Episode 068: Jake Paul - How He Built A Social Media Empire

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What'S going on everyone?

Casey Adams here.

Welcome back to the Rise the Young podcast and today's episode is something special and it's originally was meant for the Build you'd Empire podcast, but I wanted to drop it on my personal podcast as well due to the fact that it was such an important interview, something that my good friend Kieran o' Brien shout out to Kieran. He hooked up the interview with Mr. Jake Paul while we were out in LA. It was a crazy day. I did four back to back to back to back interviews, but the last one was with Mr. Jake Paul and he has an upcoming fight August 25th, which is something that he's been looking forward to and I wanted to get this podcast out ASAP. So today's podcast like you just heard is with Mr. Jake Paul. We talk about anything from entrepreneurship, the fight coming up, what was his plans with starting team 10, how he raised.

A million dollars when he first started.

His company team 10, which I'm sure a lot of you guys are familiar with. But I really want you to listen to this entire podcast because there may be a lot of you guys that either look at Jake Paul and say, hey, I don't like his mentality, everything that he has going on with his family, or there may be people listening that love him and love everything he does, whatever side you're on. I think that this podcast is something that a lot of people on the Internet will find different that when it comes from content from Jake Paul due to the fact that we're talking mainly about the back end of everything, has done everything he does regarding his company, regarding YouTube, regarding the team building aspect, regarding just managing a company, managing people, which I think from the forefront of his brand is something that he doesn't talk about A lot. So thank you so much for tuning into the Rise Young podcast.

Like I just said, make sure you.

Listen to the entire thing because there's a lot of gems which I don't think you can find anywhere else on the planet except for this podcast in regards to Jake Paul and the things he's working on in the back end. So thanks so much for tuning in. I'll talk to you guys soon.

All right, everyone, Casey Adams here. Welcome to the build your empire podcast. Today. We got the homie Jake Paul with us today.

What's good, my g?

Thanks for coming on the show, bro.

Of course, bro. Happy 18th.

Thank you, bro.

Yeah, let's go.

You already know so pretty much how this all put together. The homie Kieran o', Brien, shout out to Kieran. He was like, yo, Jake, send my man Casey a happy birthday message. Jake came through. He was like, yo, get on his podcast. He's been working on it. He's putting out a bunch of episodes he'd love to have you on. And here we are today in the studio, where the heat is dropping, where.

The fire gets laid.

You already know. So, yeah, Jake, I want to touch on a lot of stuff. I know my audience, the build your empire audience, a lot of entrepreneurs, people that are building their businesses, but yet also building their empires. When it comes to anyone from they could be 12 years old starting social media, they could be 50 years old, anyone from DJ Khaled follows his brand, whoever. But today I want to talk a lot about not just the social media, but the back end of the empire that you've built and really just touch on some things that you may not talk about that often when it comes to the back end of your business, in a sense.

So of course, bro, that's so crazy because you're like a 12 year old could be watching this. Like, I feel like our society is like, kids are getting smarter and smarter. Like, you have your own podcast.

You're 18.

I didn't know. I didn't know what I was doing when I was.

Bro, that's fucking crazy. You're about 20.

I'm 21. But like, like the past three years have been like a whirlwind. Like, you learn so much and just meet, meet, meet so many people. And like, you have to. You have to grow up in la. Like, you have. You're forced to grow up. You're forced to grow up and mature.

Totally, bro. So I want to kind of start off and spark the entire conversation. Obviously, we're at the team 10 hours. That's the brand that you built. That's the movement and empire you've been, I would say, focusing on from. Everyone sees that. Right?

Yeah.

So I want to first start off before we get into the story. Just when did you start team 10 for the audience?

I was like, 18 at the time and like, like. Right, like your age. And, like, I didn't really know, like, what I was getting myself into. I kind of, like, just like, hired some, like, random lawyer to, like, make contracts to like, try and, like, sign people. And like, I had this, like, great plan in the back of my head. And like, I wasn't around business or like, entrepreneurship or like, anything growing up, so it was all, like, new to me. So I was 18 at the time and just like running and gunning, like, figuring shit out, making, Making like so many mistakes, which is like how I. How I learned and like, failing at certain things. But I just like, dove in head first and I. I think that was like, almost like. It was almost better that I did that because, like, I think if I would have known, like, how hard it was gonna be, I probably would have, like, gotten scared. Just cuz, like, people. People like entrepreneurship and like, making money and stuff, but I feel like sometimes they don't realize, like, how much effort you have to put into it and how devoted you have to be. But yeah, like, people instantly started falling in love with, like, team 10 and movement. Yeah. And, like, the idea behind it. And it was. It was fun and like, friends coming together and. And just creating content, like, with the same goal in mind, which is like, to grow and grow and grow. So it's kind of. It's kind of like taking this, like, roller coaster ride the past three years. But overall it's been. It's been amazing. And like, we've created some of the biggest influencers that are, like, still on. On YouTube today, which is. Which is dope.

Yeah. That's freaking crazy, man. So my age. You're 18. You started this brand, which you didn't even know what you were getting into. Crazy, bro. So I want to touch on, obviously. So I graduated high school this June, this couple months ago. Right. And obviously I know you're from Ohio. Everyone kind of knows that. I feel like the song everything goes back to the hometown, and I want to touch on. So when it comes to you being from small town in Ohio. Right. What was the exact part? You're from Cleveland, right? Cleveland, yeah.

Westlake.

Okay.

It's like a suburb of Cleveland, so.

I want to touch on. So, like, Growing up, going through school, high school, elementary school, like, what were some of your passions when it comes to just like day to day activities when you were just like coming up as kid, right? And obviously now it's like you have millions of followers, amazing business, amazing house, like, and you're 21. You know, I feel like even for me it's like, oh, you were 18 and it's like, bro, you're only 21, dog. It's crazy, right? So what was, what were you doing when you were young?

Honestly, I played a lot of sports, like football, wrestling, like basketball. I just love like being active and like working out. Wrestling became a really big part of my life in high school. And you know, like in elementary school I just like hanging with friends and like riding around, causing trouble. We would go to like the local mall and just like try to pick up girls or like that was like the hangout spot and we kind of just all went there and like that was really all there was to do, you know, and, and school, sports, parents tell you to do your homework, play Call of Duty. I was really good at Call of Duty actually. Like, I was a beast. Like, like dead ass. Too much time on that.

In Call of Duty.

I would get like a nuke every time I played. I know. That was 25 kill streets.

Yeah, but that's good shit.

That's really it. Like, I mean, no, more like this.

Normal ass childhood, bro.

Yeah, I didn't really like, I felt like. I felt like it was like a. It was almost like everyone always did the same thing in my town. Like, it's like a bubble kind of. And like it was like school, sports, study for your Acts and SATs, get a good score, try to get a scholarship, go to college, get a job.

40 years later, get married.

Yeah, yeah, yeah. It's like. Which is what. Which is crazy because like literally every kid that like basically every kid that I've went to school with that I know of is like, is like in that, in that system. Like, I know there's like probably a lot of like entrepreneurs like out there, like watching this or like listening to this. Like, if my advice to them is like, bro, like, just get out of that system because like, it'll like, you'll be sucked in before. I'm sure you feel the same way. Like, I'm from a small town in Virginia, bro.

Totally. I mean, both my parents do. It's like I wasn't growing up in entrepreneurship. Both my parents from working the same job 25 years, you know, so it's like this whole bubble box society puts you in. Totally resonate, bro.

Yeah, it's like. And I think that's why it's hard sometimes too is cuz like like parent, like parents will be like, well what are you doing? Like you can't do that like because I didn't do that.

Yeah.

And like a lot of times people don't under understand like what it is or like what the vision is.

I want to touch on also when it comes to just. I know I listened to something before. You're like when you left high school you're like, yo, I'm never coming back unless I'm dropping a Rolls Royce, right?

Yeah.

So when it comes to high school, graduating, because I think a lot of people listening, they're either in high school, maybe they graduated, maybe they're older. But what was your plan, moving out of high school? Obviously you had the buzz on vine. You came up on there, you and Logan killing it on that. And I've seen some other stuff where you're like, alright, fuck it, we're gonna move to la, start doing our thing. Was college ever an option for you? Going into like 9th, 10th grade?

No, I will, I mean I think it was at first. Well like before the vine thing happened I think I was like, yeah, like I'm going to have to go to college. I didn't really know what I wanted to do. Like at one point I was like super like right before vine popped off, I was super devoted into becoming a Navy Seal. Like that's all I wanted to do because like I just didn't like school. But yeah, like when, when vine, like when vine like popped off, like it kind of like opened my mind. I started to see like there was like bigger things out there. And like I went on this like tour to Texas and I met these kids who like lived in LA and I was like, yo, have you ever seen a Lamborghini? And they're like yeah bro, like every day.

Yeah.

I was like yo, that's dope. I probably like look like such an idiot to them, but like that, I mean I just had never seen even a Lamborghini. And like I said, I realized that there was like a bigger world out.

There, you know, like abundance. Yeah, totally. It's dope cuz I think like it's crazy. Me too. Because you're like, you're this 18 year old kid, never seen a Lamborghini. Last three years have been a roller coaster and with, I would just say the business aspect of team 10, obviously it's like building the business, having the monetary plan behind it. I think a lot of people don't understand really what you've created, the power of it. Not even just from a social standpoint, from a back end, like legacy standpoint and everything like that. So I want to touch on when it comes to just the team 10 aspect, starting it. When it comes to just the team. I heard you say one time it's like you wanted to do the Dr. Dre thing where it's like he would sign people, he could go then sell different products online or whatever. That may be like moving into that phase. What was your plan with like signing people? Were you trying to just get your homies involved? Was it trying. You saw talent and you could pick out talent or how did that process look from the start?

Yeah, I mean, I think it was like finding people who I resonated with, like, as a friend and like, and clicked with them, but then also finding people who were just like, motivated and like, wanted to become something and had the potential to do so. Like, I was good at, like, picking out potential. Like, I would literally take. I was able to see, like, okay, this person is good at this. Or like, they are. This person could be a model or this person is different because they have, you know, a different, like, character trait or like twins or whatever it is. And I was able to like, see that and like, kind of like mentor younger people in a way to like, learn from my mistakes and like, help them avoid all that. Because I had to. I had to like, make so many mistakes coming up and like, meet so many people and. And like, figure out the whole Los Angeles scene. And so it's kind of like a one stop shot for like, talent to. To come in and. And I just wanted to. Yeah, I was. I wanted to build like a dream team at the same time too and like, people who could like, complement each other. Part of it was like, okay, like, I am like that kid who's like, good at making videos and like, you know, I can be like, funny and like, do comedy stuff, but that can only get like so much of an audience. And so kind of the goal was like, okay, let's get in like a girl who can do something. Let's get in like a younger. Yeah, like Mini J. Paul. Let's get in the younger.

Yeah.

Or like, even if even like family. Like, that's a family channel. Right. So it's like they can reach out to a different audience because they're their family.

Yeah.

And so that's. That was Kind of the goal of it is to build these, like, this. This dream team of people that can, like, go out and, like, get these audiences and kind of bring it all back to the same spot for sure.

And I think it's cool, cuz, like, it's bigger than you. Right. It's like the team tenant. It's. It's bigger than an individual itself. Right. It's an entity at the end of the day. Right. So with that itself, because I know we shot up right before we started this podcast with, like, build your empire, what we have going on at what we're trying to do with the entrepreneur house.

Yeah.

So when it comes to just the house formation, I feel like that's a model now where it's like, you can you see different people, whether it be on social media, where it's like they have these cliques or entities that they're building something with a group of people, but then have the brand attached to it, which is, like, bigger than them. So with that in mind, when you, like, started team 10, or people that may like to build your empire team, what would you say if you had. If you were to look back and restart, what would. What would be something that you would do different or something that you would sort of avoid when starting a team entity, which is, like, you said, team 10, build your empire, or what would be that piece of advice?

I have a lot of advice there, but I think, like, I think that. I think it's like, I think the number one thing is finding people who truly have, like, an amazing work ethic and finding, like, people who are a little bit older and, like, not too old, obviously, but, like, who are a little bit more mature, who, like, maybe understand, like, business and, like, understand like, how, like, the stress behind it, like, a lot of times where, like, I made mistakes is, like, bringing in people who didn't know what they're doing. They were like 17 years old at the time, and, like, overnight I helped them, like, rise to the top, and they were like, oh, like, I did this on my own. And so I think it's like finding people like, who, like, you really know that you can trust or, like, have worked with and. And just like, good people, like, super, super deep down. I would say, like, finding someone, like, it's. It's sort of crazy, but, like, finding someone who, you know, doesn't mind, like, being the assistant or, like, clean, like, yo, the dog shit. Like, can you clean up the dog shit? Like that person who goes and cleans up the dog shit if you Help them like blow up overnight or become successful or do a big business deal with them. They're most likely not going to screw you over. But like the people who just like come in and have like the Golden Throne, like try to like do it.

All, but egotistical in a sense.

Yeah, exactly. I mean like it's, I mean it's la and then they get all these like people in there in their ear and like it can, it can be kind of crazy. But I think like find your like day ones, the people who you, you really, really can trust. People who are a little bit older who like, are more mature and can like understand what it is that you're doing and work every single day and even work through like the failures because that's when, when you're at like low points, that's when a lot of people give up too. Yeah. But yeah, it's like you're definitely going to have to make adjustments and I think there's never going to be like a perfect team right away. Even, even me. Like, I've had to like, like weed through so many people. Like see. Yeah. To see like who is going to be around and, and again people, people you know, will do anything to get to the top. And so I think it's like the good really seem like the good people.

Yeah, that's for sure, man. So I think I'm super interested to know more about like when it comes to the house itself, Team 10 as a brand, obviously it's like you said you started at 18, right? And yeah, for everyone that doesn't know team 10, it's like your first house, was it right near Hollywood, Right. Mm. So someone, maybe they're young, maybe your parents listen to this or whatever that may be. 18 year old kid, he wants to move into this house in Hollywood. Hollywood, California. Just graduated high school. When it comes to the back end, the financial side, right, it's like obviously there's a monetary plan that you have to be able to afford all this stuff to really make it happen. Because I feel like for parents, anyone listening that's above the age 25, it's like that sounds like nonsense, right. Especially with this different generation that's just like pioneering like yourself. So when it comes to just the money aspect, did you have investors, did you have people, mentors that guided you through the process to the start or what was the situation that kind of led up to like get in the house, like see situated on the back end.

So at first, like I started team 10 like in an apartment just like literally there was like seven, eight, nine of us, like in one to two bedroom apartment, like sleeping in the closets and like tripping over each other. And like, I was like signing talent, we were like creating content. And at the time I was just funding everything with my own money that I was making from brand deals and stuff because I was so passionate about it and I knew that it was gonna work and I had different mentors and advisors along the way, but I guess I didn't necessarily understand what a mentor, an advisor was really. There's always like people like coming in and out, like being like, yo, you should do this, you should do that. But there's never like one person that kind of like guided me through the whole thing. And I think at one point I was like, okay, there's like nine of us in this room. Like, this is blowing up. I need to like, figure out what to do and like, we need to like expand. And so that led to me being like, yo, like, I wanna, I wanna raise money and like hire more employees, more people, like scale everything up. And I just was like, okay, let's do this. And I went out to raise money. And like the crazy thing about that was when I was like going to raise money, that's like when I really like learned about business and like relationships and like how to actually like, like put together business. Cuz like I was meeting with these like super important people, like sometimes billionaires, and they would like hound me, like, what are you gonna do if I give you my money? Like all of these crazy questions. Like they would like, they would ask me like the gnarliest things that I never thought about and like, I had to give them like legit answers for them to actually like, hand me, hand me money, like to a 19 year old kid, like being like, I'm gonna create.

Yeah. Yeah. Team 10.

It was, it was almost funny in a way.

But.

Yeah, eventually like raised a million dollars and just hired a couple more people to help. But I made it like immediately just like moved into what's known as the first Team 10 house, which is in West Hollywood. And the idea behind that was like kind of like a branding thing and like to get everyone in one roof so that we could all collaborate and like always be there and always be like grinding and like working on something together. And it was kind of like this amazing like vibe. Yeah, so it was that, I mean that was like what kind of launched it. Like people started falling in love with like that idea and like it was like super exciting and like People would come over for meetings and there would be, like, fans outside. So they'd be like, oh, I want to do business with them.

I've seen the videos, bro. It's crazy.

So it was like. But that's kind of how it, like.

Led up to being. Being able to make it happen in a sense, right? Raising a million dollars, was that the catalyst, you'd say? Like, that kind of made it all, like, all right, we're gonna move forward with this. We raised the money, now let's execute. Was that, like the. I think.

I mean, I think. I think more so, like, me learning, like, about, like. Like me going to raise the million dollars. Like, I had to, like, actually, like, put together a business plan. Like I said, that's when I, like, learned about the business. And I was like, okay, like, this is what I need to do. And it kind of like, once I put that together, that plan in my mind and like, like, put goals down and of, like, what I wanted the company to become because, like, the investor be like, so where's Team 10 in five years?

Yeah.

And I'd be like. And I, like, would come up with an answer. But then, like, I started to believe that answer. And I think once we got into the house, like, because of that plan and, like, structure and the goals, everything just, like, blew up from there. Like, I, like, didn't even, like, really use, like, the investor money because we started to become, like, profitable from the household name. Yeah.

So. So moving into the house, what was your current status when it comes to, like, well, not even followers, but just YouTube wise. I know that you said, like, you went on, it was a 400 days of vlogging every day, or. What was the exact number?

I think it was? Yeah, something like.

That's crazy.

Something like 450 days in a row.

Okay, so when you moved in, what was the, I would say, situation from a social standpoint? Like, obviously, you had the vine you blew up. You had this whole fan base culture community that just loves you, knows who you are, and you're this character. But what was the pivot point when you moved in? Where were you at in the whole social media space?

That's a good question. I was kind of, like, not, like, doing my thing. Like, I was. I was not really posting any content. And, like, at the time, like, vine was, like, sort of dying off, but I was so focused on the business. Like, it took me, like, two and a half months of, like, meetings, like, yeah, every single day, all day to, like, raise that money. And, like, I was so focused on that that I like hadn't really been doing content at all. Like, my fans were actually like pissed at me because I was, I was just, I was running the business and like being like behind the scenes more. And I think once I was able to get like more employees in to help on like the back end of business things like, that's when I started to put out content more.

Yeah.

And I forget what it was but like I saw like this trend of like youtubers vlogging and I was like oh, like that's, that's interesting. And I like, they kept on doing it and like I would watch like some of their vlogs and like I was like, wasn't that interested. Like they weren't that interesting to me. But I saw like how their fans were like engaging and like responding to it. And so I was like, okay, like I could probably do this better than them. And like they're like, their fans are loving this because they just seen him on Vine. And so I was like, alright, let me dive into this. And it was literally like one day I was like, yo, should I vlog? And like we all had a conversation. It was like, yeah, like let's vlog. And they started out like really bad. But I slowly like figured out like the YouTube platform and like how the content differed from, from vine or even like Facebook and just like started going hard and like pushing the limits and adding in like as much creativity as possible and into the videos.

So you move into this house and you're kind of like focused on the business side and you're like, fuck it, I'm gonna start vlogging. And then obviously when it comes to vlog, it's like drew your what, 15 million on YouTube. And that was like the catalyst of it. But when it comes to, I like talking about the brand deals because you said you moved to the house, it's already profitable, you just raised this million dollars. And I think from that angle, a lot of maybe even younger kids, like they don't understand like social media. You use it as a tool, but it's like there's a whole monetary back end. And I think a lot of people may not understand like, dude, where the hell is this money coming from to fund this whole thing? So when it comes to like you said, the brand deals and everything being put together, when you looking back like putting together brand deals, I think a lot of obviously companies are now paying. You'll see the Kardashians making almost a billion dollars, right? Yeah. These Instagram Posts. Million dollars a post. When it comes to the packaging stuff, brand deals, pitching companies, or them coming to you from you being the biggest social media guy, what would you say makes a brand deal good? What makes it bad and how do you structure that?

I would say what makes a brand deal good is like, couple things, but like one being a long term relationship. I think like if out of nowhere I'm like, yo, like, eat this McDonald's hamburger. Like, my audience is like, all right, whatever. Like I think if after a year of doing it, they're gonna be like, wow, like Jake really likes that. Like, I'm gonna go eat that.

Yeah.

A lot of brands just try to do like one off deals and like, like, oh, that. Well, that didn't really do anything. And it's like the long term model of like constantly repeating and like, and hitting that audience to where they're gonna buy into it. So I think like a long term partnership makes for a great brand deal. And I think also like the creator like feeling like super comfortable, like making it like super authentic, which is like a word that's used in probably every brand deal meeting ever in the world. Like authentic.

Yeah, yeah.

But like, think a lot of brands like set out to be like, let's make it authentic. And then they're like, well, you can't say this, you can't say that. You can't do this. We don't like the logo there.

Fuck it up. Yeah.

And it's like, then it just ends up like becoming like this crazy like back and forth process. But I think if like brands literally just let creators have full control, they know their audience better than anyone and like, there's gonna be a better ROI on their investment. I think that those are like the things that I look for in a brand deal to make it, to make it dope.

Do you package it? When it comes to like, obviously you have this entity, team 10. And I'm curious, when you go to a brand company, as you have this entity, it's like you're not just an individual. Right. It's a business to business. Do you pitch it as you're working with Jake Paul or you're working with Team 10 and the culture we have as an entity or is it a little bit of both?

I think it's mainly like you're working with like team 10 and like the reason why it's better to work with Team 10 is because like not. It's not just me posting. It's like the fans will see like, oh, Jake posted about that. Oh, Erica posted about that. Like, oh, they're all having like fun as a collective, like with a group of friends. Like they're all invested into this and like we're hitting, we're hitting different audiences as well and there's like different followings across the board. And so there's like a lot bigger reach and there's a lot more like times that the brand is actually like hitting the audience and like that is more valuable. You know, it takes seven to 11 times for someone to like see an ad and like actually like respond to it. Respond or like engage or, or do something. So that's kind of like part of the value into like working with team 10.

Do you think like this whole team 10 working with that, is that what differentiates? Obviously pricing, but it's like something that could go from a 6 figure deal with an individual to then like a 7 multi 7 figure deal with a team. Is that a big catalyst of working with not just Jake, but Team 10? Do you think that is the main separating factor of raising prices, setting a bigger goal or how does that all work in the background?

I mean, yeah, I think it's definitely, it definitely adds to it and it's kind of like a one stop shop. Like a lot of like brands will try to find like 10 different influencers and get them to try to like work together and it like never really works out or it like feels like forced. I think that's like, I think it's part of it. I think a lot of it is like the creativeness, like the creativity we put, put behind the, the brand deal. Like a lot of that's like priceless in my eyes. Like when I work with a brand, like I try to make it like the best campaign that they've ever done.

Didn't you do something?

It was that video game, right? Y' all were all driving in the desert. What was it? Was it need for Speed?

Yeah. Need for Speed?

Yeah. Like something like that. Yeah, you see something like that and it's like, it's like a, it's more than a production. It's like this whole movie promotion. But it's like it's so integrated with your entire team. So it doesn't feel promotional. Yeah, like something like that.

It was super fun.

And like what goes into that? Because like obviously need for Speed is household name. Collaborating with Team 10, it's like that's one of the huge brand. What goes into like that process and actually making it happen because I feel like a lot of people don't understand that.

So they came to me and they were like, yo, we have this new game coming out. Like, we would just want you to like promote it. And I was like, okay, like, let's rewind. Like, we need to make this like, yeah, super exciting. Like, I don't want to just be like, hey, go get this game. Like, I want there to be like a storyline behind it. And so, like, I came up with this idea to have like a full on production and like chase scene to make this like super epic thing. And it's kind of like to bring it back full circle a little bit later. I was like, guys, like, I want my car to be like, in the game.

Yeah.

And like fans to be able to like go race against Jake Paul. Jake Paul's rainbow in the game. It just made it more authentic and it was like. And that was exciting for me. And because I got excited about being in a video game, my fans definitely felt that. And it just made it more authentic and we just tried to boost the hype around it as much as possible. I wanted to post that brand deal on my Instagram.

It was more than a promotion to you. It was like this story thing you constructed and like you're proud of it.

Exactly.

That's dope. Yeah, super dope. So I want to kind of pivot. So obviously it's August 3rd today you got something fucking huge coming up. This fight.

Yeah, I want to kind of touch.

On it because like, obviously this whole thing, it's been a journey of putting it together. Obviously the. The beef, the fight, this whole marketing coming up to that. Yeah. So just for the audience, he has this fight, if you don't know, August 25th. Right. Happening on the one where exactly?

In the UK, in Manchester. Yeah.

Chester. And so for you, like being the guy, right, you're getting. You just walked in from the training, you're getting all ready for this fight. But it's more than a fight. It's like, you guys, 21,000 people are about to be in the arena. It's like, this isn't just the social media fight. This is like a real deal. You guys are full on. Yeah, that's what I'm saying. Yeah, I want to chat about that because obviously, like the fight itself, that's the attention, but the back end, it's like if you look at it from a marketing standpoint, like when you look at McGregor and Floyd, it's like they're the fight, but then they're walking out with hundreds of millions of dollars each. And like there's Two sides of the table. Right? But from someone, Jake, that's about to be in this fight, I want to know for the people, how did that kind of come about? Obviously if they watch the vlogs, they'll know, but what did this process look like leading up to the fight?

So, I mean, it started like we got like, me and my brother got called out and like, we kind of like went back and forth and eventually, like, we made a decision to like, fight these brothers. I was, I'm gonna fight the younger one, My older brother's gonna fight the older one. And like, I knew it was gonna be a huge opportunity. Like, like, that's kind of like what sparked my interest in the first place is like, okay, this is like something I used to wrestle. Like, yeah, this, this is, this boxing match could be big. The biggest, biggest thing on the Internet.

Yeah.

And that's like what I went into the mindset of with it of. And like, it eventually became, became that like with the hype and stuff. But that's what excited me at first. And like, the more we kind of like got into it, like, the more like real and like legit and like fun it kind of became because, like, it's like you said, like it's an actual fight. Like, yeah, we like, I have a boxing ring in my living room.

Yeah, you came back, you're training ready for this thing, you know, saying so.

It'S like we're actually, we're actually all training. And I think it has potential to like, not only, not only be like a huge, like, business thing, but to like even like change the sport of like boxing to get like a younger audience, like back involved in love with boxing and like, even having like any sort of like piece or like stake in that is like, huge.

Yeah.

Just because like that audience never really cared about boxing until now and interesting.

And I think about that.

Yeah. Cuz it's like true. After the Mayweather and like McGregor boxing match, like what, like, who thinks about boxing really? Yeah. And so like, that I think it's getting like this whole generation, like, excited about boxing again and really putting on a show and having it be like one of, if not the biggest event in Internet history. Like kids, every single kid that comes up to me, like, they're like, yo, you're gonna beat Deji's ass. Everyone's invested into it if you think about it. Cause like my goal, like, I do vlogs, I do music, I'm an actor, da da da da. But like, it's all just like Entertainment to me, like, I just love to like, entertain.

Yeah.

And if you think about it, like, if you're walking down the street and like two dudes are like fist fighting in the middle of the street circle.

Everybody watches, like everybody at school fight breaks out. It's the biggest talk of the day.

Exactly. And so it's like, that's like just. It's another form of entertainment. And I, like, I said I was always like involved in sports and stuff. And so for me it was like, okay, like, let's do this. Like, this is gonna, this is gonna be fun and, and we'll see, like, how big we can actually make it. And I think after we did the first, we did a press conference and after that it got like three times as many views as I saw that the Mayweather vs. McGregor press conference in like one day and theirs had been up for like a year.

You said that in your story or something? Yeah, and I checked it out. I was like, damn, bro. Yeah, you guys have level.

It's crazy. It's crazy.

That's.

That's the thing. And it's like these kids want to see, they want, they want to see us fight. And like, they're so invested into it and like, it's like turned into this super legit, like, real thing. Like we're, we're training like non stop, and. And everyone's like putting their heart and soul into it.

So that's dope question. Were you the type of kid growing up you got in fights or what's. What's your background in fighting at all?

I mean, like, I, I never like, got into like street fights or anything. I was kind of just always like, yeah, whatever. Yeah. And like, I feel like no, like, no one really wanted to fight me because they knew I was like, good at wrestling.

You what? Six, six two?

I'm like six one.

I'm like, you're big, bro.

Yeah, but like, yeah, people, I wrestled. Like, I was a really, really good wrestler. And that, that's definitely helped with like boxing as well. Like the footwork, the movement, like being able to like fight someone like wrestling, it's like, bro, you're out there and like in front of everybody and like spandex and like, you're either getting your ass beat or you're dealing the ass beating. And that's been like a huge help with boxing as well. Like, just that mentality of like fighting someone is like, it's. It's a completely different mindset.

I'm curious to know. So with Floyd McGregor, obviously like, that fight was so hyped up and the biggest talk when it was going on. So from your angle of like the marketing perspective behind it, did you. Are you picking things that they've done or what's your angle on like, hyping it up? Because like you said, it's entertainment at the end of the day. Right. It's like you're putting on this show, but it's actually a real thing. In the ring, it's a whole different story. But what's your angle on the marketing behind it? Because I know obviously the Floyd thing, are you picking pieces from that and have you learned something from that or what's your angle on that?

I mean, honestly, like, it's so crazy that. But because like, our marketing for it, I feel like has, like, it's really natural and it's taken like. Like there hasn't been really like, thought it's like all like, pretty real and like the beef is real.

Yeah.

And like there's videos going back and forth and like the press conference, like, yeah, we all kind of went in the mindset like, let's hype this up and talk a lot of shit.

Totally.

But other than that, it's been like, real and like TMZ Sports got involved and like started like coming up to like all of us on the streets. And like, it's kind of taken that same route naturally, which to me is kind of cool because it's like, I'm sure, like, you know, they have HBO and Showtime and UFC behind them. And so I'm sure like a lot of their stuff is like super planned and like ours is kind of taking this like, more natural route.

Authentic. Yeah. So it's dope. Cuz I'm thinking back, just you're talking about TMZ running up and in the back of my mind I'm like, dude, coming from this small town in Ohio, like, looking back from like, I'm 18, right. When you were 18, graduated high school a couple years ago, what's been your, I would say just mentality transitioning from this kid grows up in Ohio, moves to la, has this business, starts it fails a lot, learns a lot, succeeds. Just looking back from like the standpoint of like, dude, three years has been the probably wildest time of your damn life. Yeah. So from someone that may be listening, they're a young kid, maybe they're, they're having success right now is just mentally what has been the biggest, like, mental transition for you and how have you. I would say, how are you looking at it? From the standpoint of just obviously this is your reality now, but how have you been able to adjust to this like completely different lifestyle over the last three years?

I think at the end of the day like if like I still feel like the same kid, totally like that I was in Ohio, just like smarter and more like knowledgeable about the world. But I definitely still feel like the same kid and just like, I just still like to hang with my friends and like mess around and do dumb shit. But like definitely just like smarter. And I think the biggest thing is being able to deal with like pressure and pressure and like how fast paced everything is. I think that's like mentally like what you have to be able to deal with because literally like one minute I'll be training, the next minute I'm in a business meeting, the next minute I'm in a creative meeting, the next minute I'm 15 minutes late to start my vlog and I have to be like, good morning Jake Paulers and vlog for three hours and then come back and make music. It's just crazy. Days fly by. But I think if you can like deal with that pressure and like how fast paced everything moves.

Yeah.

I think people will be fine. But like I still feel like the same, the same kid that I was like I said just like smarter and like, I think staying like humble and like always, always like no matter who you meet, like be like the lesser person.

Yeah.

And like try to have that, that mindset and like don't ever think you're like better than people.

Yeah.

Just because of like what you've accomplished or like done and see if you can learn something from anyone.

Yeah.

And I think that's really it.

It's dope. So like all this shit you have going on, right. There's obviously there's people in the background. It's not just you handling all this. And I want to talk about just the team. Right. Because obviously what you've been able to build, it's been a team effort. You have a great team behind you. So the question is how many people are involved with the whole operation? I think that's something I'm curious about. But what's the total thing back end amount of people that are just helping everything come together at the end of the day?

That's a good question. It's probably like, it's probably like around 10 plus or minus. But yeah, there's like a lot. Like you said, there's so many people behind the scenes that like just are just helping out, I guess. Like I guess if you like really start to like add it up, like, like with even just like, like even just with this boxing thing we have going on. Like just the boxing, like posse is like five people.

Yeah.

So it's like there's like that and then there's like the business people and there's like the content team.

Yep.

And then youn have like editors and like IT assistance and like adds up, I guess. But yeah, I found like, contrary to like popular belief, like a lot of entrepreneurs, like run around like how many employees do you have? And like, that's usually like a sign of like flexing. Like, I would rather have like less employees that are just like doping on top of their shit and like making sure that they're actually like getting shit done than like a lot of employees then and not knowing like, what the hell they're doing.

Yeah. So what goes into creating? I would say culture. And I think that's a word used a lot. But obviously from a standpoint of having a business is a culture that it's inside of it that really helps everyone stay a lot a part of the vision. Obviously it's like someone's working for you. They believe in the vision. Right. So for you and the whole team 10, like, how do you control the culture and kind of keep everyone aligned for the bigger vision.

We have? I mean like, like a typical company, we have like our core values and stuff, like on like, on like a poster. And I think like when we bring people in, like, we talk to them about that. But I think, like, for me, I like to drive people with like, vision and like talk to them about like, where I see things going. And I think if people can like, or if like an employee or like a Team 10 member can really wrap their mind around that vision and be like fully invested into it, then they're gonna work harder and that culture is gonna be there. So I think it's, for me it's like, yo, this is like what we can become and like, this is where we are now and like, here's how we're gonna, here's how we're gonna get there. And I think that really excites people. People and like creates that creates that culture.

Yeah.

So that's kind of like how I like to do it and like keeping people motivated and like talk about successes, like, even if they're just like little successes, like always making it a point to like bring those up and. Yeah, yeah, exactly. Like, there's so many, like I said, it's so fast paced, like Sometimes, like, you forget, like, you know, like, we did like a make a wish and you know, like, we met this kid and like he came to our show like while we were on tour, and it was like the best day of his life.

Yeah.

And there's like a video of him like, rocking out in the crowd, which to me was like super awesome. And like in the fast paced thing, it's like, okay. The next day, like, we're in a different city and there's a different show and there's a different thing to do. And so like, I tried like, bring that up and be like, yo, like, guys don't for like, did we just do this yesterday? Like, this is like super cool. And so like, bringing up moments like that are pretty dope.

How was the tour, by the way, bro? How many cities was it that you hit in the time period?

We did, like 21. Yeah, it was fun.

Was that, bro, like, you think a tour life is like all these musicians, you just come up, kill the game, have this tour, kill the shit. Like, what was that experience like for you?

I think, I think what summed it up, we were like in like one of the last cities and like in every like, venue or like place you go to for the shows, like, there's writing on all of the walls from like whoever, like whatever bands have been there. And we're like one. We were at like one of the last cities and like, we were kind of all just like tired and we like, look on the wall and it said, like, if tour were easy, it'd be called your mom. That's like. We were like, yeah, like, that sums up this whole tour. Like, it's hard. Like, it's hard being on the road and like, I was vlogging and like working out while on the road and like that.

Training for the fight, all that shit.

Exactly. And it all ended up. And it was tough, it was a lot of work and. But overall it was like amazing. Meeting fans, like, face to face and like feeling their energy and being able to perform and. And yeah, feel like what it's like to be like a touring artist for a little bit of time.

But that's. That's crazy, bro.

It was gnarly.

Artists. I'm curious what's like a dream if you had to pick someone, like, to collaborate with, obviously, like, maybe someone Gucci crazy. What's someone that like, if you clap with them, you'd like. Yeah, like, musician wise, I think, like.

I mean, Drake is my favorite.

Okay.

Like, I listen, like, he's really like the only artist I listen to, like, I, I find it hard to listen to like other artists. Sometimes like one off songs like here and there. But like, I just think he's so. I know it's like mainstream because he's like the number one artist. But like I like his music that's like less popular and like he has like songs on YouTube still that like only have like 10 million views, which for him is not much. But like I like listen to those songs. But like he, he just so dope to me and I think it'd be awesome to work with him with one day and yeah, there's so many dope artists out there though.

But didn't you get like, music wise, it's like come into this game, you make a song. Hundreds of millions of views on a song and it's like you weren't this, like you weren't planning to be a musician. Just came out, right?

Yeah.

Busting out songs. They want to just come to that process. Like, didn't you. They weren't like one of the first YouTubers getting a platinum record or something?

Yeah, I was, I was the first one to go platinum from YouTube, which is crazy. But it's like, yeah, it's like it was just another form of entertainment.

Yeah, yeah, it's crazy. It's like everything you do from fighting music, it's like you put your mind to it, you just fucking crush it, right? And coming from that angle, have you always been the type of dude that's like, obviously this word manifest, right? It's like you say you want to work with Drake, I'll guarantee in the next couple years you and Jake will have a video together, right? What's your mindset with just like manifesting? Because I know like everything you was in the studio, run this house, like this was an idea, right? You were 18. Why had this goal, you had a plan. And obviously things have been up and down, but like, what's your standpoint of that? Like talking to a young kid that's just in their room right now, they have this idea. How has that actually, like been a key role in your life when it comes to just writing down goals, having a vision and actually planning? Because it's like these three years, bro, it's like you fucking changed the game. Pioneered so many things. So like, how does that in your life work for you in a sense?

I like, I think manifestations, like huge and like, it's definitely real, like 100% real.

And.

I like wrote out my goals, like, even when I Was like wrestling when I was in high school, I'd say like, I'm going to win. Like I'm going to beat this kid. I'm going to do this thing. I'd say it in the mirror like ten times to myself like before going to sleep. And it's been like a huge, a huge part of my life. And I think it gives you something to like track and like look forward to. And I think like big thing is not only like setting goals and like saying them out loud and saying like you will accomplish them, but actually like holding yourself to it and there's like no better feeling. Like right when I started vlogging, like one of the, like the, the biggest vloggers at the time were getting like a million views ish per day. And wrote. I remember I like put. I like printed out a piece of paper that said I, Jake Paul, will get 1 million views per day on my vlogs. And I just said it every day. And then it happened. And then I got through a million. I was like, I will get 2 million views. And then that happened. And then it was like, I, Jake Paul will get 5 million views a day. And then that happened. And then I said like, like fuck it, I'm Isaac Paul will get 10 million views a day. And then that happened. And like it really like, I think putting out there like definitely helped. Like I had to like hold myself accountable to it and like when, when things like, or like when I didn't want to vlog or like whatever, like I just like had to like focus in and like know that that was my goal.

That's crazy.

And like really like believe in it.

That's crazy. 10 million views a day. Dan is wild.

Yeah.

So with YouTube now, like what's an average amount of views you're getting daily?

Like right now I'm averaging like 8 or 9 million a day.

Okay.

I haven't been able to put like full effort in though. Okay. Cuz like just training so much.

Like I've been putting out like is it not daily vlogs anymore? Right?

Yeah, it's like every other day.

Okay.

Sometimes it's like, sometimes I'll put out like three in a row.

Okay.

Yeah, it's kind of like. I think the everyday thing was like, it was, it was like super exciting. Like at the time. Like that's really like all I was doing and like. Yeah, like when other stuff comes up or like now like music is a huge like passion of mine. Like I need to be able to set time aside. I Know, but like, yeah, I need to be able to set time aside to be able to do other things or like boxing and. Yeah, I feel like it's also like communicating with your fans. Like, you know, like, you can put out too much content. Like, especially if it's not like really like 100% effort, you know, it's like quality wise. Yeah.

Focus wise.

They can tell instantly. And so for me, it was like some of the other things I had going on and like slowing down the content production and being able to like, grow other areas of my career.

I got a couple more questions before we wrap this up. I know that we've been chatting, but I'm curious, like, when it comes to you going back home, going to Ohio, obviously you grew up in this. Just the setting where la, that's just this far away place, Shit's popping. You didn't see Lamborghinis. Yeah. So going back now and like, you obviously got some friends. Like, what's the transition today? Like, going back home, going back to the roots. What goes through your head when you go back? Like, just coming from this kid, small town, looking to where you are now, like, what. Where are you at mentally in that whole game of like, damn. Like, these last three years has just been a roller coaster. Yeah.

I mean, it's kind of crazy. Like, it's. It's a little weird to go back for, like, a lot of, like a lot of reasons. Like, I walk in like my dad's house and like, I feel like a giant. Like, I don't know, just like weird like that and like, like it just brings back like, different memories and stuff. But I think it's also like, cool to go back and like, remember, like, this is where like, everything started. And like, you know, like, if I didn't have some of these opportunities come my way, then, like, I'd still be here. And it's a lot slower, slower pace. Like, I go home sometimes and like, It'll be like 1pm And I'll be like, all right, what are we doing? We already went to the mall.

Yeah.

Like, what do we do now? Yeah, and a lot of my. A lot of like my older friends are like in college or whatever. So, like, I don't really like, see them either. So it's mainly just going back for like, family and like, like really close friends. But it's weird seeing. Yeah, it's like, weird in a way. I don't know. It's like, it's. It's like reminiscing.

But Yeah, I don't know it helps you when it comes to like you have all this fast paced, like does it, does it give you a sense of like step back and like breathing room or do you just this current state, it's like you're young, you're killing it. Like is that the thing that's just like every day you have this burning desire, just that's what keeps you going in a sense that you love the fast pace?

Yeah, I think I'm like I, I fell in love with the fast pace, I think and like that's what makes me happy is like just like doing things. Like even if like, like even if it's not like something with business, like even just like accomplishing things like making new friends out here, like you know, like going around my house and like cleaning it on like Sundays. Like just like whatever it is. Like I like busy.

Yeah.

And like I like to get shit done, I guess. Yeah, that's what, yeah, I guess that's what like keeps my mind going because I think like I'm always thinking like, like at all hours of the day, like I have a little bit of ADD and so like I feel like that fast pace is like good for me in a way because it's like I can do this and that and this and that and like keep my mind going versus there. I'm like, I almost freak out cuz I'm like, what do I, like what am I doing? Like I have to like be doing something that's crazy.

I got two more questions, man. So in regards to social media and just like the current state of it, obviously like living in 2018 now, I was talking with my boy Matt today and it's like social media making money there, it's like it's a proven path of like if there's young kids listening, it's like people want to be YouTubers, you know, they want to collaborate with influencers. Like it's a proven style now nowadays in 2018. So like someone that like you that's like pioneering this whole space and you're the dude where it's like if you do something, hundreds and thousands of other people may try to copy that, do something similar to get the attention, right? So like where do you see and what do you see trend wise? Maybe social media, a platform, things that are coming out in the future, where are you spending your time content wise? You know what I'm saying? Where are you looking to from a creative aspect?

Yeah, it's a good question. The social media space is like so gnarly. To me, it's like. Because I've seen it, like, evolve. Yeah, evolve. Um, I think at the end of the day, like. Like, the people who will rise in the social media space are the people who are the best at what they do. So, like, someone will be the best at, like, making comedy skits, someone who will be the best at music. And, like, somebody will be the best vlogger, Somebody will be the best MMA person, and they'll kind of be like, the star of, like, each kind of, like, vertical. But it's like, yeah, like, everyone's. Everyone's trying to do this space. And, like, I think the people who are, like, focusing on, like, Instagram, but, like, more so YouTube are becoming successful. Like, I don't really understand, like, Instagram is really dope and, like, that it's a great way to, like, gain exposure and, like, for that, it's awesome. But a lot of people put a lot of, like, effort and energy into it when, like, there. There's no way to, like, monetize off of it unless you're. Unless you're, like, promoting something else.

Yeah.

But I think Instagram and YouTube are, like, the most powerful platforms, and, like, you see, like, a lot of people in the music space now just, like, popping off just because of. Just because of Instagram.

Virality effect. It's.

I almost, like. It's almost sad, though, because, like, instead of, like, actually talented people rising to the top, it's like, more so people who are like memes.

Yeah.

That are becoming famous character memes.

Yeah.

It's like, literally, like, if you're like a. Like, think about all the biggest people on the Internet. They're all memes. Yeah. Cardi B. She's literally a meme. Anything she says is, like, hilarious and, like, can be a meme. Like, 6, 9. He's like a walking meme. Like, anything he does, like, people are like, oh, that's crazy. Or that was stupid. Or, like, you know, whatever it is their memes. Like, little Hank Williams. Like, okay, he's a meme.

No.

No, that's what I'm saying. But they're all just memes. Like, the wall market.

Yeah.

The Catch me Outside. Like, yeah, all the people that are popping are just, like, memes, which is. Which obviously there's like, the talented people who are popping, but, like, the ones who are, like, really breaking through are just, like, walking memes, which is kind of sad in a way, but at the same time, it's like, that's what people want to see.

So, like, so from My angle, it's like, who. When you look at people on social media, who do you look at and, like, respect? And you're like, they're killing it in the social media game.

It's hard. I think, like. Like, Lele Pons does a really good job and she, like, works her ass off. Six nine is super smart. Like, he's a walking meme, but he's really smart about his marketing. I mean, there's not that many. Like, I feel like there's like. I don't know. I don't know.

I want to pivot that into a different question. When it comes to, like, people, like, in the. That's a content creator phase. But when it comes to. When you look at the different niche, like, obviously, we're doing this business podcast, right? Like, obviously you were in New York, had a meeting with Gary Vee, and he's his own niche of entrepreneur sort of content. When you look at people like Gary, obviously he's helped you. And would you consider him a mentor in a sense?

Yeah. We did an interview and, like, he just, like, yelled at me for, like, 30 minutes.

I want to say, though, regarding that, when it comes to just him as an individual and then, like, the different, I would say, position as a content creator, like, Gary is obviously putting out business content, not just creative music, all this sort of stuff. So when you look at someone like Gary, how do you think that industry, that niche, that bubble affects that culture? And when you look at that, how. How do you think that someone can dominate that field in business? Business content?

I mean, I think it's just making it more relatable and, like, doing it on a. On a. On a broader scale. I think, like, Gary's done, like, a pretty good job at it, but it's like, how can. How can you be. Like, how can you become as big of a person as possible and then talk about business? That's almost, like, cooler in a sense. And it can. It can. It can reach more people. Like, in a weird way, like, the rock kind of does it.

Oh, yeah. Inspirational. But then I'll do shit that's pop.

Yeah, exactly.

Yeah.

So it's like. That's what I always, like, thought Gary could do better.

Okay.

Is like, how can Gary make more viral videos? Which, like, I know that's not really his brand, but I think someone else can come in and do that. But, like, how can he make more viral videos? And maybe in those viral videos, like, sprinkle in the. You know, in, like, the business stuff and, like, grow that way and then have just the strictly business content. But I think like to make it attractive and exciting for like bigger audience, you have to like that. You have to like reel them in first.

Yeah. And then bring them on like the umbrella. And then you can always down to like the core purpose of your message in a sense. Yeah, that's dope. That's dope. So, last question to wrap it up, man. I know we've been chatting for a while. Definitely appreciate your time just in regards to everything you have going today. Obviously we have the fight coming up. You got the music, you've got this amazing house. You're only 21. You're young. I'm young. Everyone listening may be young. When. Even when you said don't talk to investors, it's like five year plan. When it comes to like the current Jake Paul, like where do you see Team 10 going in two years, five years? Because obviously things will change social media wise. Culture shifts are going to happen. You're going to be in this older demographic. What's your standpoint on that? And where do you see yourself in two to five years?

I think. Yeah, no, I think, I think a lot of it is like continuing to grow like my, my personal career.

And.

Growing that, that team around me that's kind of like in that same like vibe and same like era. And I think with team 10, like, you know, we have like this like mini Jake Paul who's like a younger family channel. I think me grow like I might grow up a little bit and like start to age up my audience. But I think like team 10 can still have like that older and younger audience. And like, I think in the future it's just like having like more awesome, awesome creators and like putting even like more structure in place behind them.

And.

Continuing like to do music and like boxing. Like, yeah, you know, after the first fight it's like, okay, more people are gonna want to do it because they're gonna see how big it got and continuing to, continuing to create content, which is like how I started. Like, like that is always like what drove me and like it's how I got to where I am today. Like just literally making videos, as simple as that sounds. But whether that's on YouTube or Instagram or some new platform, like, you never know. Right. Like I thought vine was gonna be like forever, you know. So like it's just being able to transition and knowing how to make content for different platforms and, and yeah, just like doing I guess anything that is super entertaining. Like we have a ton of a Ton of amazing like back end business stuff planned in the next year, which I'm like super stoked about that and like putting a lot of time into like innovating, you know. Like, I think when I came into the vlog game it was like, like it was like the reason why everything blew up is it was super innovative. And so I think I've been able to like take a step back and like breathe. And now I'm like ready to come in and like innovate again. And there's a lot of, there's a lot of like really cool things that we're working on on the business side and just. Yeah. Creating the empire that can be bigger than, than me and just working my ass off, I guess. Yeah.

Just to kind of touch on that, to like finalize this entire podcast when it comes to you. And I like how you said just stepping up as the guy that's like you have this operation. Right. But from the back end angle of different business opportunities, investing your money to different things, maybe a tech company, whatever that may be. When it comes to that aspect, do you plan? Obviously, you know, what's trendy, what can pop? I feel like for you it's like you can go in anything, music, boxing, dominate it, kind of lay out this path. So for you, do you have plans? When it comes to being an angel investor, investing in companies and seeing talent, seeing a product, is that what you would say fits into that puzzle?

Yeah, I mean I've invested into like 10 companies now, which is, which is dope and, and like some of my like forget about and like the way I know they're successful is like if I'm talking to a friend and they're like, yo, have you heard about Da da da? And I'm like, oh yeah, like I invested into that. Like that's kind of. And like I really like I skimmed through investor updates. But it's like, yeah, they all active.

Or is it more of like passive?

I think it's more passive. I think it's definitely though like being able to see and like understand like what works. And like I. And like a lot of the times, like a lot of these newer, the companies that I did invest into, they like have a social plan or like something I'm able to kind of see like if they know what they're doing and like meeting with the team and seeing what other people are invested. But yeah, it's definitely more passive just cuz like I have my own shit going on.

And like totally.

I've done real estate Stuff I'm investing into some real estate. But, like, even that's, like, with, you know, like, other older people, like, yeah, they're like. They just report and they've got great real estate backgrounds, so. But, yeah, I think that's a huge part of it. And just being smart with that sort of stuff.

Dope, man. Just last thing before we wrap up. Younger people listening. What would be something. Just looking back at your journey, that you're 21 now. Like, you said, someone could be 18, 12 listening. There's multiple people listening. Final thing I wanted to touch on when it just comes to the mentality of getting better. Getting better every day, continuing to do what you do. If you were to tell yourself something, just going into this space where you didn't know what the hell is gonna come from it. And I think a lot of people would say, like, myself, like, younger kids, people that may be older as well. It's like, if you're stepping into that avenue where you don't know the outcome, what would you say is something that you'd want to tell your younger self three years ago that you've kind of learned up to this point?

I think I would have. I think three years ago I would have just said to, like, slow down a little bit, like.

And.

Really, like, surround myself with, like, the best people I could possibly find in the certain areas and, like, categories that I was trying to go into and not just, like, the people who, like, came up in front of me.

Yeah.

And, like, really, really having that, like, super amazing team because at such a young age, like, there's so much shit that you don't know.

Yeah.

Like, every little. At every little corner and, like, building a business. And so I think I would have, like, slowed down a little bit and tried to have built, like, the best team.

Okay.

Possible.

Okay.

To that. That would believe in my vision. I think, like. I think I had, like, sort of, like, business advisors and, like, people in my life, but I never really, like, got them, like, completely invested in, like, helping with everything that I was doing. And I definitely would have, like, utilized my business advisors more and, like, completely gotten maybe one of them involved to kind of, like, take charge and, like, more so learning from them in the process versus, like, just doing everything on my own and then learning from those mistakes. But, yeah, other than that, you just gotta go for it. And, like, I love it. Work your balls off until you're there. Let's go.

Good stuff, man. So everyone listening? I'm sure you already follow Jake, but if you aren't already gonna check it out and bring up the fight. Where can they learn more about that? Get tickets, come out, watch it. Pay per view?

Yeah, it's pay per view on the channel called KSI versus Logan. It's like $10 for the pay per view. August 25th.

That's coming soon, bro.

Yeah, flying out, like, Tuesday. So it's. It's the final countdown. It's like, it's gonna be here before we know it. And, yeah, I'm gonna kick this kid's ass.

I'm looking forward to it.

Let's go.

Everyone listening? If you haven't already, go subscribe to Jake's channel, go check it out, watch the fight. I know I am, so make sure you tune in there. And other than that, Jake, I appreciate your time. I know you're busy as hell, so it definitely means take the time out of your day to do this, man.

Thank you, bro.

Everyone listening? Keep building your empire. Keep making it happen. Keep following Jake, and we'll talk to you soon.

Peace.

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