Episode 90: Jaelin White - Buying Houses From Your Laptop
15 Feb 2019 · 46 min
Podcast interview (Build Your Empire, Episode 90) featuring Jalen White (22 at time of interview) discussing his journey from starting wholesaling at ~18 to scaling a real-estate business that uses wholesaling, acquiring and closing properties, lead generation, and hiring virtual staff. He describes his first closed deal two days before high-school graduation (around May 18, 2015), earning about $12,000 assignment fee, building personal brand via social media and his wife’s YouTube audience, buying and later replacing a Lamborghini, and lessons on mindset, auto-suggestion, habits in relationships, and operating with KPIs, daily huddles and EOS/Traction practices. The episode covers practical steps for wholesaling (finding deals, putting contracts under agreement, assigning contracts or double-closing), team management, and advice for young entrepreneurs.
Questions this episode answers
Two days before high-school graduation; referenced date May 18, 2015.
22 years old (had just turned 22).
Approximately $12,000 (he said $12,005) assignment profit.
$35,000 (he said he dropped $35,000 on a mastermind yearly fee).
Chapters
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Kasey Adams here. Welcome to the Build you'd Empire podcast today. We have Jalen White with us here today at the Build you'd Empire studio. And we're gonna be getting into his story and really just how he's been able to crush the real estate game. I know that we've been connected for. Connected for about a year now, I feel like, but this is the first day we met. We just got gave him the tour of the build your empire house. And I'm excited you have you on the show, man.
Absolutely. I appreciate you for sure.
So, yeah, make sure you get a little bit closer to the mic, my man, and we'll be good to go. All right.
This is my first time doing a real podcast. Well, actually I've been on a lot, but I've never actually had this mic like this.
Okay. Okay. That's amazing. So one thing I know that I obviously know who you are, I know your background a little bit. But today we're about to really just dive into your story. But for everyone that's listening, I really just want you to kind of give them the quick rundown about what you're currently doing on a day to day basis just so they understand, like what you do before they hear your whole story.
Absolutely, yeah. So where we're at today, I've got multiple employees, so I've got a acquisition manager who handles all the acquisition of properties for us. He's negotiating, he's getting us good deals all day. And then I have a deal coordinator slash assistant. Her job is basically to ensure property's eating closed on the given day. Like we have a deal closing today. She got all the paperwork to me so I can get it notarized the bank and we're selling that deal so it's one we own. And then I've got a bunch of lead generation people. So I think we're at like 7 or 8 right now. And I just. We just did a Monday morning meeting, and I was like, guys, we need to be at like 10 to 15 within 60 days. Yeah, I'm just scaling up lead generation and stuff like that. Those guys jobs are just to get us leads. People want to sell their homes. My. Our business model is basically to make money on real estate in any way we can. Wholesaling real estate's the main core part of that business model. But nowadays I'm closing on properties with cash. I'm doing all that kind of stuff, getting properties rented, stuff like that. So it's kind of delved out just from that core strategy. But that's how I got started. How to make money in real estate with no money, no credit. Basically, you find a good deal, right? You put it under contract, you sell that contract for an assignment fee, and you make. You make profit.
So. Amazing. Yeah, no, it's cool because I know that I have some of my friends and I even have a brother. If he's listening to this shout out to Cody and he's trying to get into wholesaling and the whole concept. I'm personally not involved in real estate at all right now, but definitely over the next year, I want to start diving in there. So I know that regarding his real estate and Wholesaling, obviously, you're 21 year old.
21 years.
22.
22.
Just turned 22. You've been doing real estate for how long?
Almost four years. Okay, well, I guess four years now, because I did start. Right when I turned 18, I started delving into it.
Okay.
But I didn't close my first deal until two days before graduation, which was, I think May 18th was the date of 2015. Yeah, 2015.
That's when you guys were in high school.
Yeah, that's when I graduated high school.
So you say you got into it when you were in high school. Like you were young. You were just, like, trying to make money in some way.
I was broke. My parents moved to another state, and I'm married now. By the way, I. I'm looking at the camera over here. You guys on the podcast can't hear that, but I'm married. Been married for almost going on three years.
That's amazing, man. I definitely want to get into that in a bit, but absolutely.
Yeah. So I was. I. I was madly in love, you know, I was. My parents moved to Wisconsin. Cheaper, cost of living, that kind of stuff. And I didn't want to go. So I slept on people's couches, friends couches, Brianna's parents couch, you know, stayed far away from her bedroom, but slept on their couch for a little bit. And I knew I needed money to survive, and I wanted a Lamborghini. I was very wealth conscious. I read Think and Grow Rich when I was 16, I think, and I tried network marketing. I tried all these business. We all have, like, our cliche business stories. We started this business and that business, and I did that. So I was wealth conscious. I knew I wanted to make a million dollars. I knew I wanted to have a Lamborghini, and I went after. And wholesaling was the, you know, the vehicle to get there.
That's amazing. And you grew up where exactly? If people missed that?
In Avondale, Arizona.
Okay, so you grew up in Arizona, obviously. I moved to Arizona two months ago. Love it.
Yeah, it's.
What was growing up like? What was growing up like in Arizona?
Well, it was pretty normal as far as I knew. It's not like I grew up in a rich community or anything like that. I don't want to, like, say I grew up in a poor community because it's not ever how I looked at it, but. Yeah, it was just.
I was.
I was playing football, going to high school there. It's not like there's a bunch of desert farmland stuff. Like, people expect, like, it's a big city. It's like, number four in the nation.
Yeah.
For city size. It's funny I always mention Phoenix. People are like, man, is it like farmland? Like, what are you talking about?
Virginia? You said, what, you got to hunt your own food?
Yeah. I was like, yo, Casey, you cut. You hunt your own food out there in Virginia. But obviously that's a joke, too. You got Whole Foods out in Virginia?
We got a couple. We got a couple.
Yeah.
One thing I noticed. So you said, like, reading, thinking, garbage. Right. I think for a lot of people that may be listening to this, they're wealth conscious, like you said. But also there may be a whole other demographic, like myself when I was 15, before I got into this whole space, was like, you don't even know what success looks like. I don't come from a family of they have money or. I'm not surrounded by successful people when I was younger. But for you, like, picking up that book, thinking, grow rich, like, what was your influence to do something like that?
You know, I grew up the same way. I didn't really have any wealth around me. I didn't know. Know anybody who was wealthy beyond. Like one kid at the school whose dad lived like on a piece of farm or something. And I thought he, I heard he was an entrepreneur, but yeah, what motivated me was watching movies. So, you know, seeing these movies, like, you know, not that it's the best example, but the Great Gatsby. Yeah. You know, Wolf of Wall street. Those kind of movies. The Secret, if you heard of that, I love it. That was a great. A better one. But Tony Robbins, all that kind of stuff.
We.
Once you go down the rabbit trail, it's hard to go back. Right. Once you activate your mind and you know, it's really tough to go back. And when I say wealth conscious, by the way, probably somebody listening who's like, what does that even mean?
For sure?
What that means is once you realize that if you set a goal with a burning desire and you reinforce that burning desire with a strategic plan and out of suggestion, keeping the faith, you can literally achieve anything. And so you realize, like, hey, I just need to set a goal, figure out a strategic plan to get there and make it happen. That to me is wealth consciousness. Realizing you can make what amount of money you want to make and just setting a plan to it, chasing it.
So auto suggestion. I know, I've read the book thinking, grow it. How do you define that? Because I know the first couple of times I read that book, it was like, auto suggestion, like, what does that mean? How do you actually, like, translate something?
Absolutely.
Like a physical desire of what you want to do. Like, how do you, how do you define that?
So in my opinion, our minds are pretty easy to like, trick. And so what I would do is when I was first starting out, I would have a rubber band in class because I couldn't. A rubber band was easy to find cheap, right? So I'd have a rubber band and whenever I think a negative thought, I would literally just slap myself with a rubber band. It's not like you're being like intentionally like trying to pain yourself, but it's associating negative thinking with pain in your body. And so that's what I would do. I carry that around. I would also have like things on my room hanging. And some people think this is crazy. Truth is, if you want to make money, if you want to achieve your dreams, you got to do some crazy stuff, right? Like if you want to be normal, then go, go get a 9 to 5 and live life and try to be happy. But you got to do crazy stuff to get craz crazy results. So I was having stuff on my Wall. I will have a Lamborghini by the time I was 18. I didn't get it till 21. I did buy a Lamborghini, but, you know, I was reinforcing that goal every single day by just repeating those things in my head.
Got it.
I am successful. And I would literally listen. There's this one audio called Success affirmations by Dave McGrath.
Okay.
I think that's his name. But I listened to it every night in high school, and I actually just recently started listening to it again because I'm like, I used to have all these positive, like, things, and now I'm successful. Right. And I don't have, you know, I'm trying to hit the next level. I'm talking to people making millions of dollars a month. Yeah, let's hit the next level. You know what I mean? And so trying to reinforce that nowadays. But I can tell you that was a big part of me, like, actually having faith will just repeating, I am successful. I am successful. And pretty soon you'll be walking through school or you'd be walking through your job being like, I'm different than them. Yeah, not in a bad way. Not that you're better, not in a terrible way, but just in the way that, you know, your energy is different, you know?
Totally, totally. And one thing I noticed there, like, I want to touch on is, like, I've interviewed a lot of successful people, people that are making hundreds of millions.
Of dollars, people that are.
They tell their stories. And one thing I noticed, like you just said, is, like, you. You're in the starting phase of, like, so much positive thinking, reinforcement of, like, attaining your goals. And then based on, like, the conversations I've had, like, you'll. You'll get these goals, but then a lot of people won't be fulfilled. They forget where they come from. They forget what was their mindset when they started. Like, would you say you've ever became complacent from becoming successful? And how do you, like, pivot from that thought process?
Yeah, it's a great question for me. Anybody who follows my social media or knows my brand, I'm the kind of person who wants to make as much money as possible without working. So obviously it's easy. Without working a lot, we still put in all night, but it's easy to get complacent. And I would say for about a year, I was complacent. I decided, you know, I was doing my own thing. Wholesaling, which anybody who knows wholesaling, you know, it's very fairly easy to make six figures or even multiple six figures a year working for yourself like a solopreneur. And I got complacent. And then one day I realized, like, hey, I shouldn't be listening for the phone ring. And while I'm in the shower and jump out to answer the phone, like, let's build a business. You know, I mean, so that was.
Way to put that.
Yeah, Right. So that was the next thing that I. That I sought out to do was find employees, create processes and systems. Right. And. And then from there, I got a little complacent. So I have a good team now who works for me. And, you know, and I just realized, like, probably a few months ago that, man, I'm too complacent. Like, yeah, I need to get to the next level. So I dropped 35 grand on a mastermind. Yearly fee for a mastermind. And that's most people's, like, salary, you know, literally. So that was. And some people on this drop, my mentor drops a hundred grand a year on one of his masterminds. Just one. His consultancy spending probably close 50 to 100 grand a month.
Okay.
And so on consultants and education and stuff. So I realized it's time to put myself out of my comfort zone. Like, yeah, I bought a Lamborghini. My dream was a Lamborghini Gallardo. That's what I had on my wall all the time.
Okay.
And so I bought one. And, you know, my next dream, I'm skipping the Huracan. Let's get the aventador baby within 12 months. You know, by the way, I don't. For anybody who knows who's young and tries to buy an exotic. You pretty much have to buy any car above 100 grand cash. Pretty much, yeah. Because you can't really, like, get financ, you know, so, sure, we have it tough for when we're young without anybody, but totally.
No. That's amazing. So one thing I do want to talk about, like, you always talk about, like, the Lamborghini was your goal. What was that day like when you got that car? Just something that. Just because I think a lot of people, Everyone has different goals. Everyone has maybe an object, maybe they want to get to some point. For me, maybe it was moving out. Right, Right. What was that? Was it fulfilling? What was going through your mind that day that you got that car?
Honestly, number one, anybody who's so focused on material objects, you got to check yourself. If I didn't have a wife, if I didn't have, like, a good relationship with family, that thing that buying the Lamborghini would have made me feel like crap. But that day when I went to pick up the Lamborghini, I had a fat check. Like I said, you can't really get financed much on these cars. And I remember going to the bank, and the lady's like, what's this for? And I gave her the name of the dealership we were writing it out to. And she was like, are you buying a car? I was like, yeah, Lamborghini. She's like, oh, my gosh. And I just remember that feeling, you know, you get kind of butterflies in your stomach. You're so excited. And it was just a really rewarding thing. And truth is, I did an Instagram post or, like, a story. I didn't even post it on Instagram. I didn't even share it on social media after that for another, like, three or four weeks.
Okay.
Just. I don't know. Part of it was just like, I don't want people to seem like I'm trying too hard, because this really was just my dream. You know, I'm not getting it to stunt on people and, you know, but just fulfilling that. It transformed my mind, and it helped me realize, like, hey, we believe these things. Like, you can set a goal and achieve it, but until you actually do it, it's kind of like real estate. You don't believe a seller is going to sell a property worth a hundred grand for 15 or 30 until it happens. Right? You don't actually believe you can just say, hey, I'm gonna buy this car, or I'm gonna get this house, or I'm gonna do this sort of, like, monetary, like, you know, tangible goal. But then when it happens, it's like, whoa, I can do anything. It's actually, you know, so that's kind of what that experience did for me. It kind of unlocked that. And even though I already believe that, you know, think it grow rich, all that kind of stuff, it kind of just reinforced it.
That's so sick, man. So I do want to touch on. Because you said something important there. I think just regarding something that's important to your family. You have a wife, right? That's something that. When we were talking right before this podcast, you got married at 19, correct?
Yeah, I think I might have just turned 20, but yeah, I. But it might have been 19. It's all blurry.
Yeah. It's funny because, like, in my eyes, like, that's super young. Wouldn't you agree? Like, just. I don't meet a lot of people that get married at 20. And yeah, to have someone that successful, mentally, you have a partner like that, you get this goal of yours, but you know that it's. You have the foundation, you have the structure in your life, right? So just a question coming from me, because I'm 18 now, right? I don't see myself getting married in two years. Obviously I don't have like a partner. Right, but what was it like getting married at such a young age? Was it something that you would say has contributed to your success or how do you. How absolutely.
I would say that that's one of my main reasons for success, you know, and also depends on what you look at as success. You know, I'm not super successful. I'm not worth a hundred million dollars. I'm not one of these crazy people. But I fulfilled what I wanted out of life. And having a wife made that possible. You know, not just having a wife, but having Brianna in my life. She's amazing. She lifts me up, you know, almost just keeps us level headed, like, totally. I mean that truthfully, like, I don't really enjoy like stunting on people or flexing or like crazy stuff, you know, blowing money on like a diamond Rolex or whatever. Like, you know, that just doesn't mean anything to me because I have that like rock that foundation, you know. You know, I'm Christian too, so Christ is also part of that foundation. Big part. And so the combination of those two. And you know, a lot of people, they say it's like that Drake song. He says she was happy, she was married happily until she put down the phone. So naturally, I'm sure there's a few listeners who are like, oh, come on, dude, you're an idiot. Like, you're 22. Don't lie to us. We know things are rocky. Honestly, man, I like, no joke, I have an amazing relationship. It's beautiful.
That's amazing, man.
Oh, but the other thing, some guys, you know, they have a really quality relationship, but they don't actually carry that through, you know what I mean? They don't treat it like it's quality. It's like if you have a business making you $10 million a year and it's just like so easy. You don't, you don't really have to put a lot of work into it. You already put that hustle. You wouldn't just randomly one day say, I'm gonna shut this down. I'm gonna try starting a shopify store, you know, like shiny object syndrome. So you have to be consistent. And so if, you know, you Have a great relationship. Stick to her. Treat it like a queen. Make sure she treats you like a king.
Right.
Because it goes both ways and. And just enjoy life together.
So that's amazing. This is interesting because I think there's a lot of young people that are listening to this. Maybe they're male, female, whatever. And I think that people don't talk about relationships enough. Maybe you see these rappers or this or that. Everyone's like, one night saying xyz. I think. I think talking to someone like you and, like, just talking about relationships is super important. And what would you say has really been the characteristic to build a foundational relationship? Not even if it's just like getting married, but I think even for just business relationships. Right. It's like having that mindset towards, like, being loyal, being, like, faithful to that one person. Pause. We are here. All right, guys, no worries. No worries. But what. What would you say really makes a relationship, like, deep? Because I think a lot of people, for example, when I go to networking events, right, you'll meet 100 people, maybe, maybe three to five is like, people that you actually grow with. People that you know that you met them once and you actually see them on multiple occasions. That's. That's what happened for me. But what would you say makes a good relationship? Whether that be like, a relationship with your wife or just business relationships.
Yeah. So in my opinion, it's the same thing that makes a successful business, which is habits. So, like, in business, just real quick, if you. If you think you have a problem and you don't have a actual way to track it, like a tangible way, like, hey, we talked to this many new buyer leads, or we talked to this many new seller leads. We talked to this many new investors. Whatever you need to do in your business, you don't have, like, a. Like a measurable account what. Where you're at with your business. So it's kind of the same. It's not like I have a scorecard for my relationship. Like, hey, we went on this amount of dates, but that's a good start. If you're really struggling. I would honestly recommend maybe you keep track of how many dates you take your wife on or your girlfriend or your new business partner on. How much time do you actually pour into them? Habits? So, like, do we go to dinner enough? Am I spending too much time on the phone, or am I spending too much time playing Xbox? You know, because we all have these little things where, as individuals, we like to do them. But. Yep. If we let those things overtake our relationship. I think quality can diminish, so.
Got it.
I would say habits is the most important thing. And because, dude, I mean, let's be real. If somebody calls you up like once a week and they were an acquaintance and they're calling you up once, we just checking in on you, just saying, yo, like not wasting time but like, yo, how you doing? Anything I could do for you, like, anything. We should rock out, you know, business wise together. Any new ideas? How's your family? That kind of stuff. You kind of build a relationship.
Totally.
It's not to say call, call each other every day, you know, like your mom, you know, but ye, yeah, those habits can make a difference, I think.
And one thing I do want to talk about because I know that just social media wise, we connected on social media. A lot of people I interview, we just connect on social media. But it's like today we met, obviously, but there's, there's that perception of like you building your personal brand that already knew who you were from what you put out there. Right. So I want to talk about social media for a second and just kind of understanding like branding, personal branding, because I know that's obviously how we connected. You were putting in time to build a brand. When was that transition for you to really start building a brand on social media? Because I know obviously like you're in the real estate game, which is tangible, real assets.
Right.
When was your. And what was your mindset to start a personal brand and when did you do that?
Yeah, so, well, for me, I kind of started seeing the rise of personal brands in business.
So.
Yeah, my wife has a YouTube channel. She's got a pretty big YouTube following.
With like 700,000, you said.
Yeah, yeah, yeah. And you know, obviously again, not huge. We're not crazy. Like, we still got many years of working ahead of us, so don't get me wrong on that side, but she's got a big YouTube following and so obviously, you know, her followers from the videos that I'm in are always hitting me up about, hey, what do you do for business? What do you do for this and that. It's kind of something I always thought people maybe were interested in, but not so interested in that they'd like, like to see stories on it and like to see all that kind of stuff.
So.
And not to mention, when I started hiring people, I started working less in my business. So then all of a sudden I had, you know, time to think to actually put an Instagram post out there, like make a YouTube video or whatever. So I was getting all these about, hey, how do you do real estate investing, blah, blah, blah, blah, blah. So I started to transition my. And I realized that's who I am. I love business. I don't, you know, I love being in my wife's videos, but that's not like my passion. It's not something I'm good at, you know, I love business. I love talking money, talking numbers, talking all that kind of fun stuff. And so once I kind of embrace that, that's when I started focusing on social media. And then obviously when I bought the Lambo, it's like, now you're on the map, you know? Yeah, no, no, to be truthful, like, buying a nice car does put you on the map on social media. Even though it wasn't like some crazy $300,000, like Chrome wrapped on or whatever, but it was a nice car. So I think people maybe started taking the social media more seriously and then, you know, just kind of stuck with it. And I sold that. I got a 911 Carrera. The Lambo was a little too much for me. Really. It was honestly, like, it was really, really loud.
Driver or what?
Like, no, because I had a Ford Flex as well. Like a 2017 blacked out Ford Flex, like, and that was my favorite car, even though everybody hates it. And a Prius also. I have a company Prius, so freaking too many cars, bro. Like, too many. Okay? And actually I had two Priuses I sold. I had like four cars at the time when I bought the Lambo.
Okay.
And. And you know, things went wrong with it. Like if it's just sitting there, like a sensor went wrong and that's like a three thousand dollar fix. And then, yeah, you know, the door handle, you know, is not working. And I gotta call locksmith to come down because, you know. Yeah. And when you drop it and the battery comes out, you have to call a locksmith to get the door open. So I was just like, man, this is all too much. And it only has two doors.
Yeah.
So now I have an M5. I got the Porsche that had two doors to kind of girly seem like. And I sold that. Now I have an M5, so that'll. That'll chill and hold me over till we get the invented. Or the M5 is faster than the Lambo, so. Faster than it was, I guess.
Yeah, yeah. And you. It's funny because I know you say too many cars, right? And then I'm like, I'm thinking about Jeff. They have like, dude, Jeff. Jeff's Got crazy.
I don't. Yeah, dude.
Everyone doesn't know JEFF jr. Garage. And I know we're all connected to.
Their ballers, bro, because like I said, young people, you're pretty much buying your cars, cash, so.
Yeah, yeah, exactly. I literally thought of Jeff when you said that. Exactly. It's hilarious.
So, yeah, I was like, I've got too many cars. This guy is crazy. How about. I mean, Tai Lopez, then you got to. And, yeah, like, Mark Evans, he's one of my mentors. He's got, like, a Rolls Royce Phantom, a Rolls Royce Ghost, a G Wagon, a custom Bronco, all this. It's like, maybe it's just a thing.
Yeah, it's funny. So I want to talk about Ty, actually, because you taught inside of his real estate program, correct?
I did, yeah.
So I think a lot of people, they may be watching this. They may know you from that, because I think a lot of people that are in my audience, they maybe watch Ty. They're maybe in some of his courses, like, I was. So how did that come about? I know that obviously, when I was connected with Ty, I went out there, shot a few videos in his courses and stuff. But when did you and Ty officially connect?
Yeah, so I can't remember. I think it was, like, my first few deals. Like, I took a picture with my checks and stuff. And, you know, everybody sends their mentors DM. So I shot him a DM, said, Yo, Ty, you know, made 20 grand this month on real estate. I'm in your 67 Steps program. I appreciate you. And people do that to me now, you know, in my course and stuff. So he followed me, and then after that, I think we. So I think he had seen my face a few times from following me. Probably follows a bunch of people anyways, so. Yeah. And then we connected at VidCon because Brianna, like, had the, you know, the. You know, we had the past. The passes to be, like, with all the YouTubers or whatever.
So the backstage passes.
Right. So we connected at VidCon, and basically I told him what I was doing, and he seemed like he wanted to get into, like, teaching that part of it, too, or at least finding an expert to help teach that. And so we exchanged numbers, and then I went over to his house a few times, and we went to a movie together one time. And I like him. He was a very cool guy. And then that led to, you know, me doing some teaching in the. In the course.
So that's super dope. So one thing I do want to touch on, like, disregarding real estate in general. When you said you closed your first deal two days before graduating high school, Is that correct? Yeah. So what was the process of that? Like, how long were you doing it without closing your deal? Because I think a lot of people that may be wholesaling right now, maybe they're trying to do something, but they haven't closed that dealer.
Right.
They haven't felt something to make them keep going with it. So, like, when did you officially start real estate and then obviously close your deal? But how did that day make you feel?
So I started in Febr. I went to one of those free rich dad, poor dad seminars with Brianna and her dad and basically heard about wholesaling. And I didn't realize, like, that a young person could do it. I didn't quite realize the extent of it. So I went on YouTube then and started looking up wholesale and found a bunch of people, got some info and started just meeting with, like, agents and going to open houses and stuff where I don't even deal with agents, you know, it's all off market. I don't. Even if a property's listed, we don't deal with it, you know, because there's nothing. There are deals on that are listed, but not a ton. So anyways, you know, just banging my head against the wall, making offers that I didn't even feel confident in, you know, all that kind of stuff. And making my bandit signs, they're called, and they say we buy houses. You probably seen them on the side of the road. So I made my own, like, 30 of those. Like, you know, you have money, you know, when you're. When you're at least working some side jobs. So I'd invest every penny I had. And, you know, and then I ended up actually getting my hands on 25 real signs, like real printed signs. And I put those out and I got a call from my first deal and the guy says, yeah, I'd like 25,000 for the property. And. And I think I negotiated down to 15.
Okay.
I don't know if it was on that call or shortly after, whatever, but I just remember looking on Zillow and It's a zestimate 96,000, which you don't want to use this estimate, but obviously, you know, when I comp, the property was a good deal, and so I, like, screamed, it was kind of like, whoa, this actually. It's actually works, right? And so got the property on a contract, ended up selling for $30,000, and I made 12,000 because I paid the closing cost. So that's so sick.
And that was your first deal, right before you guys were in high school.
And to be clear, because everyone's asking, are you an agent? No, I'm not an agent. I profit on a deal via an assignment fee and. Or double close, which is you sell it right away.
Okay. So just so people, if they don't know or they aren't familiar with wholesaling, it's like, would you say it's selling the contract or how exactly.
So you're profiting on a deal. So you find a good deal, you put it under contract, a purchase agreement to buy the property, and then you assign that contract to another person for an assignment fee. And that person could be a cash buyer, could be whoever you know they're going to put it. They're going to bring that money to closing and you'll get your assignment fee and the seller will get their proceeds that were agreed to in the contract. Otherwise, you know, you can sign a contract with the seller. There's a lot of private lending, hard money companies that will actually fund that deal. And then you sell it right away, like the next day.
Yeah.
So that also, that's what I did on my first deal is I sold it literally in the next day. That's so. Yeah, that's so cool. Didn't eat. I literally was negative in my bank account when I got the wire.
Really? Yeah.
I'm not negative.
Okay. So. And then that day, it was when that day happened, because I know that you talked about like, people want the car, they maybe want the house. They want to feel that something.
Yeah.
You actually got that check. You actually closed that deal. Was that. Would you consider that like a motivating factor to continue or how did that.
I mean, do it at that point? Most people, they just want to know how to make a hundred bucks and they're like, if I can just make a bucks, I will just go all in on. Yeah, you know, So I made 12 grand. It was like 12,005 bucks.
Yeah.
And I remember going to get all my paper signed because I had walked out of class and switched to online in the school. I don't know if you did that.
I did not. I had to finish strong. But I had three classes senior year and I missed 45 days. So yeah, I was like there, but not there.
That would have been me second semester. So I turned 18. So second semester on November 5th, second semester, I come in, switch to online. And so I had to come back to class or to the campus to get my paper signed for My online teachers. Right, Got it. Because the school had an online program. Yeah. And, you know, and I remember walking around and I go over to my buddies and, you know, everyone's talking stuff. They're all, they all got their crap to talk, you know, Jay, you know, Jalen's doing. What's he trying to do now? You know, trying to talk crap. But showed the wire and all my. My buddies, my football buddies and stuff. $12,000 in your bank account. Like, so that was pretty amazing.
That's crazy.
That's another thing is like, all these people probably worried about, like, failure, like, people making fun of them. I had that times 10. So did Brianna. Like, anytime you take a step out to try to accomplish goals. Right. People are mean. You know, it's just nature.
No, I have you on that. I remember, like, I started doing like, affiliate marketing when I was like 15, 16, sophomore in high school. I was like, selling things on Snapchat. I was like an affiliate for this one company.
Yeah.
And like, I remember, dude, people would dog me for no reason. Like, like some of them were like my homies. But, like, they were like, they just weren't confident. They didn't understand what I was doing, therefore they're just bashing you. Or like.
Plus, that's the culture with your buddies, right? Everyone makes fun of each other and it's low key, mean and hurtful. It's like everybody.
Yeah, no one has 100, so. So talk about high school, because I actually, I graduated this year. Maybe people are listening.
By the way, you're amazing, bro. Like 18.
Thank you, bro.
I mean, I thought I was cool at 18, like closing deals or whatever. This dude is like making a name for himself. Big thank you, man. Appreciate that.
Thank you, man. It's funny though, because I think, like, even just hearing your story, it just, it literally reminds me of me. Like, literally I was walking out of class to take business calls. I was skipping school to go to LA to meet these people, whatever it was. But like, prior to like closing your deal in high school, like, what was your social life in high school? Because I think a lot of people who I interview, it's. It's really different, but depending on who it is. And I really want to get to like, just you as a individual, before business, before things. Because I think a lot of people listening to podcasts, like, they hear, maybe they hear a lot of podcasts. They, they understand people's business stories. But like, prior to real estate, what was your day to day life passions growing up?
Yeah, absolutely. So my Passion was football. You know, I was big into football and I had my thing, I want to be in the NFL. You know, I was talking to some colleges or whatever going into my junior year and, you know, I wasn't some amazing football player. I just wanted it, in my opinion, more than any of the other kids on my team. And we played on a good team. So I was training super hard. My parents would call me a nutcase because I wake up at five in the morning to go run and stuff like that. So I just had these patterns of I want it bad. And that was something that, you know, I was big on. But then I learned about entrepreneurship. I got started in network marketing. And my junior year, right before the season started, I quit. So I was on varsity as a sophomore, you know, for one of the better schools in Arizona for football. And. And I was starting as a junior. But I quit, you know, to start my first business.
Dang.
Which. My first business. I don't even want to get into it because everybody has the stories. It doesn't really mean anything much, but I was importing. I had saved up some money. I imported some pants from China, and I was basically allowing other kids in school to sell them for me and make a profit. So I'd sell it, sell them to them for 20 bucks and they'd sell them for 30. But they wouldn't pay me right away. They'd pay me once they sold them.
Right.
So I kind of made some money there.
But I did that same thing. But I was selling, like, wristbands, like little wristbands at school or whatever. It's funny because you're right, though. Everyone has, like, for example, JEFF jr. Garage, like, they had. They were doing Lebanon stands. Made like five grand in a summer when they were like nine, like, having those stories. It's funny because, like, it's consistent.
I feel like in a lot of people, everybody has.
They have that one thing that, like, they go back to and they're like, this is where it all started.
Yeah.
Which is dope. But that's funny though, because football for me, like, I don't know if you know a little bit about myself. The whole neck injury, bro. Like, I. I quit, but, like, didn't really want to quit. I got hurt playing football. I don't know if everyone's listening that doesn't know. Had a super bad neck injury. I was in a neck brace for like 25 weeks. Sophomore year. Just crazy. Hit the ground wrong.
You had to be strong, huh? Through that.
It was just. It was just Bad, bro. Like, literally the first day, it was like the first day of hitting practice, sophomore year. And then, like, my helmet wasn't on right. It was too big or whatever. So it was like moving all around. And they said, guillotine my spine. And like, the next day I heard the news, like, can never play football again in a neck brace for 25 weeks. Almost paralyzed, like, done. So I was like, it was just like, instant depression. Like, growing up, I had a great family, great friends, great community, and, like, it was just like, instant depression. Like, nothing I've ever dealt with before. Injury wise. Like, I played hockey and all these.
Different sports, but, like, that's why you're so strong today.
It was definitely that pivoting point mentally, like, to understand, like, when I think 25 weeks in neck brace, like, literally you can't move. Like, you can, like, get up and stuff, but, like, you cannot tell your head. It's so painful. So, like, talking about football, though, like, I think that was pivoting point for me. But what would you say for you was like, a pivot point to, like, do more? Because I think, yeah, a lot of people, there's that one thing that maybe they go back to that, like, yeah, you could have graduated high school, went to college, got a job. But, like, there was something inside of you. Like, you said with football, you wanted it more.
Yeah.
When was your. I would say, like, pivot to, like, want more in business and life overall.
Yeah, my pivoting point was honestly just being told when I could go to the bathroom in school. Like. And actually there was one moment that I can bring us back to, which, like, I said, I kind of touched on it and said, I walked out of class. But I remember second semester, I had wanted money, but I didn't really want it. You know, you have to make a big life change to show that you really want it. You know what I mean? Everybody kind of has those moments. And so I was sitting in class and, you know, I kind of had already read Think and Real Rich, so these things were going in my head. And I had started my first business junior year or whatever, and. But I was sat down second semester. My parents lived in another state. I'm finally 18, I'm an adult, and I'm sitting there and the guy's just like, black is like social studies or, you know, I don't know, something like us studies, something like that. And I just sit down and I just look around me and I'm just like, what am I doing? And the teacher's Blabbing about like, oh, he's talking crap about cops, and then goes into something else. And I was just like, why am I even listening to this? So I literally got up. I was like, Mr. Blanket Blank Blank. You know, I don't know if you hear this or not, but I can't do this. I'm going to the front office. And so I literally walked out of class mid class there, went to the front office, and I said, guys, I'm switching online. Let me know what paperwork I need to sign. And I left that day.
That's so dope.
Like, never went back. I mean, I went back a couple times to, like, get my online account set up or whatever, but, yeah, that's literally how it went. Like, I'm not even embellishing anything. I just had that moment where I just didn't have. I didn't have the motivation to just go to school anymore. I just wanted to chase my dreams. So I didn't know what that would look like. I just knew I needed more time during the day, and if I could spend the time that I was in class there listening to that guy's opinions. And then the book that they say we need to know all the stuff in that big book, you know, it spent that time learning skills that would be valuable to me for my goals and what I wanted out of life. I knew I could probably make it happen.
That's. That's so dope, man. Super dope. So then that was. You went to Island Online, like, beginning of senior year.
Yeah. No, that was second semester, so that was, like, January, when you get back from winter break.
Yeah. Makes sense. And that's dope. So I want to talk about now, because I know we talked about briefly in the, like, right when we started. Like, you have your team now. You have, like, your team of people that are doing things for you that you're delegating to. What has it been like to hire people and manage people? Because I think a lot of people have their own, like, thoughts about this, and it really, like, makes or breaks the business. Right. So, like, for you, what has been the hiring process and how do you go about that?
Well, number one, I operate on data, not drama. So again, going back to measurables. So I don't want to have to guess if somebody's doing their job or not.
Yeah.
So we have a company scorecard that we. We actually have a daily huddle every day. It's a. It comes from. I think I forget what the book's called, but it talks about Gazelles and like the biggest businesses and what they do. Right. Like Salesforce, all that daily huddle. So we have a daily 10 minute huddle every day at 10am and then on Monday we have a Monday meeting and all my employees are virtual. So it's all done over Skype calls where I share my screen. We're looking at the scorecard or whatever. So we have all of our KPIs. We know that you know, if George hasn't made 300 calls for the week and he. But he put in 40 hours logged in 40 hours. You know, he didn't do his job that week and so or he didn't send out eight contracts, didn't get at least four back signed that week. Then he didn't do his job that week. Right. So we kind of go off that data more than drama. And obviously you don't just randomly find quality people. That's I think a lot of people are afraid of that is firing people.
Got it.
Realizing somebody can't do the job. Yeah, I've had a fire girl, my flip flops when I because I had an office for a little bit. I didn't really like that lifestyle. Eventually I'll get one. When I came. When I pay somebody 20 grand a month to run my business. But yeah, you know, so I've had to go through a lot of bad apples. But it's setting those expectations clearly. And I think that a lot of people get lost in translation because they don't know how to train somebody to what they do. That's why I launched a course for my real estate stuff like a year ago is because I knew that I was good at like laying things out for people. Like that's one of my gifts is breaking things down to a systematic process and laying it out for people. So that's what I did for my employees. You know, I have, you know, we've got Dropbox folders with like step one through 15 of videos and step for them to watch. And then at the end of it we do like a little like refresher meeting going over everything and then they start and they know what KPIs they need to meet. They know if they're not, you know again sending out, if acquisitions is not sending out a contract, eating three to four back. Yeah, they're underperforming, you know, if you know, dispositions, not talking to 20 new buyer leads a week then they're underperforming, you know, that kind of stuff. And then I have my KPIs for. Because I still run my marketing, so I know what cost per leads I need to be at. I know what average profit per deal we need to be at and average, you know, leads to get a contract, you know, is. So, you know, there's all these KPIs. It sounds like a lot, but if you just read Traction by Gary.
Actually, I have it upstairs.
Yeah.
Yeah, it's a great. I have not dove into it actually though, so is it a good one?
But dude, it's, it will transform your business. Okay. And then you start using the traction, the EOS system stuff like the, the organizer and the VTO vision traction organizer, all that kind of stuff. It will create so much clarity in your business.
So I will read that for sure. So that's dope. I have a couple more questions and I think I definitely want to get into, just not even from a team building aspect, but regarding like your personal day to day. Right. I know a lot of people, they have their own habits, they have their own, I would say kickstarter to the day. But you said you control most of your marketing now. Is that where you spend most of your time in your business or how does that look?
Yeah, so my role is mostly figuring out new marketing streams and obviously you're never. We think as entrepreneurs we're the best at something. Like nobody can do it as good as us. Trust me. I want to hire this out, you know, as soon as I find a new, the right person or as soon as I really look for the right person to be truthful. If we're not going to lie to ourselves. Right. So like, what was the question again?
Sorry, no, just like where do you spend your time in the business?
Oh, where do I spend my time? Yeah. So basically we have our 10 minute huddle.
Right.
And then every day is kind of open for me. So I took out, I figured out what are the biggest time constraints in business in my business model, which is talking to seller leads and then dealing with the paperwork and dealing with our buyer leads.
Right.
When we're selling the deals that we, that we buy. Right. So I hired those positions and most of it's taken care of. So my day to day just is essentially figuring out how can we grow the business.
Totally.
You know, so like today I know we got to get new zip code list, get those pulled. So we'll get those done. And you know, that's kind of my day to day and then hanging out and creating new strategic relationships. So yeah, for sure.
And I appreciate you taking time to.
Come to the podcast Appreciate you having me.
Absolutely. So I have one more question that I really want to wrap it up with and I think it's, it's different for everyone. And it's funny because when I started my podcast, like you, like, you know, it's just relationships to me, like that's the core of starting it. Sitting down with people, getting to their story, actually getting to know someone before you can even think of ways to do business with them. Right. So just throughout your journey so far, I think it's super cool because like a lot of people that I meet are young there, they may be killing it, they may just be starting. But like yours is like this amazing life of. You have a, you're married, you have a wife, you're able to live life on your own terms, you're crushing in real estate, you have your business and you're only 22. Right. I think there's like from an outside world looking in perfect life.
Right.
Obviously you have your own problems. There's different things happening and people can learn from their mistakes. But what would you tell like your you're like 15 year old self that's just like hungry, you want more. What has been the biggest, like I would say hurdle you've jumped over and like what have you learned the most from your journey? Just when it comes to just getting to the next level and actually acquiring things you thought about, such as a Lamborghini, a wife, maybe moving out on your own, like what's been that one thing that has really stuck with you as like a core belief that have actually like made you who you are?
Yeah. So to me, number one, my, my age period from 15 till let's say 18, I wouldn't change any of it because to truthful, maybe nowadays you got shopify and all that kind of stuff. I just didn't see a legal way for me to make a significant amount of money. So during that period I would have made more, more of an effort to get around people who are successful. But I lived with my parents, so that was kind of hard. You know, it's hard to like, I didn't have any money, nobody to drive me across town to some meetup or anything like that. So I probably could have done it if I wanted to. But at 18, I think is where that change really could have been made for me, which is when you find something that works, don't think small. So it took me two years to hire my first, I guess a year and a half to hire my first person. But to really have employees took me Two years, when I could afford it in my first six months in the business. It's like I just kept taking it slow. We are such creatures of, like, little faith. Like, we. Something works, and we're like, well, how do I know it's going to work? And then it works a second, third, fourth time. Yeah, well, I'm not sure if it's going to work.
Okay.
So I would go much bigger and much faster, and I wouldn't be like, it took me a year to spend. I went. I spent five grand on a Mastermind.
Okay.
I guess actually that's a lie. I did spend a good money on a good amount of money. Like, I spent two grand to go to a VIP day, an event, but I would have just spent more money to get around quality people over, like, over long periods of time. So join Mastermind, Stuff like that. And the reason why I say pay more money. You got to make money to be a ballerina. So. So if you're sitting there like, how do I get around successful people? You really don't. You. You follow what you see online to make money.
Yeah.
And then you start making money. You start pay to play. You start joining these masterminds, you start going to these events, you buy a decent car where people are like, okay, he's decently successful.
Yeah.
You get your stuff together and then you start networking, you know, Totally. People think of it backwards or sort.
Of podcast, you know, for everyone listening.
Well, yeah, you started balling out.
Exactly.
Successful. Now the most successful people, far more successful than me, come to you, you know? You know, and the other thing is, is to realize that everybody's got their different desires in life.
Totally.
You know, there's people who, you know, we. We're happy doing 5 to 10 deal real estate deals a month. I have friends who do 30, 40, 50, 60, 70, 80 deals a month. But they're working a lot. Their life's pretty stressful.
Yeah.
So you got to figure out what you want from your business. For me, it's less stress, less enough profit to live a very nice life, and then grow that as I can to have less stress still. You know what I mean? So, you know, it's not been just, let's hire a massive office, as many employees as we can get in, because that's a huge stress grabber, and that takes time away from my family. So, again, you got to figure out what you want out of your business, how much time you're willing to dedicate, what exactly your goals are. Do you want to be the biggest Fish in the tank, or do you want to make a million dollars a year and live a great lifestyle?
You know, So I think that's a question everyone needs to ask themselves too, is like, what is the end goal? Like, lifestyle wise, Right. When you wake up, what is your agenda of the day? You know, it's like. And I think it's different for everyone. Such as when you meet Tai Lopez, it's a whole different dynamic than when I met Gary Vee. Right. Just, like, completely. So it's understanding. Like, if you're listening, like, what dynamic, right. What lifestyle are you aiming for? Exact your business out to that.
Yeah. And every decision you make needs to. You need to ask, is this gonna get me closer to that lifestyle that I want? And if it's not, you know, then don't do it. So it's hard to ask that why question. Because as entrepreneurs, we're just like, go, go, go, go, go. Like, I can't even tell you how many tens and tens and hundreds of thousands even, that I've spent just on wasted stuff where I was just go, go, go, go, go. But in reality, I never stuck to those, you know, whether it's a new marketing stream, whether it's launching a new business, but it just made my life more complicated in a way that I didn't want to happen. So you never follow through with it. You know what I. I mean?
Got it, got it. Well, dude, Jalen, you are a beast, man. What's. Where's the best place that people can stay in touch with you, follow your journey or just really connect with you?
Yeah, so I've got a YouTube channel, and that mainly is for anybody who's like, how do you do real estate? So that's not really like me seeing me live in my life or anything like that. It's if you want actionable, step by step, you know, advice on how to get started in real estate with no money. My YouTube channel, if you just want to see me and how I'm living my life and. Yeah, that kind of stuff. Instagram for sure. You know, obviously I'm on Facebook, but I don't accept anything. I just kind of go on there for my mastermind group, my student group and stuff.
So. Okay, YouTube, totally, man. So I'll make sure to link that all down below for everyone listening. And other than that, Jalen, I appreciate you coming on the show, man.
Where do all the ladies go who want to hit up Casey? Where do they? Where do they go? They want a wedding ring after this, right?
Dude, I know we're talking about relationships. Hopefully. Alright guys, here's. Here's the truth. Instagram's the key. That's where I spend most my time.
Yeah. Wait, are you really gonna lie to your. To your people here? I heard you telling me you advertise yourself on. What's that app, Tinder. He's got a paid ads account. Sponsored.
We gotta run. But yo, actually my buddy Moe, he was like the fourth guy at Tinder. Shout out to Mo if you're listening to this.
Shout out Mo.
Dude, he could like rank himself. Are you serious? And get yeses from any like demographic.
Bro, I'm not even joking. One of my buddies employees, he really did figure out how to like run paid ads on Tanner or something like that. So yeah, retargeting. Get it all in there. So let's get, let's get Casey his. His first real like girlfriend, whatever.
So yeah, if you're listening to this, everyone go follow Jalen as well. Like I said, everything will be linked down below. And Mo, if you're listening to this, well you gotta put out some content about some Tinder ads because he's the guy to go to for that. But Jalen, everything throughout this podcast. I really appreciate you sharing your story, man, and thanks for having me. We'll chat soon. Thank you everyone for tuning in to the Builder Empire podcast. Talk to you soon.
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