Episode 067: Josh Kesselman - Founder Of RAW Rolling Papers

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What's going on, everyone? Casey Adams.

Let's get right into the show.

To the Rise of the Young Podcast Today, episode number 67. We have someone special with us, Joshua Ketzelman. And first off, I just want to say thank you so much for coming on the Raw Brand. What you've created is just something phenomenal and I definitely appreciate you coming on the show today.

I'm proud as fuck to be here, Jason.

Really well, cool, man. I appreciate you, Josh. So how I like to really start interviews is just obviously people know who you are, the Raw Brand. But there may be one person that's just like, who's Josh, right? So I like to first just like to catch people up to speed based on what you're currently doing, what you're working on, and really what you're a part of. So I'd love to for you to kind of just touch on who is Josh, just from the get go, what you're currently working on.

Well, like most people know me nowadays as the Raw guy, because my most popular creation out of all the things I've done has been raw rolling papers. If you're a real smoker, like, you know a real smoker, the odds are it's unlikely that you haven't smoked at least one of my papers. Because beyond Raw, I've also made juicy Js and elements and I made these brands called Zen and DLX and all these little novelty things in between. I made a product once called Credit Card Rolling Papers. It was like a secret pack of no way. Yeah, you'd fit in your wallet. Because I kept running into situations where my friends or I wouldn't have papers on us. So, like there's been so many creations over these 20 years like this that the odds are if you're a smoker, you smoke something that I made.

Yeah, yeah, yeah, for sure. And everyone listening, I'm sure they would agree as well. So that being said, I know I did a lot of research on you, just kind of your background, where this all started, but I thought it was super interesting because I know I was just watching a couple interviews on you, talking about when you were younger, your dad would do a magic trick. He would light a. A paper on fire, thrown in the air, and it would disappear. And I've read that in a bunch of different places, and I kind of want to go back, obviously, to like, when did this all start? Raw rolling papers, Just everything that you kind of built to this point. Just how did this even come about during your life? What was the starting phase to, like, really go on this journey?

Okay, now it depends upon you and your beliefs, whoever's listening to this as to what you think. Some people would say, oh, it's fate. Oh, it's the universe. Oh, it's God, or whatever the fuck it is. Let's just chalk it all up to luck. I happen to be lucky enough where. And I'll go deep from the beginning, listen. And many of the people listening will be the same way as me. My mother, she really sucked. She just. She had a lot of problems and she was not a good mother at all and was not really, just really, genuinely, truly fucking sucked. My dad was great, though. He's a great dude. But yeah, the mom really sucked. So the one great gift that that woman gave me, though, the greatest gift in the fucking world was she was really, really smart. And I got some great ass. I got some smarts from her. It's true. The greatest thing that she gave me was some of her fucking intelligence. So there I got lucky enough to get the smarts from her. And then my dad's really smart too, don't get me wrong, but she just has this particular way of thinking which turned her to go crazy, but when she wasn't crazy, she was really fucking smart. And then my dad does this trick with rolling papers when I'm five years old and I fall in love with fucking rolling papers because. And sure, you've heard me say it before, but I'll explain it to you in a different way. There's a thing that happens to us when we're very young. You know, there's this magical belief that we have that maybe the universe isn't. Everything's not linear. It isn't all fucking ones and zeros.

You know what I mean?

It isn't just. It isn't linear, that there's something else. And when you see magic, you get that feeling in your body of like, wow. The possibility that there's something more.

Yeah.

And my moment was at 5 years old, my dad did a fucking trick with his fucking rolling paper. He would light on fire and throw it in the air and it would just fucking vanish. And so it was the only trick he knew. So I just became enamored with rolling papers because to me, rolling papers are magic. They signify so much more than just something you roll your fucking plants in. There's something else about them. You know what I mean? You light your. To this day. Okay, I'll grab a fucking raw cone, right? Yeah, here we go. The fact that we light this thing on fire, it then. And it burns, it releases its energy, transferring its energy into your plant material inside, which causes that to then transfer its energy through smoke. Smoke into your body. And you fucking get an incredible, incredible effect from that. From smoke. It doesn't make sense if you think about things logically. I mean, a scientist could explain it to us. Yeah, but I don't want him to. I prefer to look at it where, wow, that's fucking amazing. How can I make it better? How can I improve this? What does the smoke really want? Yeah, I'm sitting here talking to you, Casey. What does the smoke really want? But what does the smoke really want? Well, in my mind, we've always smoked, right?

Yeah.

Like, as humans, since we were fucking barely human. Yeah, we've always smoked. And we used to smoke in ways where you pile a bunch of material on a campfire and get the smoke from it. Then we started rolling the plants in plants and smoking it that way. Let's stay there. We were really good at that. So when you make a rolling paper. How about Casey, if we just make it out of plants. Yeah, that's plants. You know what I mean? It sounds like. Oh, sounds simple to you. But really, the world that I grew up in, as I became like a rolling paper expert and look, studied them and understood what they were made out of. They weren't made out of just plants. I mean, some of them were, but most of them were not. They started adding things like chalk. I mean, it's funny. Behind you. I don't know if people can't see this, but it's like a board. Yeah, that's a white board, but it used to be a chalkboard.

Right, yeah.

So. And they began adding chalks and that when it burned down, you would get a white ash to trick you into thinking it's high quality. Like, oh look, white ash. And this is a common thing with rolling papers, man. Everyone does. Not everybody.

Sorry.

A lot of people do this besides me. They add that chalk, you know what I mean? Some of my older papers have chalk in them. My old shit, not raw, but like my old creations and shit. Because that's old rolling paper style. If I'm gonna make a new rolling paper right now that I wanna make in the like 70s, 80s style that like some older people like, I have to add chalk to it because that's what they're used to. And they won't think it's good unless I add chalk to it. I don't fucking smoke chalk though. Yeah, I also wanna smoke bleach. I mean, we didn't bleach the plants back then, dude, all the chemicals. Yeah, no, we weren't adding guar gum or any kind of weird shit like that that they were at. It's just not what was done.

Yeah, yeah.

I'm sure you remember, Case, when you were in grade school, how you made paper. You probably mashed up a bunch of fucking plants, you spread it out on a screen and you dried it. If you ever did that. I don't know if they did that in your school. They did it in mine. And that's not so different than the way that paper is made nowadays. If you make it like this, you just mash it, a bunch of fucking plants make paper out of it.

Woohoo.

With this tiny bit of fucking plant starch in it. Plant starch?

Yeah, the organic way.

Leave it alone. Leave it the alone.

Yeah.

So this like my big secret. Oh, Josh, what's your big secret? Like? There you go, Case. There it was.

Keeping it plant based. Yeah.

And then like when people try to like copy my shit or make stuff that they want to be in my genre.

Yeah.

Often they'll basically, essentially they'll take the old rolling papers and they add more brown dye to it to make it.

Look like this, to make it look organic.

Yeah, it's like take a. It's like imagine if you went to buy a fucking whole wheat bread, it turned out it was just white bread with fucking brown dye. What goes on? Because it's hard to change, you know, these are, these guys are billion dollar companies and shit. They don't want to change for real. To make a whole new process to go.

Yeah.

And it's a really process, by the way, we would actually be going back. Yeah, but to. To make a change is not something that we as humans like to do. And large corporations, they really don't like change. There's a big cost with change. And you don't know. Josh is wrong. People like chalk.

No, not.

Don't smoke like me, man. I love tasting what I'm smoking. And chalk is probably going to affect the way that my shit tastes. Yeah, no, I'm good. I'm good. No chalk. Thank you. Yeah, sorry. Animated. I'm. Calm down.

You're good. You're good. So with raw. With raw, though, like, when I saw. I saw one article where it's like, you start with 500 bucks, and that was like, the startup funds prior to starting that. I know you have tons of different inventions that you've made. Like, were you business savvy? Was that always something that came natural to you, or was it just, like you focused on solving your own problem, which then turned into something?

No, I was always business savvy. All right, so I will be completely honest with you, because a lot of people hopefully will be. Well, this will help them. My parents used to fight extensively. I mean, like, horrifically, you know, including. There were some violent episodes and that kind of awful shit. But what they were mostly fighting about, what I remember was related to money. So even as a little kid, I always thought if I could just make money, that I could stop all of this, you know? So by the time I was seven, I was selling flowers. I'd go around the neighborhood and cut flowers off people's lawns. I didn't know. And I'd sit on the corner, make a little flower stand, start selling flowers, try selling lemonade, anything. I was already motivated to try to make money to get out of this fucking horrific situation. It wasn't to get myself out. It was really to try to stop, you know, as a kid. You don't. You don't. I'm going to leave them. No, no, no. You want to solve the problem.

Yeah.

So that motivated me to become an entrepreneur and to become successful. So. By the way. Kay. So let's look at it this way. Instead of, oh, poor Josh. No, no, no. Lucky me, right? I'm lucky that they were so the way they were, because that. Or else I wouldn't be here on this fucking podcast. You wouldn't want to hear my story. If I had perfect fucking parents that were raised me right, I wouldn't have done any of this shit. So it's all okay. And it's and to anyone listening to this, that's going through a bunch of bullshit. You don't know, man, it all could end up incredibly beneficial to you. That you would never expect. Yeah, you think it's gonna end up all fucked up and shit sucks, but that fucked up shit can lead to incredible like, okay, Case, another thing I'll get to later. The Fed's coming at me in 96. 96. That fucking sucked. It fucking sucked me. Kicked my door and held me down with a fucking machine gun. But again, if that hadn't happened, this beautiful cone, this thing right here that a lot of people smoke, this really would not exist if that hadn't happened.

Yeah.

So it's all negative at the time. And a lot of this fucked up shit that you go through and I go through in life sucks. However it can transform us if you allow it to. And if you allow it to, one way or another, force you to grow. Iliad, Homer's journey. Look at it like that.

Okay. Yeah, I totally agree with that. So it's like, I like how you brought up, like, if, if you didn't go through the fucked up shit, you wouldn't be on this podcast. And you know, that's just the truth at the end of the day. So I think it just fascinates me because like with Raw, and obviously you said, like, anyone who smokes, like, they've obviously either used your products or know what it is. So when you look at that, like, how, what, you guys have like 2,000 employees now? What's like, how big is the organization that you're currently running right now? Before we get into it, it all.

Depends upon how you define an employee. You know what I mean? Like in Bali or Indonesia.

True.

But these things are rolled. They're rolled by hand. So there's a couple thousand people right there that are rolling cones for us right now as we sit here talking. Right now, they're sleeping, but when they wake up, they'll be rolling cones and they're not. It's a nice workplace, by the way. Make it clear. We actually have. It's paid way above the local house. And the work environment is really nice. It's even air conditioned. We treat everybody well because it's just. It actually ends up making better cones. But also because, come on, man, like, we're all human.

Yeah.

You know what I mean? We got to treat each other right. Or else it just ends up. You end up with Donald Trump, you know?

Yeah, yeah, I like it. So you said based on current employees and like, My biggest thing with this, too, is like, how did it scale? Like when you first started. What was the exact year you started raw?

Okay, now, do you want to know when I started RAW or when I started doing all this? Because it's different. Because Raw was part of the ladder of invention. Right? You can't just walk up and make. Okay, I'm grabbing stuff off my desk.

Yeah.

So forgive me. A stapler, right? No, no, no. First you. There's things that come before that. First you'll. Little clips. You'll be making different ways to hold paper together. You'll be making attachments. Then one day some dude will put it all together and you end up with a fucking stapler. We don't invent the car. First we invent the wheel, then we invent the things. A cart. And then one thing, I pull the cart and on and on and on. Eventually we end up with a car. This is the same thing with Raw. My first papers were nothing like Raw. They really weren't. They were really boring. They were boring, actually, because some of them were cool. Like Juicy J's was really fucking cool. Elements which I really made for my dad. These were some great papers, but I also made boring shit like Zen, which was really just a boring commercial paper and a whole bunch of brand called Rollies that totally failed. But no, the idea for Raw came about in some point in the 90s when I was. I had my early 90s, even when I had my little head shop, which I have to explain. So going back to your first question now, that quote in Inc magazine, I didn't start with 500 bucks. What I was saying, I had a $500 van. I sold everything I own except for the $500 van and this piece of shit Harley that I built myself. And I moved into my friend's storage shed. This is in 1993. So I sold everything I had except for this piece of shit van with rot falling off it.

Yeah.

Had a painting because I bought it used of a rat pissing on the back, which none of us ever understood. What the hell that. But yeah, it was there. It was. And my van and my bike. Sorry. Yeah, van and my bike. I rented out this little storefront in Gainesville, Florida. You can imagine. Yeah, the roof was kind of falling down on one side, but I didn't care. And I set it up. I had no idea what I was doing. I know I needed to get this head shop open, but I didn't know what I was doing. So what I did, which is not so different than what I do today is I did what I call Tom Sawyer's White picket fence, which is. I started opening the store anyway, right? I went down to Costco, bought a cash register and some open, close, sign, local sign people to put up a name of the store on there. No glass. I got some counters, some used counters from a used counter guy, convinced him let me pay him off over six months. And I'd gone to a smoke shop down in South Florida, which I don't remember the name of now. And I flirted with the girl behind the counter and eventually paid her 100 bucks to give me her stack of catalogs. I walked out the door of that place and I hit the pay phone. This is that long ago. I didn't have a cell phone. And I called every person on that fucking every catalog immediately and got them all to send me catalogs and all this shit. I started ordering whatever I could find that I thought people would want. But then as I was opening up the store case, people would come in and they'd be like, oh, my God, you're opening a head shop. Are you going to carry? And whatever they said next, like dugouts, for example, I'd be like, yes, it'll be here in two weeks. What's your favorite one? Make sure I order the right ones and tell me which ones you like. Which ones do your friends like? And they would answer me and tell me, and as soon as they walk out the door, I'd come through those catalogs. I would call people within those catalogs, say, where can I find Doug Ald? I would find whatever that guy wanted. And sure enough, within two weeks, there would be. The guy would come back, and I would have his exact product waiting for him. So the store was built by the community, okay? It was an exact reflection on what the community wanted.

That's amazing. And that was Gainesville. Like late 90s. Just you. You're doing this, or do you have, like, your buddies?

It wasn't even late 90s, bro. It was fucking, like, mid-90s.

Okay, okay, okay, okay. So it wasn't just you at the time. It was like you had this idea. You just made that shit happen, and it was just solo. As an entrepreneur, that's fucking fantasizing. Because, like, now it's like, with the huge operation you have, it's like, if you look back on it and tell the story, it's like, okay, this is how it happened. But what was, like, the process from, like, having that one store, the van and the bike, to actually, like, With Raw, that exact product. Like, what was the scalability on that? Was it quick? Was it fast? And now it's 2018.

It's been what goes first. Like, the stores did great. So by 96, I had like five fucking shops.

Okay.

And they were doing fucking excellent. And everybody loved them because again, they all mirrored the community, built them. Dude, it wasn't.

Yeah, yeah.

You put your ego aside. I mean, you know what you like. And I put some things up there that I know that I like and people will like. But I'm really just listening to everyone who comes in the door and have long conversations. Sorry, I'm speaking too fast. I tend to do that.

You're good.

I would have long conversations with anyone that came in that door, especially in the beginning, because there was no one coming in that door. So if they walked in, I didn't want them to leave. I had someone to hang out with and talk to. So we were basically this. I learned everything about what people wanted from those very people. They taught me everything, and I gave them what they wanted. It isn't about me. It's about them. And it's the same thing with all this shit, man. This is all stuff that was like the original cone. It's like 92, 93. 93. Somewhere like where we had it in. I used to have this little pipe factory. And like, we were trying to make. People were telling me they love rolling papers, but they couldn't. I loved rolling papers. I put my whole collection in the store and shit. And I started trading with my. This is how I became. Started trading my. My collection. People in Europe. And I would. I would then start sending them. They wanted crappy American rolling paper stuff that I consider to be notebook paper.

Yeah.

And they would send me back these beautiful European papers, these old stuff, and I would then put them in my store and sell them. And there was great margin for that stuff because it didn't exist. So for like a pack of commercial rolling papers, I might buy it for a buck and have to sell it for a buck fifty. These beautiful European, really good quality papers would. Might cost me 50 cents and I could sell it for like 2 bucks.

Yeah.

And I was like, God damn, this is amazing.

Yeah.

Yeah.

So.

And people love that shit. And I learned from it. Again, learning from each one of these things.

Yep.

But, yeah. So I had five stores building them up. Each one of them would. As soon as one would be successful and start turning and start doing well, I would go and take the money from that and go do another one. Take that money from that. Go do another. And then in 1996, one of my stores sold a bong to the daughter of the United States Customs Service. Specially charged. No shit. So pissed she was of age. Yeah. But it didn't matter. It was my fault. You know what I mean? You know?

Yeah.

And so they came in with their fucking helmets on, guns and all that shit, and raided the fuck out of us. It sucked, dude.

That's insane.

I lost everything, as you can imagine. But I scraped one of the things they taught me, these Feds, because they felt bad after they did it. God damn it. It was really stupid. As time went on and they all felt bad and they would. Year by year, one by one, they would apologize to me, and I would always say to them the same thing, which was simply like, I can't forgive you. You can only forgive yourself. You did what you did, and now you have to forgive yourself. I don't hold any ill will to you. That's all I can say. I can't forgive somebody. How the fuck am I going to do that? You got to forgive yourself, man. And they'd be like, oh, think about it. And that was the end of it. So I rebuilt. I started over. The Fed told me my rolling paper business, that part of the business was legal. So I moved out to Phoenix, Arizona. And I also had these great other products that I had invented for the store over the time. And I decided to go into. Set up a wholesale operation selling the things the feds told me were legal and also stuff that I really like. Now. One of the things that happened in that shop was. And you've heard the story before, but I got to tell it again was because I was listening to everybody and bringing whatever they told me they wanted. One of the things they said they wanted were this particular brand of natural cigarettes. And I was like, sure, I'll get it in for you. No problem. So in my mind, and keep in mind, by this point, I already knew paper. I already understood paper. And the guy had gone through this whole thing of telling me how natural their cigarettes were and blah, blah, blah. I'm expecting it to come in in a natural paper.

Yeah.

So the product comes in, I put it on the shelf. I let the dude know that his stuff's here. He comes in to buy the packs, I give him a special price on it. He offers me a smoke. I gladly take it because I smoked cigarettes back then. And I pull it out, and to my horror, it's wrapped in a bright white fucking bleached Paper, you know, the same that everyone else is using. And I'm just like. Or basically the same shit.

Yeah, yeah.

And I was. No, no, I was like. I was literally. I remember the moment, what it was like, where I was just like, yeah. So then I had that moment that inventors have of. Dude, really? No one's actually made a natural rolling paper. Everyone's smoking this shit. And sure enough, you're realizing, oh my God, everybody's smoking this shit.

Yeah.

Really? Why? Why the fuck is everyone smoking this shit? They don't want this shit. They just don't realize that they don't want. They don't realize. And I had to find out, okay, why are rolling papers white? So I researched that, found that out. If you want, I'll tell you that story, J.C. but I found out the rolling papers had always been white. In short, because when rolling papers first began, thanks to Columbus, when he was bringing tobacco back to Spain, people were rolling pieces of old cigars with used newspaper. And the people up in Elcoy, which was at the time the paper making capital of all of Europe, decided to make a special paper for rolling. And they wanted to show that it wasn't used newspaper. So they made it bright fucking white and called it, marketed it as hygienic. And the rolling papers became white to show how pure they were. Okay, that's cool. In the 1600s or 1500s, but really now we're like four or 500 years later and we're still smoking bright white shit because Trying to show that it isn't used newspaper. What the fuck is this?

Yeah.

And so I knew what I wanted to make back then, I just didn't have anywhere near the wherewithal to pull it off. The part of lessons I've learned and lessons I want to share is that you keep going, right? The feds kick your door in and take all your shit. You find a way to keep going. You lose everything because you think this is going to work and it doesn't. You fucking keep going. No matter what happens, you gotta keep going. It's that old fucking, I hate to quote fucking Rocky Balboa, but it is that awful Rocky Balboa from, I think, Rocky 5 or 50, I don't know, quote of. It doesn't matter how hard you hit. What matters is how hard you get hit and keep going. So I never let go of the raw dream. I even knew what I wanted to call it back then and through starting with regular rolling papers and making all these cool special papers and all those flavored papers and this paper and that paper and this nuance and that nuance and papers called. It looked like a cigarette when you're smoking it. And things with American flags all over it and rolling papers like 30 something flavors of juicy days. Through all of that, I finally had the wherewithal, the knowledge, the understanding and the power and naughty to pull off Raw. Raw was a big bet, though. I had to risk everything, essentially everything in order to make Raw because no one would make it for me. Everyone thought I was wrong. Yeah, I risked it all anyway. I knew that people wanted this shit. I knew that you wanted this, Casey.

Yeah.

Because essentially without telling me, you had told me, you had told me a thousand times that you wanted it and I knew you wanted it. In my mind, when I made Raw, I was making it for this group of hippies, you know what I mean? The dudes that still once, I guess they wouldn't have a microbus anymore, but they still have a Volkswagen Vanagon.

Yeah, yeah.

You know, and the chick's got blonde dreads.

Yeah.

Like making it for her. Making it for them. They could tell me over and over, the rainbow kids, and I hung out with the rainbow kids, they wanted this so badly. What they were telling me without telling me. And so that was my market when I made Raw. That was who I was thinking of the whole time. And I put it out knowing that they wanted it. And sure enough, they wanted it. And at first, Raw sold pretty good. Not great, but pretty good. I was happy with it. It was a slow going, but it was selling. I was going to make my money back eventually. And then the part that I missed, and it's okay that I missed it, but I blame myself for missing it to this day, case is that my goal was to make the best rolling paper in the world for those people. The thing I forgot is that everybody wants to smoke the best. Yeah, all of us do. Nobody really wants to smoke some bleached chalk bullshit. Yeah, they really don't. And so the whole world went nuts over Raw, the whole market. They started singing about it in fucking hip hop songs.

Yeah.

I was like, what the fuck? This is amazing. I didn't. Those kind of people when I was making it free, marketing those hippies, you know?

Yeah, yeah, yeah.

But I just really missed the boat and not recognizing that. Josh, everybody wants to smoke the best, dude. It isn't just that hippie dude over there, everyone. And so Raw is popular worldwide, except of course in markets where the people don't really smoke. Like fucking China in All the markets, the primary markets where people really fucking smoke. We sell a fuckload of raw. And it's the best one that it's the best rolling paper in the world by far.

That's wild.

That's the part that I missed. So like, keys to success. I don't know, man. One thing is always to stay with it. Two things, I guess. I could tell the story of my grandpa, which I told before, but I'll tell it to you gladly. So. Because again, luckily for me, because my parents suck, I was raised more by my grandma and my grandpa. They were my true role models. So grandpa taught me this method of business called build a better mousetrap. Because he was a depression era guy, you know, probably born in the early 1900s. And so it was this thing of the way it's supposed to work in business. Real capitalism, not this bullshit that we deal with now, but real, real capitalism is supposed to be based on making a better mousetrap. And so it's supposed to be like this, Casey, you and I are in competition against each other and we are both in the mousetrap business. You know what? I told the story before. So let's pick a different product. Pick your favorite product. Casey, pick one for me.

The cone. For sure.

Cones. Okay, so for real, the way it's supposed to be is you and I are in business against each other. We're competitors. I make this cone. Now what you are supposed to do, Casey, you're supposed to figure out on your own how to make a better fucking cone. And then make it. And then you are supposed to then get rewarded with this made up thing that we humans use called money. Yeah, fucking money. What the fuck is this? Stupid fucking clipper? Yeah, value. I guess this one's metal. I guess it has some value. The metal itself I could use for something, right?

Yeah.

But it has no real value. I can't eat it. I'm hungry right now. I can't eat this. I can now go give it to someone else who thinks it has value and they'll give me some fucking food for it. Yay. But otherwise itself is bullshit.

Yeah.

So you get rewarded with the money. All right, now I start. Oh, shit. I'm not making money anymore, so now I gotta make a better cone than you. And then I'll get rewarded with the money. And then you know what you're supposed to do, Casey? You're supposed to find make an even better fucking cone. And then you get the money and we're supposed to go back and forth until we Keep doing this to each other till the product gets so good that it can't get any fucking better. Now, it may be the case that I've already made the best cone in the world, any cone better than me. But there's always going to be some way, you know, it would be easier with a cone filling device. Right now I make a manual one that fills this thing so fast. People try to make these great things. People are trying to make these electronic ones to fill it better than my manual device. But they're electronic devices, they look cool, but they actually feel it worse. And they're a plague on the planet because they're making them out of non recyclable plastics with lithium ion batteries and PCBs and all this shit. I'm like, no, you're missing the point here, man.

Yeah, yeah, but, but let me get.

Not, let me not digress. It's supposed to be that we do this thing of making better products off each other and climbing up this fucking ladder until eventually we make it so good that it can't be any better. And by doing this, this thing on top of each other, we will fly through space at warp factor of nine. What capitalism, the corruption of capitalism has caused is. I make this beautiful fucking cone here, this great fucking cone. And then you go to China and make a cheaper shittier one where you use brown dye called E150C on top.

Of the white chip, on top of.

The white chip, the brown dye that it is to actually use natural unbleached fibers. So you'll use this brown dye called E150C which is on California's Prop 65 list. If you buy the bottle of it and you will dye the paper to make it look more like this, and you'll make it in China with a shittier tip and you'll use some God only knows fucking things in the paper and on the glue. Can't imagine. And you'll get your cost down and then you'll come into the market and make your packaging look a lot like mine maybe. And then you'll try to like undercut the market. So instead of going like this, which we're trying to do, you go above me. For those who can't watch. Instead of going up the lad, you step down the ladder and the market with you. And now I'm supposed to at this new thing, I'm supposed to go to China too and make it even cheaper and shittier for myself and come down below. I'll make it even cheaper, Josh, we Keep going down until we end up with an ocean full of polluted crap that nobody wants. And nobody's smoking better. They're not enjoying their smoke anymore. In fact, they're enjoying it less. And we're devolving. We're not evil.

Yeah.

So if you're. If somebody wants to really compete with me, I always challenge them. Make it better, bro.

Yeah, Step up the ladder.

The fucking ladder. Don't do this shit. So, like, I'll give you another example. And this is important because anyone. Like, when you are successful, one of the cool things you'll realize is that money isn't everything. Right?

Yeah.

So when we started off making cones, they used to come with these plastic straws like this. And it took me a while. And every time you'd have a cone afterwards, you'd end up with these cut straws hanging around your house, making you fucking embarrassed. What do you do with these straws? Well, eventually you're gonna throw them out. Someone sent me a video of a sea turtle having a straw. And it was not one of my straws, but it was a straw being pulled out of its nose. And this is a common occurrence, sea turtles. And it's pulling. Sea turtle is crying. As this. As this straw is being pulled out of its nose by someone who's trying to help it and it's bleeding through the nose. And my fucking heart broke. And I looked down at my product and I was like, I can't. Yeah, can't do this. Can't do this. There's got to be another way. So then I remembered these paper straws that I'd seen at a kids party for my daughter. I was like, can I use those? So we went to the paper straw factories and I convinced them over time to make me really good paper straws. Natural, unbleached, with a thick ball like this. And that way it actually works better when you fill it. It works as a real good poker. Whereas the plastic drawers are always picking up material getting stuck in them. These things. Don't they work? It's a great. As a fucking poker. Yeah. So it's better for the planet. It's better for the fucking. For the function. And my managers were. They didn't hate it, but they were like, josh, this is gonna. These cost like, you know, at least three times. I'm probably wrong. Yeah, it's probably more. 10 times. It may be, but it's some great. It costs a lot more than a plastic straw. They really do. And the Florida ship and everything about them's wrong. In that way, yeah.

That's great.

Told them guys it was. They told me it was going to cost me like 100 grand a year or 200 grand a year in extra cost. And I was like, I don't, I don't care. Yeah, I can't, I can't go. I won't be able to live with myself. Do this change. And so we make the change and you go to the paper straw and you fucking stick it in there and you say, there you go. Now, a conscious decision, and it breaks with capitalism, right? We're supposed to make as much money as we can, but this shit sucks, Casey. So I ask you, like, what do you do? The pure capitalism, if we're running a pure business that's supposed to be just for profit, we're supposed to stick with this fucking plastic straw cost and that shit cost. And we make more money if we stayed with the classic sprouts. But I can't do it. I can't live. We go to this. So now how do we bring this kind of conscious effort, this thing of realizing that something is just plain fucking wrong? Plastic surface. How do we bring that into the world of business? Because a giant corporation, a billion dollar corporation, they don't give a shit. Yeah, no, I can't sleep well. I can't live with myself. No, you should live with yourself because your only obligation is to your shareholders. You got to make much money as you can. Well, I don't know how to bring that into the fucking. Into the. To get large corporations actually understand that. Hey, spend some extra money and save the fucking planet, bitch.

Yeah, yeah.

You're gonna have kids. It's gonna be future generations and they're gonna be really pissed at you. Yeah, you make fucking plastic fucking.

It all goes down to the damn plastic straws.

That's a good example for that. I want to teach to share to the world of the way that I wish someone listening to this would behave once they become successful. Yeah, sure, you do what you have to do to get up there, but as you're getting up there, please, you know what I mean? We only got one planet, man. We really only got one. Look for ways that you're not just improving the process, you're also making a better world.

Yeah. Quality.

Quality. Yes. I'm lucky in that in this case, the paper straw works better. But so I can always mark. Well, yeah, I told my guys that sales will go up. You'll see, it'll be fine. Take it back. Don't worry. I don't know how to tell people in that regard, anything other than you've got to also go with your conscience. You got to do the right thing.

That's a fact.

You gotta do the right thing.

I have a follow up question to that because I know regarding everything just around the culture of it, I know that you said making the planet better, just doing it for the world in general. My question is like, when it comes to you, like having these five shops and then starting Raw, then really going in with it, like betting everything. And then I wanted to bring up the point where you said, like, rappers started rapping about it. It started just getting like free publicity. Right. Because it was the best quality shit around. Right. So when was like the transition? Because I know that you did like the collab with Khalifa and all these rappers, like, they rep your brand. Like, when was that shift? Like, was it just over? Like, obviously it wasn't overnight, was it? Just when was the first, like, big move when it comes to just like the mainstream of Raw? I want to bring up was Cleaver, because I know he has like the custom branded packages. So when was all that kind of stuff happening and kind of kind of come into place?

That began really in 2009 from what I remember.

Okay.

Up to that point, we were moving some Raw, but it wasn't a big thing in 2009 from what I remember. It was when Currency did this song. I got five on it. And he sings in there, it's a raw paper, not a blunt. And I met. I never sent him. Never sent him product. He was at the time, you know, And I was just like, holy shit. My friends played it for me. I was like, really kept replaying it.

Yeah.

So luckily this. I forgot what his name is. But a mutual friend managed to introduce me to him and he was all excited to meet me, and I was all excited to meet him.

That's dope.

Hung out for days. We went on tour together, we went on stops. So I ended up sponsoring one of his Jet Life tours because I liked him so much. He's a really good dude.

Currency.

Yeah, Currency and Currency introduced me to wizard, introduced Raw to Wiz, and then. And it just all kind of exploded from there. But it wasn't like, I love Wiz. He's a good fucking dude.

Yeah.

But the thing you have to understand is it's not about something that I'm doing or something that a particular artist is doing. What really caused Raw to fly is the paper itself. It ain't about me sitting here telling stories or a guy singing about it. That's great. It brings some awareness to it. But what really happened to raw more than anything was word of mouth. People were just. They would buy it and be like, holy shit, this is completely different than everything else they've ever smoked in their life.

Yep.

And then they share it with their friend. Because we smokers, we are a social fucking group. We smoke circles.

Yeah.

You pass things to each other. You know what I mean? And so the people in the know began smoking and tasting and be like, holy shit. Because you would notice that you could taste your TERP profile. You taste things you never flavored before.

Yeah.

Because you probably. The chalk probably changed the flavor. And suddenly it elevated your smoke. And raw, just one by one, the snowball.

The right amount.

Bigger and bigger and bigger, bigger. And then in 2009, I started fucking flying. And all of a sudden we were like, oh, shit. You know, I couldn't make enough of this stuff. I was completely oversold. I was back ordered by like four months of a lot of the problem. Yeah. We're like, oh, fuck.

Good problems to have.

Yeah, still a problem. We're like, what the fuck are we gonna do?

Yeah, yeah.

And we're still. We're oversold on cones right now beyond belief. It's.

Damn.

You think. You anticipate demand and then demand is going.

And that was 2009, where like the hip hop scene was like, was that any thought process going through your head of like, oh, currency or Wiz or rappers, people smoke weed. Like, was that going through your head of like a market or like you said, it was just like the certain demographic that you originally planned. Like, how. What was that transformation like for you? Was it like something you expected or like when you got introduced to Wiz, then it blew up? Then you're like, oh, shit, well, this is happening. Then it just kind of went with it.

I just went with it. But it was. It wasn't like that. I was. I am a big fan.

And Wiz, that's so dope.

It isn't about me trying to fucking promote shit or anything like that. I'm just hanging out with the coolest dudes in the fucking world and we're smoking out. Fuck out. So when we used to deal with Happened years after him and I, he was already singing about my stuff and putting it in videos. The business deal came way afterwards. I would have done it with him from the beginning, of course, but I couldn't. Like, I was sitting in the room with those guys and I'd be like, oh, my God, I can't believe I'm here. Like, oh, my God, I can't believe you're here. They wanted to ask me a thousand questions about paper, and I wanted to ask them a thousand questions about music. Because the thing is that I came to learn over time was many smokers use smoke as inspiration. It inspires art. It inspires us, the lyrics and our songs and these sorts of things. So they were getting inspired by Raw. They could tell what I was about. They could tell what the paper was about on me. They could tell what Raw was. They could tell just by sensing it. We, as humans, because we've been smoking for so fucking long, we intrinsically know when something is natural, when something is right.

Yeah.

It just feels right to us. It's not something where you can tell by touch or smell or taste, but something about it. You're like, this is different. This feels right. That's really what it was like with Raw. They would always ask me, why does this feel so good to me? What is it about Raw? Okay. And I gotta explain to them about stuff. Okay, well, let me tell you what's in a normal paper and why this tastes so different to you. And this whole thing about just how make a paper out of plants. Imagine that.

Oh, my God.

You know, it's. It just worked. It really just worked. There is a big secret. It wasn't the big aha moment.

It just fucking was the best. And then people hooked on word of mouth and just kind of blew up.

So that would be the goal for someone, if you're gonna make something, whatever the fuck it is, you know, here's my lip balm. Yeah. If you don't make me lip balm. And I want you to make a really great natural lip balm. It's gotta be actually natural, even though petroleum is technically natural. I don't want fucking petroleum. My goddamn fucking lip balm.

Yeah.

I don't carcinogens in my fucking lip balm. I don't want you dying it brown.

Yeah.

I just want real goddamn lip balm. That's gonna stay on my lips. I want you to make it forever. This comes in a plastic tube. I bet you and I, Casey, we could fuck with this for a while and we can come up with a way. Because this ain't. This doesn't even have a recycling number on it.

Yeah.

Probably come up with a better way to package this where it wouldn't be so this won't end up floating in the ocean, getting stuck, picked up by a seabird. And that would be if someone. There's a challenge to your listeners. Someone please make me a better lip balm in a recyclable or truly recyclable or reusable or biodegradable container, Please, man. I have a goal for the entire company that I own called in Phoenix, called HBI, where we're trying to make it. Where by 2020, 100% of our products are one way or another, degradable. I gotta be careful with Earth plastic discussion. Because I make scales. They come in a big plastic housing.

Yeah.

I want, I want to use where they add this film to it called, you see it biofilms, where they add it to the plastic so that it'll break down a lot faster. It might take a couple years, but it'll break down in a landfill. I think it's like a thousand years, you know.

Yeah.

This shit takes. Makes it break down a lot faster. Yeah, I want to make it work 100% of what the fuck we're outputting done like this. Not because I'm like, oh, what's his name? Woody Harrelson. I know I ain't Woody Harrelson. I just. I want to feel good about the shit that I do.

Yeah. The fulfillment. I can tell that's like, that's the fulfilling part for you throughout this entire thing. Right.

You want to feel good. And if you're gonna, you want to, you know, eventually, much as I hate to admit it, there's that dirt out there that I'm gonna be buried in.

Yeah.

You know, you're a lot younger than me, but eventually, no matter what. I mean, I shouldn't say no matter what.

Right.

There's always some remote possibility we get transfer our consciousness to electronic computers or something.

Yeah.

But realistically, eventually we all end up in that third out there. And I don't want to go down with fucking. As the dude who polluted the planet. Fucking shit.

Yeah.

I don't want to go. That's just. No, no, no, no, no, no. I want to go down as a badass.

Yeah.

I want to do that too. So to say that's why you're on.

The podcast, a fat ass motherfucker. Hell yeah. That's the truth.

Yeah.

That's so with Raw and everything from rappers to like blowing up 2009, like, because now it's 2018, the company's been 10, 20 years. How long now? But just when it comes to the current state of Raw, the papers, everything that's going on. Was there like a pivoting point where obviously you said like for the rappers or the business deals with the wiz or whatever. Like, was there a current moment for you where you're like, oh, shit. Like, this is. This is really happening, where it's like scaling, blowing up. You have to hire more people. Like, was there a moment like that for you or was it just all like kind of just sequential moment by moment? Like, was. Was there a pivot point for you?

There was no pivot point. It would just. It would just be. It just happened and happened and happened and happened and happened and happened. It's still happening Situations. Yeah. Still happening. We run everything like it's the old business models. So I don't owe, I don't borrow from the bank.

Yep.

I don't have investors. I did it the way my grandpa taught me, which is you make. You sell something for. You bought something for a dollar, you sell it for two, then you go buy two of them and you sell them both and you take that money and you buy more of them and you sell them. And that's the way you build your business.

Yep.

So we're entirely alone.

So dope.

Right? So when you're doing it like that, when you're building, you can only grow as fast as your capital really allows your. Your profits allow you to.

Yeah.

Which is the old way of business, right?

Yep.

And so you end up with. It stops you from doing something like bringing on some fucking New York billionaire dude who's going to invest in your company and then ye to destroy it later because he wants to sell it and get his money out.

Yeah.

It makes it where you actually have a real business that's yours. It also makes you a lot happier because it's just you and make a decision. And there it is. Now I am lucky in that I have a really good team. And we are a team of oddballs, man. Like, none of us are Harvard graduates or anything like that. We love what we do. We're really happy. When I think of my team, I think of all the people that have been with me for the past 10 fucking years. Because it was something that happened in 2008 where I took back over the company. I had a friend, my best friend was running it for me, and he stole a bunch of money and almost destroyed the plate the way he was feeling. Yeah. It was really bad. So we had what we call a revolution where I came down getting the boot. And after that, all the people that have been with me since that point till now, they're my family.

Yeah.

You know, and we all. We love what we do, we really enjoy it and we're really good at it. And like, if we were in. If we were living in Star wars, we would be in the Rebellion, you know what I mean? We don't want to be the fucking Empire. That, dude, it's cool. I wear all black, but I ain't put on the Darth Vader helmet. Y', know, facts. I can't do. You know, shit, man. I'm fucking vegan as I can't. I don't want to. All about love and compassion. We have this stuff. We do. We call it the Raw foundation, where we've given like 1.3, $1.5 million back so far in a recent period of time towards doing water wells. We do real projects, you know what I mean?

Yeah, yeah, I want to bring it up. That's like the charity part of it, right? Just the foundation.

Yeah.

So how did that kind of get in tune with it? Has it always been like that or when did that kind of come about?

It's always been a dream of mine.

Okay.

Like, it's always been a dream. When I was a. Again, it goes back. You know, Case, I don't know if you'll notice this, but like. And this recurring theme with me, which is the same recurring theme with a lot of successful people I talk with, it all goes back to something that happened to you when you were young.

Yep.

I watched Live Aid when I was really young. And to them, anyone who doesn't know what Live Aid is, there was a huge humanitarian crisis in Ethiopia and a guy named Bob Geldorf put on this huge musical event called Live Aid to raise millions and millions and millions of dollars to help feed the starving people in Ethiopia. And all the musicians turned up, all the good ones did. I don't know anyone who didn't fucking go, yeah, just an amazing concert. It was worldwide. They were simultaneously having a concert in England and somewhere in America and in different places all at the same time.

Damn.

And they. These fucking rockers, these real fucking rock stars, they really put their heart into it. And they didn't fucking get paid to do any of this shit. They all did at their own expense.

Yeah.

And they put. They fucking saved a very large chunk of people in Ethiopia. And that was amazing to me. So that inspired the fuck out of me. Like, if you really want to be a fucking rock star, the real rock stars. Yeah, they're fucking. They party their fucking nuts off, bro.

Yeah, work our play hard. Right?

You work hard and you. And part of that fucking work is you Fucking give the fuck back. Yeah, you don't. You don't harm you. Can you party even higher when you fucking are doing good shit? Yeah. You know, feel good about yourself. Isn't like I'm gonna. I'm gonna get fucked up and then feel really bad about myself. No, no, no. I get real. Feel really good about myself.

How about that?

A lot of fun. So it's all about that. Shit like that. Just learning. Learning all about these things. Learning about love. Really giving back in a meaningful way. Meaningful means you get on the fucking plane and you fly your fucking ass to Ethiopia and you go into places that the US government telling you not to go. Send me a thousand travel warnings. What are you doing? You're going to Somaliland? Yes, because the sisters of Mother Teresa asked me to come to Somaliland. That I've got to come visit them.

Yeah.

Another warning. Cannot protect you in Smollyland. Great. I know you can't protect me in Smollyland. I'm going there anyway.

Eric.

And we have no security guards. If we bring security guards, then we're even. Then we're definitely gonna get with.

All right.

We're going to smile anyway. On the little dewidara, Ethiopia, because the sisters of Mother Teresa asked us to come. They needed us to put in this water system that's so dope of lack of water. So you go and you fucking do it. You fucking really do it. You got the money, now you got the people. Because doing this for a while, you've gotten really good at it. You've learned that you can accomplish things that most people can't. You say, fuck it, we got to use this force for good. Let's go in there and let's fucking do it.

Yeah.

If we die, it will be a good fucking death.

Yeah, right.

You know better. Dying fucking hospital bed in America. Cancer. Right? Fuck it, Ethiopia.

Cool.

Yeah, dude, we all gotta go. That's a great way to go. Real shit.

The Vulcan.

Oh, no, the Vulcan V. Who would have been. What's our Star Trek group again? My favorite one. Come on. Oh, what was Worf again?

I don't even know.

You don't know what Worf was? You really don't know who Worf is?

I don't know, bro. Inform me.

Millennial sexual Worf, he was a Klingon.

Okay?

So, yeah, Klingon logic. You have to have a good death. An honorable death.

Okay?

If you're gonna go out. Good way to go out is digging water wells in fucking Ethiopia.

That's a good way that's so dope.

So, so how you get that, that fucking do so here?

Yeah, real shit. So, so, so I, yeah, I like how you brought it like common theme 3. It's like it's always been something since childhood. Now it's like transmuted. Now you have the money, now you have the time to actually do shit like that. How has that really changed your business, change who you are and just giving back? Like obviously I like to talk about fulfillment and I just talking with you, I just have this vibe. It's like this dude's a fucking good dude, you know, And I think everyone would agree with that, you know, but just like the concept of giving back, you obviously have this organization. You're selling thousands, thousands or millions of just products. It's like you're taking the time to actually give back. Like I feel like that's your most fulfilling part just from having this conversation with you. And it just, it fucking gives me energy to be like, I'm gonna go fucking give back. I'm gonna go there, do that shit. You know what I'm saying? So I think I just, I wanted you to kind of touch on, for the people listening. Just right now, on your day to day basis, like what's your focus points? Obviously since you started when you didn't have money, you were in a fucked up situation to now everything's going good, you can give back. You have money, you have amazing connections, amazing people in your network. What does Josh do on a day to day basis now? Is it different? What's the flow that really keeps you just building shit?

You know, it all depends on where I am. Like right now I'm in Vancouver, Canada. So I won't be going, I won't be walking. If I'm in Phoenix, I'm gonna be going around the warehouse and the office all the time, interacting with everybody there. We'll be brainstorming over how to overcome some problem or invent some new product or shooting some video to think about. Hey, what do you think people need to know? And we'll talk about it while this and just one way or another. Oh, Josh, you never really talked about your poker shoelaces. Like you really want me to teach them about my poker shoelaces? Yeah, Josh needs to be the poker. Okay, I'll teach them about poker shoelaces. And then we do a video about poker shoelaces. And it's really just like that where it's like, come in the morning. Hey guys, what do people really need to know? And today, Dale Was telling me, hey, Josh, when you get back here, you know, people don't really know about the round raw tray. You gotta do a video on it. I'm like, I did a video on that like, six months ago. He's like, no, no, no, you didn't. I'm like, I think I did. All right, fine. I'll do a video on that when I get back into town.

Don't worry.

Just put them aside, put it in my office, and when we get back there, we'll shoot a video. There's that kind of thing. Today I've talked to both our primary ground partners in our humanitarian efforts, which is David Harding from Water is Life International and Josh Elliot from Wine to Water. Because it doesn't matter why, but it's just a matter of trying to get. I'm trying to put together a.

I.

Don'T want to go on a tangent. When I was in Ethiopia, something happened that upset me a lot, and I'm trying to get over it by getting around it. I was trying to do it. We did. We've done these new systems where we do these solar powered water pumps. There was a village up on the top of a hill. Villages, you know, let's just say a hundred thousand years old, right? Maybe it's 50, but it's some ridiculous number that people living on this hill and they've never had access to water up there because there's no water up there. There is water in the ground at the bottom of the hill. And people have put in a hand pump down there a long time ago, and the people have a thing of sending the girls down to get the water and then carry the water back up in this horrible fucking way. And this was going on for a long time when the village asked us for help. So when we looked at it, there was no way we could help them. But now with the advent of cheap solar, we were able to do a solar powered project. We put in a solar powered pump down at the base, which has a tap down there for everyone who lives down there. And then we pump it 2km up to the village.

Damn.

And we set it up where it's just always on. So, like, as soon as the sun comes up, it starts pumping. So they have, yes, more water than they can use. Because the theory is people like, oh, you're wasting water. No, you're not. Because the water is always running. They have to use it for irrigation. If not, it flows back down into the ground, it comes back into that same fucking water. It's fine. But they. It's more water than they can use. It's big tanks up there. The tank overflows. Just run over the top. We're like, you got to use all this water, guys.

Yeah.

Okay. Okay. So they went from having no water to having more water than they currently.

That's crazy.

And so we did that, and then it was okay. Now let's scale it just like with everything else.

Yeah.

All right. So we found this area where they. To do another. To do their sister village, which they. When I was being named honorary, wasn't even honorary. I call it honorary. But when I was being named one of the village chiefs when I was there in Ethiopia, yeah, they get this whole ceremony. They dressed me and all this stuff. When that happened, they kept mentioning as nicely as they could about another village. Another village so many times where you'd think they would. I couldn't believe how many times they brought it up.

Yeah.

Rather, they didn't ask. They didn't want anything more for themselves. They just kept asking in the nicest ways over and over and over again. Maybe there's anything you can do to help them. Maybe there's some way you could look at it over and over, like, all right, guys. So when it was over, it was like, so I guess we gotta go look at that other village.

Keep on doing it.

Look at it.

All right.

So it turns out the other village is in this area where there are things called waridas, which are like water areas of Ethiopia. The government section breaks them up into warvitas and the water source, where we already have a hand pump. And I want to turn it into a solar pump and pump a few kilometers to this other village. It's also up on a hill. That source is in one marita. They are in a different woreeda. I went and personally spoke to these, the guys who runs the warita, and they said, sure, yes, we will coordinate and you'll be able to do this, no problem. And I said, great. And we were going to do three villages in total with this thing. And I was really excited for it. It's going to cost me 100 grand or 107 or something like that. I'm real excited to do this. Oh, my God. It's going to affect so many people. This is going to be beautiful.

Yeah.

And as soon as I turn around and left, as I was leaving, actually, I got the call letting me know that they were reneging. Or I guess the guys can't communicate with each other. They can't agree on whatever the fuck it Is sending water from here to there. Oh my God. Gonna cross a Warrita.

Yeah, yeah.

It's like, well what the we supposed to do? And this kind of bureaucratic broke my heart. It just made me really upset. Because you're so close to doing well and suddenly toxic. Yes. A bureaucratic.

Yeah.

And. And then I learned also that the. The government of Ethiopia wants to take away the primary hospital of Sisters of Mother Teresa in Addis Ababa and give it to the university. And I put in a giant beautiful water system there. And the sister is, I love her. I don't want her fucking losing her hospital. And this kind of shit is just, it weighs on you where you're like. And you do what you can, but that's the kind of stuff that weighs on you. I'm sorry to welcome the tantrum. Things like that where I'll be dealing with situations like this, I'll be dealing with. We're in a giant lawsuit with a billion dollar rolling paper company that's really upset that we're kicking their ass. Keep it simple. They're losing, by the way. They're gonna lose. That's just the way that one's gonna be. There's all these things that occupy different portions of my time, distract me in different ways. And yeah, I'm doing those kind of things also because I'm in Vancouver, I take care of my beautiful daughter. I've got a 13 year old daughter who I really love and she's my only child. So I'm trying to raise her to take over all the shit and carry it forward so that it keeps going.

Yeah. Bigger than you.

Yeah, it's a lot bigger than me, man. I just made this shit now. It keeps going.

Yeah, yeah. The legacy right there.

Yeah. It's the hope. And you know, I keep trying to teach her, like I try to put the pressure on her because she wasn't born, she wasn't raised in a fucked up house like I was. But she doesn't end up with the drive, that motivational drive, you know, these to succeed at all costs. So I try to put pressure on her in other ways. So I'll be like, hey, my daughter's name is Coco. I'll be like, hey Coco. Like I'll go back from Ethiopia and I'll tell her, hey Coco, if you, if, when you take over all of this, if you take over all this, if you don't succeed, if the, if our competitors, if they win and crush you, what happens to all those people in Ethiopia? What happens to those hundreds of thousands of people that will be, by that point, will be relying on your water systems, all this stuff. What happens to all of them, Coco, she's like, what do you mean, what will happen to them? Then she'll be like, they'll die. Like, yeah, they will. You cannot fail. You have to feed. You have to be ready for all of the enemies. You gotta be ready for the feds. You gotta be ready for the billion dollar companies that are always gonna feel threatened by you and they don't know how to innovate. The only thing they know how to do is try to quash innovation. So they're gonna sue you, Coco. They'll pick up things, try to test you, and try to find some weakness. You've got some little chink in your armor, and you gotta be ready for them all the time. Both the feds and billion dollar companies are gonna come at you and then you'll have a bunch of the little piece of shit knockoff dudes making actual knockoffs, actual knockoffs of your shit and try to sell it. You have to deal with that too, Coco. And don't get. You deal with it. But don't get distracted by that. Because while you're dealing with all that, you still have to make even better products for Casey Adams so that when he smokes, he enjoys it a little more. See, one thing that always gives me solace, right? I don't know if you're like me, Case, but, like, what happens, what used to happen to me was I would have those thoughts of, like, what am I doing with my life? What was my life worth?

Yeah.

What do I do here? Like, was this just all nothing, you know, that kind of shit. And what I began doing was thinking to myself, hey, Josh, you got millions of people, millions of them, to enjoy their smoke a little bit more than they had before. You gave them a little bit of happiness.

Millions of people.

Millions.

Yeah.

And that's more than anyone else you've ever met, right, Josh? Other than musicians. Some of my musicians, like Wiz, he's made millions of people happy because it's fucking soft. People actually knew growing up how. Yeah, it's better than anyone I've ever known from that regard. I made so many more people happy than anyone I knew.

Yeah.

And it's. That makes me happy. And if you're. By the way, if Wiz ever listens to this Wiz, by making your fucking songs, you make millions and millions of people around the world happy too. That's more than anyone we, any of us have ever Fucking known has done. And that's a great thing. It was something I heard one of my friends talk about once, how we should change it from money to happiness points.

The government has to give you happiness points.

You get points. You know what I mean? You can use that to go buy food and shit. That's the main rewards to. So that'd be a great one.

Yeah.

Imagine what the world looks like.

Fucking happy.

Party would implode. But everything else.

Yeah, yeah, yeah. That's the real shit. God damn. I know we've been going for a while now, but this, this conversation, this is why I fucking love these things. Just the conversations, people listening. Like you said, it's like this may be heard by one person or be heard by 100 million people later on in life, 50, 100 years from now, you know, so just regarding like how you're talking about just like the people you're inspiring, talking about ways, talking about people that are just fucking creating an impact when it comes to that aspect of everything. I know when it comes to like the music industry and songs, like, there's a different way of touching people. You're actually giving some physical ass solution to people's problems, you know? And I think that's so dope. And just like even like behind you, you have the wall. You have like the real tangible brand, like the just the fucking monster brand that you've built. They had it. Like when you look back as obviously you're doing this podcast and you started from nothing. Now it's just amazing brand, which is like now your reality. But like, do you ever have those moments where you think back and you're just like, holy shit, like, this is real now. Like, would you ever have those sort of like, moments? Yeah, what I like to do is.

Like once in a while I'll have to like, okay, his name is Mike Feinberg.

Okay.

He's the dude that let me stay in the storage shed behind his house, right?

Yeah.

And I'd have to jump over the lawnmower to get him to bed. And like, I. I tell the story to you, but then suddenly I'll be like, oh my God, that really happened. And then I'll see Mike or I'll talk to Mike on the phone. I'll be like, mike, that really happened, right? He's like, yeah, dude, you got to move the. I had to move a bunch of shit. Put it outside to get your bed in the back. And I'm like, and I used to have to pee on your lawn in the morning. He's like, yeah, that was gross. I'm like, where was. At the be. No, I didn't mind.

That was good.

I saw you a couple times. Oh my God. That really happened.

Yeah.

Oh, shit. You know, like our reality is what's around us now, you know?

Yeah.

So it's. It's amazing for me, like I have to. Oh my God. That really happened. That really happened on a lot of things. It's lovely being like this. This is. I really like it here, man. This is a great place to be. I could do this forever, bro.

Yeah.

Much after here than I was back there. Yeah, no doubt. You get rid of a lot of worries. You get a bunch of new worries, but you can. It goes along to learn to deal with those.

Yeah.

It's. What you are saying is right. I think there's often where you get trans. It becomes disbelief. There are many times I look out the view from this house. It's got a beautiful view.

Yeah.

I look out there, I'm like. You just get this feeling like it's not real.

Yeah.

I think there's a term for it, they call it imposter syndrome or something where you feel like you're an imposter in your own life. It's just. This can't be real. It's too fucking beautiful. You know what I mean? Like when I get behind the wheel of my fucking vegan Ferrari. Yes, I have a vegan Ferrari Ferrari. And you're driving. You're just like. You laugh and giggle, but you also. It's hard for me to believe this is really you.

Yeah.

You know, that means a lot.

That's just crazy. I bet.

Yeah, it's. You just have it. Just like with anything else. It's a new reality. You have to breathe into it. That's often what I tell people.

Yeah.

You just got to it, man. That's all you can do.

Yeah. Just such a fucking. Live it up. So live it the fuck up.

Enjoy it because it's gonna be gone in a minute.

Yeah. Yeah.

If you like. That's one of the things I'll tell myself if I'm ever feeling sad or down or that kind of. Which happens. Of course, when that kind of happens, I'll tell myself, josh, if you can't enjoy your life, nobody can.

Yeah.

It's just because you got it better than anyone, you know, Pretty much. So just. You've got to enjoy this.

Yeah. All right.

Like God. I was talking to some parent once and there and their 18 year old kid and we were sitting there on the plane Together and we were talking and he was blah, blah, blah. He was saying he was in real estate and blah, blah, blah. And he made all this money and blah, blah, blah. All that kind of shit.

Yeah.

And I turned to the kid as soon as the dad went to the bathroom and I was like, I'm glad your dad's really successful. Don't you kind of wish he would? He was the rolling paper guy though.

Awesome.

Yeah, yeah, dude.

They're an inspiration of millions, my dude. Literally, it's. It's the facts. Like it's just crazy.

Like that's different. Is back when I came up, especially as I was coming up, they hated us.

My rolling papers company or just everything.

You were about smokers. Us, people like us, we were the devil, dude. I remember I had a neighbor in Phoenix, Arizona. The dude moved into his house. I went out there and talked to him, having a real nice chat with him. We're getting along great. And finally asks me what I do for a living. And I tell him. And like his kids come running out to play basketball or something. I swear it was like they all came out like holding me into that, like, go inside, go inside.

Yeah, yeah.

Wait, wait, no. Where's the rollerbank? And it was like you never talked to me.

Yeah, yeah, yeah.

A couple weeks later. And I was like, oh, like, like, you know, I was shunned.

Yeah.

Like in high school, I was the smoker guy. Dude. Man, I hung out with like there'd be like the cool table, right? Cool table in the center. Like it was straight out of like a one of those like 16 handle movies, man. There was a cool table. And like, I would never be at the cool table. I was all. I was off on the corner table with like the derelicts.

Yeah.

And the dude with the bull hawk. His name was Mark Bay. He was cool as. And like the smokers and a couple drag racing guys. I like those dudes. They were really fucking cool. And like the one kid who people, he was definitely gay, but he was too scared to come out because everyone would pick on him. Like, that was my table.

Yeah.

You know?

Yeah.

To this day, those are the people I feel comfortable with. You know, someone's like, I meet these business people. I don't know how to describe them. They start in their business, they're talking about projection and shit. I'm just like, oh my God, what are your projected growth for your court? Like, what? No, no, no, no, no, no, no, no, no, no. That's not how this is done.

Okay.

Like, try to tell Everyone talk to me the way you would talk to your friend at a bar on Saturday night.

Yeah.

And can't do that. If you're so in a shell where you have to talk business lingo, then let's just not communicate at all.

Yeah. No, I fucking love that. That's the truth. And you just keep it. You keep it simple. It's like you talk how you want to talk, you keep it how it is, and you don't over complicate shit.

Trying to reduce my cursing, though. Casey. I curse too much. It's part of that New York upbringing. And like, it's like, oh, I gotta reduce it. I gotta reduce it. My daughter picks on me about it all the time. You know, like, people have their things right. I worked on one time, I was working on a long time. My friend Lawrence taught me to stop. Stop saying okay, reduce the number of ums. And I worked on that for a while, and that was easy. But stopping cursing, it's hard. Hard of expressing passion, you know?

Yeah.

You like. I roll a perfect cone or by hand out of the raw black paper.

Yeah. And it's just like.

It's like, fuck this.

My possession is craftable.

Yes. Or I'll roll that shit. And like, the whole purpose of this one, by the way, was for those incredible. This is my latest creation. Really? And the black. Yeah, black. It's a thinner paper and it's really hard to roll. You know, it's harder to roll than any of my other papers. And it only works with the best stuff in the world that has been. That has to be kept at the right humidity and, like, has to be proper. If you put crap in there, it's gonna burn like crap.

Yeah.

Videos I talk about, it's like, you got to put canoliquid premium gas in a fryer, else it's gonna sputter and jump down the road.

Yep.

It's the same this. Now this, though, when it's right. Just like the Ferrari.

Yeah.

When it's right. And you get the right thing in there with a beautiful turp profile. And you get those first. Like, not the first hit. That's still. That's not right. Like the second and third hit. And you get that beautiful flavor. The taste.

Yeah.

Like, overallity, you're just like, oh, perfect. Yep. This is what it's all about. This is what you're trying to do. This is what I'm trying to create, is that fucking moment, you know?

Yeah.

Right there. That's for me. That's what it's like. That's when I know that like, I've got it. I got it, I got it, I got it, I got it, I got it, I got it. That's it. And so a lot of my shit is like that. I Today also. What else I was doing today? Oh, I was inventing a. I can't tell you what, but it's gonna be something to make it easier overall process. I'm trying to make things easier lately because I've realized that like once I made combs and then made comb fillers. That was great. Then there's other processes I need to make easier as well so that the whole thing becomes easier for people to smoke. The perfect material. Perfect. Really enjoy it at the highest. Some more little things I need to do in order to get it right. And I keep hoping other people will do it for me. Like that electric cone filler. And then I try.

I'm just like, you gotta go step on the ladder yourself and get the hell to the top clear.

When you could tell when someone had money on the mind instead of making quality, a lot of it is simplification. I don't know what happened to us humans where we tend to invent things that don't need to be invented.

A lot of shit coffee pods.

The pollution of those coffee pods. You ever see the coffee pod movie was the funniest shit where they hicoped the world.

Is it on YouTube?

It's on YouTube.

Okay, I'll check it out.

They literally turn into robots. They start killing everybody and it's fucking awesome. Yeah.

Yeah.

Acups take over the world and they start killing all of us. And it's like I the guy who invented K cups, by the way. This is why I. He was old rolling paper guy. He was one of the people from. I think he's Burton from Robert Burton Associates, which was this rolling paper company from the 70s that made easy Wider. Nobody smokes this shit anymore. But this was a popular brand in the 70s and 80s. It's dead now. I get it. But it was a popular thing. So he was somebody I looked up to and studied his. His methods and the way that he succeeded because I thought he was fantastic. But then he went and one way or another went into Green Mountain coffee and made K cups.

And yeah, like.

So he missed a part of the lesson. He. In my mind, you know what? He didn't smoke enough. Because if it was me doing that shit, I would have been. It would have been the plastic straw versus the paper straw.

Yeah.

Okay. These K cups are great, but they Must be degradable. We have way to recycle them and.

Then it's okay, you gotta go dominate that market now. No, no, no.

Guys who are, who are making hemp cups for those things. So there are people solving that problem and I hope there will be even more. It's, there's only one fucking planet, man.

Yeah.

And it's, it's really. No matter what I've learned, whether it's in Ethiopia trying to save lives or if it's trying to get plastic throws out of the fucking environment or any of this stuff, it really comes down to the smokers because we are more conscious than people who don't smoke. Think about the effect you have when you smoke compared to the effect you have when you drink. Right? Let's go drink and invent something.

No.

That'S the way it goes, bro. You know, go drink and go solve the world. Go solve the world's problems. Like no, but yet we smoke. We're going to sit there and we're going to talk, we're going to communicate, we're going to come up with incredible ideas, some of which might not look great in the daylight of the morning, but one of them might. So it really. Also, the thing about smoking is it opens up your. It opens you up, it makes you more open so that you end up not hating as much. No one ever said. Just like no one ever said let's go drink and solve the world's problems. No one ever said, hey, let's smoke a bunch and then go fight.

Yeah, not how it goes.

Wrong thing there, wrong direction. That's not how it's going. We smoke and then we become open and then we are willing to do things like save a whole bunch of other of our fellow human beings where they happen to be. And then we do things like realize that skin color is a function of where our furthest ancestors happen to be in position relation to the amount of sunshine that was out. And nothing more than that. Nothing more than that. We sit there and if we had the chance we would. What is it? What would you call it if you. No, I guess it shouldn't be vulgar. So if we had the chance, we would Simply drop a 10 ton pile of shit on Roseanne Barr's head. That's creative. I'm trying to think of a nice way to put it because what I really wanted to say was the kicker in the pussy to make fun of Donald Trump too. But we won't say that about it. Kicking violence is always bad. It's always bad. I don't know how to teach people when they're racist. I don't know how to communicate with them. I don't know how to talk to them. I'm just like, wait, no, but that's so stupid. Wait, don't you understand? It's just scientifically, it's just because of your furthest ancestors. Not your furthest, but like a bunch of your ancestors happen to be migrated to an area where there wasn't much sun, so they developed lighter skin so they could absorb more. Yeah, they were from an area where there was too much skin, too much sun. Sorry. So they developed darker skin to block the sun. That's it, bro. Yeah. It's just that simple. There's nothing more to it.

If more people knew that, it would change the world.

That's all it is, man. We all come from Ethiopia, by the way, Casey, it's something I try to explain to people. We are all Ethiopian, every one of us. That's where the first humans come from. We can pretend it's not true, but it's 100% true. So we're all Ethiopian. So maybe. Maybe some of the first people who might want to save and help might be from Ethiopia, where we all come from.

Yeah.

No one probably ever told you this before, but.

No, this is the most dope podcast I've ever had.

You are Ethiopian. Okay? We all come from there. That's where we all come from. The Rift Valley. It wasn't called Ethiopia back then. Something that you are supposed to do within your lifetime to connect yourself with our true past of humanity is walk barefoot in the Rift Valley, which I have done many times. And there's a story behind it, which I won't tell you now because it'll be forever as to why you're supposed to do that, but it really has to do with connecting yourself to where we all come from, feeling it and truly accepting it. You don't have to go do it. You can just let it in in another way. Yeah, but it's really just accepting your own humanity and realizing what we are, what we really are, not the stuff of. Listen in someday, if. If we humans make it another thousand years without blowing ourselves up or destroying the planet, we can't live here. You're all going to be mixed, right? That's just the way it is. We're all gonna be. We're all gonna be part this, that. So we won't be able to hate each other based on or make up racism shit about each other. They're all gonna look Pretty close to each other are, you know, so when that goes away, we're gonna. Unfortunately, I think we're gonna find something. Some other way to hate each other.

Yeah. Keep making up dumb shit like, no, please stop.

It's gotta go.

Yeah, yeah.

Originally it would have been. This all goes back to tribalism, I think, where you would have been part of one tribe, I would have been part of another. We would have made up reasons why you're the bad guy and I'm the good guy. Plus, I'll stop talking after this, Casey. But I really want. It's. Think about how it feels. Even if we do it in mock, in jest, in joking around. If we now point at ourselves and we say, hey, Casey, you and I, let's do it off. Something funny, right?

Yeah.

You and I, we smoke. We're the good guys. That guy Jim over there, he doesn't smoke. He's bad. Bad guy. We're good. He's bad. We're good. Yeah, he's bad. Makes you feel powerful to say the point and say, that person's bad. We're good. We are good. He's bad.

Yeah.

Goes back to our tribal roots. And it's something that I believe we have to overcome. And so we have to realize, hey, that feels good. Why does that feel good? That shouldn't feel good. Why did I feel good? Yeah, it's not okay. And it just goes back to just a simple tribalism when we were in these 200 person tribes.

Yeah.

And we had to believe that we were good and they were bad in order to do whatever the fuck we were doing in order to make it. Make it okay for us to go over there and kill all them and take their. In order to take their animals and their nut tree.

Yeah, dude, this is the most dope podcast I've ever done, hands down. Like, literally, I'm just looking at the time. Like, dude, we've been talking for an hour and 20, 23 minutes. I'm like, holy shit.

Like this, I talk too much.

This is, this is, this is. So we're definitely gonna have to do another one of these because we could literally make a four hour podcast right now. God damn. So many stories. And just. I think it's interesting because I know just regarding like all the stuff you're talking about, like, you know a lot of stuff, like, whether that be Ethiopian stuff or whatever it is, like you have a shit ton of knowledge about. I think a lot of people listening are gonna be like, holy shit. Like, this dude does some research. He Knows what's up. He's been through things that a lot of you haven't been through and he's accomplished things that he hasn't been doing. I just think it's super crazy. Last question. Because I know it's freaking been an hour and 20 minutes with everything you've done, with everything like you when you started to now 2018, social media, Internet world, all this crazy shit we live in, how we got connected, whatever it may be. How is the Internet social media impacted you as a person and your company? Because I know that's obviously played a big role in everything with distribution and everything regarding just social media sales, whatever it is. Like how has that entire atmosphere of social media Internet played a role in everything you do?

It's played a tremendous role, especially recently because. Trying to think how to describe it, I love. I really like social media because it gives me a chance to tell you a story. It gives you a chance to share some of these things because all this stuff that I. All this knowledge that I've picked up over the years, I don't want it to vanish with me. That's stupid. The way that humanity is supposed to work, you'll hear me say this recurring theme of how it's supposed to work. In the olden times, the elders would have shared knowledge with the young ones and that knowledge would then be built on, you know, they say, what's that expression, dude, help me out with this one. What is it? A smart person learns from his mistakes, A wise person learns from the mistakes of others. Yeah, it's. Yeah, it's something like this. And that's true. Yeah, I want to take all this knowledge, all the shit that I've learned over the years and then pass it on so other people can learn from us. They don't have to learn the same things. The story of Raw of where I bring you back to white rolling papers. I had to learn why rolling papers were white in order to understand how stupid it was and to go forward is the same story of us humans to learn why we all come from Ethiopia and yeah, what this fucking stupid bullshit racism and all this stuff and why do we think this and it's all the same thing in different ways. If you deeply understand something, then you, you can. What's the word? If you, when you really. I think a better way to put it would be when. If you really want to solve a problem or if you really want to help people, or if you really want to change the world, the first thing you have to do is understand really understand. And then you can do it or else you're going forward like an idiot with blinders on thinking you know better when you don't. And I get things wrong all the time. I'm wrong at least half the time. You know what I mean? I've learned to just let go of that. By the way, I used to think, no, I'm right. No, I'm like, oh, I'm probably wrong. Someone told me. No, Josh, I told you this. I'm like, no, you didn't. Like, actually wait, you know, you probably did, but I can't fucking remember that. So in my mind you didn't. You probably did. Just so you know, come wrong half the time. So it's a 50, 50 chance here, I got a coin here. I can toss it. And this is about as accurate as me, so fuck it.

50, 50.

Yeah.

That's real shit.

Yeah. Yeah. So if that makes any sense. That's kind of. I don't know, the thing I'm always trying to do, a lot of it is to uplift the world, right? Whether it's through rolling papers or through sharing with you stories or through direct action in Ethiopia.

Yeah.

Or any of this kind of stuff. It's making a positive fucking impact.

Yeah.

Now, I ain't no fucking saint. I got a fucked up background. I do fucked up shit all the time and that's okay. Yeah, bro.

Yeah, yeah, yeah.

So that's just part of it. It doesn't matter. It doesn't fucking matter at all.

Yeah.

What matters most is you're supposed to judge a man based on his actual actions. What did Josh do? What did he actually pull off? What did. Well, you got a bunch of people to enjoy them to get. Enjoy themselves better more than ever. He saved a shitload of people in Ethiopia and hopefully he taught a bunch of people some cool that helped them succeed as well. Right? Because we're all just one community. It's just us, you know what I mean? And anyone who's listening to the show, they got, I'm assuming especially they want to listen to me. They're a smoker. And I don't, I don't want anyone telling them how that's wrong. I mean, dude, if you're smoking during the day, you need to cut that down because it's gonna you up, smoke a night when you got your done. That's a great way to be. That's Melissa. Unless it's really one of those days. But it's a, you know, weekend Sunday. Fine, whatever. But otherwise you got Work to do. Go do your fucking work. Yeah, you can smoke when you're done with all your fucking work.

Yeah.

Get your shit done. The world fucking needs you to tell people is like. Is. The world needs you to become a massive fucking success. It truly does. Like, Casey, you've got to be a huge success. The massive. Much bigger than me. The world needs you to do that. And then in your own way. Not in my way, in your own way, you give back. And you give back better than I did. You place that money even better, you blow my shit out of the fucking water where I look like, dude, that's cool. Wonderful, Wonderful. You gotta do it. Because if you don't, then we end up with a world full of mediocrity, people scared to try, people working for bad bosses. We end up with Donald Trump. And Trump is not the problem, by the way. He's just. He's the voice of a certain group of people.

Yeah.

And those people are what I'm afraid of. Those people scare the shit out of me because they're closed minded and they lack love. You can't tell me that you're gonna. No, fuck all these people. America first. But I'm full of love. No, no, no, no, no, no, no, no, no, bro. No, no, no, no, no, no, no, no. That's not how it works. You know, if you're full of love, then you love them. If you believe in religion, then you love them. If you believe in any of that shit, then you love them. And you can't say, me first. Close the gates. America only. Can't. You can do things. There's other things, man, but you can't say those things. You can't feel that kind of hatred because hatred is like. I don't want to say the. It's the antithesis of love. It would be like a love antidote.

Okay, that makes sense.

No, no. So the world needs you to become a massive fucking success that you can help. There's like 10 of us out there in Ethiopia and it feels like trying to fucking save these people. And it sure would be fucking awesome if I had an 11th.

Yeah, I got you. Let's do it.

It's really tough out there and there's nobody helping you think you're. How the fuck is it that this fucking weirdo long haired douchebag is the one who's doing Mother Teresa's hospitals in Ethiopia if I ain't fucking Catholic? Shit, man. I ain't got no religion. Yeah. And they're desperate for my help. They don't care anymore. They're all over there. Like, their whole thing, I've come to learn, is just. It's gotten so bad, Casey, that they're just like, just help us. Just. We need help. We don't care where it comes from. We don't care where you get your money from. You just come over here and you help us. We need help. The church leaves them on their own. The government leaves them on their own. Ain't nobody left but me, you, and a few people listening to this. Yeah, and those are some beautiful women over there, man. They actually gave their lives to help a bunch of sick people. That's all they do is help sick and homeless and mentally handicapped. They gave their lives to do that. That's much more than I could give.

Yep. Dude, why don't you start a podcast? Why don't you start a podcast? You need the raw podcast. God damn it. Oh, my Lord. This is amazing. Dude, I could literally see you and talk for hours. I don't want to take up too much of your time. I know that I originally said it'd be about an hour or so, but. Dude, why don't you start the damn raw podcast? Real shit. You just carry Damn microphone around 24 and I'll upload it for you, bro. Really? This is amazing. Well, Josh, I definitely, like I said, I don't want to take too much of your time, but any last words? I definitely. All your social medias. I know that just regarding that question, you like to share stories. I've been following you for a while. That's how we connected through a little damn Instagram dm, which is literally how I get everyone on my show. But I want people to follow you because I think even if they're smokers, even if they aren't, you have a message. If they listen to this podcast, people know that you are someone that's doing good in this damn world. You know, I want people to get that and I think that's a big reason, like wrapping this and concluding this is just like, you're a good ass. Dude. This conversation has been so fun and I definitely look forward to really staying in touch with you, building with you, because I think there's a lot of good shit we can do in this world. And like you said, like, there's not. There's not enough people that are doing it. And that's why people need to become successful, is to give back. And that's a huge moral and a message that I want to spread as well. So that being said, I definitely Very much appreciate you coming on. Everyone, please, please, please go follow Josh. Follow his movement, try his products, whatever it is you need to do. And thank you so much for tuning in. Any last words you want to give to the audience real quick?

No, no, just my personal Instagram is Rauc and roll. R A W K A N D R O L l. The brand one is Raw Life247. The foundational work is all at the Rock. Is that the Raw foundation?

Nice.

I try to show it to everybody to the extent they can. Because like Casey, like you were saying earlier, man, like half the time when you're doing this stuff, you can't believe you're really doing it. I'm over there and I. When I'm over there, I can't believe I'm really there. This is me. Okay. Okay. Then you just, you know, you just fucking do it anyway.

Yeah.

If you're not sure what to do, then what would someone who is sure what to do would do? Well, if they probably do that. Well, then let's do that.

Yeah.

Yeah. Okay. Go forward. Keep going. It's not the greatest way, you know, I'm not the most confident, but. But it. It works.

Amazing.

Thank you very much for having me on. It's fucking awesome. Thank you for hitting me the fuck up.

Hell yeah.

And have a wonderful fucking day, man.

Good shit. Well, everyone listening. Thank you so much all. Like you said, all of the social medias will be down in the description. Make sure you go check them out. And that being said, I will talk to you guys in the next episode. Peace.

Monarch Legacy of Monsters An Apple Original Series the world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.

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Go, go, go. Monarch. Legacy of monsters streaming November 17th only on Apple TV.

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