Jacqlyn Burnett - Empower others to empower others to be happy
1 Nov 2019 · 54 min
Podcast interview (Nov 2019) on Rise of the Young: host Casey Adams interviews Jacqueline Burnett about her path from Michigan State (broadcast/journalism interests) to working with mentors David Meltzer (business development, personal development) and Dan Fleshman (events, influencer campaigns), to joining Vest (blockchain/music investment startup) as an early employee, then founding a digital marketing agency (Escalate You). Major themes: four core mindset pillars taught by Meltzer (gratitude, empathy, accountability, effective/over-communication); quantum/manifestation practices (daily gratitude, "quantum events"); lifestyle choices (living in LA, plant-based diet, daily routine with gym and journaling dreams/lessons); experiential spiritual work (energy healers, an expensive 7-day alpha/bio program). Practical advice: seek mentors, ask for help, document lessons daily, be authentically yourself, use social media as a personal brand. Contact: Instagram "Jacqueline Burnett" (unique spelling).
Chapters
Legacy of Monsters an Apple Original series. The world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.
Oh my God. Go, go, Go.
Legacy of monsters streaming November 17th only on Apple TV.
Plus.
This episode is brought to you by Michigan Economic Development Corporation. In Michigan, you can have both a rewarding career and a quality lifestyle. With plentiful career opportunities in world changing innovating industries, from electric vehicles to clean energy to biotech, with room for advancement no matter where you are in your career. Plus, Michigan offers a welcoming, beautiful, affordable and inclusive community for all. Live your best life you can in Michigan. Visit themichiganlife.org.
Just be unconditionally. You. You don't have to. You don't have to know who you are just yet, but be you. Do what feels right and create what feels right. I'm so convicted on if you, if you really unconditionally love yourself.
Yep.
You will know what's, what is best for yourself. Like example, you might know it's probably best maybe to ask someone for help.
Yeah.
Or you might know, maybe I should, you know, just start writing this script or whatever it is, try out new things, because the more you do, the more you'll learn from yourself and others and grow and help people along the way.
What's going on, everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. On today's episode, we have one of my good friends, Ms. Jacqueline Burnett. Thanks so much for coming on the show.
Hello. Thank you.
So we have a lot of things to talk about today. Number one, you are the fourth female on Rise of the Young. And I think it's super important that I bring on more females and people and individuals that are building companies and are very creative and they just have a very positive mindset towards what they're doing. And you've been someone that's not only one of the most creative people I know, but I literally will tell her every single day. It's like your energy is amazing, what you carry into conversations. And like, I've learned a lot from you that we'll talk about today. But that, that being said before I let you say anything, you've worked for people like David Meltzer and Dan Fleshman. These are people that have been on the Rise of the Young podcast and the listener has heard from and you've been able to surround yourself with such amazing minds and people that have, like, Someone like Dan Fleshman, you know, youngest founder of a publicly traded company, David Meltzer, who you'll get more into in terms of how you know him. And it's just really impressive to see what you've built and the lifestyle that you've built in terms of how you navigate throughout your day, the mindset you carry. And I'm excited to talk about it. So thanks much for coming on the show.
Thank you. I'm so excited to share and I'm so grateful to be able to share with not only you, but the people that are listening, because I think it's so important, you know, mindset will change your life in a good way or a bad way. And I've been so amazingly grateful for myself that I've been able to change the way I look at things. Therefore, the things I look at change, which is why I'm where I am now, for sure.
And one thing I really want to say, just to open it up, I wanna. Because this is something for me. I've known Jacqueline for almost two years now, and I really just wanna get into your story because I believe not only I'll learn something today, but it'll truly give the listener someone. Right? Like, what does someone. A lot of people are 18 or 25 listening, right. And I believe you can truly impact them on the way you think about life, the way you stay positive. And I remember we went out to lunch one time in la and like, literally, there's no ounce of negativity in your mind. And like, every time I'm around you, it's just. It's contagious in a way. And I think the people listening today, I really want to talk on that. But to started off, let's hear where are you from when you got into what you're doing? And give them a brief synopsis before we get into it about what you're currently working on, what you're doing. You've lived in LA for four years now, so just give people a brief rundown of who you are, where you're spending your time, and then we'll get into the story.
Sure, sure. So right now, I own a digital marketing company, Escalate you. And we work on building brands and influencers anywhere from paid organic distribution, content creation, getting down to the ads, pr, and then also I'm an artist at heart, so I'm a creator in every single sense. The way from the creative control of where a campaign's gonna go all the way to pen and paper or brush to paper. So I'm From Michigan. You know, I'm from Michigan. Michigan, Yup. Good old Michigan. I went to Michigan State where I learned. And I thought I wanted to go into journalism. So I studied broadcast journalism. And I initially was. When I was starting to graduate, it was interesting because I started to realize, you know, my junior senior year, well, what good is it to talk about other people? Like, what is that for me, at least, Like, I want to impact the world in other ways. So I still want to go on the broadcast side, but not necessarily journalism. So I started to actually work with my cousin, David Meltzer, and real quick, too.
Cause David Meltzer, I wanted you to say that. So that's your cousin. I think a lot of people listening, you know, he has the Playbook podcast. He just came out with his new book. And he's someone that. He spoke at a lot of my events, the Builder Empire events. And I've seen him so much on social media. And when I found that out about you, I just wanted to briefly say this. This is so cool because, like, it makes sense. Like, you have such an amazing mindset and the philosophies in which you live by, like, you can see, based on what you've learned from him, how it's, you know, contagious just from that relationship itself. But continue, because we'll get more into that.
No, I'm. If it were not for Dave, so thank you, Dave, for Not for Dave, I would not be where I am today. Because he planted the seed. You know, one of the things that I also need to learn from, it's like seed nourish, flourish. He planted so many seeds. And then I also planted it myself.
Yeah.
But really, I started working for him and, you know, doing business development.
This is right after college.
This is right after college. Moved right out to California from Michigan and then started working for him. So doing business development, sales. And what was so unique to him was that we had not only sales training, business training, but we also had personal development training, which is how I got to where I am now. A lot of the. A lot of the seeds started nourishing.
What would you say? Just I think for a lot of young listeners and even myself, I didn't go to college. And maybe someone's listening and they're debating on going to college or they don't know what to do about their future. Right. Like, what was your intent with going to college? What would you say, just based on your experience? I'd love to hear, like, prior to working with Dave, just so we can kind of back up A little bit. What was your experience in college? What were you going there? You said you were studying journalism. But how did it go from graduating to then working with Dave? Like did you have originally going into it? Because I just want to hear it from that perspective, you know, that's great.
Because when I was actually so. I've always been positive. Seriously, like my whole life, I really have. I mean there's been. I'm human, so I do have down points. Yeah, yeah, of course. But I went to college, I didn't have the awareness that I do now. So maybe if I were, you know, 17 or 18 all over again, I probably wouldn't go to college because of the mindset that I have the understanding of like I read every single day now in college, I didn't necessarily do that. I wasn't on social media. The boom of social media with the entrepreneur influencers wasn't as prominent. So the people that I looked up to weren't around me in Michigan necessarily. But what I did for myself in college is I allowed myself to go into so many different, you know, verticals.
Yep. Like test different things.
Yeah, absolutely. I was in, I did acting, I was, you know, did broadcasting from Michigan State, I did plant biology, all the different things, which is kind of how life really is anyway, you're just testing out different things. So when I was introduced that Dave had this amazing company and what he was doing, I'm like, this sounds like something I could really do. And so I interviewed with Dave's company and we really aligned and connected. So it was just a perfect transition.
So how long did you work with Dave? Because I want to really touch on too. And just for everyone listening, you've been a part of some massive campaigns with someone like Dan Fleshman you've worked with also, which we'll get into. It's like you've done so much and you've been around so many high caliber people. So the mindset that you've learned from them, it makes sense to me now. Right. But in terms of someone listening today, how long did you work for Dave, what would you say is the most important thing you got out of working for someone like Dave Meltzer?
Yeah. So I worked for Dave for about a year and a half and there are four pillars that he ingrained into us. Gratitude, empathy, accountability and effective communication. Effective over communication. Those things have taken me throughout my whole adult career since I've learned them a lot of other amazing lessons as well. You know, change the way you look at things. The things you look at Change. It takes less than five minutes. Do it now, because it's going to take you twice the time to redo it and look at it. There's so many lessons, but those four main pillars and to life.
You know, I want to break it down because you're someone, you say gratitude. What does gratitude mean to you? How do you practice it? Because I think that's something that I've heard from you. Right. And I think that you talk about on social media, right. Like living with gratitude. And David talks about that a lot when he does his speeches, and I've learned that from him. How do you define that? How do you practice that? Because I kind of want to just take people and make this podcast, you know, about mindset, about what you've learned from these powerful people. Because the way you carry yourself and the way I believe people listening to carry themselves is through these principles that some people might be lacking, including myself. Right. No one's perfect. So gratitude, define it for us in your version. And how do you practice it?
So gratitude at a simple high level is just your outlook, your perspective. You know, there's two ways you can look at life. I have to do something, I get to do something. There's other ways you look at life. This is happening to me. This is happening for me, or this is happening through me. If you are grateful, if you have that mindset where genuinely you are grateful, you get to wake up every single morning, you get to walk on your two feet, you get to do certain, like, you get to have your life how you want to have your life. If you have that perspective, if you change, even if your environment isn't how you want it, you know, change your environment. Like, understand you are in control of your life. So with having gratitude in mind, you're grateful for the past, you're grateful for the present, you know, your future is going to be very bright.
Yep. Yep. 100%.
Yeah.
So it was gratitude. What was the next one?
Empathy.
Empathy. So let's talk about that.
Yeah, so empathy. Empathy goes into, you know, having, caring for somebody, having the understanding for someone if somebody goes ahead and breaks their leg, or you might have never, you know, broken your leg, but you can feel for that person, like have emotions.
Yep.
There's a good thing. You know, people in business sometimes are so high. Logic, Logic. Logic.
Yeah.
There's also emotion. We're human, so we have that emotion. So to have that empathy for other people as well and forgive yourself, that's most importantly. If you don't forgive yourself, then you can't forgive anybody else.
That makes sense. I'm curious as to leaning off that real quick. How do you stay so positive? Because I think before we define those next two ones, I can just already tell. Right. And the people, I'm sure they can tell as well, you're just a very positive person, like I said. And I wanted to kind of dive into that. Like, what makes you stay so positive on a daily basis? You know, because I'm sure everyone goes through different things and I will allow them to feel negativity. Right. But you've been able to build a mindset and a discipline to always remain positive or at least portray that to other people to make them feel positive about themselves. Even though you may or may not be positive yourself. You have, you've built a mindset that you always portray that. So what makes you stay positive and look at things in a positive. And where do you get that from? And what would you recommend to someone listening. If they're literally listening to this and they're depressed and they're negative and they stumbled across this podcast and this is their first time hearing something like this.
So I have been, you know, non positive. I've been, you know, I've had negative thoughts. I'm human. Like, I. There's about. What is it, like 60,000 thoughts that somebody has their day.
Yeah.
So a lot of those might be repetitive. So if you're actually observing what you're thinking. Thinking and you're observing. Okay, what am I actually thinking about right now? What is my purpose? Because you can train your subconscious, your subconscious controls your conscious. So if you can train your subconscious, doing daily habits, practicing gratitude, listening, maybe on your phone or somewhere on a notepad, like what you're grateful for, that's also a way to help you shift into that positive mindset. You can write down simply, I am grateful for me. I am grateful that I can change, you know, one, you are the past experiences, past actions, and the past things that you've done.
Yep.
So if you understand that, you know, you can change it right now.
Yep.
You know, Totally. So I've stayed so positive just because there's so much to be grateful for. Yeah, that's it. You know, like, I'm so grateful I'm on this podcast with you and, you know, being able to share with everybody, because I think it's. It's when you have a smile, like you just. Things are going off, you know, you got the endorphins. Just, it's. It feels good.
Yeah.
It's a natural State, Totally. It's a totally natural state. It's not forced. I do get in negative times, but then when I do get in those negative times, you know, use your emotions as a tool. That's what I do. So if I'm. If I'm a little bit off, if I'm not centered like I am right now, like, all right, what's. What's going on? Like, what do I need to change? What's. What do I need to improve? That's kind of how I use my emotions. So if you're negative or if you're depressed, be like, why? Like, what's going on?
Yeah.
You know, that makes sense. Yeah. Go deeper.
Yeah. So I want to ask you too. You've lived in LA for four and a half years, I'm sure. And because every time I'm in la, Right, you're with great people. And if you live in LA or if you've been to la, I'm sure people can say the same thing. Right? Like, you come out here for business, there's good people. If you create that environment in your life. Right. And you have an amazing group of friends and amazing influences around you at all times. So I wanted to ask you, just living in LA last four and a half years, because I know one of my goals that I always say is, hey, I want to. I want to live in LA, and I will within the next 20 years, 12 months. What would you say has been the biggest lesson you've learned or the biggest reason why you stayed in LA for this long? You know, what has it taught you? What have you learned, you know, about the culture? Because you're, you know, from Michigan and I'm from Virginia. Right. Moving to California and being here, right, in West Hollywood, it's. It's a unique. I would like to call it a bubble, in a sense. Drama always says that. He's like, yo, la, West Hollywood, like, it's a bubble. Like, you know, we were. We were at dinner last night and Jamie Foxx walks in and sits down across the room, and you're like, okay, like, there's. There's good people here, right? And you lived here for four and a half years. So tell us about that experience, because I think it's something that is unique to your situation and what's allowed you to stay positive with the great people around you. So let's talk about la.
Yeah, I mean, LA is great. So you are your own culture. Meaning you're gonna create the culture around you.
Yep.
Every single thought. Everything you do is vibration. So genuinely, on a science quantum level, whatever you think about is going to persist. So negative thoughts are gonna attract negative people. Genuinely, because I'm in such a positive state, I do allow the surrounding of positive influences, you know, like Fleischmann, like Frankie, like yourself, you know, my experience with LA has been amazing. I've been able to create so many awesome opportunities for myself through my mindset, through just being a. What more can I do for you? Yeah, you know, that's like also the number one question that I ask people around me, you know, how can I be of service? What more can I do? Because I genuinely want to help. I want to raise the people around me and in doing so, I'll also.
Raise, you know, it's that quote, it's like a rising tide raises all ships. Like that's, that's that sort of mentality. Yeah, I like.
Absolutely.
What would you say to just LA Wise, if someone's like, say I'm 19 or someone's living in Florida or New York or Idaho or Nebraska, you know, people that are not from California and they've maybe never lived in a space like this, what would you recommend to someone that's 18, 19 or 22, 23, getting out of college or getting out of high school, that's looking to move to la? Because I'm sure a lot of people listening maybe have that thought. If you're in, if you're in the business space or you have a social media account and you're building this brand, you know, LA is a great place to be at. Big. Yeah, it's massive. What would you tell someone that's looking to move to LA in 2020, you know, what to look out for, what to. What have, what have you learned? Because obviously we're recording this in la.
Yep.
And it's, you know, LA is important to me, it's important to you. And I just, I want to hear from your perspective. What would you tell someone that's looking to move to LA based on just like your, your lifestyle here? Because it's.
It's crazy, you know, it totally is. So, number one thing, if you're actually looking to move out here, ask for help. Dm, somebody on Instagram that you look up to that's already living in la, or ask somebody that you know that's visited la, because more than likely those people are going to help you. You know, a lot of people are scared to ask. Just ask. So in la, I don't know. I mean, it's huge. There's so many things you can do. There's so many circles, there's so many ecosystems. There's so many, like. There's just so many things and it can be hard. It can. You can get lost. When I first moved to la, first I made friends, you know, with, like, Ford models and all these, like, people. And then, you know, as my, you know, I started going into a certain channel, you know, those people started kind of dripping off just a little bit.
Yep.
You know, we're still in touch. But genuinely, you're going to pick people up on the same life path and.
Have, like that core group.
Yeah. So if you're looking to move out here, I mean, just. Just ask for help, look for counsel and kind of have a mentor.
Yeah.
Little LA mentor.
Yeah, yeah, 100%. I feel like that's what I've had.
There's so many people.
Yeah.
It just. Be kind to others. Yeah, that's the number one thing. It's like, be kind to others and you will receive the same.
I got you. Yeah, I got you. So you said something earlier and you always talk about it quantum.
Yeah.
Define that, because I know one of my good friends, Charlie Rocket, you know Charlie, he's been on the. He's always talking about quantum, and he has this whole tribe, Quantopia, and, you know, he's always talking about quantum energy. And it's something that I've done research on and I understand, but I believe people like yourself and Charlie, that you guys truthfully live and breathe it in just a very genuine way. So, like, what do you define as quantum? And how would you want to tell the people listening what that means to you?
Yeah, I mean, at a high level, quantum physics, it's like the law of attraction. Right. But really what that is, it's being certain and confident about what you are, what you're doing or what you want to attract. And what that means, when you're certain and confident about what you want, you literally every single thought. So we're going to go back on a little scientific level. Every single thought has a vibration. Just like when you drop something in water and you see that vibration on the wave. Imagine waves. Like, every single thought is like a wave, okay? So everything is interacting with each other, therefore we all are one. You can look at it that way as well. So when you actually have a certain and confident thought, you're going to be attracting those similar things that you want. You're going to obtain it rapidly and accurately, but you also have to do the work. You can't just sit on your Mom's couch and be like, I want a Lamborghini and have a Lamborghini. You're going to do the work because you're certain and confident about it. Yeah, that's really what that is.
Okay, I got you. When did you start learning about quantum physics and how did that come into your life?
From Dave.
Dave.
Thanks, Dave, again. Okay, so when we did our personal development trainings, Dave would talk about, you know, he studies quantum physics, metaphysics, studied every single religion, just having this big vast of knowledge, and then I nourish that seed. So I read a bunch on what quantum physics is. I watch documentaries. But more than that, I just want to learn how the brain works itself as well. I mean, there's a really good manual called the Owner's Manual for the Brain, which I absolutely love. It's not one of those.
Is it a book?
It's a book. It's not necessarily to read it front to back, you kind of pick what you want to learn from it. So. So there's a quantum physics. There's, you know, the psychology of creativity and all this amazing stuff. So, yeah, I just like to. I'm like a sponge.
We're all sponges.
And I'm only filling myself. Oh, actually, another thing. I'm only filling myself with positive information. Sure, I keep up on the news. I understand what's important, but I like.
The fires right now in la. So sad.
Easy.
Current. Current things are relevant to you.
Yeah, but I don't necessarily just keep. I don't even have tv. Like, I don't even really watch. I don't watch tv. I watch documentaries on Netflix or, you know, Amazon Prime. But I don't. I don't keep negative information even in the background, because you're gonna pick that up yourself, you know, so everything around me is just. It's good.
Yeah, yeah, yeah. And I wanted to talk about Dan Fletcherman. He's, I would say, a mentor to me. And he's. He was one of the first people I met at my first event I ever spoke. Ever spoke at in San Diego. He's spoken at a lot of my events. I've spoken to his events. And he's, like I said, been a massive mentor to me. And if Dan's ever listening, shout out to you, Dan. But you've worked for him. And I know that's how you know, we're in this similar circle of different people, and people are crushing it. Like Dan. How did you begin to work for someone like Dan? And by working with him, you know what did you learn? Because I believe a lot of people listening, if they're young and trying to work with a mentor, they see someone on social media like Dan, where his youngest founder of a public company, he's spending $60 million a year on influencers and he's running this massive organization. You being around his presence would be very valuable when it comes to the information you learn from him, how to run a business and just everything you've learned there. I'd love to just dive into that area of your life because I'm very curious about it and I'm sure people can learn from you by just hanging out with those type of people.
Oh my God. Amazing, like immense value. It's just so grateful to have worked with him, be friends with him. He's a beautiful soul. So when I was introduced to Dan, it was just so perfect timing where there was a role that he needed to be filled. And I happened to be able to fill that role, which was being his right hand girl, almost executive assistant, office manager, kind of filling in the gaps wherever it was needed, helping manage social media campaigns for really large influencers and brands. So when I was able to literally be by him all the time during office hours, he, it allowed me to pick up on how he operates as well as how other people are operating with him, you know, so I was able to understand that business aspect. You know, when people would be pitching him ideas or whatever that was. I could, I would learn things, I would learn how they would pitch Dan or how Dan would respond.
Yeah.
You know, or even how the, the office was operated. So it was just an invaluable experience. And yeah, I wouldn't be where I am without him as well.
What would you say is like one of the most key takeaways from being in the office? Hearing how people pitch the things, like social media wise, you know, and we'll talk about social media. But what would you say has been the biggest lesson you've learned from that experience of working with them? And I think this is important because, you know, there's a lot of people, especially in this day and age where they're like, hey, I want to be an entrepreneur and just run my own business and have my own product. And I believe, you know, you can always learn something from someone else. And I see by working with people like drama and like helping them with events and the whole young and reckless team, I've learned from drama, you know, just by being in his presence of saying, okay, this is how he's running a company, this is how he's interacting with his employees. And you. You learn that through their experience as entrepreneurs. And I think there's this misconception of, like, everyone wants to start their own business and have their own product and just do their thing. When you can truthfully, if you work for someone, you can truthfully see how they operate and see how they run their thing, whether that's three months you're with them or three years, and you've had that opportunity to do so with some amazing people.
So, like, Master's program.
Yeah, exactly. Like, exactly. And you're learning from these people that are actually doing it. So what would you tell someone that's, you know, maybe caught up in, like, the, hey, I just want to do everything on my own and not go work for someone? Because I don't think that's the right path for me, you know, because you've had the opportunity to run your own company, but also work for people that are running massive companies, and you've taken that knowledge. So what would you tell that young person who may think that they only have to start a business or that they want to only focus on this path when they may have an opportunity to go work for someone and learn from them? Because you've been through that, and I'm curious to hear what you have to say.
I mean, I've been there where. When I was even working for Dave or Dan, whatever that was, it's like, okay, do I want to work for myself? No, I'm not ready yet. Like, I genuinely didn't feel like I was ready enough because I wanted to keep building more skill sets. And that wasn't even necessarily an intention to start my own company eventually. It was just happened to be the right time, the right phase of my life. Yeah, Everything. Everyone's different, you know, not everyone's path is gonna be the same. Not everyone's gonna start a business when they're 26 or when they're, you know, 30 or 40.
Yeah.
You know, it's all about what is best for you and what. What you think is best for the other part, what the other person thinks is best as well for them. It's gonna be a perfect alignment. So, I mean, it's just building that skill set.
Yeah.
Because I built so many skill sets working for Dave, working for Dan, working for a blockchain company, working for myself, too. Like, you'll find for anyone out there that has just started their own company or has their own company, you know, there's a lot of bumps along the way, but that's where you also learn. So it's not necessarily like a wrong path to just go ahead and start something. But if you're gonna do that, be certain and convicted with yourself. Study, read books about successful entrepreneurs, do what it takes to get you from point A to point B to C, and it's never gonna end.
Yeah.
You know?
Yeah. Progression.
And there's nothing wrong with working for yourself and then working for somebody or doesn't matter. It's a collaboration.
Yeah.
Like, I don't. When, like, my company, I work with everyone. No one works for me. I work with everybody. That was almost the mentality with, like, working with everyone that I have, you know, Dave, Dan, you know, collaborative. Yeah, absolutely. It's. Everyone is one, you know, I mean, obviously there's certain responsibilities.
Yep.
But, yeah, treat people with kindness, like, for sure.
I want to kind of bridge the gap for people. So just in the context of storytelling, where we are, along your journey, you know, you go to college, Michigan State, you work directly for Dave after that. Dave Meltzer, like we've said, how long was it, right. To Dan, Was that the transition? Or like, I want to kind of hear the transition points because I know we talked about this last night at dinner. Right. Like, everyone may have a transition point where they have to stop what they're doing to progress. Or, you know, maybe that opportunity is taking you to a certain level where you're like, okay, I need change. You know, I think that we all live for change, whether that's the small changes. Like, I always tell people on my Instagram stories, like, I'll change my room around, like, every 45 days, and it's just like, mentally clearing for me. And it's like the little changes create the larger changes. So take us through those pivoting points and, like, lead us along where that goes from working with Dan, because, you know, you said you've worked for Dave, then you worked for Dan. Just bring us through the transition periods in your life and more. So what you've learned through those transitions.
Yeah. Okay. So when I was working with Dave, you know, I learned this skill set of business development, sales, and how to operate like a full blown humongous. Just not a sports agency because that's not what it was at the time. We were basically selling sponsorships and working with the largest athletes, working with the largest brands and, you know, NFL, Pro Bowl, Super Bowl. So that was so amazing to see how a company like that could work, you know, so that was amazing. But I started to realize this might not be my life path. And I was able to be very transparent with Dave and say, dave, you know, I love you and I'm happy here, but going down my life path, this might not be the forever thing. And Dave treats everyone like he treats me, like he treats everyone like family. Seriously, like, he wants the best for everyone. So it's like Dave's like, you know what? Like, I might have an idea for you. So we actually did. Dan was randomly visiting the office.
Okay.
Down in Newport Beach.
Okay.
That's when we kind of met. And it just was a. It was actually a really perfect transition. It was like a week later, really. I started working for Dan.
Wow.
I don't know if you knew that.
None of that.
It was really. It was really quick. And as soon as I started working for Dan, it was just like, craziness. Yeah. Go in the trenches. Go back up.
Yep.
You know, the coolest things, we were doing really cool events, and we were doing, like, big campaigns. It was just so amazing. And it was actually. It was really different. You know, one, you're really just, you know, putting your head down. Sponsorships kind of stuff. It's development. And the other, you know, you're using really the creativity of creating these events. And the one thing that. That I always did throughout both of those roles within that transition is just like, for me, that really helped was just writing down all my lessons in real time.
Yep.
So I have a reminder in my phone at 7pm is reflect on the truths and lessons that I've learned.
Really? So that's cool.
That's what I've done. That kind of helped me. And I actually review those. I don't just kind of let them go.
Yeah, yeah, yeah.
You know, but that was my kind of transition point. But that's the biggest thing I would say. It's like the. What I would say for others who are listening that write the truths and lessons down because you'll realize, oh, did I do that today? How could I improve there? You know, because with Dan, I had. I had some. A big. Like a learning curve.
Right.
So it's like, how did I learn? What did I do? And moving on from there.
I got you. I got you. So I do want to talk about. So regarding cryptocurrency, I know that you worked for a crypto company, and I was. I got a notification today. As of right Now, Bitcoin's at $9,259. And I just wanted to put that out there because when I listen to this podcast in 14 years, and it's at $300,000. It'll be funny to listen to this today. So just regarding that crypto, how did you transition to the crypto market? Because I know when we originally met, it was something that you were very involved with when you're working for a company known as Vest. Correct. So tell us about Vest. Tell us about that experience. Because I think the most important thing. This is super cool in terms of this episode, where it's like you've lived multiple lives, I would like to say, right. Whether that's working with different people, being in a different environment from different industries, and you've seen a lot of different businesses and people and environments that you've grown in. So let's talk crypto. What are you. When did you get involved with that, Vest? Come on, tell the world about it.
All right, guys, here we go. So. Well, Fleischmann actually introduced me to crypto, the crypto world, cryptocurrency, blockchain. And I just got really invested in it. I created my own merch crypto company, got cryptocoin.com, and I was just doing a lot of different things. You know, I was creating, you know, cool viral marketing ideas for my company, and these other companies started to see that. And it just so happens that this company, Vest, they saw some of those things. They're like, hold on, I want you to work with me. So we started working together. A blockchain company in the music industry, which allows you to invest in a portion of a song. And I became the third employee at this blockchain company, and that's when I really started to just like, dive a little more deep into blockchain. And I love. I love blockchain. I know the cryptocurrency thing is still being figured out.
Yeah.
Bitcoin theorem. I love blockchain because it adds transparency and it allows just. It's immutable. Like, it. You can't go back, you know, so it can apply to any industry. The banking, you know, to the banking vertical, all the way to food and produce or all the way to music, you know, So I. I love blockchain for that reason, and that was really cool. I was the third employee at that company. We built it up. And, you know, that was just. You're right. I have had many.
Yeah, yeah, it's super cool.
As I reflect, I'm like, you know, that was a lot of fun. A lot of really awesome experiences.
So, like, so Vest, tell us one more time for the listening. It's music industry. You can own a Portion of the song by investing into the song.
Yeah, basically, yeah. Publisher rights, writer rights, the artist rights. There's different ways that, you know, you can actually own. Own the right of a song.
Yeah.
Yeah. So vect. That's what that is.
The E Z T. Best. Got it. And that's super cool. And so when did you work for them? Regarding? Like, how long ago was it?
Two years ago.
Two years ago. Okay.
Yeah.
How long were you with them?
I was with them for a year before I decided to spin off my own company and start my own agency again. So I've had a lot of different experiences as you're hearing right now, and.
I think it's important because, you know, I think sometimes people may attach themselves to something too long or, you know, when things. People know something doesn't feel right anymore, they lack the transition. Or maybe that's a hard decision for them to make. But once you make it, like you said to me within the podcast or at dinner, it's like people go through these changes. Right. So what was that transition going from, you know, working with Dave and then Dan and then Vest and now starting your own company? Like, what was the mindsets that you had to have to go into that? Right. Because I'm sure it was a massive transition where you're like, you had to make an internal decision to say, hey, this is where I want to go moving forward. And here we go. So what was that transition like?
So, as you've heard, I've had many different job roles, anywhere from executive assistant to office manager, director of operations, biz dev, sales, whatever it is. So I was able to take something from. From each of those companies and really learn about myself. Like, what do I want to do? What do. What does Jack and Burnett want to do? What do I really like? How do I bring value? How do I want to bring value? You know, my. My mission in life is to empower others. To empower others to be happy. And if I'm not making myself happy, how am I going to empower others to be happy?
Yep.
So I made that decision because I thought, okay, I. I love working with other people. It's amazing. I love working with people, but I think it's time I create my own role, which I have my own company, but I also do sales in my company.
Yep.
It's awesome. I have an amazing business partner, Melissa. She's the best.
Shout out to Melissa. I met her earlier.
Yeah. And we complement each other really nicely. A lot of people say, oh, don't have a business partner. Or make sure you have a business partner. They're just saying that because that's whatever they have, you know, or maybe the experiences that they've had. But for me, because I genuinely am certain and convicted on myself, I'm certain. Convicted on the choices that I'm making. So far, so great. And if not, I'm going to learn immensely. I learned immensely anyway. But through all my pitfalls or through all of my little bumps, you know, I can write down, all right, what did I learn here and how do I avoid that? How do I improve, you know, totally.
No, that makes. That makes a lot of sense. So what would you say from outside, from the perspective of, for example, we're talking about living in la, we're talking about your college journey, we're talking about different job roles. I want to sort of pivot it to social media because that's. Obviously, I'm on social media a lot. This is going to be on social media. You have an amazing brand on social media where you're posting the art and different, like, just amazing content. Right. And people definitely follow Jacqueline, because we haven't talked about that yet. What do you. I would say, when you're looking at social media from a company perspective or personal brand perspective, like, how long have you been using social media for business, let's say, because that's obviously what I'm doing with the podcast. I've been doing it for three, four years, and it's opened up every single door for me, whether that's meeting Dan or Dave or Gary Vee or Grant Cardone, all these different people with the podcast, it's been on social media. And I know that you spend a lot of time on there, whether that's from a business perspective or just meeting people. So let's talk about social media because I'm sure you've. You've seen it from the start. I got on social media in 2013 when I was 13 years old, and. And I didn't start using it until business, until I was like, 16 or 15. And I look at it completely different now. So, like, I just want to hear your thoughts on how you look at social media, where you utilize it and really just how you go about it.
I mean, everyone's a personality brand now.
Yeah.
Whether you like it or not.
Yep.
You are representing yourself online. That's it.
Yep.
Even when it first came out and there was those weird filters, everybody would you be using.
Yep. On Instagram.
On Instagram, yeah. Like, even then I was a brand. Even then I was a personality. Brand. Because when I was in college, the way I would make side money while I was doing everything else was through modeling. So I was posting modeling photos, and guess what? That got me more modeling gig.
Yep.
And then randomly, my Instagram got hacked. So just make sure everyone. You have your two factor authentication on plus and you're changing your password gets kind of wild.
Yeah.
But when I actually, when that happened, I was like, you know what? I am going to rebrand, repurpose myself a little bit, because it's cool. I actually did this really awesome experience. Experiment. Experience with Melissa at an empower her event.
Okay.
What we did was we went up to everyone. We showed them our Instagram profile.
Okay.
And that other person did not know us. They've never seen our Instagram profile, and they just had to blindly say who we think, who they think we are.
That's awesome.
And then what we did, we would say, okay, well, this is who I am. And then we went ahead and said, all right, well, who do we have to be? Who. How do we actually portray ourselves?
Yeah.
To be who we want to be.
Yeah.
You know, so that's cool.
So, like, yeah, that exercise was meant to, like, say, hey, if someone thinks about me this way, just from, like, an instant presentation of your Instagram. Because everyone makes quick assumptions of who you are on social media. That's how it is. It's more so to say, okay, how can I be more authentic to, like, what you think about me versus who I am and how I want to present myself? That's cool.
We all have a message. And if we don't have a message, like, we're all representing.
Yeah.
Who we are, and that, you know, subconsciously does have a message.
Yep.
So for me, if I want to empower others, to empower others, I had someone look at my father.
So.
All right, you. You're. You're a model. You smile. I see you do art.
Yep.
And I said, oh, okay. You know, they don't necessarily see that voice of mine unless they go to the caption. So what? That told me, maybe I need to start making videos that align with my vision of who I am. But social media is amazing. It's the best. It's the best tool. Social media in general, it's just. It's such. It's a free, easy way to put out a message to brand yourself and to build a business like you've done.
Totally. Totally. And I tell her, and I want to kind of put this out there. I told Jacqueline she should start a podcast, and I Just I wanted to put this on here just to, like, say, I think you should start a podcast. So if I want to help with it, because it's something that come in soon. Yeah, yeah. Literally, though, I just wanted to. I wanted to staple that in the show so that people can be aware of it and when they follow you. So. So that being said before we. I have a couple more questions, but where do they follow you? What's your Instagram? Where can they learn more about what you're doing? Because I think your content's amazing and you've been doing more Instagram lives. I've been seeing. I'll join in on them and I'll.
Ever since that session with Melissa at the Empower her event, I've intentionally been doing things to align more with my brand.
Yeah.
I'm like, how am I going to share this message with people? It's a free way to share my message. Like, I really do want other people to feel how I feel inside.
Yeah.
Like, how do I do that? So I'm working on that, guys.
I like it, I like it, I like it.
Sharing that message. So you can. You can find me on Instagram. Instagram. Jacqueline Burnett. It's a unique spelling. J, A, C, Q, L, Y, N, B, U, R, N, E, T, T. Done. You can just Google, you know, I got some good SEO because my parents spelled my name very uniquely.
Yeah, that is really interesting. For sure. So I do want to pivot. So just regarding, I would say, growing up and the influences around you, how have the people in your life dictated how you think about business or how you think about whether that's positivity? Because, you know, I come from a background in Virginia. You know, a lot of kids were doing drugs and they didn't have mentors or role models or goals necessarily. And that's originally, I noticed that when I picked up a book by Gary Vee or by Grant Cardone or started listening to Tai Lopez, and I'm like, okay, this is how these are successful. People are thinking about this. And therefore, that dictated where I was going. So, like, growing up, like, who were some of your mentors or what were you taking in in terms of knowledge? You know, because I think everyone has a potential plan of, like, if you were to go back five years, you probably wouldn't be able to have a guess to say, hey, oh, this is where I am today. So as growing up, let's take it back. What were some of, like, your mentors or, like, resources that you look to? Or was it something that you had no guidance until you met these people or whatever it is. Like give us some more context on like mentors when you were younger as well as currently.
So I'm really grateful that I had such a strong support system. Being my family when I was young, anything I wanted to pursue or do, they supported me. Not necessarily, I'm saying financially, but just in general, you know, if I wanted to, if I started singing or dancing, you know, they just, they'd be like, oh, this is awesome. Keep practicing, keep doing this. The love that I felt was so much that it made me on the inside grow a lot, you know, but not, not everyone has that or necessarily needs that. Yeah, when I was younger, I didn't necessarily have podcasts I was aware of to listen to. I didn't necessarily have, you know, Instagram entrepreneur influencers that I could go and listen to. So now there's so many more resources for support, like mental support.
Yep.
That you eventually through that, through that support when you're younger, through that support that you give yourself, like you are your biggest motivator or you can be your biggest motivator.
So like self confidence and I want to talk about that because like you just from, even from a third party perspective like you have, you carry self confidence, right. You're, you're, you're very strategic in the way you say things and move and you just, you carry self confidence. That's what I would say about you. So like, where do you believe that? Where do you believe that comes from? And if someone's listening to this, and I think this is something that I have a lot of friends that maybe, you know, they're self conscious, they don't want to say things because they're scared how people will think about it or they're, they're just not confident human beings. And I believe that is one of the biggest differentiators between someone being successful or being stagnant in their life. You know, I've interviewed over 120 different world class entrepreneurs and all of them are very certain with their actions. They're confident and you carry those abilities. So where do you think that comes from and the importance of that in just your everyday life?
Well, for me, I would say like I'm, I'm not afraid because if I fail, I'm gonna get back up. Yep, I'll do something to get back up. You know, I think that it's, it's important to be certain about yourself, about what you want or it's just to be, just to be like you Be authentically you, because that will help you become confident.
Yep.
You know, I, I would not be where I am today without even like the, like my mom and dad, they're very confident humans. And that's kind of also where I've learned to how to position myself. Like my dad, he was a business owner for 30 plus years. He's actually a traditional marketing agency.
Okay.
Yeah. So I'm in the digital agency. It's kind of fun. So, you know, a lot of the gestures that I do are from my dad, but really like, I become who I am because I'm not, I'm not afraid.
Okay.
And really when people are afraid, like fear, fear is really just the unknown. But you shouldn't be afraid of the unknown because in the unknown is where you create new and exciting things. So it's like maybe someone isn't confident because they're nervous that if they go ask or DM this person or whatever it is that they'll get denied or they don't feel like they know things. You know, even going touching on that. If you're unsure of something, go study it, go Google it, go read a book, go, go talk to other people. Like, become confident in what you're doing. And if you don't know, it almost is really confident to even ask somebody, hey, I don't know. Can you explain this to me?
Yeah, yeah, that makes absolute sense. So regarding self confidence, I want you to walk people through like some of your daily routine. So that's running a company, living in la. You have things to do and get done. Like daily routine. What does that look like in the life of Jaclyn?
Yes. So I am very mindful human, a mindful, healthy human. So when I wake up, actually on my phone, I have a couple different note categories. So as soon as I wake up, I write down my dreams. I have very vivid dreams every single night.
Literally every night.
Every single night.
Interesting.
Yeah. So I write down my dreams. I think there's like a couple nights that I don't, but that's only if I've had like a glass of wine or something. And even then I usually have a dreams.
Okay, cool. Very cool.
So I write down my dreams because your dreams actually can tell you a lot about yourself, whether that's like subconsciously of what you're, what's going on or just in general. Like, what, what am I. Like what am I thinking?
Yeah, what am I thinking about when I sleep in?
So do that. I also write down what I'm grateful for and then I Also write down five quantum events.
Quantum events?
Yeah. What is a quantum event? Just things that I am going to make happen or I want to make happen or things that have happened that. It's just the time it takes from A to B. You know, some of those things where I closed a client or I. Whatever, just whatever you want to happen. I had the best week ever because I did xyz.
Yeah.
Just like events that can happen. It can be super wild.
Is it every day?
Every single day. If you look at my phone, we.
Got tons and tons.
It's a great time.
Okay.
The next thing I do, I go to the gym. Actually, I drink water a little bit Celsius. As you know, I put you on that game.
Yes, you did. Shout out to Celsius. Indeed. I love it.
Work out, come home, crush a kale salad. Very, very clean pea protein. And move on with my day, business, endeavors and, you know, personal things and yeah, it's. It's awesome.
Got you. And so let's talk about. Regarding your vegan. Correct.
Plant based.
Yes, plant based.
Yeah.
How has that affected your life and how. Why did you decide to do that? Because I think it's something, you know, it's a very interesting characteristic to decide to pursue something and just stick to it. It just shows the definitions of like your consistency and how you can be so consistent on what you eat. Right. So like when did you decide to be plant based and what. Have you seen the benefits of that?
So the reason why I went plant based is I was actually prescribed add medication from 4th grade all the way up to the end of college. And that's crazy. My mom came from a medical background. She's an intensive care nurse. So there's certain things I'm sure she had in her head, which is why she put her daughter on ADD medication for so long.
Yeah.
As soon as I graduated college, I was like, no, I moved to California. There is no more of this. But I went plant based for the sole reason that those drugs actually messed up some of what was going on inside.
Okay.
And I also went plant based because I just, I. I really want to be like not as like the best team in over. I want to be the best version of me and I feel the best. How you feel. I don't think there's a right or wrong face or don't. It's all about how you feel.
Yep.
So genuinely, when I. When I eat plants over, you know, chicken or something else, I just don't feel the same, like energetically, it's not the same. You almost have to experience it.
Totally understand it. Totally. That makes sense. I was just curious because I think that's something. It's interesting fact about you that it's.
Yeah, I'm all about, I'm all about also like. So I read a lot of books on health and you know, watch documentaries on health and you will find what you're looking for. So you know, clearly I found what I was looking for, but not necessarily. I'm an open book. So if I have other perspectives, I'd be open to that as well. The plant paradox by Dr. David Gundry is a really good book. Not to be, not to necessarily learn about plants, but to learn about the evolution of plants and you know, where animals get their plants from. It's, it's. Yeah, it's good.
Cool, that's interesting. So real quick, just, I would say honestly to wrap it up, I want to talk about some more current things. So we were at the gym today or yesterday and you were talking to me about this seven day experience you're about to go through. And you've been doing a lot of these like meditation experiential based things that will usually cost 5,000, $20,000 to be a part of these experiences. And I'd love for you to give me more context as well as the listeners, the things in what you're doing as well as like your biggest takeaways from that. Because I think we can all learn something from you from just being around these amazing people that are just teaching you these different ways to think about life or what you're picking up from them and just give us some context into like something what this would cost and what it is and what your takeaways would be. Because it's very interesting to me and I'm sure people would love to hear that.
So I've been gifted by one of the most awesome souls, beautiful souls with these private sessions with this energy worker, spiritual healer John Amarl, now John Amarl and he is Tony Robbins personal, you know, spiritual guru. Yeah, I would first say. And the. I'm, I'm a spiritual human but I'm not maybe totally aware of like everything in that realm. I'm still learning like I'm such a small little like.
Yeah.
In this huge wave of energy and spiritual work. So when I first met with him, I didn't even know what was going on. He was doing things to my body and this massage bed, you know, just putting his hands over me. Whatever work that he was doing. What he told me was you know, he's looking at quantum events or quantum possibilities, like with the not explaining it exactly correctly because I don't really know exactly. But it was such a, like the after effect of what he did felt transcending almost in a way where, you know, certain events might have happened, might happen to me. And I don't necessarily feel those events as I normally would. Right. Like things can happen to you, happen for you or happen through you. So things would be happening through me. That's kind of like how I felt certain events going on.
Interesting.
Yeah. I've done, the more and more I do sessions, I've done now three sessions with him, the more aware I genuinely become or just feel like I'm, I'm very Zen. Like I'm also, I'm like a chipper zen.
Okay. Yeah, yeah, yeah.
I don't know.
Then I'm doing that bio cyber, not bio cyberknife. Seven days. What exactly is it? Because I think these are just super cool things that I personally, I haven't been through and I, I've learned through you in terms of like these energy healers as well as what you got for the seven day journey. Like talk about that. I think it's something it's about to.
Currently learning and experiencing. So I'm still learning what this is myself. Okay. So again, Tony Robbins did this and he actually had John Amaral working on him the whole time, the whole seven days that he was doing it. Literally, you, you're, you're put into alpha state for seven straight days, literally laying in, as I understand it. And I could be totally wrong, but you're laying in some type of tube, some, something.
Yeah, I'll put a link to it too.
Isolate it.
Give me a website.
Yeah, please put the link and just look at it. It's crazy. It's going to be amazing. So you put an alpha state and apparently when you're in alpha state, things that happen to you in life. Just as I was saying, there's no, like you don't have a limiting factor to yourself. There's no doubts that you have about yourself. And that's really hard to believe. Like we're all human. Like there has to be doubts, you know. So again, just like look at the website. I could be wrong.
Yeah.
But this thing is, is like beyond like it's, it's very expensive to get in.
Yep.
And it's supposed to be super rewarding.
Okay. I'm curious to see about like what you take away from it after.
We need to talk before and after yeah, let me know, like what's going.
On with what changed, what's different? No, that makes sense.
So we'll talk about that more after because.
Yes, yes. And I'll put the website to it.
Because I, I'm still understanding it, I'm still learning.
Yeah, it's super cool. What does it cost? Just for the people that like, I don't even know exactly what it.
$80,000.
So this is an $80,000 seven day program healing session that she's about to do and it's just something that I was very curious in so I wanted her to talk about it because it's something that not many people get to do unless you have.
There's a lot, there's. I'm learning so, so much about what this world can be.
Yeah.
Because you create that, you know, so this bio cyber, not the working with energy healers, energy workers is new to me, but I'm exploring it because why not, you know, like, why not explore, why not grow, why not learn? There's so much that there's like the known, the unknown and then the unknown. Unknown.
Yeah.
And this is now a known unknown, but before it was an unknown unknown. So there's a lot more to it.
Totally, totally. I would say just to really wrap it up regarding. If you were to go back to your graduating college or you're just in this journey in your life where you may not know where to go or what to do and you were to restart your journey and go back to someone that's just embarking upon their journey, figuring out their first opportunity, their first job or starting their first company. Just you, you've been around so many amazing people that have built massive organizations and energy healers that people that work directly with Tony Robbins. I don't even think you realize it to the extent of, in which what you've been through and the experiences that you've lived. But what would you say to that young, 18, 19, 20 year old that's just embarking upon their journey and especially to young females. Right. People that, you know, like I said at the beginning of this show, you've. This is the fourth female I've had on my show and I want to make sure that I interview more females and I would like to say boss Babe, shout out to Natalie and the Boss Babes team, just tell us from your perspective, like what would you want to tell the younger Jacqueline and also the younger people that are listening that were just starting their journey?
Just be unconditionally. You, you don't have to you don't have to know who you are just yet, but be you do what feels right and create what feels right. That. That even gave me the goosebumps a little bit because I'm so convicted. On. If you. If you really unconditionally love yourself, you will know what is best for yourself. Like example, you might know it's probably best maybe to ask someone for help. Or you might know, maybe I should just start writing this script or whatever it is, try out new things, because the more you do, the more you'll learn from yourself and others and grow and help people along the way.
Yep. I love it. Jaclyn, where can people find more about you? And she doesn't have a podcast yet, but she will, so stay tuned for that. But yeah, where can people follow you, learn more about you? And yeah, how can they get into the life of Jaclyn online and where can they find you?
You can find me. Just type in Jacqueline Burnett on Google. I'll have my website pop up, Instagram, pop up an old SoundCloud, a lot of things.
Okay. Okay.
J, A, C, Q, L, Y, N Burnett.
There we go. Well, Jaclyn, thank you so much for coming on the show. And yeah, you're someone that just the positive energy. People that are listening, make sure if you've. If this is your first time hearing Jaclyn, make sure you follow her, check her out. She's gonna be having a podcast because literally, like I always tell her and I'll join her live stream and I'm like, you need to talk about this more. Just the way you carry yourself and the experiences you've been through. So. And she was saying that you haven't done too many podcasts. So this is like, if you think about it, like, not many people have heard your journey, your experiences. So I'm grateful to have you on the show. Yeah.
And if there's anything for any of you that are listening, if I can lend any service, any expertise, anything at all, or if you just want to confide in me like I am here, I'm here to support you, raise you and help you guide along your journey.
Love it.
So thank you. Thank you, Casey.
Absolutely, yes. And that being said, everyone listening, make sure you subscribe to the Rise of the Young podcast, leave a rating and review and I will talk to you soon. Bye.
Legacy of Monsters an Apple original series. The world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.
Oh, my God. Go. Go, Go.
Monarch. Legacy of Monsters streaming November 17th only on Apple TV Plus.
More from Casey


Bobby Bonilla - Inside MLB's Best Contract Ever, Engineered by Dennis Gilbert to Pay $1.2M Every July 1st (Bobby Bonilla Day)
Zack Abbott — Co-Founder & CEO of ZBiotics: Building the World's First Genetically Engineered Probiotic
Joel Kocher: CEO and Co-Founder of Humann on The Super Molecule: Nitric Oxide's Life-Changing Impact
Jim Groff & Paul Weinberg: Inside Dokkio’s Mission to Organize the World’s Information
Dave Rubin - The Current Political Climate, 2020 Election, and Building A Successful Talk Show
Kevin Harrington - Becoming The Original “Shark” on Shark Tank & Generating More Than $5 billion In Sales Worldwide
Episode 061: Timothy Sykes - Penny Stocks, Traveling The World, and Impacting Others