Episode 064: Why You Need To Start A Podcast

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Casey Adams here. Welcome to the Rise of the Young podcast. If you're new here, this podcast is about me as a young entrepreneur interviewing some of the most senior successful entrepreneurs in the game. But the thing about this podcast that you're listening to right now is I won't be interviewing someone today. I want to take the time to talk to you about the value of having a podcast because I think a lot of people don't understand, number one, why I'm doing this, and number two, why you should start a podcast as well. So that being said, last thing I want to tell you before we're diving into the content is if you have not already left a review on itunes, I would very much appreciate that. It helps us rank in the charts and I would very much appreciate your feedback. So thanks so much for tuning in. If you're new, make sure to follow me on instagram @casey adams1. Let me know that you came from the podcast and I will be sure to get back to you on the dm. So send me a dm. But back to the topic of today. Like I said, I want this podcast to really. I really want you to think about this because you're listening to my podcast right now and I'm going to be telling you why you should start a podcast. The benefits, why you need to, how you can do it, as well as what can come from it. Because literally the last 63 episodes, this is episode 64, have literally been within a six month period, about or around five, five and a half. I started my podcast back in December of 2017 with the intent to literally just talk to my audience, talk to my viewers, talk to whoever is consuming content for me. But I really didn't know what I was getting into, honestly. And yes, I'm still new in podcast game. I've only been doing it for around five months or so, but it's opened up so many doors, like, it's just crazy. And the thing I've been talking to a lot of people about recently is like, yo, you should start a podcast too. Because it's literally an excuse to sit down with someone and take an hour of their time and literally ask them questions about who they are, what they do, how they did it and how you can get a piece of value from it. And I'm going to elaborate on that. But literally, if you were listening to this podcast right now, you can go back into my episodes and see that I've been able to interview so many amazing people, from Gary Vaynerchuk to Grant Cardone to Cody Alt, Preston Smiles, JR Gries, all of these amazing people. John Lee Dumas, Gerard Adams, Dan Fleshman, Ryan Holiday, Andy Frisella, Dean Graziosi, and the list goes on and on and on and on. But the main reason why I'm bringing that up is, is because if you look at it from a perspective of communication, a podcast has literally given me the opportunity to sit down with all of these people and to genuinely connect with them and to ask them questions about what they've done to become successful. And I want to give you three bullet points about why this is valuable and why you need to do it. Number one, when it comes to building a personal brand, and this correlates into a podcast, when you have a personal brand and you want to connect with someone, people always get confused on, like, yo, how can I offer someone value? How can I add value to someone's life? Because you want to get in contact with them. And obviously, if you want to connect with someone massive in the industry, if you just DM them your business idea, most likely they're not going to be an investor just from a cold dm. But the thing that you can do and the thing that you can take away from a conversation is their contact information, how you can collaborate in the future, how you guys really just vibe with each other, right? So the number one point I want to go over today is you need to start a podcast now because it gives you an advantage of communication and it opens up a lot of doors when you want to meet people. Like literally, for example, I've been to dozens and dozens of events now, and the more that I've been noticing the value of a podcast, the more I've been doing this. And pretty much, let's say you meet someone at an event, right? And you have your good 5, 10, 15 minute conversation, you connect, get their number, and boom, that's it. And if you go to an event with a lot of people, you have a lot of those conversations, and at the end of the day, they aren't the most meaningful unless you make them the most meaningful, right? Because, I mean, I'm sure everyone can agree if you've gone to events before and you're listening to this, you meet a lot of people, but you only deeply connect with a certain group of them and actually build with them for the long term. And that may be from selective choice, or it's just you haven't had the time to catch up with them and the other people that you connected with. So you guys just don't end up building a relationship. So that's something that I really want to touch on. Because, get this, this is like the ideal situation for me now because, boom, I walk into an event, I meet someone I want to talk to, I meet them for two, three minutes, we take a picture, get their number, whatever it may be. Now with a podcast. And now that my podcast is ranked top 100 business podcasts in the world, I have a leverage point to say, hey, man, I know you're busy right now, but I have a top 100 business podcast and I would love to sit down with you for an hour and just ask you questions about your story. Boom, end of story, right? And genuinely, people that are really in tune with the social media world and understand the value of sitting down with someone and recording it and putting out into the universe, a lot of them will do it. Like, for example, I literally sent Andy Frisella a DM and just literally told him, hey, man, I've been following you forever. I'm 17 years old. I have a top 25 business podcast because my podcast fluctuates throughout the charts. And it was like, I love to, I'd love to have you on my show. And he was like, let's do it, man. And the thing about that is a lot of you guys listening, obviously know who Andy Frisella is, but he runs a $1 a year business and he's taking an hour out of his time to sit down with me. Not to go get coffee, but to actually record it to put onto itunes so that it's there forever, right? So it's valuable to him because it's a piece of content that people will value from. And I really want you to understand this, and I really need you to start a podcast today. Even if you're not the best person to interview people or talk to people, literally, don't make excuses. If your communication game is not on point and you're scared to talk to people, you don't think you're the type of person that should do an interview. Cut all of that out. That's BS Due to the fact that whatever communication status, you're out. You like talking to. You like talking to people, you don't like talking to people, whatever it may be. At the end of the day, when you're connecting with someone new, you need to know more about them as a person to even build with them, right? And doing a podcast, obviously you can watch People's videos on YouTube or on Instagram and understand who the person is. But the thing about a podcast and sitting it. Sitting down with someone for an hour of their time, you get to ask your questions, right? And this is something I know a lot of you guys listening may be young, you may be older, but I'm 17 right now. And literally, this podcast has allowed me to sit down with so many people far beyond my age and that are just making hundreds of millions of dollars, impacting the world. And without a podcast, I don't think it would be likely for me to sit down with them for an hour, just to take an hour of their time to chat with them. Right? And I really want you, like I said, I want you to understand this because the point of this podcast is should start a podcast. Yes, it's kind of contradicting myself right now. But instead of listening to so many podcasts and getting the information, how about you start creating them and creating the information for people by interviewing people, by sitting down with them, by asking them questions. It doesn't even have to be a formal interview. It could be about questions on whatever topic. You know, like if you're in a certain niche, sports, fitness, entrepreneurship, motivation, whatever it is that you're doing, start a podcast, because you can sit down with industry experts and ask them questions about how they're industry experts. Point blank and a story. And another point I want to go over is some people might say, all right, well, like, podcasts aren't that big. What if I only get a couple listeners? Blah, blah, blah, blah, blah, Right? And the thing about it is, it's not about you. You shouldn't focus on how many views you're getting. You should focus on what kind of value you are providing. Meaning, even if you have one viewer, you are, number one, sitting down with someone that you want to, number one, connect with and talk to more. And you get to build a better relationship with them and you get to capture that moment and put it out there to the universe. And the main reason that I also want you to start a podcast is just relationships. Literally. If you go through my list of people that I have interviewed over the last five months, it would blow your mind out. Literally before this podcast, I would have never had the opportunity to sit down with people that are, number one, so much above and beyond me, but people that are just hard to reach, right? But if you give them a reason to, they will most likely give you an opportunity to sit down with them and record it because it's valuable to them. And I know a lot of young entrepreneurs listen to this. People always ask me at events, it's like, how do I add value to someone? How can I make someone's life, life better? How can I, from the first interaction with someone, provide value to them? So they want to build a relationship with me. Because obviously building relationships is a long term thing. It's all about the consistency of seeing people, talking to them, texting them, messaging them, whatever it may be. It's like literally, if you want to build a relationship, someone with someone, sit down with them for an hour and you'll know way more about them based on their communication skills, based on the way they state things and talk about things, based on the way they react to your questions that you. And the best thing about having a podcast is you learn more about yourself. You get to understand, alright, if I'm interviewing someone, do I sound good on audio form? Do I sound good when I ask my questions? Am I straight to the point or am I like. And I kind of stutter, stutter on my words, right? So the thing about this is there's multiple positives to starting a podcast. Number one, you get to sit down with someone for an hour that may be 10, 20, 30, 40, 50 years older than you, that has so much knowledge that you just literally get to ask them questions. So that is the main reason, number one. Number two, it allows you to build your network because even if you sit down with someone for an hour, that's cool. But how can you turn that into a real relationship? Right, So a lot of people who I have my show will, afterwards, after we're done recording, we'll talk for a little bit. I'll get their contact information, I'll hit them up to see what's kind of opportunities are available for us to collaborate on. But it literally after an hour of talking with someone, you get to really know who they are. People tend to give their information away, like a phone number, an email or whatever to people that they trust. Right. Like a lot of these big entrepreneurs in the game obviously don't put their social media and their phone numbers everywhere due to the fact that they don't want random people that they don't know hitting them up. Right. And asking them questions. But if you sit down with someone for an hour, ask them a lot of questions, they give you good answers, you guys vibe on the same wavelengths. People will give you their contact information if they vibe with you and think it's an opportunity for them as well, as much as it is for you. So that being said, I think a lot of people understand obviously the value of communication, the value of relationships, the value of connecting with ballers. But are you gonna do it? That's the main question of today. Are you going to take the time to start a podcast? Because yes, it's not a video, it's not a picture on Instagram, it's something that some people may not even know what a podcast is, but they are emerging in this voice world that we live in now. A lot of people, you may be listening to this in your car, on a run, at the gym, sitting down in your room, whatever it may be, but you can do it passively. You could be cooking dinner right now, you could be walking your dog, you could be lifting weights and you're still listening to a podcast. And it's just a passive task that you're doing right. And that is a question I want to ask you as well. If you're listening. Where do you usually listen to podcasts? Is it on your free time? Is it when you're super busy and you just plug your headphones in your ears, when is it? Because I think a lot of people approach it differently and I'd be curious to know when you listen to your podcast. So that being said, send me a DM on Instagram acadams1 let me know where you listen to your podcast because I think it'll be super cool to see where everyone listens and why. Alright? But that being said, I really just. My Main, like I said, the main goal about this, today's podcast is I want you to get off this podcast afterwards and go to spreaker.coms p r e a k e r dot com, start a podcast on there, submit it to itunes and just start it up. And no, that is not a paid sponsorships, that is just a platform that I use to host my podcast. And if you want to start one, I would advise to use that just because I do. I like it. They have a good back end, you can track all the data and stuff. So spreaker.com go check it out and start a podcast. And like I said, a lot of you are probably gonna listen to this and be like, alright, like, nah, why would I start a podcast? It's not gonna be value to me. I already have a big network, I already am talking to people, blah blah, blah, blah blah. But the thing you don't know is if you meet someone and you want to talk to them more instead of hopping on an hour phone call with them, that can be kind of counterintuitive or counterproductive, however you want to put it. If it's someone of high stature and you don't really think that they'd be willing to sit down with you for an hour, if you give them a reason to, by recording it and asking them questions and providing value to your audience, Even if it's one person or 100 people or 10,000 people, whatever it is, people tend to want to record it and put it out there in the universe because the people that do that understand the value of content and the value of distribution. Right? So that's the main thing I want to get across to you. Like if you want to talk to people that are above your level, below your level, on your level, whatever it is, start a podcast, tell them to be on your show and over cut. And overall, when it comes to the value of just doing that on a consistent basis, you will start to just connect with so many amazing people from that. And I really believe that everyone listening. If you're not starting a podcast today or tomorrow or the next months, you're missing out on so much connecting opportunities with people because people are willing to sit down with you for an hour and talk to you. And if you don't get that, you don't need to start a podcast. But if you understand the value of communication and building relationships and the follow up with people and building it for the long term, then yes, you need to start a podcast. And I would love to help you so that being said, a lot of people, even like myself, I had no idea how to start a podcast when I first even wanted to because I wasn't hip to it. I didn't really know a lot of people personally that had podcasts. So I had to contact my boy Brian, who may be listening right now. Shout out to Brian. And he helped me set it all up. So I'm thankful for Brian for helping me put the podcast together and post all these different pieces of content, edit it, chop it up, and all the above. But you may not have somebody that can do that for you, right? You may have to do it all by yourself, you may have to do it alone. And if you do, send me a DM on Instagram aceadams1. If you do not follow me, the link will be in the description. But I really need you to start a podcast. And if you want to interview someone and you'd like for me to be the first guest on your show, hit me up on Instagram. I would love to do that. As much as I love putting out podcasts, I love doing podcasts with other people because it's the same, vice versa, for everything. As much as you want to connect with people above you, you should be wanting to connect with people that you want to add value to, right? Maybe it's your little brother, maybe it's your older brother, whoever it may be, your niece, someone that follows you. Whatever it is, whoever it is, always look at it from the law of 33%, like Tai Lopez says. He says, hang out with people that are 33% of the time on your level, that you can vibe with, that you can learn from 33% of the time with people that are maybe younger than you, below you, that you can teach and help them. And then 33% of the time with people that are above you, mentors, people that can lift you up. And if you do that, that is a perfect formula. Just communication and relationship building. So to wrap this up, I know I've been talking about the same things on and off throughout this entire podcast today, but I wanted to keep the simple points straight to the point. And that is, number one, start a podcast because it gives you leverage. Number two, use it to build relationships. DM people sit down with game changing people in your industry and literally interview them. And the interview doesn't have to be formal. It could be talking about their favorite food, their favorite place to eat in their local town, whatever it is. What kind of apps do they have in their phone? What are their favorite apps, how do they stay organized? Whatever it is, you can ask questions because it's your podcast and they agreed to sitting down with you and being on your show. So that being said, you just have to look at it from that perspective. Like, don't think a podcast is something formal that you have to prepare for and you have to like, get a giant studio. I literally ordered a mic from Amazon, a blue Yeti mic. It's a USB mic. I plug it into my laptop and I have a quote unquote studio in my room that I can record from. And that's literally all you need. I've done podcasts on balconies where there's literally a four foot by two foot balcony and we literally sit down, knock out the podcast, record it on the microphone, and boom, we made a fire podcast. And that was with Jason Siani. So if you want to listen to that one, go check out episode 63 or 60, matter of fact, and just check it out because literally, like, the audio was amazing and it was literally filmed on the outside of the Dream Hotel in New York. So go check that one out. And also before I wrap it up, make sure you share this with a friend. Because even if you're the person listening right now and you say, man, like, I really don't want to start a podcast, I don't want to really just take the time to do that. I don't think it's valuable. You may not, and that's okay. But share it with a friend or share it with someone in your network. Share it with people that you follow on social media or whatever. Because I know to a lot of people listening that they will be like, whoa, like, I do need to start a podcast because it's valuable, right? And I put this in a way very, very simply. Use it to connect with people. Don't focus on being the number one podcast unless you want to go into podcasting full time and whatever it may be, but look at it as just a communication outlet and it gives you a reason to literally connect with someone for a long period of time and shout out to the homie Drama from Young and Reckless. I had the opportunity to sit down with Drama in LA and we talked and he even says this all the time. This is kind of where I got it from. He's like, dude, everyone should start a podcast because it's a literally, it's a hack to building relationships. Because you may know someone that knows a friend that you want to connect with, but you don't. But if you say yo, like to your Homie, it's like, yo, man, are you. Do you think you could get what's his name on my podcast? Because I'd love to interview him. And if they're close to you and they want to help you, obviously they're going to take the time to try to connect you and their friend so that he can be on your show. And number one, that will just build the relationship so much more. Instead of just DMing someone or whatever it may be for a consistent amount of time, you can literally just DM them, get them on the podcast, connect with them on a real life basis or even in person if they're in your local area, and just make it happen. Like, literally, for everyone listening that knows Grant Cardone and a story that happened, I literally DM Grant Cardone. I was like, hey, Grant, I have a top 25 business podcast and it would be such a pleasure to get you on my show. Let's make it happen. That's all I said. He hit me back with a contact, my assistant, Boom. I contacted her and she said, hey, one looks good for you. And I was like, hey, I usually do over the Internet podcast, and that's just what I usually do. But I'll be in Miami in the next week and I would love to sit down with Grant in person and really just do it at the office. And literally, here's the crazy thing. I had no plans to go to Miami ever. And she hits me back with, hey, Grant is available in the next three or four days to sit down in his office and do a podcast with you in Miami. And I was like, sounds good, I'll be there. And that being said, you have to understand, I had no plans to go to Miami. I ended up booking my flights, going down to Miami, going to Grant office, sitting down with him for an hour and get it. This dude's almost worth a billion dollars. And I sit down with him for an hour and ask him questions. And if you haven't heard that podcast episode, make sure you go listen to it. It's episode 57, Grant Cardone. Stop focusing on dumb shit. Make sure you go check it out. That episode is amazing, one of my favorite episodes. But literally, that's the value of it. If I wouldn't have had a podcast, no chance ever could I have DM Grant Cardone and said, hey, let me come to Miami and sit down with you for an hour and just talk with you, right? But if you just put the word podcast, hey, Grant, I have a podcast. I would love to sit down with you for an hour and chat. Boom. Sure, I would love to come to Miami. Let's do it. That's the difference. A podcast gives them value by you being able to record it and put it out there in the world. So that was just a story I wanted to talk about. I wanted to bring that up because it's a real life example of the value of it and overall, just what can be accomplished just by having that podcast as an outlet for you when it comes to communication. Right. So I'm gonna end this off here. You heard the story of me and Grant. You heard the story of when I started it. I only started five months ago, and if you go through the list of people that I've connected with since then, it's literally insane. So I just want to leave you with this. Start a podcast, not for you, but for other people. Because as much as you can learn from other people when you interview them, people listening can also learn that much as well. So it's something. The most unselfish thing you could do is start a podcast, but it's the same amount valuable to you because you get to sit down with these people and interview them and talk to them. And yes, if you need any more information, if you need kind of step by step instructions to start a podcast, hit me up on Instagram. Because that being said, this will wrap up this episode of the Rise of the Young podcast. But before I go, make sure to share this with a friend. Make sure to drop a review on itunes. Look up the Rise of the Young podcast. Click subscribe if you are not already and I will see you on the next episode. But one more thing, start a podcast today. Let me know when your podcast is up and screenshot your podcast when it's it's on itunes so I can subscribe to it and start sharing it out as well. So that being said, I will catch you guys in the next episode. Casey Adams.

This is a decade of devotion. It's hard to stop my movement when I'm already in motion this ain't luck this is by design I had to work in the dark for my light to shine A lot of people are dope they just quick too soon A lot of rappers.

Monarch Legacy of Monsters An Apple Original Series the world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me, the most massive event of the year arrives. If you come with me, you'll know everything. I promise. Legacy of Monsters streaming November 17th only on Apple TV Plus.