the program teaches you how to deal with those instances right. Where I. The last seven, eight days, I've let myself recover because there's no need to just not only push through the pain, but I've given myself this mental framework because I know that what I just went through, this isn't gonna set me back. I'm not. Not gonna.

You have the now you have the ability to turn it on and off at will.

Absolutely.

And that's the point. Yeah, that's the point.

And I was telling the guys here, like, my plan for context. So I'm in St. Louis now. Tomorrow I was gonna be flying to New York. I committed to this 137 mile relay race from Montauk to Manhattan.

Oh, that's cool.

And it was gonna be two teams of seven guys, like, super, incredible experience, committed. I was stoked for it. Then I blow my back out. I can't do it. And I find it ironic now, though, because Manhattan right now, all those crazy fires and the smoke and all this stuff that's happening there, probably not the best time to be there.

Not running some extreme endurance race.

Yeah, right. So I just wanted to reference that because I think it's like you're going to deal with moments like that, whether that's an injury or something, that will set you back, but the framework that you build by doing the program like, those don't set you back mentally where it's so easy. Like when I injured myself when I was 16 in a neck brace, I went through a serious depression. I was angry at the world, I was angry at my family. I completely had my identity as this athlete, you know, as a sophomore in high school, ripped away from me. And that set me back so far. Mentally, it comes from an injury perspective. And this time it's just, you know, it's a different perspective on that setback.

Yeah, dude, it's. Injuries are an interesting thing, but, like, dude, here's what we're talking about. You know, I just went through a major, major injury. I'm just now getting out of it. But, you know, one of the things that we have to be real with when it comes to being a driven, ambitious human being, you know, a lot of people, like, when they criticize 75 hard, they're like, oh, this might be dangerous. For the average person. Oh, I'm sorry. It's dangerous to have discipline. It's dangerous to move your body. It's dangerous to drink water. No, you're a fucking pussy, bro. Okay. This program was never meant for the average person. This pro. This is not a challenge. The worst thing that ever happened to 75 hard is that it was fucking labeled as a challenge. Because it's a program for exceptional individuals or people who desire to be exceptional. And one of the things on the path to being exceptional is that we are going to have major setbacks. And it's not going to be just once. There's going to be back injuries, there's going to be, you know, uncontrollable circumstances. Smoke in the air where you can't do. Like, dude, there's going to be all kinds of things. And through life those are going to come to us in many different forms. Could come with a relationship ending or a sickness or illness or an unforeseen. You know, here in the Midwest we get tornadoes, right? Like, like, we don't know, we don't ever know when these setbacks are coming. But what we're developing through following this lifestyle is the ability to turn on and turn off the discipline mindset that we need to recover from those instances on demand. And one of the things that I love about what you're talking about, because what I hear when you're saying this, bro, is I hear that the program helped you build the confidence to know and believe in yourself that you can turn this back on the minute you feel like turning it back on. And that's what we're ultimately after, right?

Absolutely.

Most people flow through life and they catch momentum, right? And they catch it and they're like, oh, dude, I feel so good. And they're able to do these amazing things and they can't really describe why they caught the momentum, but they just caught it, right? And then when the momentum's gone, they're kind of, they kind of suck, right? They're not push, they're not doing any of the stuff. I just can't figure out what's going on. Well, what's going on, bro, is you're misunderstanding momentum. Okay? For us to have momentum, yes, we can catch it naturally by the circumstances of the world sometimes, however, we are also capable of manufacturing it. And when we start to understand how to manufacture it, you become more in control, which gives you more confidence, which gives you more belief, which gives you more self esteem. Because you know that no matter what the fuck happens today, bro, I'm going to get up tomorrow and be able to get my shit done. And that's a very powerful thing. And so, like, I want to ask you, you know, because really what we're talking about here is belief in ourselves. We're talking about confidence in ourselves. What is this program done for you, for the things that, you know, we talk about when I talk about it, producing, you know, confidence, grit, fortitude, the ability to endure self belief, self esteem, the. All of these mental toughness overall. I mean, what, what, what would you say to someone who says, man, like, I cannot figure out why I can't adhere to things. I just can't see it through? Because ultimately that's what we're trying to fix. We're fixing your ability to follow through. Because every single person listening right now, if you, if you're honest with yourself and you say, why am I not where I want to be? It's because you lack the ability and the toughness to adhere to things once they get slightly uncomfortable. So what would you say to that, dude? Like the confidence, the grit, the fortitude, the things, bro, I see them in you every day and they ex, they, they've exploded. But I'm interested to see how you feel about you. And be honest.

Yeah.

Don't be humble. Like, be real.

Absolutely.

Like, you're a bad motherfucker. Okay. Yeah.

You know, even the, like, you saying that I get the chills because, bro.

I've watched you do it. I've watched you, you know what I'm saying? Like, it's awesome, dude. The whole reason though, I just want to give you this, the whole reason I do all this is for, like, you, okay? And it's not for the 35 year old dude or the 40 year old woman. I do it for the young generation that has been misled and lied to about their own capabilities and their own potential. And bro, you are the living example of what I've been trying to do this last eight years, even doing this podcast. I mean, you know me, bro, I don't have to do this shit, okay? So, like, I have endless amounts of respect for that. And like, bro, you're the reason I fucking do this. And people like you, so, like, it matters a lot to me and I'm really fucking proud of you, dude.

Thank you.

Like, real talk, I just.

Thank you.

I just have to let you know that.

No, I mean, those words, they mean more to me than, you know, Andy, you know, this one phrase just keeps coming to mind. And, you know, we were, we went back and forth briefly on Instagram yesterday. And it actually, like you said, you know, we're. It's 75 hard focus, which I was aware of in terms of the show. But you said, like, take a moment to think about what this program has done for you. And I'm someone that I try and live by this idea of reflecting. Right. Whether that's like, micro reflections on my actions or, like, what went right, what went wrong and what kept coming to me is just the ability to commit. Right. And that comes with, like, the confidence to commit. And that's in every aspect of life. Right. Like, when. Whether that's starting a new venture. I always talk about internally and even with friends and peers of mind, this idea of, like, identity shifting. Right? Like, whether that's like shifting your identity from this business venture to the next, or, you know, like me, when we sold media kits, shifting it to, like, that's not a part of me anymore. Or when you're again having a new relationship. I think this idea of, like, shifting your identity with the confidence to commit to something wholeheartedly has never been stronger in my life. And it's been something that even, like, for example, I'm 22. I've been in, like, a very serious, committed relationship since I was 19 years old with my lovely girlfriend, Jacqueline Burnett. And I think what's important, that I always love to write. Yeah. You know, Jacqueline, she sends her love, by the way, in her kind regards. I was 19 when we started dating, and she was 26. She might love her. Hate me for saying that, but it's. We embrace it. Because when I committed to. I think it's so important because it's such a big part of my life. When I committed to her, like, I knew she was the one. And when I committed to a business. Right. With my business partner, Kieran, who, you know, you've known over the years as well.

Amazing dude. Yeah, I was just talking to him. Yeah.

Like, Kieran's incredible. Like, we did 75 hard together the first time. And, like, that commitment and that bond has, like, was so strong, but, like, the commitment to a business venture, to. To see it through, to commit to our investors that we brought to the table, to our, you know, our team that we. That we built. I have such a strong belief that, like, the. Your confidence in your commitments create the man or woman that you are, because it's easy to commit to, like, hey, Andy, like, you know, I'll come over this for the show, or, oh, hey, I'll, you know, I'll definitely be there on that podcast, and then I'll change the plans and you gotta reschedule. Right. Like, your commitment and the ability to commit with such confidence, at least for me, is one of the biggest takeaways and the biggest lessons. And that goes for all aspects of life. And I think, you know, from a relationship with someone like Jacqueline to a business partner with, you know, with someone like Kieran, or just with myself in my actions. Right. Like, I've been doing the podcast for five and a half years and over time, especially by what I've learned throughout the program. Like, I always tell people I'm doing my podcast for the rest of my life. I don't know what it's going to lead to and, you know, what it will shift and mold into in terms of formatting, all that stuff. But I started with when I was 17 years old on a pair of wired Apple headphones. I remember it walking in circles around my bedroom, like, all right, this is episode one. And, you know, hopefully I'm going to have some. Excuse me, like some great entrepreneurs on the show and learn something. And, yeah, here we go. It was like three minute audio file. But I committed, and I have notes to myself that I'm gonna be doing this for decades. And to reference a point where I think through commit, through your confidence in your commitments, I've learned, and I think a lot of people can relate to this. You have moments where you get reminded that you're not only on the right path, but you. Your commitments are real to your craft. Where, you know, I had the honor of interviewing Larry king back in 2019, and I always love referencing this story because it taught me so much about myself. You know, I was. I was 19 years old at the time. Larry King, this broadcasting legend, 60,000 interviews. He was 87 years old, right? Born in 1933. I'm someone born in the year 2000, right?

Yeah. He thinks it's yesterday.

Right. And when we sat down, I asked him all these questions, but one that always comes back to me, I said, what makes people great? He's interviewed all the previous presidents throughout his life and just so many different walks of life. And he says, greatness is driven. Every great person I've come across, they are driven. And by being driven, no, you need confidence, right? To commit to your actions, to commit to your craft. And I think that, you know, to the point that you're. You're making here, like, that word confidence and the word commitment have never been stronger in my life. And it's, you know, I've I, again, I'm not perfect by any means. I've had times where, you know, we all have, whether that's macro or micro regrets, like, oh, like, why didn't I show up for that person? Right? Like, why didn't I go there when maybe I told him I could and I had this excuse. Right. But I think that word and that phrase is very important to me and it's gotten more real over the years when I think about commitment to partners in my craft throughout life.

Bro, and you embody it too, man. Whatever you're going to do next. I mean, it's exciting for me to know that you're learning these things at 22. I didn't learn these things until I was almost 40. I kind of half assed my way all the way to a pretty high level. And you know, it's gotten exponentially bigger now.

But I'm curious, and not to throw a question back at you, but you posted that thing today in your story about, like you said, I didn't get in line until I was 40. It's so interesting, right? Because this grasp of time. I'm reading a book right now. It's called like you're 4000 weeks. Like the average lifespan is 4000 weeks. And you know, I'm 22. How old are you in?

43.

43, right. 20. 21 years apart.

Fucking good looking for saying that.

Oh yeah, like this.

I don't got that flow though, right? That's the, that's the George from blow flow. I fucking like, oh yeah, that's a good.

I just got a cut too. It was, it was getting way, way. Look, bro, like when you were 22, like these concepts that we're talking about today, like, were these on your mind? And if so, like, what was your degree of thinking about your future and like the commitment to your craft? Because, you know, you've been in the game for decades. Yeah. So you've had the commitment. But like, how? What were you thinking about?

You know, for me, dude, it was. I was too naive to know any better. I just wanted to run a business. And when I was 22, I'd been running a business for three years and I just wanted to be successful. And I figured that if I stuck with it and, and I was right. Okay? If you stick with things, you don't quit. You'll get there because you accumulate knowledge through all the hard lessons, right?

Yep.

So you get punched in the face and you're like, okay, well, I won't do that again because I got punched in the face. And that happens a million different ways, and you start to learn skills. And so for me, when I looked at people when I was that age, really up until probably my mid-30s, I didn't see discipline or confidence as something that you could acquire. I saw it as something that people had or didn't have. And I thought I just didn't have it the way other people had it. And I was always surrounded by people because I was into, you know, lifting weights and sports. I was always surrounded by people who were more disciplined than me. You know, they ate better than me. They were more consistent than me. They trained more consistently and harder. And I always just kind of looked at those people as they had some sort of magic that I didn't have. And. And. And so I didn't think about it more than that. I never really. Never crossed my mind. Like, shit, dude, you can actually build these things. These are not. These are not traits. These are skills that you build through an investment and through a process. And so. And this is actually what led to 75 hard, by the way, this thought process. So it worked out great, because I think the live hard programs probably changed more lives than. Than any other program ever in the history of. Of the world, just because of the scale of the Internet. The Internet has pushed it out. And so I was obsessed with mental toughness because I didn't have it right. So, like, I read all these books and, like, all these things about how to become mentally tough, and I'm like, God, I'm a bro. Like, how do I fix this? Because I had natural skills, like, I had. You know, as an athlete growing up, I was pretty gifted. I was just kind of soft, and I didn't. And I recognized that that was something that, like, I didn't have. And I knew. I knew it was my weakness, even though, you know, I didn't let other people see it as my weakness. Yep. So I became obsessed with it. And over the next, you know, 15 years, I. I read everything I could on it, and I started putting this puzzle together in my head about, like, wait a minute. I think if I did these things, it would actually produce these things. And then when 75 Hard actually came together, James Lawrence, the iron cowboy, said something to me that just made it all click together at one time, and I got it. And it was based around the idea of intentionally doing uncomfortable things to get tougher. And I'm like, that's it, bro. And so, you know, that's where the program started. But, like, for me, dude, I would have never put that together had I not thought of it as this magical thing in the first place, which I think is what most people do. I think most people that see people that are highly disciplined, that are living a high level life, they're doing all these things they wish they could do but just can't seem to do. I believe it's because their belief is founded in what I just described. They think this is a God given trait, when in reality it's also, it's, it's, it's actually a skill set that you develop. And so for me, bro, long way around, I didn't really think about it. But yeah, more than like, these guys have it, I wish I had it and kind of them for having it, you know, like, yeah, it made me mad, but I did what I could. I kept showing up, I kept doing what I could. But you know, it took me a long time to learn that I could. You know, like, it's, it's weird, it's. It's really kind of a paradox now because, you know, all through my 20s and 30s, I lived a pretty much different way. Up until I was about 36 years old. And I partied a lot, I drank a lot. I thought that was the culture. Because it is the culture. Yeah, right. And I know the culture is a little bit changing now. People are becoming a little bit more minded like, like we are. And less alcohol. Party minded.

Yeah, it's. It's so crazy. Like, I know so many people my age, 22, 23, that just don't drink, never have never cared to. And yeah, it's just, it's, it's like the tobacco of this generation. I feel like it's getting, People are.

Recognizing it as life poison.

Absolutely.

Yeah. And, and dude, I gotta tell you, this is real shit. Every single thing I've done wrong, every single fuck up I've made, every single bad situation that happened to me or that I got myself into or was a part of, happened because of alcohol. Every single one. Not a single time did it happen without alcohol. And when I figured that out, I was like, I'm done. And, and like, dude, I might have a couple drinks a year, but it's not. This is not a normal part of my life anymore.

Absolutely.

But yeah, bro, I think, I think I thought, like most people, you know, I thought, okay, I'm gonna do the best I can, but I wish I had this and this and this. And this is why I'm so passionate about the program. You know, people give me a lot of, about it sometimes because they're like, all he talks about is, is live hard and 75 hard. Well, yeah, bro, but I give it to you for free, so not like I'm charging you. And second of all, I want you to do it because I understand what it can do for you. Because I used to be that person. I was that person who floated through, who could catch momentum and not keep it, who got hot and then cold and then hot and then cold. And it drove me crazy, dude. And when I, when I cracked the code for myself, I just share it with you guys and, and so it's a powerful thing that I like to give away and, and, and share with you guys. And I live that way. It's not like I actually live it. And it's funny because like, one of the main criticisms, and I'm curious to see what you had to say about this. But one of the main criticisms is that, oh, it's not sustainable. Well, what people don't understand is that every time you go through the program, you, your standard of living rises. And it may not stay at that exact standard of the program, but it rises so much that, that the retraction is still like 80% higher than what you were before.

Absolutely right.

And so you, when then, you know, you go a year or you go, you know, live heart is designed to be done once a year. Yep. So that's 175 hard. Phase one, phase two, phase three. And for 12 months. And it's not the whole time. It's. People don't understand. Like it's the first 75 days, then phase one, which you can do consecutively with 75 days. Then you have to take a 30 day break. The reason you have to take a 30 day Break is because you have to remember what it's like to not live under that structure. All right? And that's usually the eye opening part for people. That's where people start to go backwards. And then phase two ends up being the hardest phase because they got to snap back into it and it teaches them, oh, this is actually something that's perishable. Not only is it perishable, it's perishable very quickly. And so the whole program's designed for us to continue to level up. And I'm curious as to what you. Like, do you agree with that or like, how do you see it? Because every time I've gone through it, bro, I've gained so much. And yeah, I might have come back a little bit, but the, the set level is so much higher. Than where I was, that I'm able to maintain that on a daily life. Like, for example, when you were talking about, you know, the gallon of water on. On, like, for example, like, I bet when you got hurt on day 100, and I'm just guessing, maybe I'm wrong, but I bet most of the other shit you still did, you know, like, you probably still read, you probably still drink your water.

Absolutely.

You know what I'm saying? Like, these things, they become part of your daily routine. And so, like, it's funny when people say to me, oh, well, it's not sustainable. What the fuck are you talking about, dude? It's the most sustainable program that's ever been fucking built. You know what I mean?

I could not agree more. And I just want to say, just before answering, I commend you so much because you, of course, you understand the impact you've had on thousands of people, tens of thousands of people of doing it. But what I've seen, not only in my life, but from friends or peers of mine that have done the program, the collective energy and standard that people that go through this program carry throughout life after that, you can even reference like, oh, like this is like, similar to the framework and standard I put through myself on 75 hard is just undeniable in terms of how it changes you. And I commend you for not only creating the program, like, the widespread ripple effect that you've created is just unparalleled to anything that I've ever encountered in terms of the true impact on people. And I think in terms of the sustainability and to not, like, just agree with you, but it is the most sustainable because it changes you. And I'm a huge proponent of just like daily growth. Right? Like 1% better every single day. And I think just through 75 hard, you learn so much more about what you're capable of in terms of the structure that, you know, maybe, yes, you might come back, oh, you don't drink a full gallon of water when you're not doing the program. Great. But you know that I know when I drink a full gallon of water, I feel much better throughout the day. Right? Just hydration, you name it. And when I take 45 minutes to whether that's do an outdoor walk or do an outdoor run versus just being working all day and not having that time for myself, I feel maybe more stressed and like, I don't have that time for myself that I need to carve out where I think the sustainability to understand what makes you feel the most just in Tune with what you're capable of. Like, that's what's sustainable, is to have that recollection of. Okay? Like, I know that I can do more. So many people don't even know what they're capable of because they never start, they never try.

Yeah.

Yeah. So I think, yeah, the sustainability and, like, what you've created with the Live Hard program is just, you know, the people that talk down on it are the people that A should do it, but they don't even realize what they could be. What they could be, bro.

That's why I don't get mad. I'm just like, bro, you ain't ready. You know what I'm saying?

And also, do, like, you brought up James Lawrence. He's played such a impactful role in my life. Just initially. I first heard him on your show years ago, and mine, too, brother. When I first heard his story and really started understanding who he was as a person and his mindset, it. It completely broke every aspect of how I think about discipline and mental toughness. Where I had him on my show back last year, and I did this intentionally. Where I ran my marathon last year, December 11, 2022. I interviewed him early December last year, intentionally. And he talked about this concept of, you've probably heard him said, the Hurt Locker, this uncharted territory, and to prepare yourself for this. This land that you've never encountered, which was, for me, running more than 20 miles. And I asked him a question during the interview, and I said, you know, James, I'm running my marathon in two weeks. I want you to answer this question in the context I'm going to be listening to this when I'm on my run. You know, you're talking to Casey. He's on mile 20, entering 20, 21, 20, 22. Into those miles that finished the marathon. Like, what do you have to say to me? And instead of him just saying something like, he's on a podcast, I could tell he paused. Right? Like, really to understand, like, okay, I'm going to. He's gonna be listening to this right when I'm on my run. And he says, you know, you have to put all effort and all of your mind into the next step in front of you. And if you can ask yourself one question, am I going to die if I take this next step, you can keep going. And as you know, some people might say, oh, it might be cliche, you.

Name it, but, like, it's the truth.

Fast forward to that moment, and I have it on my playlist, and I'm ready to listen to that, to get into that mentality. And I remember hearing those words, right. I'm suffering. I'm so deep in the race. Yes. I felt great that day in terms of my running ability. But the last three, three, four miles were all uphill. And just hearing his words and understanding that, like this, man, run 101 Ironman. And all he did. Yeah. In a row. And all he did and you know, in what he says in the interview was focus on the next step.

Yeah.

Because that's all you can and need to focus on. Right. Whether that's going through the program. You can't think about day 74.

No.

When you're on day 73 now. Yeah.

It's win the day, bro.

Win the day.

Yeah.

And I just wanted to reference that because I think James and like, his whole ideology on, like, putting yourself through suffering. I want to bring up this cold plunge. Right.

Before we get into that, I got to correct you on something you said. All right. You said something. You said something that was a little bit inaccurate. You said that I created that ripple effect, and that's not true. You create that ripple effect, and the people listening to this create that ripple effect. Okay? So it's not me. It's fucking you. So just remember that.

Absolutely.

It's real shit. Okay. How about the cold plunges?

Yeah. All right. For sure.

Yeah.

I've been on the cold plunge game for probably eight months now. And I know. I heard you when you talked about it recently. You were against it for a while. I'm just curious to get your thoughts right now about things cold plunge. Because that idea of suffering.

Yeah. So Today is day 69 in a row cold plunge, and I do 41 degrees now at eight minutes every single morning.

41.

Yeah. So. And. And that's all the way in. That's not this half ass where your arms are on the side like some of y' all do. Okay. Real talk. Getting in with your arms on the side. You guys are missing a big part of the benefits. I get all the way in, up to my chin for eight minutes. And for me, dude, it has been. And I know people have opinions. And I had one of these opinions, too, to start with. With. Okay. I was one of these people who saw it become a trend. I'm usually like, anti trend when I see things that are trendy. I'm like that. I'm not doing that just out of principle. It's just. Yeah. Whether it's right or wrong, it's. It's probably a. A It's probably not good that I'm like that, but it is true. And I see everybody doing these cold plunges, and I'm like, dude, come on, man. This is kind of corny. Like. All right. Like, I know it's hard because I'd done it before.

Yeah.

I did it, like, on my 40th birthday. So. It's a funny story. On my 40th birthday, Dave Sparks from Diesel Brothers and a bunch of my friends were in town for my birthday party, okay? And the night before my birthday, we got hammered, all right? And I'm talking, like, hammered so hard that, like, I thought I was gonna die. All right? So we had this party plan, and there was, like, 200 people coming, and people had come in from out of town and all this stuff. And, bro, I was telling Emily, I'm like, I can't do the party. Like, I'm too up. Like. So I had my doctor come over and give me an IV and like, all this stuff. And Dave comes in the house, and he's like, yo, bro, what's up? And I'm like, bro, I'm dying. I don't think I could party today. He's like, you're partying, bro. And so he sent the guys to the store to get, like, 30 bags of ice. And we had one of those drinks troughs.

Yep.

Like, you would see at a bar.

Absolutely.

And there was no drinks in it. And we filled the with ice, and I got in it, and he's like, just get in there. And, bro, I got in there, and one of my buddies, Keaton, he has it on video, and it's horrible, bro. Like, I was, like, freaking the out. Like, it was so embarrassing.

Hyperventilated, bro.

He posted it, like, back then. I'm like, bro, take that down right now.

Like, for sure.

But. But, you know, imagine the first time you do a cold plunge and you get it on video, and millions of people see it. Like, I was super embarrassing. Yeah. So I'm like, bro, take that down. So anyway, that was a. So I knew. So that day, I was like, holy. Because it cured my hangover. I felt amazing. It was the best I'd ever felt.

Wow.

And it worked. And so I knew it. I knew it worked, but. And I remember talking. I remember telling those guys, I'm never doing this. I'm never not doing this ever again. This is the most amazing thing. I remember telling them that. But I never did it again. Right? I know, because I didn't have a cold plunge.

Yeah.

And I didn't think to buy one. And then I saw it start to pick up. And when we built HQ here, we put a cold plunge in the recovery room. And the guys at Cold Plunge, which are awesome dudes, amazing, amazing dudes, they gave us, Chris and I both, they gave us one, all right, Incredible. So I put it back in the. In the warehouse and it sat there and I never installed it. And so then I was talking to my buddy Kip. Kip was the co founder of Under Armour. And he is a bad ass dude, okay? Like, this guy's 10 years older than me. He looks 10 years younger. Like, he's just a bad dude. And so I look up to him. I'm like, he's kind of done what I've wanted to do. I want to learn from him and see what it's about. And I just like you, I try to emulate people that have done the things that I want to do. And this is only like in April, this is like in March, okay? And we had a real conversation. I was like, hey, dude, what's up with this? Why do you do this? You know, tell me about it. I was just curious, man, because, like, I try to pick up stuff, you know. And he's like, look, man, after I built, you know, this business for 20 years, you know, I travel most of the time. He's like, I was, I was like destroyed mentally. I was fucked up. And like, I'm. He's like saying all these things and I'm like, fuck, that's me. Like, I recognized me in his story. And. And I'm like, so what's it do? And he explained it to me, you know, he explained what it does to your vagus nerve. All the stuff Huberman talks about, right? Your fight or flight systems. Actually reprogramming part of your brain for mental toughness. Your ability to endure it actually physically changes your brain. And so I'm like, fuck it, I'm in. So I called the guys up here at hq, Dave and Kevin, who are great, great dudes. And they brought it over to the house and put it together for me. And the next day I got in it and I haven't ever gone back. And wow, within the first day again. It was like the first time. Like I freaked out. Like, Emily was trying to watch me do it. I said, go inside. I'm not doing this in front of you. So I sent her inside and I got in there and we. I did it. And I did two minutes at like 50 degrees, right? It wasn't even that cold. And the next day I did like two minutes and then I started counting in my head an extra like 30 seconds or an extra minute. Just staying in there just a little bit longer, you know. And, and then I worked. And by literally, dude, by, by three weeks in, it did every single thing that Kip told me. It fixed my, it fit. So what it does for high stress individuals is it gets your vagus nerve working again, which means you're gonna, you're gonna excrete dopamine and norepinephrine and epinephrine. The fight or flight system. The, the way this helps a high stress individual. And people don't think about cold plunging as a mental tool. They think of it as a physical, physical recovery. And I actually think that's the wrong way to think about it. It at least for me. So that hyperventilating, that's your like fight orf flight, right?

Yep.

And so what happens is, is you become acclimated to this amazing like stress on your fight orf flight. Most of us that are stressed and that are driven are walking around at a level 8 anxiety. So when you're walking around at like a level 8 because you're driven at a high level, what was happening to me is little stressors that shouldn't have been a big deal were sending me into like volcanic eruption, bro. Like, you know what I'm saying? Like nucle meltdown. And by the way, that still happens sometimes, but it's very rare. Before it was happening like on a daily basis, like. Yeah, I couldn't even hear anything without freaking the out because I've been doing this for so long.

Absolutely.

Yeah. And so what it did was as I acclimated to it now I'm able to take things that would. Not necessarily, that would, that would. Before the cold plunging would have set me off. And I take them in stride and it's no big deal because it takes me from an 8 back to a 0. Like a normal human being, right?

Yep.

And so you know, those two things for me, getting that dopamine, that norepinephrine and then also the ability to just endure stress better have been life changing for me. Dude, like real talk like, like it's, that's incredible. And I know a lot of people talk shit and I agree. But totally as a tool to improve, it's for me mentally, it's been a total game changer, dude. Like total game changer physically. You know, I think it maybe helps me recover a little bit. I don't, I'm used to Being in pain, bro. Like, so it's just, I'm always in pain. Yeah. But you know, I agree it's a tool. It's not the fucking cure all. But I mean, dude, mentally, if you do it right and you get in up to your neck and you do it consistently every day in the morning, I found that supplementing with a good magnesium supplement at morning and night has also helped with that. And that combination has made a big difference for me mentally, you know. And if you're a stress entrepreneur individual, I, I, I highly recommend it, dude, I think it's, I think it's one of the best tools that you could use. So that makes me so happy. By the way, it doesn't count as your cold shower on phase one. Okay. Just letting you know, like, absolutely. Everybody keeps saying, oh, does it count as a cold shower? No, dude, do the cold plunge and then go do the cold shower right after. It's, that's the best way to do it. Yeah, just do the five minute cold shower after the cold plunge. That's what I've been. I haven't taken a warm shower since April 1st and I like it. Yeah.

But yeah, I love that.

I mean, huge.

It's you saying all this things reconfirm so many reasons of why I do it. And I kind of got into it when I was training for my marathon and when like James was talking about like embracing discomfort and like getting to that. Like, how can you recreate a scenario where you're getting to a zone where you have to embrace the suck, embrace this discomfort. And I mean, I think a cold plunge is such a, incredible way to go there.

Yeah.

Very quickly. Yeah, I love it.

Yeah, bro. And like, I have to give a shout out to my boys at the Plunge company at Plunge because like, dude, I had a situation like during Summer Smash just this last weekend where I had fucking thousands of people here, bro. And I was stressed out of my mind and I'm like, dude, listen. And I went to go do a cold plunge, it was fucking broke. They had flipped the breaker on the inside and they, dude, they had their main tech call my wife like within five minutes, bro, to fix it. And like within an hour I was back. I was using.

Wow.

So like they're on it. Yeah, it was cool.

That's awesome.

And I, I just want to give a shout out to John and the guys over there because like, it was, it was just really, really nice that they did that for me, brother. What books do you like? Did you read? That's the last Thing I want to hit on. What were some books that you found value in for yourself that other driven, young, hungry entrepreneurs might find valuable to work with on this program?

Yeah, I mean, one book that I always reverence in my life that has just been a staple of how I view the world. I was getting the tour earlier here, and we went to the library, and it's right there, how to Win Friends and Influence People. You know, they. Not only for the program, but for my life. Like this said, this idea of you are in the people business, starting with yourself, right? Like, your interactions with people, whether that's how you show up in the world, how you remember someone's name, how you, you know, look them in the eyes, whatever it may be. This idea of showing up for yourself, I think you have to influence yourself. And I think that book, you know, Dale Carnegie, that was one of the first books I read when I, like, 16, 17, that just was like a staple on my mind of a framework of just how I view, like, what I do from interaction on the podcast. But for the program, that's one how to win friends and influence people. You know, I think another book, I'm huge on biographies. You know, I've. I've been doing interviews. I love stories. And one book that really spoke to me recently was Michael Dell's biography. Have you read it?

No, I haven't.

It's the title's I will now, though. It's Play Nice, but Win. And just the story of Dell and how he went about building that business, I think is so in my eyes, like, in parallel. I read it when I was doing the program in parallel with the program in so many ways of just, like, his consistent dedication to greatness and, like, showing up day in and day out and, like, focusing on winning the day, right? Like, he was, I think, 19, 20, 21 years old when he started Dell, right? And he's in this whole new world of computers and he's competing with these massive corporations. And he was just so focused on, like, winning the day with his team. And I think if I was to give a book recommendation that I read during the program that impacted me was Mechwadel's biography. And then I think, of course, how to Win Friends and Influence People.

Fucking, yeah. I'm gonna check that book out. It's great books. I would recommend. I get asked this all the time, and I want to answer it for. Especially for the younger guys and girls. I get asked all the time, what book should a young entrepreneur or young want to. Want to be Entrepreneur. Start reading. Read every single book ever written by Seth Godin. Every single one. Read every single book written by Jeffrey Gittamer. Read every single one. The Magic of Thinking Big by David Schwartz. How to win friends and influence people. And some of you won't like this, but there's a book that Trump wrote called how to Win Big and Kick Ass or Think Big and Kick Ass. It's great fucking book, okay? About winning. Put your political whatever the fuck you think aside. The dude's a winner. All right, bro. Thank you so much for making the time to come out and be on the show, man. I really appreciate you coming out. And I meant every single thing I said, dude. I'm really fucking proud of you. I think it's amazing what you're doing at such a young age, and I'm super, super excited to have the friendship that we have and watch you continue to do what you're going to do. I think it's going to be amazing, and I think it's going to be huge.

I appreciate that so much, Andy. And being on this show for the last five years, I've listened to this show, and this show has just been such a framework in my life. And just you giving me the opportunity to come on to share my story of the program and just our relationship over the years, it really does mean the world for me. I'm extremely grateful.

And it won't be the last. You're welcome, bro. It won't be the last. We both know that.

Thank you, man. I really appreciate it.

All right, guys. Well, that's the show that is 75 hard versus Casey Adams. If you're interested in the live hard program, in 75 hard, if you go to episode 208 on the audio feed of Real AF, you can get the program for free. Or you can go to75hard.com and it will give you the program there. Or if you want to, I did write a book about the program. It doesn't cover the whole live hard program. It's only 75 hard. But I think it gives a great framework as to why you're doing what I'm asking you to do and what's required to build these skills. And you can buy that on my website. Not required. I give it to you for free in episode 208. So if you're interested, join us. And let's. Let's get better.

Yeah, we're from sleeping on the floor now my jewelry box froze Pole stove counted millions in a cold bad bitch booted SWO got her own bank row. Can't fold. Just a no head shot case. Close.