Jake Bullock - Co-Founder of Cann, A New THC Social Tonic

5 Feb 2021 · 33 min
Episode

5 Feb 2021 · 33 min

0:00

Podcast interview (Rise of the Young) with Jake Bullock, co-founder of Cann (branded as CAN/can), a cannabis-infused microdose social tonic positioned as an alcohol alternative. Bullock explains Cann's product design (2 mg THC per 8 oz can; sold in six-packs; five clean ingredients), origin story (idea formed during/after business school; launched June 2019 in MedMen LA), product development process (worked with a food scientist, prioritized natural ingredients and drinkability), go-to-market constraints (can only sell in licensed dispensaries and delivery platforms; heavy regulation limits traditional advertising), marketing/education strategies (organic social, community engagement, consumer education about microdosing), celebrity investor interest, and regulatory advocacy (argues for differentiated rules for low-dose products; proposes availability alongside alcohol for very-low-THC products). Also shares entrepreneurial advice about committing to execution over waiting for a perfect idea.

Questions this episode answers

2 milligrams of THC per can (8 oz).

Sold in six-packs.

Launched in June 2019 at MedMen in Los Angeles.

Available in California, Nevada and Rhode Island; referenced being in over 250 locations.

Cann's promotional spin on Dry January (no alcohol; CAN allowed) planned for early 2021.

Chapters

More from Casey

32:09
Podcast

Bobby Bonilla - Inside MLB's Best Contract Ever, Engineered by Dennis Gilbert to Pay $1.2M Every July 1st (Bobby Bonilla Day)

2mo ago
PodcastSteven Schwartz - Co-founder of Whop, Building a $1.6B Fin-Tech Company at 26
Podcast

Steven Schwartz - Co-founder of Whop, Building a $1.6B Fin-Tech Company at 26

4mo ago
PodcastZack Abbott — Co-Founder & CEO of ZBiotics: Building the World's First Genetically Engineered Probiotic
Podcast

Zack Abbott — Co-Founder & CEO of ZBiotics: Building the World's First Genetically Engineered Probiotic

4mo ago
PodcastJoel Kocher: CEO and Co-Founder of Humann on The Super Molecule: Nitric Oxide's Life-Changing Impact
Podcast

Joel Kocher: CEO and Co-Founder of Humann on The Super Molecule: Nitric Oxide's Life-Changing Impact

5mo ago
PodcastTaylor Offer - The Founder of Atrios on Reinventing How Companies Grow with AI
Podcast

Taylor Offer - The Founder of Atrios on Reinventing How Companies Grow with AI

6mo ago
PodcastJim Groff & Paul Weinberg: Inside Dokkio’s Mission to Organize the World’s Information
Podcast

Jim Groff & Paul Weinberg: Inside Dokkio’s Mission to Organize the World’s Information

10mo ago
PodcastCome Hear Me Speak
Podcast

Come Hear Me Speak

11mo ago
PodcastDave Rubin - The Current Political Climate, 2020 Election, and Building A Successful Talk Show
Podcast

Dave Rubin - The Current Political Climate, 2020 Election, and Building A Successful Talk Show

11mo ago
PodcastEpisode 91: I'M BACK!!!
Podcast

Episode 91: I'M BACK!!!

11mo ago
PodcastKevin Harrington - Becoming The Original “Shark” on Shark Tank & Generating More Than $5 billion In Sales Worldwide
Podcast

Kevin Harrington - Becoming The Original “Shark” on Shark Tank & Generating More Than $5 billion In Sales Worldwide

11mo ago
PodcastEpisode 061: Timothy Sykes - Penny Stocks, Traveling The World, and Impacting Others
Podcast

Episode 061: Timothy Sykes - Penny Stocks, Traveling The World, and Impacting Others

11mo ago
See all content