Jake Bullock - Co-Founder of Cann, A New THC Social Tonic
5 Feb 2021 · 33 min
Podcast interview (Rise of the Young) with Jake Bullock, co-founder of Cann (branded as CAN/can), a cannabis-infused microdose social tonic positioned as an alcohol alternative. Bullock explains Cann's product design (2 mg THC per 8 oz can; sold in six-packs; five clean ingredients), origin story (idea formed during/after business school; launched June 2019 in MedMen LA), product development process (worked with a food scientist, prioritized natural ingredients and drinkability), go-to-market constraints (can only sell in licensed dispensaries and delivery platforms; heavy regulation limits traditional advertising), marketing/education strategies (organic social, community engagement, consumer education about microdosing), celebrity investor interest, and regulatory advocacy (argues for differentiated rules for low-dose products; proposes availability alongside alcohol for very-low-THC products). Also shares entrepreneurial advice about committing to execution over waiting for a perfect idea.
Questions this episode answers
2 milligrams of THC per can (8 oz).
Sold in six-packs.
Launched in June 2019 at MedMen in Los Angeles.
Available in California, Nevada and Rhode Island; referenced being in over 250 locations.
Cann's promotional spin on Dry January (no alcohol; CAN allowed) planned for early 2021.
Chapters
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Go. Go, Go.
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What is going on, everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. On today's episode, I sat down with Jake Bullock. Jake Bullock is the co founder of can, a cannabis infused social tonic that provides a refreshing social buzz without the baggage of alcohol. On today's podcast, we talked about the future of the cannabis business, how they got the idea to start can, and we just dive deep into Jake and his co founder's story. So with that being said, please take a moment to share this episode on Instagram. If you're new here, then follow me at Casey and enjoy today's podcast with Jake Bullock. And make sure to check out can. Talk to you soon. All right, what's going on, everyone? Kasey Adams here. Welcome back to the Rise of the Young podcast. On today's episode, we have Jake Bullock here with us. Thanks so much for coming on the show, Jake.
Yeah, thanks for having me, Casey.
So I'm super pumped to have you on today, man. I know that your team at CAN has sent me out some of your beverages before and I'm a huge fan of the product. I'd love for you to talk about what it is that you've created for those that don't know, because the cannabis beverage industry, it's new, it's up and coming, and you guys are definitely pioneers in the space. So congrats on all the success so far.
Yeah, no, thank you. Appreciate you saying that. And you know, it's really an interesting. It is a new product, it's an interesting product. It's a cannabis beverage. But. But it's meant to be an alcohol alternative. So we sell these in six packs. They're little cans. They only have 2 milligrams of THC. So for context, you know, most edible products, most drinkable products have 10 milligrams, all the way up to some have 100. The idea with our product is we use only a microdose of thc, and we do that because it's meant to be similar to the strength or potency of a glass of wine or a light beer. And the idea is you drink a number of them socially, like you would drink beer or wine or mixed drink. And what's great about that is it really integrates well with people. A lot of our customers continue to drink alcohol. They just drink a lot less alcohol. They feel better the next day. They get the same sort of social buzz that you might get from alcohol. It's uplifting. It's sort of energetic. And that's because we only use a tiny bit of thc. It really is a product for people that are afraid about getting too high. They're a little bit concerned about cannabis and not really sure if they're fully in the industry, and they're frustrated with their alcohol consumption. They're saying, like, it's the worst thing that I do to my body. Luke and I started this company because our hangovers were getting so. Were so terrible that we couldn't even, like, conceive of continuing to drink at the rate that we were drinking alcohol. And. But we still wanted to be social. We still wanted to go out, we still wanted to have fun, and we wanted to hold something in our hand that was delicious and we could enjoy. And so that was sort of what created can and our social tonics.
Very cool, man. So when did you guys launch the first drink, and when did it initially come out?
Yeah, so we've been on the market for a year and a half. We launched in June of 2019 in MedMen in LA. It was all about sort of that culture on the west side of being good to your body. We talk about our customers being the healthy hedonist. Right? It's somebody that takes a product and they turn it and they immediately read the label and they figure out what's in it. Our product has five ingredients. They're all things you understand. It's just water, all natural juice, never from concentrate. All natural flavor we get from Mexico. It's organic. It's the most sustainable agave in the world, and cannabis extract. That's it. And so that really connected with people. I think in those early days, they were looking for a product that was honest, that was transparent, that tasted great. There's no cannabis flavor to our product. If anything, it's almost too drinkable. So you have to be careful not to drink. Too many know that you can. You can kind of have based on your tolerance. Yep. But. But from there it just continued to expand. SoCal all the way up into Northern California. Now we're in, I think, over 250 locations in California and Nevada and also Rhode island. Soon to soon to open more states as well.
Very cool, man. Were you in the cannabis space or industry before this, or is this all new to you when it comes to being in the cannabis business?
It's pretty new. So I. When I was in business school, I started, you know, thinking seriously about cannabis and beverage and how those two might come together as California had had legalized, you know, adult use, cannabis consumption. And I spent the summer while I was in business school working for an amazing LA cannabis brand called Besito. And I got kind of my cannabis ropes, so to speak, from that. And it was such a crazy time because the regulations were just getting put in place and it was sort of a moving target. People didn't really know exactly what the industry was going to look like and how it would sort of transition into adult use from what was a pretty robust medical market. And so from that I learned a lot and got really excited about beverage because if you think about it, all of the sort of history of human socializing has happened around beverage. That's just how we like to congregate and build community. And if you think about other mild intoxicants like caffeine or alcohol, we drink them in beverages and in micro doses, which is really important. We're not going out and buying sort of Everclear grain alcohol, drinking 5% beer or 12% wine. And the idea is that that allows us to drink a number of them. That's really important. And that was something that we created with can by launching a microdose product, and that had never really been done before, really is going to unlock the social potential for cannabis.
Very cool, man. So you launched the product in 2019. Were you and your co founder, Luke, already entrepreneurs or what is your background prior to can you.
Yeah, we had. We both kind of came from similar backgrounds. So we met on our first day at Bain and Company. We were management consultants in San Francisco together. Okay. He had been a teacher with Teachers for America prior to that. And I had worked as an investment banker. And so we both kind of were coming into that experience with a little bit of work under our belt. And then he ended up staying at Bannon Co. He went to Harvard Business School, came back to Bannon Co. And I ended up going on to do private equity investing with Bain Capital and then off to Stanford Business school. And it was right when I got there that I started thinking sort of seriously about this. And Luke and I remained friends. We sort of spent all these weekends together going to music festivals and all sorts of fun stuff that were pretty alcohol fueled weekends in a lot of ways. And as we got older it started to become clear that that was just not sustainable, these debilitating hangovers. And so I was talking to him about cannabis beverage. It was right about the point where he was ready to do something different. He had spent a lot of time working with CPG companies at band and trying to get them to act more like startups. And so, you know, we figured it was perfect time for us to go try it. It's always a really scary decision, but it ended up being one of the most rewarding ones we made.
Totally. I'd love to hear the journey of from having the idea to creating the first product and trying it. Like what was the creation process like and how long was that process and what did you learn from it?
Yeah, it's a great question. So before we even decided to officially let's go start this company, we had a list of kind of a few questions that we had to go answer. And one of those questions, most importantly was can you make a product that tastes great, that the two of us love, that we would drink every day? And that's sort of, you sort of think that's sort of obvious, like, you know, in, in consumer and food and beverage, like of course. But you'd be surprised how many products, and I'm sure you've tried some, that you're like, you know, I don't really like that or what's going on here. Often it's because brands, particularly the big CPG brands, you sort of mass market massive companies, they design products by committee. They try to sort of create a formula. It needs to have this amount of calories, needs to have this grams of sugar and we want it to be in this size and it has to have this cost of inputs and then that all kind of calculates together to create a product. And what ends up happening when products are designed that way is they're meant to appease a lot of different people and then they end up just failing everybody a little bit. Our view is different. It was like, we can make a product that the two of us absolutely love. Then our bet changes. It's no longer is this a good product? It's are there Other people like us out there. That's really what we're betting on. And so that was the approach we took. We, you know, we locked ourselves into a room for a few weeks. We started looking at data. We looked at all sorts of really interesting flavor trends. We looked at Pinterest. You know, what are people trying to make DIY that they can't find in the store? And we found all these really interesting sort of flavor combinations. And we also thought a lot about sort of what consumers like us wanted out of products. And, you know, there was this conventional wisdom in beverage which is like, you know, comes from Coca Cola, where you're either, you know, 100 plus calories, like Coke regular, or you're zero calories, like diet Coke, and consumers don't want to be in the middle. That has changed. That has completely changed because you have people like us, millennials, folks, that are saying, you know, and even more so, I think with Gen Z that are saying, wait, hold on. I'm willing to have 30 calories, 40 calories, if I know the ingredients are natural. They are not trying to cheat me. These aren't artificial or some sort of sugar substitute that leaves like a weird aftertaste in your mouth. I'd much rather have 30 calories and have something that I truly enjoyed and knew that it came from great ingredients. And so we took that approach. We said, let's not constrain ourselves by formula. Let's go into the lab, let's take all these flavor ideas that we have sort of supported by data, and let's play around with it. Let's see if we can get the food science right. And what's incredible is we started having these magical moments where, you know, flavors just connected. We have a lavender lemon lavender product. And that was such an incredible experience of how many drops of lavender do you put in? And making the balance right and thinking about all of those things. And sweetness is really important. We use agave because it really brightens up and lifts up the juice and the natural flavor. And, you know, I think it's worth it in the end because you get these amazing sort of combinations that are both familiar and sort of different and adventurous at the same time. It was one of the more fun parts of this process. And Luke and I sort of looked each other in the eyes and said, we have to create these. These are too good not to.
Yeah, no, I love that. So when you say go into the lab to start creating this, what's the reality of that? Is it you guys are hiring people to Create this or you two are just getting the ingredients and doing it yourself? Or like, what does that look like? Because I'm sure there's entrepreneurs out there that would want to launch a beverage brand or start something similar in a different space. Like, what did that process look like and feel like?
Yeah, so we ended up. We looked at a lot. There's a lot of different options out there in terms of how you can do it yourself. You can work with big flavor houses and formulators that do this for a living. We took a different approach. We found a food scientist that we trusted and had real credentials, spent 25 plus years developing food and beverage products. And we got this food scientist to teach us how to do the food science. I mean, we're sort of data nerds at heart. We want, you know, we very quickly learn the things that we don't know and the things we didn't really know that much about. And so we wanted to learn the food science so we could kind of continue to do that ourselves. And that was the process. We spent a couple of days in the lab with a food scientist that basically walked us through. And it's, it really is science in a lot of ways, like the approach and how you, how you measure out ingredients and think about the making that process as efficient as possible and testing everything. Like, testing, okay, well, what happens if we push this formula in this direction? Do we like it better or worse? And what are we really trying to solve for flavor standpoint? And it was, it really becomes sort of then after you get that foundation of food science down and you've got to think about important things like food safety and so sort of where the ingredients come from and what sort of specifications you'll need to ultimately source. Right. Because, you know, the biggest, the biggest lesson we learned is you can go into your kitchen with, you know, juice that you buy from, from the grocery store and create a really interesting product, but that may not scale to sort of food grade, you know, industrial size. So that is a really important thing that you kind of have to think over time. And, you know, there's certain product values that we really cared about that guided us through that. Right. We were, we were not going to use concentrated juices. They're just worse. They don't taste as good. All natural flavors, really important to us. There's so many beverages out there today that use natural flavors that, you know, come from natural sources, but are mixed with flavors from all sorts of different sources. So if it's a fruit flavor, you know, that, that lemon Flavor may come from, you know, oranges and, you know, all sorts of random things. We don't really believe in that. Right. We think that the mouthfeel and the expression of the flavor is so much stronger if it's all natural. So we choose that. Those kind of decisions, I think, help you through that process. It's really about finding those magical moments where you taste something that you think, wow, I could have this every day for the rest of my life.
No, I love that. And that was definitely well said for sure. And I know you touched on this earlier when it comes to your go to market strategy. Strategy how you guys launched in Medmen, but once you had the product created, how are you guys looking at the marketing and launch strategy as people that are new in the cannabis business? It's a very, I wouldn't say regulated, but you have to sell to the places that marijuana is legal. So how are you guys thinking about that and how have you scaled with, you know, the, the different regulations?
It is definitely a challenge. It is highly regulated industry. Like you point out, our distribution points are extremely limited. We can only sell this product in licensed dispensaries and, you know, license delivery platforms. And there's not that many of them, especially if you compare to sort of our real competitor, which is alcohol and can be sold in, you know, 10,000 different distribution points in the state of California alone. And so that changes the way you have to think about marketing. And the simplest example I can give is in normal CPG marketing, you sort of rely on multiple touch points with the consumer. So maybe it's a digital ad, maybe it's an event, maybe it's a billboard, something, some sort of posting outdoor. And all those touch points kind of continue to remind this consumer about your product. And then when they're in the normal course of shopping, they're walking down the liquor aisle and a grocery store, grocery store, they'll see your product and they'll say, oh, wow, I really wanted to try this craft beer. I really want to try this tequila brand because I've seen, you know, it a bunch of times. Yeah, that does not happen with our product. I mean, cannabis, because no one is really casually walking dispensaries, kind of browsing. If people are going to dispensaries, they generally know what they want already. And they're usually a consumer that's been in cannabis for a while. They kind of know their way around, maybe they'll try something new. But it tends to be, you know, within their existing preferred product categories. People that are perfect for drinking can. Like, we always talk about our highest experience consumer. That's a person that right now drinks almost entirely alcohol. And so how does that person know to go into a dispensary and find can they just don't. We get this all the time from folks saying, you know, why can't I find you in Whole Foods? And that's really hard for us because it means that we can't market in the same way. We have to be much more creative. We work on engaging communities on our Instagram, we have a whole cambaster community that's fantastic. That gets the word out for us. We can do some limited stuff online and outdoor, but it's not sort of your traditional toolkit. And so it makes it much, much harder. We really do rely on our consumers loving the product and telling their friends and family.
Totally. And I think you guys are doing a phenomenal job. I know that when I first came across your Instagram and just the way that you guys showcase the product and more so educate people, I remember I saw something where it showed how the two milligrams, how you come down faster and you can go through this cycle of drinking another one and another one compared to an edible perhaps, and things like that, that really capture your attention, that educate the consumer. You guys do a great job at that. And I wanna ask you because I see a lot of brands just showing their product, talking about the product, but the way you guys have educated the consumer is different. Was that a plan for you guys and something that was very thought out or how have you been able to utilize social to better educate the consumer overall?
Yeah, we've had to do it. In a perfect world, everyone would know what microdose cannabis beverage feels like. And they would just like you might, you know, from long history, what drinking one beer would sort of do to you, because this is such a new category, this is such a new product. I mean, cannabis beverage alone is so new, let alone the microdose segment, which is sort of the fastest growing of that. And so as a result, we have to do that education because no one really knows. It's the only way we can sell our products. So we don't even get to talk about all the great things about our product. Our clean label, our ingredients, our blood orange and. And lemon juice come from Sicily. Like, we don't even talk about that because we spend almost all of our time talking about, how high will this get me? How many of these can I have? How is this different than the terrible pot brownie experience? I had in college have to sort of untrain people. Will this taste like weed? We get all those questions all the time. And so we spent a lot of our sort of social media sort of mind share around. How do we educate? Can we communicate? We provide information. We like to do it in a fun, quirky, sort of irreverent way. Like the canned voice is really something we work hard on. It takes a ton of time and we do that because we want those messages to be heard. And so we've over indexed, I think on that because we've really had to.
Very cool, man. And have you had any. When it comes to advertising on social media, is that something you guys have found challenging? Is there regulations there with that or what does that look like? I'm just curious.
Yeah, it's hard. So if you think about like normal digital advertising, you can go through Google and Facebook, Instagram, right? There's a ton of opportunity there because we are a cannabis product. And cannabis still has unclear sort of legalization prospects. Across the US These big advertising platforms do not allow sort of cannabis advertising, direct cannabis advertising that will lead to sales. Right. And so you can't do all of the things that you could do if we were launching a tequila brand. Right. Which makes it a lot harder in some ways. It's good though because it forces us to focus on organic growth. And like, how can we actually engage the people that we talk to? How do we make sure that people love our product? We put a lot more emphasis on like, our product has to be amazing. It has to be so good that when someone tries it, they tell everybody, because that's our best form of marketing. And it also helps us a little bit from a competition standpoint because at least for the time being, you don't have massive multinational CPG companies spending hundreds of millions of dollars on digital ads. That helps as well. We're a small company, we're a startup. We've only been on the market for a year and a half. Luke and I have been doing this for a little over two years. And you know, we rely a lot on those sort of more creative, organic guerrilla marketing strategies because, you know, we don't have, we don't have the budget or, you know, the ability in a lot of ways because of restrictions to do what you might otherwise do if you, if you had a, you know, a soft drink beverage or an alcoholic beverage.
Totally. And I think too, man, like the first time I had the product, I was the person like you. You guys have wanted people to do sharing it and telling my brothers and telling my friends. And I think there's definitely a natural shareability case for the product because it's so new, it's so different, it's great. And I'm not just saying that because we're on the podcast, but that's how I truly felt. So I think you guys are definitely doing a great job there. And I want to ask too, when it comes to the future of Cannes, I know that you guys recently brought on some celebrity investors. What was that process and journey like?
Yeah, it was pretty incredible. You know, it was always something we'd wanted to do because we feel like, you know, again, back to the marketing conversation, we don't have a ton of ways to market this product. And so getting people that love this product to talk about it, especially, you know, people that have huge followings and are sort of these, these massive celebrities, was really, really kind of important and exciting to us. And from the earliest days when we launched this product, I think in part because we launched in LA and we sort of built up a community there, and in another part because this product is so well suited for the media and entertainment world where often what you put in your body matters so much to your ability to do your work every day. Like these brutal morning hangovers, like, you can get by with them, you know, maybe in our lives on a Saturday or Sunday, but you just can't do that when you're, when you're in a lot of these, in a lot of these roles. And so we found from a really earlier, early time that there were tons of really cool, super famous celebrities consuming our products on a regular basis.
There you go.
A lot of the conversations we've had with both some that have come and invest and others that are just a part of the Cannes family, you know, were them reaching out to us and we're like, looking at our DMs, being like, we're, whoa, this is crazy. This person literally just DM'd us. Like, how do we, how do we get them can. And often it was because it was really hard to find the product. And so it was a distribution thing for us. And as we were scaling, trying to become available in more and more places and also help people understand, like, where they could buy it. It's not as simple as you just go online and it shows up in an hour. It's difficult to do that. So those were sort of, that was sort of the genesis of it. And then as we started getting this traction, having these conversations, we met with a lot of different people. And many of them are really, really smart business people. And so the conversation we had with them was very different. It wasn't sort of like a marketing conversation about, hey, how can we use your celebrity to help sell Cannes? It was like, let us take you through this company, like, why we started it and where we're going and why we think it's a really interesting business idea. And all of the folks that we've announced that have come into the Cannes family in our celebrity investment round are all really smart business people. And they see that future. They understand that alcohol is the worst thing that we do to our bodies. Moderating that can be a really good thing for people. And then how cannabis can be kind of destigmatized and used as a really. As a wellness product is also really interesting. That intersection of canna curiosity and sober curiosity, which is, you know, where we live every day. And so once we were able to have those conversations, I think, you know, it was really cool to see these super smart celebrity, you know, Personas, but also really smart business people, you know, decide to sort of take the leap and join us on this, what will be a very interesting journey, for sure, of introducing this product to more people and really changing the way we think about how we socialize.
Totally. What are you guys looking forward to as the year is closing out, moving into 2021? What is. What are you guys most excited about and looking forward to coming? The new year?
All sorts of exciting stuff in 2021, we'll kick off the year with what we call Canuary, which is our spin on dry January. So no alcohol, but you're allowed to drink can love. So that should be a fun month. It's always a good reset. We did it last year. We're planning to do it again this year and, you know, really engage our community and followers around how to start off the year and in a better for you, well, way. And then we've got a ton of really exciting product launches, new flavors coming out over the course of next year, as well as new state markets. So keep an eye out for us. If you aren't in California, Nevada or Rhode island today, we may be very well in. In a state nearby soon.
Very cool, man. I know that I've been seeing as someone that's not in the cannabis space. I know, like, last week there was all the cannabis news about recreational legalizing across all states. Like, what are some of those things that would most benefit you guys to open up a broader market?
Yeah, it's a great Question. I mean, regulation is one of the biggest challenges. There's a ton of sort of near term immediate stuff in the states where we're operating, where, you know, people weren't really thinking about cannabis beverage when they, when they passed regulations for adult use cannabis. And so it's such a new category. There's a lot of adjustments that we'll need to make and particularly in how we distribute the product and move it around. And it's very heavy product. And so there's a lot of considerations there that, that will sort of need to be changed. But bigger picture, I think, you know, for us, the most important thing from a regulation standpoint is that policymakers, whether it's, you know, the state of California all the way up to, you know, the federal government, as they're thinking about, you know, potentially doing something about cannabis and its legal status is really cannabis as an industry is a misnomer. The range of products that contain cannabis is so wide and varied, and the risk profile of those products is so wide and varied.
Totally.
You cannot tell me that our cans, which are, you know, little 8 ounce cans with 2mg THC in them, are anything like a 100mg edible beverage product is nothing like a concentrate that you could dab. Right. They're just. It's sort of funny that we're all in this industry together because products are so different. And what, what we really think needs to happen is, is we need to have different sets of regulations based on how risky those products are. So, you know, our products are the safest on the market. We, we can sleep every night knowing that if someone takes a six pack of our product home, they will not have a bad experience with it. It's almost impossible. Like, you would have to sort of drink all six of them in 30 minutes. And even then it's not going to be as bad as probably that pot brand that you had in college. So that, what does that mean practically? It means that these products should be available for sale alongside alcohol in liquor stores, in grocery stores, they should be available in bars and restaurants. There's not a bar owner in the country that wouldn't prefer its patrons to be ordering can on tap versus alcohol because they behave better. And so there's a long way to get to that point. We have to sort of be careful in adjusting any of these regulations, but we really believe that there should be retail license types for Cannabis products under 3mg THC or whatever that allow these things to be served alongside alcohol. They're so much safer than alcohol. And I think that that's really where we want to see the industry go. It will take time because there's a lot of interests. I mean, we're just talking about getting cannabis legal in a number of states that it's not. But it's important as we think about those issues to really differentiate what we're talking about here. The range of products are very different.
That's definitely a fascinating conversation, and you sort of touched on something I was gonna ask you. When it comes to serving can in bars or alongside alcohol, that's definitely an angle that I wasn't thinking about until we had this conversation. And I think you're definitely on par with the direction of where you see it going. But I definitely. I'm an advocate of that because it's like, it's such a new space and you're saying, and I'm just. Now I want to ask you about the regulation of comparing a can to an edible. Like, that's all in the same category right now. Is that correct?
Correct.
Wow, that. Wow, that is. That is fascinating. When it comes to the 2 milligram versus, like you said, a brownie or something that's very highly potent, to compare those two is. Sounds crazy, in my opinion.
It's crazy, yeah. It's absolutely wild, for sure.
Just last thing before we wrap up here, Jake. When it comes to your journey as an entrepreneur, from launching a product from raising money with celebrity investors to not only gaining market share with a new type of product, but what have you learned through that experience that you'd want to pass on to an entrepreneur that's not only potentially launching a brand in the back beverage world, but someone that's just creating an idea from scratch.
Yeah, it's a great question, I think. You know, I'll say this and take it with a grain of salt, because I'm only, you know, at this for a couple of years, but it seems to me that often people will say something along the lines of, I really would love to start a company, but I just have never gotten a good idea. I've never found an idea that I'm excited enough about to quit my day job. And I think that's the wrong way to think about it. I would almost, and I jokingly say this, but I would almost say, like, spend a few hours, right? Every potential idea you might have down on a piece of paper, fold them up, put them in a bowl, pick one, and then just do that idea. Just do it for six months. It has so much More to do with your commitment to doing something, you know, yourself, and so little to do with the idea. People often use the ideas to like, rationalize in their mind why they should be this, oh, I have to do this. This is such a good idea, but it's actually wrong. And the idea you start out with, when I first started about thinking about cannabis memory, I was thinking about doing it. You're building a manufacturer that would have a bunch of brands under an umbrella and you would sort of, you know, totally different than where we ultimately ended up it up. And it's, it's because you will shift and change as you spend time doing this. It's more about having the courage and, and sort of being, you know, in the right place sort of emotionally to decide to do that. And it's hard. I mean, you know, graduating from business school without a job when all of your friends have jobs, that's a, that's a weird feeling. Yeah. Having to sort of like, I moved to my parents basement when I started this company and like having your parents friends sort of tell you, like, it's going to be okay, like, you'll find something. I was like, I'm not trying to find company. You know, it just doesn't translate. It's such a strange thing socially. And then, you know, even other really scary things like buying health care off the exchange, like, there are all these things you don't think about that you rely on in your normal sort of course of having a professional career. So it's not to say that it's easy, it's just really hard to do. But, But I think take comfort in knowing that, you know, it should. It's not the idea that's going to determine whether you succeed or fail. It's going to be you. And if you're willing, if you're at the point where you want to bet on yourself, and I would recommend finding a partner, someone that compliments you, that you can trust and are committed to working on a relationship with that helps. That makes things easier. But that's what it's about at the end of the day is saying, I'm prepared emotionally to make this about me a little bit or a lot and figure it out. And you will, you will figure it out.
Love that. Well, Jake, I just want to say thank you so much for coming on the podcast today, man. Where is the best place for people to follow yourself as well as can and just to continue to stay, you know, on the journey with you guys?
Yeah, definitely. So our Instagram is our strongest our best community. That's at Drink can with two ends. And then if you are in California Shop Dot Drink can calm is the best place to buy our product. We'll deliver deliver it to you next day in places like San Francisco, Bay Area, Los Angeles and others.
Awesome. Well, Jake, thanks so much for coming on, man.
Yeah, no, thanks so much, Casey. Really appreciate.
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