Greg O'Gallagher - Unlocking Your Full Potential; Transform Your Body, Mind, and Business

Welcome back to the Casey Adams Show. Today I am joined by Greg o'. Gallagher. Greg, thanks so much for coming on the show, brother.

Dude, I'm pumped, man. I'm pumped to be here. Thank you for having me on.

Of course. I know we got dinner last night. You're in Los Angeles and it's been so cool because we, we've gotten to know each other over the past year, mutual friends, we met in Toronto and just I've been aware of your journey and your social content for years. So, like, being able to chop it up with you over the past, like I would say like six to eight months has been super co and of course always great catching up like last night. But for people that may not know what it is that you've built kenobody and just what you do on social, I'd love for you to just give a super high level intro before we dive into the conversation today.

Yep. So I started when I was 19 years old and I want to show people how to actually look like movie stars without living your life in the gym. A simplistic approach to transform your body. And you know, over the years we've had hundreds of thousands of people transform and, and then we've kind of launched into some really awesome supplements to accelerate, to accelerate your results on the program. So it's been a, been a very fun journey, but at its core, we're helping people transform and look like movie stars.

I mean, and I remember like seeing you on social and even still to this day, you know, we were talking last night, I, I'm doing this program, I completed 75 hard. And it's by no means a fitness program. It's all you, you know, geared towards like the mental discipline aspect, but fitness is a huge part of it. Like, for you, what led you to like going so deep into fitness, like wanting to not only look good, which a lot of men, they naturally want to look good, whether that's to get females for self confidence, you name it. What for you. Growing up led to this obsession with, you know, not only the movie star body, but fitness in general.

I remember clearly as a kid figuring out like, I used to have these action figures like Brick, Bazooka, Batman. And I remember like they were powerful and strong. And at six years old, I actually learned that you can actually work out, build muscle and look better. And I thought that was the coolest thing in the world. Like, I asked my dad, like, hey, can I ever look like this action figure? And he said, yeah, you just got to work out do some push ups. And I was like, that's the coolest thing ever. So the idea that everyone watching sitting down, you, you can actually look better, get stronger, be healthier, have more energy, feel better, that's like the most amazing gift in the world. So why wouldn't you take advantage of that? So I just, I just fell in love with the idea of training. I wanted to lift weights when I was like 10. I was like, I was like salvating to train, to build, to become strong. And you know, obviously I grew up in the 90s and that was like kind of the decade of movies when it was like the big action stars, action heroes, and I wanted to have that feeling, physicality. And, and so it just was so clear to me the power of training. And I was super drawn into it.

I love that. And where did you grow up specifically?

I grew up in Toronto. Toronto, Canada.

What was it like growing up in Toronto? I know that's when we, where we first met. And by the way, where was the place that we went for dinner that one time?

It was the Blue Bloods.

Blue Bloods. That's such an epic spot in Toronto.

Yeah, it's a really, really cool spot. It's in that castle. Really private. Yeah.

So growing up in Toronto, like, what did your childhood look like? Early days, you know, prior to 10, becoming obsessed with fitness and knowing that you can change your body and like going deep into that path. Like, what were some of the early days of childhood?

Like, so I had a big family, there's five kids and I'm second oldest and it's four boys, one girl. So it was a lot of sports, video games, fighting. You know, my brother and I, we kind of, we hung out, played a lot, but then we also fought a lot. So it was, it was a fun childhood and we played a lot. I played a lot of hockey and soccer and, and I actually, as a kid, I actually was a little bit smaller than like, I was kind of on the smaller side as a kid. I just always remember wanting to feel strong and powerful and, and so as soon as I could, I wanted to work out, you know.

Yeah. What sports do? I played hockey for 10 years myself. So like, when it comes to the, the idea of training, I played hockey from three to 13, then lacrosse and then played football. That's when I got injured and was in a neck brace for six months. And like, the act of an injury can set you so far back when it comes to things like training, but for you, like, what were some of the sports you played Growing up. And what, and what was your mindset on sports back then? Right. Like there's the training aspect to look good, but like the idea of discipline, like how did that play a role in your life in the early days from your siblings or your family and you know, the values that were instilled in you.

Yep. So hockey was the main sport from my childhood and I actually loved, you know, I, I actually loved hockey a lot. It was fun. But again, when you get to a competitive level, it's a lot like, it's a big commitment. You're driving everywhere, you're going to a different tournament. The tournaments are fun, but you're doing all these practices, you finish school, you got to do some practice. Like, it's actually, it was actually a lot of work for like a 9, 10 year old to be doing all these different practices and games. But I definitely enjoyed hockey a lot. Like, there's nothing like, like getting the puck deacon through some people and putting the puck in the net. It's one of the most satisfying feelings in the world. Like basketball, like people love basketball obviously right now, but when you score in basketball, it's like, who cares? It's like nothing. Okay, another two points. When you score in hockey, like you're lit up, especially if it's like a fricking awesome goal. So I, I love playing hockey a lot, but I really like, I was very drawn into like boxing, martial arts, jiu jitsu. That's kind of like the path I was like kind of very interested in. And then once I kind of really started to get into working out, initially it was like training to be better at my sport, training to like be better at, you know, jiu jitsu or mixed martial arts. But I actually just kind of more fell in love with the training aspect. Training to become stronger, training to become more powerful, training to achieve a one arm chin up, you know, training to, to like create like that Greek God physique. So I actually just fell more in love with the training than a specific sport kind of pursuit.

And, and I know you when it comes to training overall, I know you talk about like your lifting routine and I'm sure it's changed over time. Like two days a week you say like key lifts, 10,000 steps, like making sure you're, you know, adding in some fasting. What is your current routine in the gym right now? You know, May 2023.

Yeah. So for the longest time I was really pushing the idea of training hard three days a week, tracking your lifts, getting strong on key lifts, over the last year, I've been training twice a week, and it just, it. It surprises people. They freak out about this. But I actually train twice a week. It depends on the days kind of change around, but say Monday, Thursday. And I do some key lifts. I usually just do two sets. Two, like, hard sets. And, you know, one day I'll. I'll do some more chest arms and my posterior chain, you know, some Nordic curls or Romanian deadlifts. On the other day, I'll do some heavy shoulders back, a little bit of arms, and I'll do some, you know, pistol squats or Bulgarian split squats. And I love the. Twice a week I've been able to get. Make strength gains on it. I've had clients that typically did three days that are actually finding two days is really, really powerful. And it kind of surprises people. But one of the benefits of training twice a week is that when the goal is. And most people, they need to lean down, most people actually need to strip off body fat. They don't need to add tons of muscle. They got to get leaner. Very few people are 10% body fat. It's actually very, very rare. And so when the goal is to get lean, ultimately what matters is your diet. It's your calories. Being in a calorie deficit, it's the 10,000 steps per day is awesome to keep your metabolism working very high. But then the lifting is really there to maintain muscle. It doesn't take that much lifting to actually create a stimulus. So I actually find that intensity is more important than volume. There's lots of people that are in the gym five days a week going through the motions. But unless you're creating that intensity and actually pushing yourself to lift one more replacement, like, it's better to go in the gym one day per week and fight for that extra rep or lifting a bit heavier than me, then be in the gym five days a week, kind of lifting the same loads all the time. And so as a natural.

And why is that? In terms of, like, the. That intensity, the word you say there, like, why is that more important? Because I think it's, you know, I'm sure people. And I can relate myself. Like, there's days where I. I feel like I really kicked it as hard as I could, push as much as I could. And then some days I'm like, did I just walk out of the gym feeling like I went through the motions a little bit? Like, what is the true benefit? And.

Right. So I've been obsessed with fitness since I was like 12, 13, years old until 31 till right now, obviously. And it's interesting, the fitness industry, for anyone that kind of starts reading books, you know, following different experts, it's very complicated. Okay, you can find 100 different answers on how to build muscle, 100 different techniques to get lean. There's all these different answers and they all kind of contradict each other. So my goal was finding the most effective, simplest path to achieve my desired result. And so as far as building muscle, you have to understand that muscle is, it's there for a reason. You don't build muscle by accident. Muscle is a byproduct of getting stronger. When you force your body to get stronger to lift heavier loads, your body responds by packing on muscle. So the simplest way to build, you know, the simplest way to build a bigger upper body is to get to focus on getting stronger on your incline bench, incline press and weighted chin ups. If you get stronger, those two movements, you're going to build a lot of muscle.

Weighted chin ups. So that means, like having something tied in to your waist.

You can put a belt, you can start with body weight chin ups and then, and then progress. And I've had clients myself built up to 100 pound weighted chin ups, 140 pound weighted chin ups. Like, you can get really strong.

And so an incline bench, sorry to cut you off. And then that's another key left incline bench.

Incline bench, that's like, you know, you're on an incline bench, you can do dumbbells or barbell, but a really, really good lift, it hits the upper chest a little bit better than doing a flat bench. And I find you get less, there's less shoulder injuries on an incline bench than flat. There's a lot of people that get injuries on focusing too much on just heavy, heavy, flat bench. So I'm really a big fan of the inclined bench. But I've tested training, you know, five days a week, six days a week, four days a week. And when you train a little bit less, you get really, really good recovery, especially as a natural. Like, there's a lot of the industry is actually on testosterone. They're on anabolic, anabolic hormones. The list goes on and on. And so when these people are enhanced on drugs, they can handle a lot and they can recover a lot. If you look at sort of the bodybuilding era with Arnold Schwarzenegger, those guys were trading every day, three, four hours a day. If a natural tried to train three, four hours a day, you're just breaking your body down and you're not giving it enough Time to build back up. And so there's different people that kind of fall into different camps. And, and I am, I'm on more of the lower volume side of things, but I've just found the most amazing results with training with a lower volume strategy. But again, like, it's. It's a give and take. So if you're going to train with low volume, you have to be willing to push very, very hard. Yeah, like, you know, even when I was a kid, you know, my father, you know, when we were playing, I was playing hockey, like, you got to be hungry for the puck. You got to be like the kid that wants it the most. And so, like, when I'm pushing for a set, I'm going hard. And so not everyone can train like that. Like, if I walk into the gym and I look around, 95% of the people, they're going for a walk in the park, they're checking their phone, they grab some weights, they got their buddy. Oh, yeah. Like, they're talking about what they're going to do tonight. They're not pushing hard. Even if they think they're pushing hard, they're not even pushing hard. And so whereas when I go into the gym, I'm fully recovered, I haven't worked out in a couple days, I'm coming in, I have my dumbbells here. I'm laser focused. I know exactly how much weight I'm going to get. And even, like. And this is the thing, it's mental too, because as I was building up my muscle, my strength, I would visualize myself, maybe I was at five reps and I could do five reps. Last week, I'm visualizing myself getting six. I create that certainty in my mind I'm going to get six reps. And so if people understand that if you want to build a great physique, you need to get stronger on just a few key movements and the muscle will come. Then you kind of design your training and. And you follow the path that's gonna allow you to make those strength and muscle gains. Now imagine I bring you to the gym and I give you five workouts a week, 10 exercises, each workout, five sets. Could you imagine trying to add a rep or add five pounds to all these different exercises, all this different volume? The game of that is simply just handling the sheer amount of volume you're doing and recovering from it. The game isn't actually getting stronger. So with too much volume, it's very, very hard to actually elicit strength and muscle gains. When you drop the volume Intensity can be higher. You cannot have high, high, high intensity and high, high, high volume. Those two work against each other. So when you cut back on the volume, you can pour maximum intensity into a set. And as far as the research is coming out, the research is kind of showing that you don't need as much volume as people think. Even most of the strength and muscle gains you produce come from the first one or two sets.

Wow.

So if you're doing five sets, like, sure, there can be benefits getting more volume strategically on some exercises, but most of the gains are coming from the first, you know, two sets.

Wow. What has been your journey of educating yourself on this space and getting to this point of being so confident through the results? Because I think in the fitness industry and people that are just getting into it, there's so much misinformation. You hear opposing views and I think just not only your results speak for itself, but like the, the certainty, the confidence. You've, you've had hundreds of thousands of people that you've helped train. Like, what has your years of education looked like? And who are people that you can look up to as, you know, not mentors, but people that you've aspired to gain knowledge from throughout your time being in this industry.

Yep. So the first thing to understand is that like, fitness was always like my highest value. I loved the idea that you could transform. I was excited about it. I wanted to learn as much as possible. So it was almost like in my blood. Like I was the kid when my family was on a vacation at, you know, when I was 14 years old, I would be finding a tree branch to do pull ups and do push ups on and like put my feet up on a bench and do more. You know, I would be trying to work out every chance I got. I wanted to just get stronger and better each and every week. And so I. And again, the Internet was really popping off when I was a young teenager. So I found these different Experts. Even before YouTube was a thing. One of the guys that I credit as kind of forging some of my early fitness mentality was a guy named Ross Enemate, who was strength and conditioning for boxers and mixed martial artists. But this guy was in insane shape. He was doing one arm chin ups. He was like, really just incredible shape. He had a bodyweight program, strength training program, conditioning. And so I did a lot of that training and I pushed my body very hard and I started even doing weighted chin ups at 15 years old. And then I, you know, I started following more of the bodybuilding Experts followed some football training, like Joe DeFranco. I followed some of like the conventional programs, like starting strength, some different conventional bodybuilding programs. I followed and tested it all. And at 19 years old, I realized that most people in fitness have been goal hijacked. Most people are following a routine that's not even given the results they want. Think about it. You got guys that are obsessed with squatting and deadlifting. Very, very, very heavy. Why? The goal is to look like a movie star. Unless you're a powerlifter. And that's your thing, right? Unless you're training to be your professional athlete, you're training for your specific sport, football, hockey, basketball, unless you're any of those things. The goal is to be strong, healthy, injury free and look incredible.

Yeah.

And so when I was 19, what I saw was that a lot of people were getting hijacked into bodybuilding and just putting on way too much mass. Ask any beautiful woman, they do not find that look attractive. If you're 5, 10 and 210 pounds, women are, they're like, yeah. And people will act like, it's so weird to want to look good, to be attractive towards women. Yet everything in your biology is designed for that to survive and replicate. There's nothing wrong with wanting to look attractive. That's what you're by design. That's what you're built for. And so a lot of the, a lot of men, what I saw at 19, they were focused on getting way too big, way too much mass and carrying excess size is not good for you. It's not healthy for you. And they'd also be focusing on just trying to deadlift and squat 500, 600 pounds. And a lot of times they would get injured. And so I was like, I kind of came in, I was like, dude, this is all wrong. These guys got it all wrong. Their, their goal hijacked. They got it backwards. You want to look like Brad Pitt and Troy.

Yeah.

You want to have the sculpted shoulders, the taut waist, be lean, be strong, be able to do, you know, chin ups with 100 pounds. Be powerful. And you want to achieve that without, without again, you know, if anyone sees fitness, they see most people are teaching, be in the gym five, six days a week, you know, eat every two, three hours, Tupperware. And it's just like this full time job. I was like, no, you want to have the freedom, right? Because I always believe fitness should enrich your life. It shouldn't consume it. Okay? So you want to have the freedom to have this amazing body that powers you through life. That gives you confidence, that gives you energy, where even your natural testosterone levels are functioning at a very, very high level. You walk through life and, you know, women find you attractive. Men see you as someone like, they respect you because you have that, that physicality. You want to let fitness enrich your life, and you cannot do that if you're living the gym every damn day. And you, you're. You, you hate your diet and you're miserable.

Yeah. So when you talk about dieting, what is your diet, for those that may not know? And how has it changed over time?

Right, so the lens really for the diet is initially was to really support getting lean, support getting to a low body fat, which is very, very hard. Everyone wants to be lean, healthy, look good. So few are. That's the thing to understand is that dieting and getting lean is very, very, very hard. If you walk down the street, how many people do you see that are truly lean, fit, and healthy? And even people that are overweight, they're trying to lose weight. So everyone wants to be lean, but so few people can do it. And I actually had the hardest time dieting in the world. I remember when I was 19, 20, I'd be following diets, 18 even. And it was so hard to stick to. It's easy to like, working out's not that hard. Okay. Going to the gym for an hour is not that hard. What is hard is having to keep Your calories strict 24,7. It's very, very hard. So I was like, how do I find the most enjoyable way to have a great body? Lean, strong and powerful. And so I started to go against the grain. At the time, it was like eating every small meals every few hours, eating very, very clean or low carb. And I was like, I'm going to start fasting the time. Okay, think about this.

This is.

We're talking about, like 2011. In 2011, if you told anyone you're fasting, they're like, that's terrible for you. You're gonna lose muscle, you're gonna crash your metabolism. It was. The whole thing back then was you have to eat every few hours to stoke your metabolic fire, which is bullshit. That breakfast is the most important meal of the day, which is wrong. And so I went against Grant. I said, I'm doing a fast. I'm saving the majority of my calories for my big feast at dinner. I'm gonna eat light during the day. It's kinda like that warrior style where you kinda. You fast forward during the day and you get A look forward to this big feast. And this is how your dopamine system works, right? You strengthen your dopamine pathway when you put in work and then you get the reward. If you get the reward, without work, you break down your dopamine system. So I found like this, when I started doing this fasting style, my, my dopamine signaling would get very, very strong. I'd end up being so productive with work during the fast. I just want to get some work done. I'd have a coffee and then I'd eat kind of light during the day and I'd get to have like a massive dinner. And then I still. And again, I actually, I didn't eat any desserts or even added sugar for a while. And then I realized, shit, if I actually fit in the last 400 calories to chocolate, I can adhere to this diet easily.

Yeah.

And every time I got to my leanest condition, I would fit some chocolate in at night. Okay, so let's say I'm cutting on 2300 calories. I'd eat 18, 9001900 calories from Wholesome food, fruits, lean meats, some veggies, potatoes, etc, and then I'd get to have my, you know, a little chocolate almond bar. And I was like, satisfied. But when I, but when I ate healthy, clean. Oh, you got to eat clean. You got to have sweet potatoes, rice, chicken, this and that. Then when I finish my calories, I'd be like, oh, I have that temptation. I still, like, I don't feel quite satisfied. And then I. And then some days you'd go over.

Yeah.

And then like. And then again, a lot of people that have a hard time getting lean, a lot of the issue is that they're binge eating, they're strict like crazy four days in a row and then they blow it all and they go way over. And that strategy will never work. And it will never work for women because women on average are smaller, they burn less calories. So if a woman binge eats, it is such an uphill battle to undo that. It is so hard. So you have.

Yeah, I was going to say like, just because we, you know, there's so many, like, not only rules to follow or like this analysis of what you deem as like the best way to go about it, but from a like, high level, like fitness perspective. I, I loved you. Your perspective on like why you get fit to have a powerful body that can powerful power you through life. Like, I would love to hear your perspective on that in a deeper way of like what does being fit mean to you? Obviously there's the look and the, you know, the feeling healthy. But you see this all the time of, in the cliche quotes, health is wealth. And you know, if you had all the money in the world, but you were fat and overweight, like you would trade all, you know, a large portion of your money to be healthy, right? Like when you're in the hospital and you're, you could be extremely wealthy, like your health is all that matters. Like outside of working out, fitness, like, how do you think about longevity and staying fit from, you know, 30 to 100 years old? And like, what's your thesis on that as someone that is taking health so seriously and moving into life for yourself and even future kids, Right?

So it's very, very interesting. You experience life through your body, right? Through your mind, your body. And so you could have the, your external life could be amazing, could be perfect. You have lots of money, all this stuff. But if internally your body does not feel good, it's not gonna be a really, really great life. So you wanna make your body also not just look, but feel as good as possible. And so, you know, that obviously requires a few things. And even this is why like in the last couple years I've been talking a lot about how to actually build, right, how to actually support how to high level of testosterone naturally. We have this sort of epidemic right now where most men are low testosterone. Our T levels have dropped on average 40% since the 80s. And so that in and of itself is going to hurt your quality of life. So I mean, yes, you want to look better, look good. And again, looking good within reason is a sign that you're healthy. Obviously you have guys that the diet way too hard, they restrict their calories, they look good short term, but they can't sustain it. That doesn't work. But if you can build a great body that you can sustain, that is that in and of itself is a good sign that you have high quality health. But again, if you look a layer deeper, there are a lot of guys have great physique, but their physique is built off of testosterone replacement therapy. If you can build an amazing physique naturally, that requires a little more nuance with as far as supporting your body's testosterone levels. But again, you want to be healthy for life and you want to have great longevity. Absolutely. And again, your health and your body and mind are connected. If you're in poor health, your brain is going to suffer. And when you start, and when you start, it's Funny, when you start taking care of your body, right, you start working out, you start getting your 10,000 steps, you start getting eating well, maybe you're eating a calorie deficit and you're eating healthy, wholesome food. 80% of the time, your life improves so much, you feel so much better, you feel way more confidence, you have more energy. Like, everyone can relate.

Absolutely.

Yeah. Yeah. And everyone can relate to having like a week where maybe you drank too much alcohol, your diet was crap, you didn't really work out, you didn't really walk much, you feel like shit, you don't feel good. Right? So I've always trying to find the balance because. But also, you could, you could train way too much over train, be way too strict on your diet, cut out everything, and you don't feel great either, doing that. So, like, it's like finding that sweet spot. How do I create a routine that I love, that I enjoy, that supports me, that I feel amazing on? I could see myself doing this for the rest of my life. And most fitness approaches that people do, they cannot see themselves doing it for the rest of their life. They're like, yeah, I'm going to do this hard for 90 days and then I'm going to go back to, you know, whatever it is I was doing before. It only makes sense to do a fitness resume that you can actually see yourself doing for life. Otherwise, you know, you make some forward progress and then you take one step forward, take one step back. It's pointless. And so I always, and this is the most powerful thing, when someone works with me, joins my coaching, joins my program. The most powerful thing is, like, after a few weeks, like, damn, I can't believe this. I'm, you know, I'm eating chocolate night, steak, potatoes. I'm working out just two, three days a week. I'm getting leaner. I could do this for the rest of my life. That's the realization you want to have. If that's the realization you have, that's a very, very good thing. If you feel like, like, this is so hard to stick to. Oh, my God, like, I've made. I'm at day 30, but I don't know, like, then it's. It doesn't mean anything.

Everything you're saying is so, it's just so great to hear because the approach of longevity, of, like, doing something consistently for life, right? And having that mental approach is so important when it comes to, like, your approach to social media and the content that you've put out, the people you've worked with when did that whole journey start for you? Putting out content, documenting your own personal journey, but then starting to help people. And how has that evolved over time?

Yep. So I first started as effectively blogging and then I started doing, yeah, big.

In the forums, right?

I was big in the, you know, I was a little bit on the forums, but I would just, I had a website, I'd just do articles to rank on SEO and then do workout articles. And then I started doing YouTube videos to support my articles. And then my YouTube quickly became more powerful than my blog. And then, you know, I did Instagram at 21 and I was kind of like, I was kind of like Instagram was kind of like for the friend, your friends and stuff. And I, I didn't connect the dots for business. And I was kind of like, dude, I don't want to post a shirtless photo on Instagram. And I had like a fitness girl that was like, kind of like mentoring me on Instagram and she's like, no, just get over this. This is your business. It's going to help you so much. And then I got, I started, then I got into Instagram, I was 21 and started posting every day. And you know, you can build a really, really awesome, like social media is very powerful. You build a very tight kind of connection with your, with, you know, with social media. When I was, I was 22, 23 and I had a very small Instagram, maybe, I don't know, four or five thousand people. And I had a little bit of a YouTube channel. And I just told people, hey, I'm gonna be in New York City, I'm gonna do like a little park meetup. And I was blown away. We had like 50 people just show up off social media and like, they would all tell me like how long they'd be following me for, like how much I changed their life, that which program they're doing. And like at the time, like I had all these people buying my programs and doing them and you see, get emails and you see stuff, but then to actually like talk to someone in person.

Yeah.

And just like, it's so cool. So I mean, social media is very, very powerful.

And what for you, like, when it comes to like teaching it and you know, working with students, how has that changed over time for you when it comes to like working with people, whether that's a one on one or in group format? And how has that led to like a larger sense of fulfillment for you? Right. Like getting fit yourself is one thing, but I can't imagine like being able to work with someone, whether that's a group of people or one on one with someone seeing their transformation, I mean, that is at least for me, when that happens in a different context, it's the best feeling in the world.

You know what, man? I will say this, and I'm not proud of it, but like, dude, when I was 20, 21, 22, 23, and I got all these transformations, dude, like, I was like, it would like almost put a tear in my eye. I couldn't believe it. I'd get these insane transformations and I have like a tear in my eye. I'm like, this is incredible. I've gotten so many. It's descent. I'm desensitized. I've gotten so many transformations, unlimited amounts of before and afters. I just, I've seen thousands. I'm desensitized. So like, I see it. I'm like, great. But like, I don't get that feeling I felt when I was 20. When I was 21, I remember getting like a, you know, started getting transformations come in. I'd have a tear in my eye. I'd be like, oh my gosh, like, like my doing help this person change their life. And it's not even just their fitness. Oh, I transfer my body. I have a better body. Thank you, Greg. It's. Dude, I did your program. I did it for four months. I melted off this fat, like, incredible before and after. But then my life changed. I met the girl of my dreams. I had the confidence to get into this career or get this modeling or acting job. It's like, it's like the fitness is the stepping stone to what they really want in life, to a better life. And so, dude, I used to, I used to put tears in my eyes, but now I just like, I, like for the last five, six years, I'm like, man, like, it's just, I'm desensitized to it. It's just like imagine a doctor that's like first doing operations on a, on a kid and, and like cutting them open. Like, it would be so fricking traumatic. And then after they've done that for.

Five, 10 years straight, it's just like, it's everyday life.

It's like they're operating a computer.

Yeah, that makes sense. So where. I'm curious, right? Like that feeling that you felt earlier in life, is that something that you are seeking more of? Or where do you see that transitioning to. Of like that feeling of maybe that's fulfillment? Like, what is your thoughts on that? Right. Like, there's, like, there's a quote by Tony Robbins. He talks about success without the fulfillment is the ultimate failure. Like, what is your thoughts on fulfillment? Knowing that, you know, if I look at you and we're friends, like, from a business perspective, you've been successful from a body that you're in peak shape. Like, what do you think about fulfillment? Right? Because, like, for the outside world of people that are looking to get in shape, maybe start a business, like, you've reached all of these incredible goals. So, like, looking into the future, like, what do you deem as fulfillment sustainability and just life in general?

Got it. That's a great question, man. I think that it's very hard to derive all of your fulfillment from one thing, right? So if you're. If you're getting fulfilled, all you're trying to get all your fulfillment from your business or from making money, it's gonna lead you eventually to burnout and become unhappy. If you get all your fulfillment just from your relationship, it's not gonna be very good either. So I view fulfillment as, like, really having your life balanced. I see a lot of people that go too extreme. I noticed this in fitness, with fitness, right? I noticed this in business with people that just put their health and their social life on hold and just focus on money. None of these people are ever truly happy when you just focus purely on just getting fulfillment from one thing, which, again, can never actually come. Like, fulfillment is really experienced in this present moment. It's having a blast, like building your company, building a great life. It's this present moment. It's not some end destination where you have $10 million in your bank account. Fulfillment is now. And so you have to build an amazing life now. And it's very hard to do that if your life is out of balance. And so I view fulfillment as really building a great business that helps people, that transforms people with great people that, you know, work in that company. I view fulfillment as having, you know, as well, for myself, like, staying in great shape, being injury free. And at a certain point, you know, I'm 31, I have to stop trying to add, you know, extra weight in the gym. You know, like, at certain point, I've been lifting since 11. I peaked on, like, I got to 120 pound dumbbells on shoulder press, bro.

But like, no, it's insane.

It was insane, dude. It was insane. I've done it twice. It was insane. But, like, you have to kind of like, be like, okay, because, like, that same part of you is like, now we gotta go to 120, 130. Like, if you keep pushing for that, like, you're gonna either get injured or it's just not possible naturally to endlessly add strength and muscle. But so you kind of have to, like, trying to find new ways to kind of make things exciting. Maybe do some body weight training or just have fun with, like, right now, I just have fun with my training and just focus on, you know, maintaining and just. I just have fun with it. Maintain and stay injury free. And I might do some surfing, I might try some new stuff, but it's more of like. That's more of like a fun, creative game. But so as far as fulfillment, it's that balance. Having a great social life, love life, and then, of course, eventually building a family. So I think that, you know, it's wrong to try and derive all your fulfillment from.

Have you been a victim of that at times throughout your life?

Yeah, absolutely, I have. And it's.

In what ways?

Well, I've been, you know, when I was younger, I was way too obsessed with fitness, right? And that was actually. And then at times, I've been way too obsessed with business. But I remember when I was obsessed with fitness, it actually made it harder for me to transform. I was struggling to get leaner, and I was so obsessed with fitness. I was working all the time. I was trying to be strict on my calories. And the more I obsessed about it, the more I would screw up and binge eat. And it's like I was counting down the days, like it was a prison sentence to get to my 8% body fat. I couldn't sustain it. And then, actually I was listening to Practicing the Power of now, and it solved it for me. Eckhart Tolle was literally saying, like, have a goal. Have a goal and work towards it, but don't become so obsessively focused on the goal that the present moment, this moment, day to day, becomes just a means to an end. And so that's how I felt. I felt like I was chasing this goal of 8% body fat. But every day was meaningless. There was no value in it. There's just. I want to. I want to just get through these 90 days to get to my 8% body fat. And I was like, I'm living life a horrible way. And I felt it. I felt like a grind, a burden, like life just lost its meaning. And that quote, it stuck on me for a while. And then I was like, what's going on? The reason I was trying to fast forward to the future, right? And you see, look at the movie. Click where he's skipping through, right? Adam Sandler is skipping through them and he learns his lesson. The reason I was trying to fast forward to the future was because I didn't accept this moment. I didn't want to be here. I didn't like how I looked. I didn't accept this present moment. I just want. And so the most important thing everyone does, no matter what goal you have, is you have to accept this moment. Accept where you are now. You might be 100 pounds overweight, you might be 50 pounds overweight, I don't care. You have to accept where you are right now. That's the only way you can take right action if you're resisting this moment. I don't want to be here. Don't want to be here. That's not how you transform. You're fighting against it. You're going to, maybe you're going to make some progress. You're going to get that same identity, right? That identity you have. I don't want to be here. I don't want to be here. That you're strengthening that identity. And sure, you might stray away, but you get pulled right back to it. If you can accept yourself, it creates more freedom and room to really transform. And same thing if you have, literally, if you're negative, money, if you're in debt, okay, you have to accept the situation you are in right now and just make the best possible move. And so that's the most important thing anyone does. Before we even start doing my workouts, it's important to accept this moment right here and then from there you can start to take positive action forward.

I love that. I mean, very well said. I think just even to knowing that you've been through what you talked about, the lack of fulfillment at times, of being so at times zoned in. And of course it's appropriate in some contexts, as always, but to then have the perspective of balance. What is your view on balance? And do you think that it's not only okay, but to go through ebbs and flows? How have you dealt with that now? Knowing, like what you've experienced and having learned from that, like, what would you tell your younger self and maybe younger entrepreneurs that are building businesses that are also looking to build and sustain a healthy lifestyle? Because I think it's so easy when you come across people and you can see like they might be hyper obsessed in one area, which is great at times, but then over time, especially through my experience of interviewing hundreds of successful people, like yourself. Like, they quickly learn that, oh, wow, this is not sustainable, whether that's in business or fitness. Like, how do you maintain it in all aspects? Like, what would your advice be in terms of balance and in the good sense of balance? Because, you know, there's also sacrifice that it takes to get to certain goals, depending on, you know, how fast you want to get there. But what's your advice to your younger self?

Yeah, and it's okay to have an immersion period where you really focus on, on something for a short period of time and just put in more effort. But, you know, I think it, it really depends on the lens you want to build for yourself. I think everyone should take a day, go for a walk, get out of your city, go somewhere new, explore, sit down, meditate for a little bit, slow down, put your phone away, social media away, and just sit and just be like, what's the life I really want to build? And I think a lot of people get goal hijacked, right? Where all of a sudden, you know, maybe they start a business, they're getting some success, and then all of a sudden now they're just focused on obsessed about money. And then they put all their energy into like the business. And again, it's like, what is really, what is the ultimate life look like for you? And I think that the ultimate life requires a few things. Yes, you have to be healthy, lean, strong, fit. Okay. It's absolutely important. Yes, you need to have a, you know, build a career or a business or something that, that provides for you and also fulfills you. You want it to provide money for you so you can take care of yourself and your loved ones. You also want to get some fulfillment from it. You want to have a great social life or love life, you know, and you want to have that for sure. And you want to, you know, have some adventure or have some stillness in your life, some time for yourself. So like, you need to have, you need to have it all. You need to have like the body dialed, the finances dialed, and, and the social life. And so I think that if you make that the focus, creating the ultimate life, then it's harder to really fall off course. It's harder to just get obsessed with money. If now all of a sudden you're not making time for the gym, you're not making time for your loved ones. And so I think if people just understand, like the goal is, and a lot of people have it wrong, they're like, oh, fitness is my thing. And they just want to just put everything into fitness you know, you know, so the goal is to really have it all, build a great life, have the physique, have the social life, have the, you know, business handled. And, and, and you know, I think people, like, people can kind of get stuck in this never ending rat race of just more, more, more. You know, I see it in bodybuilding. Like, I, you know, I've, I've been up to my heaviest. I was like 188, you know, and.

But I, what do you maintain right now?

I'm, I haven't weighed myself in a couple weeks, but I'm around, you know, I stay around 175 to 180. But like the, you know, one of the biggest issues is that people just want more and more and more and it's almost insecurity driving them. What's the reason to continue to get to 200 pounds, 210, 220 pounds? And so when people just chase more and more and more, they never actually find fulfillment because it's always that next thing, right, Oh, I got, you know, I got this nice Porsche. Now I want this Lambo. Now I want this. And they're just kind of chasing the future moment. They never actually feel fulfilled. So I think one of the most powerful things someone can do on a daily basis for 10 or 20 minutes is just to find some stillness. I actually recommend everyone listen to Practicing the Power of Now. It's a really good. It takes the essential teachings from Eckhart Tolle of Power of now and puts it almost into like this really amazing kind of meditation. I recommend listening to that or meditating.

Where do people find that to listen?

Anywhere.

Like a YouTube video or.

It's, it's Practicing the Power of Now. It's an audio book so you can get it on anything, itunes or, or itunes or Audible or Amazon Practice. I think it's like 12 or $13. I'm not an affiliate for it, unfortunately, but it's, it's changed my life, man. And I think, like, I think it's important to that everyone, you want to find more fullness. You want to have an awesome goal and vision for your life, but you want to get more fullness out of your day to day life. How do you create more fullness in your life? And it's not just what you're doing, right? It's also how you're doing it. How do you bring more presence into, into, you know, maybe your chef, you're cooking. How do you slow down? Because our mind wanders so much. I remember as I was when I was a kid, I lived life in my head. I was just off, you know, I was space cadet, just thinking and thinking about all these different things. Oh, what video games gonna play later. And so most of us, we live life in our head. And most fulfillment, your life feels full when you're really in the moment. So I think everyone should create more fullness in the moment. And if you think about your absolute best work, okay, think about your best work. No matter what job, career you have, your best work is always when you hit that flow state and you're not thinking about the past, the future, what you're going to eat that next day, you're not stressed about, oh, we got to make this work. You just frickin having that deep joy for what you're doing. You're just immersed in the moment. Even if you're a professional athlete, you know, snowboarding, you know, when, when people are at their highest level, they're not thinking in their head, they're in that flow state. And so, and that's also where most of life is, becomes more fulfilling. So I think it's very, very important to actually be able to create more fullness out of your day to day life.

I love hearing that. I was going to bring up like this idea of presence day to day. I know you've talked about it a couple times of just whether that's taking 15, 20 minutes of sitting down. I know I try that a lot, especially recently. Like I used to find myself when I would go on a walk or run. I'm always listening to things, listening to podcasts, listening to music. And more recently I've. And I'll go through ebbs and flows of just like walking with nothing, right? Like not checking my phone, just observing and being in the present moment. And I find myself thinking things that I normally wouldn't think about because I'm not, you know, filling my brain up with information that I'm trying to remember or learn from. But just think about the moment and be one with myself. And I know you brought up the power of now, practicing the power of now. What other ways do you find not fulfillment but presence in your day to day? And has it changed over time outside of a practice like what you brought up?

Yeah. And this is harder now than ever before. Okay. Like 10, 20 years ago with social media, I'm assuming. Oh my God, the dopamine.

Endless scrolling. That's a net.

Yeah. Netflix, binge TV shows, social media apps, quick notifications, scrolling through Instagram or TikTok, Instagram Reels TikTok just, you know, all these different notifications, like it's just we're. Everything is designed, right? All these different apps are designed to keep you on the app. So they're very, very entertaining and they just keep you gun engaged getting those dopamine hits. And so it becomes harder to really sit still and be present. And so I, you know, one of the things that I'll do is sure the meditation is very, very good. But sometimes I'll just, I'll delete Instagram when I go and maybe I'm, you know, for two hours, I'm going to the gym, maybe I'll delete Instagram and, and just kind of be present and then I'll redownload it. Cause I use it for work, I use it as a tool. But sometimes I'll go with my friends, I'll just leave my phone, I'll leave my phone at home and I'll just have no phone. It's amazing how much more enjoyable going out with your friends and dinner is when you got no phone. Like it is awesome. I used to do that all the time when I had a place downtown Toronto. I'd just leave my phone, go for a walk, meet a friend for dinner and. And the night is way cooler when you're not living the life through checking your phone every two minutes. Cause most people think about it, maybe you're even at a bar, maybe you're at a nightclub at a bar. Most people are just checking their phone, hitting the jewel, fucking hitting the nick pen. And then if you don't have your phone, you're sitting there, you're actually observing, you know, you're looking around. So even that, even just going out without your phone is. You're more present and even like this is funny, this is what I used to do. Like I used to like, you know, when kind of going to the movie theater was more of a thing. Every Sunday night I would go see a late night movie at 10 o', clock, I'd leave my phone, I'd walk to the theater by myself, maybe I meet a friend there. Sometimes I go see a movie by myself, which I love doing. I'll even go to dinner by myself, which I love doing because then you can just like chill. You can chill, you know, I love it. Well actually if I go to dinner by myself, usually I bring my phone cuz I'm doing some work stuff but, but I'll go to a movie and I leave my phone at home and so, you know, Maybe it's a 20 minute walk to the theater, you know, you got some previews, got a two hour movie. So it's a whole three, four hours, no phone. And I would come back feeling so recharged, ready to like tackle the week. Yeah, I'd feel so. Even though I'm seeing a movie, I feel so recharged because I didn't have my phone and all this, all these notifications.

Yeah, I love that. I mean, I think it's so, it's such a easy thing to get caught up in. And I think people, and I can speak for myself too. It's like when you realize and I've always been a, my thought process on social media has always been like, be an active consumer when you, when you spend time on it. Like for example, when I go on social media, if I'm, you know, if I'm finding that I'm scrolling or checking stories and like, you know, seeing what people in my world are doing, I always try to be active within their communities. Whether that's responding to someone on what they post or asking a question in the DMs or responding to a DMs or being active to send an audio message or a video message, like to be present, to respond versus just the consumer behavior. And I've found that for me to be. I don't know if it's, I justify it or whatever it is, but when I reflect on the time spent on social, I most of the time don't look at it as like I was wasting my time because I can reflect and say, wow, like, you know, for example, like when we were at dinner last night, we run into my, my buddy Mark Bernbaum, who's the, the owner of Catch. And knowing that in the context of like my history and time spent on social media, like the ability to follow friends that went to a dinner and like, oh, who were they with? And to tap through and to have the presence and then, oh, Mark. Oh Mark Berman. That's great. Oh, I love Catch and then DM him and reach out and ask him to be in my podcast and then to do it. Like I've seen the repercussions of like being not just like endless scrolling, but being active when I am spending time on social. And of course for me when it comes to having a podcast and like being building relationships, it's not everyone has that, but that's been my approach for it and I think it's so healthy because then I can quite frankly look back on the time spent on invested in the people. Right. Because that's all social media is, you're either consuming what other people are doing. Maybe in the future it's more AI versions of people. But. But I think it's all a people game for me on social, right? Like our relationships and encounters on social and environments. And I think for people that are out there that are spending time on social, it's like, yes, find time to be present. But if you are spending time on these things, social or whatever else may be, how can you make it valuable to you and your work or whatever you're doing? And maybe there's no correlation and it's just a form of entertainment, but that's at least what I've recognized. And I think to some degree we can all find ways to just say like, oh, we're using it this for this sense. But that's at least my point of view on it.

Absolutely. Instagram, it has so much utility or social media, they all have a lot of utility and there can be so much value from it. That said, you have to know how to use it correctly. And that's, that's like flawless how you use it. It's very, that's, that's how that, that's a great way to use it where you get all this value. And you know, it's not as much of a cost. It's not costing you your too much of your time or too much of your mental health, but a lot of times people are on the app and it's not like they're on the app intentionally. It's like they, they, they're not in control of their mind. Their mind gets sucked into it looking at dopamine hit and like their mind is just absorbed in it fully. If you're using the app, it's good to have a little bit of space, right? You want to be a bit more in control. You only get like sucked in with your mind. Just kind of sucked in. You're like, yeah, you want to just kind of like, again, this is what you know, again, this is power now kind of thing. But like, you have. There's two sides to you, right? There's like the thinking mind and the observer of the mind so you can catch yourself thinking. And that's like the deeper level of presence. So if you can go through the app and not just be sucked into that thinking mind, but like, realize, okay, realize you're on this app, realize it's addictive, kind of have that bit of presence through it, then you're not as sucked in and then even be able to, you know, Put it away for a little bit. But again, it's, it's hardwired to be extremely addictive, you know, even if you're using the app to post content. And so you're getting value from building your personal, personal brand. A lot of times people post and it's not like you just put up a post and that's it. You post, then you check the comment, the likes and just get the doping hit every time. Oh my God. You know, so it's, it's, it's very addictive and you have to use it intentionally.

Yeah, absolutely. And when it comes to like social media, you've been on it for a while and, and I just to, for context, there's a couple of other topics that I want to bring up. But how have you changed your behavior on social over, especially with the rise of short form content from when you started blog posts, YouTube, like it's, you've really evolved with social and from a personal branding perspective, like you, it's, it's always obviously important to be on top of what's next and like capitalizing on current short form attention or short form content that's available. But like how has your behavior personally on social changed?

Yep. So I mean it's been 10 years now and so I mean initially it was just photos and, and then you know, they created like, you know, kind of their basic videos but the videos for a long time didn't get as crazy and gay. Like now it's like it's, it's insta, it's not like Instagram, it's instant reels. It's like, it's like the reels that really take off the reels that really, that really kind of are the lifeblood of the, of the app. And and so yeah, I post more, I kind of post more like kind of reels, edited reels, like educational reels or lifestyle and like training kind of reels. I do a lot more video content. Initially it was definitely more photos. And, and again if you, if everyone, if everyone like had Instagram 10 years ago, you remember that like in the beginning it was Instagram. Like you take photos of your food and put it on. You take photos of like a tree you like it'd be more of a balanced feed. And then it kind of just the algorithm and everything kind of just got designed in such a way where it's more about you. It's like people want to see you youu can post trees and stuff, but it's not like that's not really what the App is really designed for.

Yeah.

And so like, you know, just, it's very, it's very. You kind of, it's about you and. But yeah, so now it's, it's doing, doing more videos. The IGTV thing really never really took off. But yeah, it's just kind of shifted a little more into that short form video, vertical style content. Yeah, but it's cool, you know, because like it's really powerful because you can do long form YouTube videos, long form podcasts, have an awesome conversation, get tons and tons of value and then you know, if someone sees a really cool clip and they love it and it's from that podcast, then they might go and watch the whole thing. So it's amazing. Like it's a great tool to like reach a lot of people and then like, you know, then a small subset of those people are gonna jump into the longer conversation.

Yeah, 100%. Especially for podcasts for sure. Couple more questions before we wrap up here. Greg, when it comes to your journey from a business perspective, what have been some of the biggest lessons you've learned in business that you'd want younger entrepreneurs to know if you were to go back in time and restart your journey today? Right?

Yeah, it's been a pretty long journey. I, I mean the first thing I'll say is that like I was kind of like it felt more like a calling for me than like a wanting to start a business kind of thing. Like I just had this calling for fitness and really sharing my approach and I just loved helping people in fitness. And, and the first, you know, a little bit of my journey, I didn't try and make money. It was all free content. I'd spend hours a day emailing people. I just had this kind of calling to really help people. And so I think right now more than ever, like there's a sort of like in vogue, like start a business. But again, starting a business is something that is very, very good if that's when you really, really want to do and it's aligns with your highest values. But it's not for everyone. And so I think a lot of people are trying to like start businesses that it's, they're doing it for the wrong reasons. But you know, I think that, you know, really, really what it came down to is like if you're going to start a business offer, then there should be a good reason for doing it. You know, what's the reason? Is there some, is someone, does someone else have a similar offer? Like why are you here? You Know, why are you doing this? And so if there's a strong, powerful reason and something that gives you separation from the pack, then by all means go and do it. But again, and also now more than ever, there's all this kind of marketing around like getting to 10k a month in three months and you know, getting, getting results very, very fast. And maybe some people can do it, but it's such a small subset because building a business is gonna be very, very hard. It's gonna take a lot, it's gonna be a lot longer than you think. I mean, it took me, you know, time, you know, it took me a long time to really even make a full time income. Took years, not months. So I think that if you're doing it for the wrong reasons, you're gonna get, you're gonna get, you're gonna just waste your time. You're gonna, you're, you're not gonna last. But if you're doing it for the right reasons and you wanna take on the risk of starting a business and you want to, you know, take on the risk of, you know, maybe it doesn't work out and this is what you're, you're calling to do, then, you know, that's what I recommend actually. You know what, to give credit to myself, I started my business very, very smart, okay? I didn't waste money. I started very, very lean. I spent a couple grand the first year at most, maybe even thousand dollars. So I started my business very, very lean. I didn't focus on, I don't have a business now. I got to hire 10 people. I was like, I was like, I limited that as much as possible, okay? I got to get this guy to help me because I can't do all this back end tech stuff. Like, I don't, I don't know, I don't know any of that stuff. But, but I found, I delegated the stuff I really hated and I did most of it. And then as the money came in and it got bigger, I kind of found some strategic people to work with that really found what they love and I love. But he kept it small, I kept it very small. And then as I, and again, building a business is essentially, especially when it's built around content and offers and stuff like that, essentially doing something, getting data, doing something else, getting data, doing something else and then kind of being like, hey, what's working the best? What's not working? What's my hypothesis to improve? And so I was, I was, you know, and then I remember I started doing some YouTube videos that did very, very well. So I was like, hey, we'll put more energy on this YouTube. And then I started to like get all these different questions. My customers saying, hey, what program to do? What should I do? Warriors try to. So I started building a whole like quiz before anyone had done it in fitness. The first fitness about the body type. And then I have like a little five minute video talking exactly about the problems with their body type, what program to do. I don't do that anymore. But dude, that shit, like when I launched that my. And then I started doing more YouTube videos. I, I like things 4 or 5x I was already doing amazing and then did 5x in a year without spending a dollar on ads. And so it's, it's, it's. You have. Because there's people that work very, very hard but don't make much money, right? And because they just, they keep working hard and they ignore all the data. Like the writing is on the wall. You want to work very, very hard. And then you want to gather all the data and then you want to kind of, kind of tweak your sniper a little bit and then, you know, go again. And so if you're, if you're working hard and intentionally gathering data, setting goals and then adjusting, you're gonna start to make some good progress. But again, the key was I had this high value on it. I believed I had something that no one else had. I started very lean. I started posting content. I focused on giving lots of value, free content, putting in the work, answering emails for hours a day before I was making any money. I found I was very slow to kind of hire and just kind of like did a lot of the work myself. And I didn't, I made, I made sure the bank account wasn't going down. It didn't cost me because I come from a very successful family, so everyone thought I had tons of money to start my business. I started with nothing. I started with, you know, I had a couple thousand bucks in my bank account. That was it. You know, I start, I built it lean. And so I think that people out there, the biggest, one of the biggest risks you can do is telling yourself, okay, I want to start a business or something. And then you just, it's like, it's like if the government started a company, they're like, okay, we got to get all these different people. We got to be $200,000 startup. We got to spend this, we got to spend this and there's no fucking money coming in. Yeah, and there's no, there's no value pouring out. Focus on, like, doing it lean and not waste. Because the dude, imagine, you know, imagine you blow your life savings on something that doesn't even work. It'd be horrible.

Yeah.

So. And again, like, I don't know the data or research off the top of my head, but the reality is most businesses fail.

Absolutely. It's like 9 over 90. 95% of businesses, startups especially, fail.

Fail within like three years or something like that. Yeah. So, you know, so don't be wise. Be wise with your own money, you know?

Yeah. Oh, Greg, last thing before we wrap up here is just looking into the future. What are you excited about and, like, what fuels you at this stage in your life?

Yeah, man. So, I mean, you know, we're getting really, really awesome transformations and with movie star body and it's really, really cool. And, you know, we got some awesome people under me helping really build the brand. And I'm having an awesome time doing these podcasts. But I'd say, like, the one kind of problem I'm really solving, helping solve right now is that, is this low testosterone thing, right? So it's crazy. You know, go get your blood work done. And it's pretty damn. You get your free testosterone checked, your total, your lh, fsh. The free is really, really important. But most people's free testosterone levels are very low, under 10 nanograms per deciliter. And it's not great. It's not when you're gonna feel your best. It's not when you have the most energy, ambition, drive, confidence. When testosterone levels are low, it's linked to anxiety, depression. And so I'm helping men now really kind of reclaim that, get their T back, get their energy, that drive that passion, the je ne sais quoi back. And so, you know, that's been something that I've been working on. We created a really awesome product, Moja, and I've had tons of dudes do before and after blood work, you know, and you think a natural supplement. Okay. We're gonna help them increase it 10%. We've had guys literally increase. Okay. One biggest example, we had a guy who actually works for me. He tripled his free testosterone, but he was also very, very low. He had a disproportionate low amount of free T. He's only had 0.7% of his testosterone was free. He got up to, you know, 2%. We effectively tripled it. But, you know, we're having a lot of guys increase at 30, 40, 50% and the. And the benefit is not just, you know, helping you gain muscle. If you. If you get a small increase in testosterone, it's not going to help you build muscle. If you increase it a lot, 50%, you're going to see a difference. But you have more energy, you have more drive. You, you, you. And here's the thing about testosterone, is that if you're sitting at home and like, the idea of going to the gym and picking up some dumbbells, that doesn't excite you. If that feels hard, you got low T. Effort feels good. When your body is firing testosterone correctly and effort feels good, you want to push hard. You get excited to level up in life. And so helping men not only just get leaner and stronger, build a better body, but helping them through direct steps on increasing and powering up their free tea naturally is something I'm really, really excited about. And that's our, you know, our Mojo product is crushing it. And there's also, like, some cool kind of guides and steps to kind of go along with it. But I'm really like, I. This is a bigger problem now than ever before, and it's sad. You know, it's sad if you're. If life isn't the same. Right. We talked about having a great life. The balance, the social, the business, the fitness. If your T levels are low, it's like something's kind of missing. There's a void inside you, powering up your tea. It just makes. It makes life so much better as a man. So that's kind of one of the things I'm. We're really building that movement, and. And it's been going insane. It's going insane. And. And I'm really, really excited. So. Yeah.

Love that.

Yeah.

And I know we talked about at dinner, but I'm getting my blood work done this week, so I'm excited to learn the baseline that I have and then, you know, see what the product can do for myself. So, yeah.

And if. And if nothing else, just getting your levels checked and just knowing that number is very, very important. Because, you know, let's say someone is 25 years old and they get their levels checked and great, okay, 650, 700 total. And they got good free tea. Amazing. Well, you want to know that because, you know, maybe a few years later, something happens, and then all of a sudden you're like, oh, my God, like, you know, did my. Did I have an it? Like, maybe you got hit really hard in the. In the family jewels. Maybe you had a concussion. Like, you know, did it actually affect your tea? If you never got your initial measurement, you wouldn't know. And, you know, and maybe you got. You got it, you got the initial and you thought your T went down. It's the same level. Or maybe, you know, it did go down, you got to correct that. So it's good to track it. And I've actually, I'm 31, obviously, and, you know, I've got my T levels done since I was 22 years old.

Wow.

So I got all the data, and so the goal is to really kind of preserve that high level of natural T for a long, long time. And the idea that your testosterone levels just drop off after 30 is actually, it's more of a lifestyle thing. Right. It's more like guys are in their 20s, are more active, they're running around, they're moving more, they're leaner, they're stronger. And then at 30, they just kind of sit down, watch TV and put on weight. And so if you're maintaining a great lifestyle, you're strong, you're lean, you're taking care of yourself, you can maintain high free tea for a very long time.

I love that. Well, Greg, for those that may not know where to find you, where can they learn more about yourself, your programs, learn about Mojo, the product, and just stay connected with you overall.

If you deleted Instagram on this call, redownload it. Add me Grego Gallagher on Instagram, and my website is gregory kinobody.com, k I n o body.com I got everything there, and I. And I do a little bit of YouTube stuff, too.

Love it. Well, Greg, thank you so much for coming on the show today. It's been an absolute pleasure. And again, I'm looking forward to dissecting with you once I know my baseline at a future date to just dive in, you know, at 22, knowing the information but also establishing that baseline is something I'm excited about. So, again, appreciate all the information today, brother.

Absolutely. And don't get discouraged if your T levels are low. There's absolute, very powerful things you can do to naturally improve your.

Your.

Your T levels. So it. There's so much room for improvement. I've seen guys literally increase their T levels to 300 points.

Wow.

So it's naturally. So it's. There's a lot of room. Most people have the brakes on their own, their own T levels, and you can remove those brakes.

Yeah. Love it. Well, thank you so much for coming again. And if you are watching or listening, make sure you subscribe and I will talk to you guys soon.