Episode 97: Screen Time With Caleb Maddix

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What'S going on, everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. And today we have a new segment known as screen time. And what this show is is myself and our guest today, Caleb Maddox.

What's up, brother?

We're gonna be talking about your screen time on your iPhone. So if you're not familiar with what your screen time is, you can go into the app settings and and click on.

If you don't have an iPhone, you're just slacking.

Yeah. If you don't have an iPhone, I'm sorry. Cause you might have to get one after this. So those with iPhones, you understand, go to screen time. And my last seven days have not been pretty. And sometimes I believe whoever you are with your phone, you are in real life. Right. Where it's like, if you're productive on your phone, you're probably having a productive life. Right. If you're playing games on your phone every day, it probably equivalates not a productive life.

Well, because if you think about it, out of everything that humans use, we use our phone the most. And people would be saying, well, this is just a silly segment. And although it's like kind of fun because we're going to find out stuff about each other at the same time, it's a powerful segment because if it is one of the number one tools that we use, it's basically glued to our hip. How we're using that device I think is massively important. So I'm intrigued to see how you're using your phone, how I'm using my phone, what we're using it for, how we're utilizing it. And also I feel like it's something that I want to see other people's screen time.

Yeah, for sure. So here's what we want you to do. So if you're listening to this, we're about to read out our screen times. We're going to trade phones and read them out and just see how we're spending time. But if you're listening to this, we want you to screenshot your phone on your screen time and DM me and Caleb, or post it on your Instagram story and tag us with screentime. Because this is something that we're going to be bringing on different guests, whether that's your mom or a billionaire. And we're gonna be sitting down with them and asking them to see their screen time. Because wouldn't you be interested to know what a billionaire is doing on his phone?

If you're not optimizing your phone the right way, it's probably a good sign. Inputs, create outputs. So if you're inputting the wrong things on your phone, it's one of the number one signs you're gonna have the output of the wrong things in your life.

Exactly. So before we get into this, before we go, here's the last thing. Screen time I believe is tracked because Apple wants to literally let you know, like, dude, don't waste time, right? Like literally. Apps are built to take your time, right? That's what, that's what apps do, right? Apps are made to take your time.

Well, originally, if you actually look at Steve Jobs, why he created the iPhone, his goal was to speed people's time up. And what happened is it actually slowed a lot of people, right? Even though it did.

Yeah, for sure.

If you use it the right way though, it can speed you.

For example, there's the whole meme where it's like you sit down in bed at 11 o' clock at night and you're scrolling on your phone till three in the morning, right? There's always those memes people laugh about. And it's true. And I believe as someone that's in this entrepreneur building a personal brand space like yourself, it's like, hey, you have to build a brand, you have to communicate with people. How are you actively doing that? And if you are doing that, how much time are you spending doing that? So we're ready to get into it. This is only gonna be a 15 minute segment. We're pretty much just gonna read the following things. The screen time of today, and it's only 12 in the afternoon, so we're gonna give you that and then we're gonna show you the seven day results of our screen time. We're gonna show you how many hours per day we were on our phones, how much percentage you were up from last week and your weekly total of time on your phone, as well as the most used apps that you're using. And they'll show you and tell you how many hours a week you use that application. So I'm excited. And you can also see the notifications. You get how many texts. So we're just going to read through this today and give you our screen time and make sure you share it with us. Here we go. The phone swap.

I'm about to know so much more about you, Casey.

All right, let's get into it. Let's take a quick analyze, my man. Wow.

Okay.

So bad.

So you're at 10 hours a day on your phone.

Dude, I'm not even proud of that, bro. What am I at Caleb's at? 5 hours and 1 minute per day, the last seven days. And so I'm. Wait, what am I at? 10 hours. What?

You're at 10 hours and 6 minutes on average.

Per day.

Per average.

Per day. Wow. 10 hours a day.

29% from last week.

All right, you're 20% up last week. So that means you're usually less than five hours, and I'm usually less than 10 because I try to stay below seven.

Seven.

I try to stay seven. Eight is my average.

And I'm probably like four. Three to four.

That's crazy. You're killing it, bro. So weekly, total of time on your phone, you're 35 hours and 12 minutes. What am I, bro?

You're 70 hours, bro. 70 hours on your phone. If people don't think that our phones are already AI and a part of us, like, people like, I don't want to integrate myself with a robot. You already have my friends. It's a part of who you are.

70.

Part of your identity. That's why you have mental breakdowns whenever they lose their phone.

Dude, 100%, dude. 168 hours in a week. I'm on my phone for 70. 100 hours left, let's say 98 to be exact. Sleeping for six hours a night, seven days a week, 42 hours a week, minus one hundred and fifty eight hours a week. Is this open time. And I've 70 hours on my phone.

Impressive math. You know what's more impressive than the fact you on your phone 10 hours a day. That math. That was good.

Hopefully someone please, like, write that out to make sure that was correct. And if that wasn't correct, which I believe it was.

He looks cool.

He looks cool. All right, so Back into it.

What's your 70 hours? Most used? What's my most used.

Caleb's most used application is Instagram. What about me?

How long? How much on Instagram you are?

15 hours and 16 minutes.

Instagram, that's. That's about two hours a day. A little more?

Yeah, a little more.

Wow. Well, I'm gonna do something about that. By the time we're done with this. Yours, most uses Instagram, and you're at a whopping Number of 21 hours. 21 hours a week. So if you slept three hours one day, you'd be on Instagram.

Instagram. That's crazy.

Next.

But I want to touch on that real quick. Instagram. As you guys know, if you're listening to this podcast, I would assume that you follow me on Instagram, or maybe it's your first time listening if you don't. Thank you. Welcome. But I've spent a lot of time building a personal brand on Instagram, and I know that me and Caleb connected on Instagram, and Instagram's been a huge aspect of my last three years in terms of the connections I've made, the business opportunities. Just why I live in Arizona now. Moved out from Virginia six months ago. Right. Like, Instagram is where I connected with every single person I've had on this podcast. And I believe. And I don't want this podcast to be about negative of screen time. I want it to be about productivity, screen understanding how much you're using it and what you're using it for.

That's the key.

If I can look back over the last 70 hours last week and say, all right, I was on my phone 20 hours. What's been happening the last week? Oh, I have a young and reckless event dropping. I have to DM all the speakers, I need to DM all the guests. I need to sell tickets. Right. Like, what is the usage case? Right. And I want you to ask yourself this question as you're going through this podcast, because you may laugh to think someone like me or Caleb is in our phone so so much. Or you could be triple us, we don't know. But we want you to understand how you're utilizing it.

So I think that's key. People don't analyze their time. You know, people are like, I don't have any time to go to the gym. Whatever. It's probably because there's somewhere the else of that time is going to so that you don't have time. It's just that that time, you allocate it. So, like, I'm obsessive. I take entire days where I'll schedule and write down what I did for every single 30 minutes of the day.

That's crazy.

And if I. If I didn't, like, part of the day, what I did, I take it out, and I don't do that anymore. Success is not about what you do. It's about what you don't do. It's about the sacrifices you make. What's not in your schedule? People think. What's in your schedule? Well, the question is, what's not? Is it? You know, most people, Netflix isn't in their schedule. And if it is, they have it scheduled, you know, 30 minutes, one episode, boom.

With their wife at the end of the night.

Yeah, Right. So, like, that's cool too. Like, we're not judging anybody for doing anything. It's just being mindful of, is this helping me live my best life? Do what will help you live your best life, and you're gonna live your best life. All right.

That's the truth. All right, next, Most used application for Kayla Maddox is Facebook this week. Two hours and 49 minutes.

That's true, because I've been posting. I did Facebook lives.

Okay. And that's that much. 2 hours and 49 minutes.

I did a Facebook Live, which was like 30 minutes, so that can be part of it. I did another Facebook Live, and I've been posting a lot, so that makes sense.

Do you use Facebook? I don't as like, for me, I just connect with family sometimes.

Yeah, but I have a family face.

I have a Facebook fan page, and I Do you have Facebook fan page with millions. Hundreds of millions of views? Yeah, but you don't use Facebook. That's interesting.

I don't use Facebook basically, at all. I only use it.

Here's the catch. And I want people to get this. We don't use Facebook, but we've leveraged Facebook to use us. Meaning we are both verified on Facebook. Both verified on Facebook. We'll put that out there. Soft flex. But you have what, over a hundred thousand followers on Facebook? Crushing it. I'm at, like, 70 or something. I don't even know. Because we don't use it, but we're using it for our brand. We're both verified. We both have videos. I have a video on my page with 363,000 shares. 20 million views.

Crazy.

And it was a reshare, and it was viral content, but it's helped build my brand. So I want people to understand and a yes, we probably should be spending more time on Facebook as building brands. But I spend time on Instagram and podcasts. But we don't use Facebook. But we've used it for benefit.

And this, it's not about how much time is spent on something. People are like, well, you put the most attention to Facebook, it's about what you did with that. Right. So like I've had videos that reached 40 million people and yet I didn't spend more than an hour a week on Facebook.

Yeah.

Because it was. I didn't spend my time. People think that the more you do, the more you get done. But the truth is the less you do, the more you get done, the less actions that you take that equate to more results, the more big dominoes that you push down rather than just doing like a bunch of little small things. If you can just do one huge thing every single day.

Yeah, that's.

Every billion I've ever met has said that in some fashion. I met a 20 year old billionaire, he was like, Bro, just do five things every single day that move the needle. And most people try to get done 25 things.

It's sort of like the Oprah thing. Like what's the next move?

What's the next.

What's the move of the day? Right. And he told me that earlier. I was like, wow, that's interesting. Cuz like if you're not Oprah's number, if you're focused on the third move ahead, you not gonna put focus in the first one. That's happening right now. Like what is happening today? So.

And a lot of people live there.

Back to it.

A lot of people live there.

What's my second most?

Your second most is the messages, texts. You're at 17 hours texting this week. This week. Which I get it once again, this is a normal week for you.

It was crazy. So you were only, let's see, texting two hours. This week I was 17. Why am I triple almost texting? That's crazy. I don't even know. I'm trying to take this apart because A, I'm gonna tell you why I text so much and go for it. For me it seems like you text like never in my brain it's like, wow, I must. I'd have to seriously watch myself and the messages I send and the quality of messages if I try to reduce my text to two hours. So it's either a, the reason why.

I street testing is quick. Like if I'm gonna respond, it's quick, it's a voice message, it's ever long. And if I need to talk more in depth. I'm gonna do a phone call. So that's probably why. I mean, I know you do a lot of stuff through text.

Yeah.

And for me, I also not. I try not to get my phone number out a lot. And if it's somebody who I don't. Too many people give to people their time, right?

Yeah.

And like, I want to give the whole world my time by not have. By not giving everyone my time. Does that make any sense?

Like, yeah.

I'm always open to have conversations and be there for people at the same time. My mission is so big that maybe me not responding to one person, that might be useful to me being able to impact 7 billion.

Yeah.

So I'm very strategic with that. Like, who am I responding to? I mean, to be fair, there will be times where I have 960 unread texts. Like right now, I think it's 100.

Let me check. So Kilimatox has. Let's see. Let's type an imessage. Where is your messaging, bro? We'll get 101 missed texts and you have 75. Okay, okay.

I. 101 is so low. I unread every text two days ago and that's 101 is the last two days. Got it.

So you're only from two hours a week though, texting. I'm 17 and people are like, dude, why are you texting 17 hours? So I value communication. And what I mean by that is we'll get into our app placement in a second and this is only gonna be a quick show. But messaging is why I use social media, right? I do it to connect with people. Right. Me and Caleb, we have a connection. I follow him on social media, he follows me. But we're actually here in a podcast studio today, hanging out, making content. Right? So it's like a true connection. And I spend a lot of time texting and sending messages and following up and just, you know, sending a couple memes to people. You know, you gotta set a. Build relationships with people. And I think I say this all the time, like, yo, dm, someone get em on your podcast. Interview them, but figure out your pullback method. Like, for me, it goes from interview to like, all right, if I like this guy or this girl, I wanna ask him or her to speak at my event. Pullback, right? You wanna get people in your world that multiple times. Right? If we would have just met that. If we would have just met once in an event in San Diego, 2017, then not really, you know, you guys connected again.

The people that you see the most is who you see the most. So the people get your attention the most. That's who you're going to give your most attention to. So, like, Casey, you're really good at like, not just connect with someone once, but connect with them six times. By the time you've met someone six times, you know them. Yeah, every time I connect with a one, like a huge person, the first time I meet them, my thought is always, how do I meet them a second time? Yeah, meet someone once, you just met them. You meet someone twice.

Twice.

Now you kind of get to recognize. Now they recognize you.

You meet someone three times, you again.

Now you know them, you know someone four times. Like now you're starting to become friends and connect and relationships.

So. So we're dropping fire. So, yeah, I spent a lot of time texting and this week we're putting together an event. We're launching 10 podcasts. So I'm just. And we'll get into that. But you know, just. You gotta handle communication by communicating, you know, you cannot outsource communication. Communication. I mean, you can obviously hire. Yeah, you can't outsource relationships. You can outsource communication 100%. Can't outsource relationships. Your friend can't build a relationship with someone and then hand that off to you. They can introduce you and that helps. But people can't build relationships for you. You know, you have to genuinely go out and do that.

Yeah, relationships are one on one connections.

All right, next. Fourth on the list or no, third. Third. Third. Because yours was Instagram, Facebook and now you're messaging. So Messaging's your top three.

Really?

What is my third?

Your third is Modi.

Modi.

Modi. Shout out to Modi. 4 hours and 14 minutes this week on Modi.

4 hours and 15 minutes. Here's the catch too, because like our goal with Modi, and if you don't know modi, I love it. Our whole goal with it as a team is to really just get people using it. So if you're watching and listening to this episode of Screen Time, it would mean the world if you just start using Modi.

That's a good investment.

Good investment for good time investment. Because it's only professional people you can speak to and pay for knowledge per minute with other people's time. So whenever I'm doing that, I mean they're A, A, helping someone, consulting with them, or B, getting paid to be consulted with. Yeah, so very true. It's a good usage of time.

I would say very good.

You can't scroll like there and like people's videos and pictures. So my thirds, text tech, two hours and then Safari.

Safari.

Asking questions to safari probably. Right. YouTube. Okay, so far, what's my fourth?

Your fourth is phone calling. Calling.

Got it.

Cool.

How many hours is that?

2 hours and 40 minutes. Okay. Actually less than I would have thought because you have calls sometimes that go an hour.

Yeah.

So that's impressive. Two hours.

All right, so just to regroup, top five, kilimatics, we got number one, Instagram number two, Facebook number three, messages, number four, safari number five, notes. One hour, 18 minutes. So you're just taking notes? What are you taking notes about?

Dude, I use notes so much, I view it as if you have a thought and don't write it down. It's as if the thought evaporated because like it will just. It somehow will end up disappearing. Whether it's now. But if it's in notes, it's always there forever and ever. So if I ever have a thought and I want to remember it at all during the rest of my life and I feel is worthy to be stored in my head, I'm gonna put it out because. Because the key to learning is not. It's not how much you can store, it's how much you really don't have to store. A lot of people, they store their mind with like knowledge that isn't useful to them.

Yeah, yeah.

Albert Einstein, he didn't even know his own address or phone number because he didn't want to even have that in his brain.

That's crazy.

So that's why I put everything on notes and I have.

Cool.

I have triggers, like things I read processes.

Thousand to open the notes app. Let me know if you need to. But I was gonna say, how many notes do you have?

Those are all my breakthroughs. Anytime I have a breakthrough, write it down.

So you pinned. You have breakthroughs. Okay, so you have 11 notes.

Yeah.

Open mind.

Well, actually. Go back, go back.

Oh, got it.

Go back. I have. Yeah, yeah.

1,750.

Well, a lot of those are older. I probably have 20 that I shift in and out of consistently.

Got it, got it, got it. Yeah, mine's like 700, something like that.

You can just. Yeah, decline. Cool.

Alright, next, YouTube. And then I'm just gonna read through the rest because I think at this time all the rest of these apps are like less than an hour. You got YouTube, my fitness pal, Shout out to Phil, Phone control, music, photos, all the good stuff. Twitter, 26 minutes. Who uses Twitter? Let me know if you use Twitter. I try to start use Twitter every now and then, but I only use.

Twitter as my only cycle for the news. The only one, because I see headlines and get out.

We need to call Twitter out too, bro. You remember this was like, a couple years ago, bro. Why aren't we verified on Twitter?

Dude, it's the one.

It's the one place I told my buddy. I was like, hey, if I was very fun on Twitter, it would give me a reason to use it and not even say that. To like, say, oh, verify me. But, like, it's funny because Instagram, you, Facebook, like, it's different approaches to our brands. Yeah. You know what I'm saying?

Yeah, no doubt about it. And Twitter just. I've put out so much stuff on there, and it's just out of everything, it's produced the least results.

Yeah.

So it's just like, it. You know, I could blow up on it.

But, yeah. The only thing I would give a huge shout to Twitter for is that Interview ABC Channel 8 News I did in my hometown. I went to a Twitter group of ABC Channel 8 News and DM'd and emailed all the reporters because they followed them on Twitter. So that was an early thing that I leveraged in terms of just, like, a lot of reporters and newscasters. Twitter, Twitter, it's very professional. Twitter is professional.

News, politics, news.

So I don't see LinkedIn on here. And I'm sure you won't see that on mine as well, do you?

I do that on laptop if I'm gonna do it.

Okay.

Yeah.

Because Dan Flexman. Shout out to Dan. He always says LinkedIn's the next big thing, and I believe I. I should start taking it more seriously, because I just don't.

Yeah, for sure. A lot of people say that.

Why don't we do that? Well, I have.

I shoot a number delegated to posting on there now.

Okay.

Just got it in place this week.

We should. I'm going to promote this podcast on LinkedIn. So if you're listening to this on LinkedIn.

Yeah.

Thank you. Welcome to Rise down podcast.

Yeah. Put this on LinkedIn. Shout out to LinkedIn.

What's up? All right, so just to recap. I know I don't want to go so long. I want to keep this precise. Quick screen time of calematics, five hours per day, 21% up last week, weekly total 35 hours. And that being said, boom. That's Caleb Maddox's screen time. What's. What's Mine. Read it up real quick.

You have Instagram, text, modi phone calls, podcasts, respect the podcast photos. And then you got notes at like an hour sleep cycle, which is a dope app. You guys check that out. Safari, clock, Snapchat, Maps, calendar, Gmail. Then my fitness pal.

Let's go.

New to the game.

Well, dude, this was really insightful. We're going to make a separate podcast about something else. This one's just about screen time. We're gonna be coming out with another episode. Cause we gotta wrap this up about app placement. So if you guys want us to talk about app placement and what we mean by that is how you set up your phone. Because me and Caleb, and I'm sure you as well, you have a creative way on how you put apps on your phone, right? Or do you just download them all? And there's 17 pages for me. I have folders, I have organization, and Caleb does as well. We both have our own strategies. So let us know what you think, let us know what your screen time is.

And there's one thing I did with my app placement, by the way, that literally tripled my productivity.

So if you want us to talk about that, let us know. DM Caleb on Instagram @Caleb Maddox, DM myself. Let us know what you think. Because this was honestly an idea that we came up with this morning. So it's May 1st, it's about to be noon, and this morning Caleb came over. We had to work out like 6, 6:30, and we just have ideas and we're like, hey, what about a podcast or a segment called Screen Time? So this is brand new. We decided to put it out there. Let us know what you think and if you are a fan of screen time and the future of it, meaning we would bring on a successful person or someone who's just getting started and analyze where they're spending time on their phone. Because like Caleb said, we probably spend a lot of our time, if not majority of our time on our phone, especially in the entrepreneur digital marketing space. You know, I feel like it's one of those spaces where it's like if you're building a brand and if you're listening to this podcast, you heard me say it before. I tell you all the time, send DMs, start a podcast, DM people, message people, build a brand on Instagram. If you're listening to my strategies, that requires time on your phone. So I would be super interested to know yours. So that being said, any last words? Caleb, are we ready to wrap this up?

Guys, we're ready to wrap it up. Make sure you're watching your time, because your time is all you got. Your time is the input that creates every single output in your life.

See you next time.

Show us your phone screen time, and we'll show you your future monarch.

Legacy of Monsters An Apple Original Series the world is on fire. I decided to do something about it. On November 17th.

This place.

It's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.

Oh, my God.

Go, go, go, Mon. Legacy of Monsters streaming November 17th only on Apple TV Plus.