Jeff Beacher - Creating Beacher’s Madhouse & Becoming The Greatest Showman on Earth

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Casey Adams here. Welcome back to the Rise of the Young podcast. On today's episode we have the one and only Jeff Beecher. There's only one person in the world who can say he's an entrepreneur who does celebrity relationship development for Fortune 500 companies created Beecher's Madhouse, owns dozens of businesses around the world and is dubbed the greatest showman on earth by Rolling Stone. That man is Jeff Beecher. Jeff's road to success all began back in 2002 in New York City. His first of many claims to fame was bringing vaudeville back to the city where he launched Beecher's Madhouse with a sold out run of red carpet celebrity packed shows at the Paramount Theater in Madison Square Garden. Following this, he moved out to the Hard Rock Hotel and Casino where he sold out shows for another run in Las Vegas from 2003 through 2008. This success led to Jeff opening the first headlining show at the legendary Roosevelt Hotel in Hollywood and and a sold out 81 city tour across the country. Today, Beecher's Madhouse is the go to event that everyone wants to be a part of wherever it lands in the world or at its flagship theater in the Hollywood Roosevelt Hotel. That being said, before we get into the episode, make sure you share this episode with a friend. Screenshot this podcast, Post it on your Instagram story tag Jeff Beecher. Tag myself. And that being said, enjoy the episode. Okay, what is going on everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. On today's episode we have Jeff Beecher here with us, the creator of Beecher's Madhouse and much more. Thanks so much for being here Jeff.

Thanks for having me Casey.

So I appreciate your time today man. I know that we connected. It was last year at the Tum and Fertitta dinner at Mastro's and for those that don't know, I'd love for you to give some context into what Beecher's Madhouse was and when you created it.

I mean, I created a long time ago not to age myself, but 2002, okay, right after 9 11, we launched the theater on Broadway and at Madison Square Garden. It was, you know, one of the world's greatest attractions in the history of the planet, which was a lot of fun. You know, it was a circus meets a nightclub. Started off as a calm comedy show with a couple little people and some dancers and turned into a full on, you know, 500 person circus in Las Vegas. Yeah, it was a lot of fun.

That's insane. What was the inspiration behind that, right, to really launch, not only, like you said, something similar to a circus, but where did the idea come from for that?

Well, I never went to college, so I wanted to throw the craziest party. I loved comedy. I started doing stand up and then I booked the theater. And right after I booked the first theater, I said, you know what, it's much fun. More fun like putting the show together than the time it would take me to do stand up. And I got to, you know, network in the crowd and schmooze with everyone and throw this crazy party and sell it out and market it and create it and then create performances and deal with all the talent. And it was just a lot of fun. So I focused on making the show. And then after a year and a half on Broadway and doing two shows at the Paramount of the Garden, you know, I had an offer to go to Vegas. One of my best friends who passed away, Harry Morton, his family owned the Hard Rock. And I went to work for him and Peter and we launched a show in Vegas in December 2003. We had like 25 celebrities there. No one's ever seen an opening like that. And then I had a good run at the Hard Rock. Well, perfect run. Sold out five years and the recession hit. Went on Tour. We did 81 cities. We did tour for two and a half years, selling out all over the country. That was a lot of fun. And then we ended up in LA at the Hollywood Roosevelt Hotel. Five year run there. And this whole time I lived in hotels, which was crazy. Yeah, that was a lot of fun.

I want to bring people current as well, because I know you do a lot more than just have crazy parties. You know, through your media company, Beacher Media Group, you develop partnerships between celebrities and tech companies in Silicon Valley. I'd love for you to Give the people some insight into, you know, where you currently spend your time so that we can, you know, give them some updates on just where you're at.

Well, I currently spend my time at home. I was. Yeah, I stopped doing the show in 2016 after the Roosevelt in Hollywood. I went right to the MGM in Vegas. I signed a huge hundred million dollar deal there and I quit because I just wasn't healthy. And I lost 240 pounds getting healthy. And during that time, I was the entertainment relations consultant for Airbnb for three and a half years for Lyft and for a lot of the tech unicorns. I'm a partner in a vegan fund that invests in health and I consult for. At this point in my career, I really just consult for the founders I enjoy and like working with. Obviously, Airbnb is amazing and I love working with them. That was a good run there. And right now I work for couple different founders and mostly countries at this point. So I promote and market countries. And, you know, that's kind of on hold right now, obviously, because no one's traveling. That'll start up back up again in July, and that's a lot of fun. I love working for countries.

And what does that mean, working for countries?

I help them with, you know, just like you would. I'd promote a company and make that mainstream and make it a household name. You know, I promote for the countries in the same stuff.

Okay, like tourism boards and sense.

No, I work for the countries like you work for the country. And you help them with strategy and marketing and, you know, getting global recognition and introduce them to key people, whether it be business people or celebrities or whoever. And that's a lot of fun. And, you know, what I, what I did during quarantine was, you know, I lost 40 pounds during quarantine. My goals for 65 by July 1, I'll definitely hit it.

Wow.

Yeah. And then, you know, I'll be really skinny. Like, I'll be where I want it to be for a long time. I just, I. In 2016, I lost 200. Well, 2015 and 16, I lost 240 pounds those two years. Wow.

What was your, like, peak weight was?

440.

Wow.

Yeah.

What was the. I'm curious, you know, because I think everyone, you know, they. They have their own low points or they know they need to make a change or. What was that like in your life? Right. You have this amazing business, you're crushing it, you're selling out stadiums, but then you pause it and stop it because you Want to get healthy. Like what was that transition like in your life?

Oh, it was gnarly, but I didn't have a choice. I mean, I was gonna be dead, you know. I always thought I'd die around 35. I just had this weird feeling then I didn't die and I was like, alright, you're still alive. Like I couldn't sleep for three days. It was crazy. And then I had sleeping pills, nothing was working. So I just got really healthy. My best friends kind of gave me like a fat intervention. Okay. And like Larry Rudolph and his wife Jen and my buddy Harry Morton and everyone just like kind of really was like, like, like treated me like I was like a crackhead but with food. And I rightfully so and deservingly, you know, and I knew I had to make a change and it wasn't working and how fat I was and everything. So I couldn't sleep for three days. And we said, all right, this is a vegan place in Florida, let's go there. It's called Hippocrates. I went there, I think I dropped, I don't remember. It was like 40 or 60 pounds in a month.

Wow.

And I was like, wow, this is like, this shit works, you know, vegan stuff. And I did vegan for the raw vegan for a while, about a year and then been doing it on and off. And every time I'm on, I'm on vegan and I say on like it's a drug. But like, yeah, you like, you know, I'm on vegan. It's just like means I'm healthy and my body's happy and my brain's happy and everything kind of works. And I get my best and biggest deals and deal flow and every time I'm off it and I'm running around drinking and partying and taking sleeping pills to being a psycho because I'm flying and everything. It's like my body's the angriest at me right now. During quarantine I was like, you know what, it's going to be crazy times next year. So I want to be my best and most perfect mental, physical and spiritual self and shape. And I did, I focused on it. And you know, so I've been signing deals currently product deals, like food deals. So, you know, like I have Craig's vegan ice cream. I got an ice cream, I got a chocolate, I got a vegan egg, you know, okay. Working on a lot of different things. Working on a coconut deal. You know, there's so, there's so Much different, fun stuff and doing a lot of beauty and skincare stuff. Cbd. I have nerve damage from car accidents. I'm like, all right, I want to do everything that helps my body. So I have, like, pain, cbd, pain medicine, like, everything that keeps me holistic and keeps me clean or as clean as possible. That's what I love. So I think I have a total of about 10 different product deals that we're working on right now.

Wow, that's sick. What was just, you know, the biggest struggle through that process of, hey, I need. I need to make a change in my life? Like, what were some of the, you know, the battles and struggles you went through and more so the lessons learned through that process?

Oh, there's a lot, buddy. I mean, we don't. In this short podcast, but, you know, there's like, one. Keeping your brain clean and your body clean is really important. You know, that's like. That's everything. Like, if you're. If your body's happy, your brain's happy. If your brain's happy, your body, you know, it's like you just gotta keep them all in sync and them all talking to each other and keeping them clear. That's really it. There's no other secrets. Except for that. That's my biggest secret is, like, if you're healthy and your business thriving.

Yeah.

For me, anyway, what's been the key.

To building celebrity relationships in your life? Because you're one of the best at it.

Well, you know, I mean, celebrities is just like anything anyone else, but they're the CEO of their own company. You know, you deal with XYZ celebrities, Lady Gaga, Katy Perry, you know, they're the CEO. Katy Perry is the CEO of Katy Perry, Inc. You know, so whoever the celebrity is, it's just, you know, it's just like knowing a lot of, you know, a lot of CEOs, a lot of presidents. My business was entertainment for a long time, so I got to meet everybody producing the show and creating the show and helping people with, you know, music videos to movies, to, you know, produced a bunch of stuff and just not. Not for money, just for fun, you know, I love doing entertainment stuff, and that's how I met everyone, really. You know, when you produce a show for 20 years, it's one of the craziest, wildest, funnest shows on the planet. And everyone loves it, you know, and you're good to people, they're good to you back. And, you know, if you decide you could stay. Some people stay in their career and do that forever. You know, I saw a time to change and pivot and I did, and it was a great opportunity. And I got to be involved in technology and being an entrepreneur and now I get to be involved in, you know, food and healthcare business and I get to pivot all that and end up with some good equal balance and get to relaunch my show too, someday. So.

Love that. What, what got you into the entertainment world originally? Like, was that a goal of yours growing up or how did it, you know, end up being a part of your life?

I always wanted to do it and I just did it. You know, I was waiting for that, that magic pill. Someone introduced me to someone and I realized it was never gonna happen. And I'm in New York and everyone there is like, you know, like someone's dad invented the toaster strudel, you know, like some stupid shit like that. You know, I've had the straw or like everyone's an attorney or an accountant or stockbroker, you know.

Yep.

So it was, there was no real entertainment. It's not like LA where everyone's entertainment. So I'd never, I thought I'd never get into it. And then one day I was just like, fuck it, I'm just gonna do it and I'm gonna start the show. And I had no guidance. I know nothing. I just did it. And after my second show, my first show was at a small theater, a couple hundred person theater. The head of Madison Square Garden came and then he gave me the Paramount and then, you know, then I got the theater on Broadway was a 1200 person theater and it just was off to the races.

What was the biggest show? Like, people wise?

I mean, we've been, we've done 20,000 person shows, you know, with the cost, a lot of costume balls when we toured for four or five thousand people. Yeah, it's not about, it's not about the biggest show because ours is more about giving people an experience. They walk away, you know, with the sickest night of their life. You know, I always say, like, if you came to a mad house, you didn't get laid, you did something wrong. Because, like, everyone was super sexually charged and super happy and super excited and everyone has the greatest time. Whenever I throw an event. Yeah, you know, whether I did a madhouse or I threw someone's birthday or whatever it was, you know, I just am really good at throwing live events and, you know, some say the best in the world and, you know, I think my reputation speaks for itself. And yeah, you know, that's that's kind of it.

That's super cool. I'd love for you to give us some insight onto, you know, what these parties and madhouses looked like. I know that we touched on in the beginning, but for, you know, a lot of young entrepreneurs that didn't attend it or, you know, they just didn't experience it. Like, I didn't. Can you give us some insight into what it looked like if you walked in the room at Beecher's madhouse?

Okay. For years, I purposely had no cameras and we never put it on the Internet. There's very few videos out there, so.

Yeah, exactly.

You're a nice kid, Casey. I'll tell you what it is. But everyone else is gonna have to go there to experience it when we do a pop up or two this year or next year when Corona's off. So the shows are crazy. You know, they. We took vaudeville and we made it modern. So what was around 100 years ago? I didn't even know it was around 100. I learned this after I did it. People like, you know, you're a vaudevillian. You know, I'm like, what the hell is that? And I looked up vaudeville and I was like, oh, shit. Someone did what I did for the last 15 years, you know, 100, 120 years ago. And that's when I got to LA and I learned about vaudeville. So it was like, you know, we had dancing Oompa Loompas, monkeys, goats, burlesque dancers, magicians, stilt walker, you know, yet everything you have at a circus in a small theater. Sorry about that, buddy. In a small theater. And it was crazy. It was a lot of fun. You know, we'd flying little people that would fly around the room and drop off bottles at your tables and, you know. Yeah, it's just you have to experience it anything that was in pop culture. So if Kim Kardashian was pregnant with Kanye, like, and about to give birth, we'd make mini Kim, mini Kanye. Whatever's going on, we reenacted on stage with music.

Got it. So you are planning on doing some pop ups when the just.

Cause I mean, no one's better at throwing a party than I am. Not even to make money. Like, I'll just do it free for people and just have fun. But yeah, I mean, like, someone's got to throw a really good party. Everyone's really angry. Everyone's fighting. Even before this, everyone's fighting with each other. Like, it's enough already. Like, it's time to like, have a Lot of fucking fun. Yeah. So just to have fun, I'm just gonna throw a bunch of madhouses. Yeah, I love it.

What is the key to throwing a great event?

You have to have a lot of excess. So you have to have a lot of excess. So, you know, if people like girls, you have a lot of girls like guys, you have to have a lot of guys. If people like whatever, you have to have a lot of whatever. You just gotta have a really fun looking room and you got to get a lot of alcohol. Other people do other things, but I just prefer alcohol when I party. And yeah, you just gotta, like, you just gotta get, you know, you gotta pack it. Whether it's a 200 person room or 2,000 person room, you gotta have, you know, 10 times that waiting to get in. And you know, it's just, you gotta, you have energy and you have to have great music. Just whatever a normal person would have at a party times it by 10 or 100. And that's what I do.

I got it. Interesting. I want to change the subject. I know we touched on earlier just how you worked with a company like Airbnb. What exactly did you do there? I'd love for you to tell the people because I know that you were, you helped during their early stages. Just get the word out. So what was your role there and how did you bring value?

So it's really hard to talk about the details of what I did because there's a lot of NDAs on both sides of the company with talent. But, you know, we, I, I was the entertainment relations consultant and we did a lot of celebrity, celebrity interactions, you know, with different celebrities in the company. And we brought global awareness, the brand, and we brought it to Hollywood. And, you know, it was, it was a really incredible experience.

Yep, that's, that's very cool. When it comes to your daily routine now, especially during quarantine. I've been watching your Instagram stories. How do you live your life on a day to day basis? Some habits that you've, you know, instilled in your life over the years.

You know, I got, I'm still building my, right now. I'm building up my good habits right now to finish off my weight loss journey, which I've been on, it's been on hold for the last four years. You know, I lost all the weight and I just stayed lightly chubby. But now I'm like building this habit. So I get up early. I try to always, even the last couple years, I've been, you know, just try to Be asleep by midnight, unless it's like a big event or something I got to do, which is two, three times a month. But always try to be asleep at home by midnight. And then, you know, minimum liquor as possible. You know, liquor makes you crazy, man. Makes me crazy, you know, so I do that and then, you know, there's all these like, health rituals I do from like drinking lemon water first thing in the morning or green algae or making my celery juice or. And I love celery juice. It's like crack cocaine for me. It's so good. And then. So I got that. I do, you know, I write in my grateful book. It sounds, you know, cheesy, but like, I do it in the morning, you know, three things to make, you know you're grateful for. I do it at night. The stupid stuff like that, like, gets my head really set and positive and then it gets me, you know, where I am me all day, where I'm super amped up. Love that.

What's your advice to young entrepreneurs that are just starting their journey? There's a lot of young people that listen to this show and you've, you've worked with a lot of bigger companies and you've had massive events and toured all over the country. So what's, what's something you've learned that you'd want a young entrepreneur to learn.

Today when they have that like, I don't give a fuck and fuck everyone attitude. I would just keep that forever because along the way, when you get really successful, a lot of people get in your ear and you start caring Sometimes some people do, I did. And you start caring and you like, you change and you alter and, and you lose your like fearless animal behavior because you're like, I got shit I can lose now. And my opinion, that's the wrong attitude. You gotta just always keep your crazy, you know, eye on the tiger, I'm a fucking animal, knock down walls, crush attitude. That's what I clicked back into.

Yeah.

You know, when I was consulting, it got very corporate and it was very, you know, you got to do this and this is the formula you got to be in. And that's not me for me individually. I mean, just my style isn't for everyone. But there's a lot of people that this will resonate with. And my biggest and best piece of advice is just stay yourself, be an animal, be a machine and don't care what anyone thinks.

Love that. I want to talk about just, you know, you've regarding just deal flow.

Right.

I know that we talked about the MGM deal, the $100 million deal for a 20 year period. Just how, what would you want to tell young people that are looking to do these type of big deals in their life? And what have you learned through dealing with, you know, massive companies at that level when it comes to just getting the fine print and securing the deal?

I mean, people thought I was crazy, but I would do a lot of these deals myself and then have my attorneys come in at the end and just like help button it up and make it legalized. But like, you know, people like dealing with people one on one. So like, I don't know, some people think it's a flaw of mine, but I do all my deals myself for the most part. And then my attorneys come in towards the end and advise me because they're super smart and dope like that. But you know, I just, I don't wired differently, man. I just, I like having, you know, when I was, when I was doing Beechers, Madhouse was the only thing I could do, but that had a hundred checks under the checklist of Beecher's Madhouse, Marketing, production, creative, everything. And I can only do that. I had a lot of peers that had 10 companies or 20 companies or 10 projects going on or 10 movies or whatever. And I was like, how the hell are they doing so much? After I had my mental breakdown and I got healthy, I kind of figured out how to do so much at once. So, like now I can do 20, 30 projects. I can't do 200, but I can do 20, 30 at once. So I just, you know, I focus on 20, 30 things and I list them out. And if something gets annoying or it's not making me money, or I'm not enjoying the process, I just, I give it up or give it back or I say, yo, this isn't working. And yep, I stick with stuff that makes me happy and keeps me positive.

Love that. How long have you lived in LA now?

I moved to LA. Well, I was in LA probably 10 years. I did 10 years in Vegas. 10 years in LA. I say like, it was like a prison term, like, but no, it was great. I like, I love la. I always call you in my home. I'll always call Vegas my home. But I'm gonna do a lot more global traveling starting probably second quarter of next year.

Okay. Yeah. I mean, with everything happening now, what's your thoughts and opinions on when, you know, things will start getting back to normal and how has this, you know, moment in time affected your life?

Well, it affected me really positively because I just been. I've never been more focused and healthier and more clear in my head what's going on with the world and everything. The world, though. I mean, the world's gonna be fucked for a minute. You know, you got, you know, six months, a year and a half of shit really fucked up, and you just gotta pivot. You know, people don't understand, like, a lot of the shit everyone's used to is gone, and they're just starting to wake up and realize it. Like, it's gone. Like, restaurants closed, things are closing left and right. They're gonna continue to close. It's gonna get worse. That part's gonna keep getting worse. You know, that's not gonna get better right now. So you just gotta pivot. You know, there's something to pivot into for everyone. So, like, you know, I went from taking, you know, big retainers and big checks and globetrotting to, like, you know, all right, let me own this, kind of. Put this project together, own this kind of business. And, you know, they'll pay off a little bit longer term, but you'll make the same kind of money. Yep. And it's fun, and it keeps. It keeps me motivated, it keeps me healthy because I'm promoting all health products. So it's like, you know, it's just a different thing.

Very cool. Where is there an opportunity in the entertainment world, you know, in 2020, because all these events are canceled and everything's getting postponed. Just what do you see as someone that's, you know.

You know, if you. No one has that answer, and anyone that says they do is full shit. I mean, I'm doing right now, you know, I'm producing a podcast network. We're producing a podcast with Larry King that's gonna be all epic. It's like the. It's called the Millionth Question, and it has 11 of the most famous people in the world. And one of the people he's interviewing is gonna be his millionth question he's ever asked, and he's interviewed over 30,000 people in his life.

Yeah.

So, no, I'm doing stuff that's virtual, you know, and in entertainment right now. So I love the podcast space. I'm launching a bunch of podcasts with a lot of top talent on the planet. And that. That I think is going to be even more booming than it's been the past couple years. But everything else, like. Like, every weekend, I produce Jeff Ross's Instagram roast. So what we call it Insta Roast. Yeah, and the sponsors are coming out of the woodworks. Like, I mean, it's. It's big numbers, and, you know, we're making a lot of money every weekend, and that's a lot of fun. So, you know, we started that second this the quarantine hit. I literally. I was on a social distance hike with Jeff, 10ft of quay, of course, in the BE, and I just said, jeff, this is what, you know, let's do this, man. Like, you know, you won't make any money, but no one understand, no one's gonna make money because he's a comedian that. That ranks on people. It's so unique to Instagram Roast. Like, someone comes on and he ranks on. He had the rock on. We had Snoop Dogg on last week. You know, it's been, like, really epic, people. That's so.

That's great.

Yeah, that. That's been amazing. So, I mean, I'm sure that'll get picked up and turn into a TV show or, you know, a Netflix show or whatever. And, you know, you got to just try stuff and see what works. You know, the answer is how they. How are you gonna produce a movie if someone gets corona and then the government says you gotta shut down? Like, you just. Who's gonna insure that? Who's gonna short TV production?

Yep. You know, what's your thoughts on. You know, there's a lot of young people, you say, like, hey, TV show, and getting picked up by a show. Everyone growing up wants to be a movie star and wants to be in entertainment. Just if someone's listening right now, what. What is something you'd recommend for them to start, you know, building a career in entertainment?

Well, entertainment's a very general word. It's like marketing. There's a hundred different things you can be doing. You know, what are you musician? Are you an actor? If you're an actor, what kind of actor? What are you into? Are you into comedy and drama? Like, you know, I don't know.

I would say, like, the television world, you say, like, you're talking about shows and things getting picked up by networks. Just what's the winning strategy there? And what advice would you give to someone that wants to be in that world?

Well, I mean, I don't really know because I never did that. You know, I never did that myself. And I always get asked those questions like that. And, you know, actors or actresses will say, you know, hook me up with this. That, you know, these directors. And that's not how it works. It's not like, oh, I'm best friends with a big director. So I can get you a movie role. It says that doesn't work like that. You got to be good at what you do. You got to know your shit. You know, I got, I got into Hollywood because I had a team. Features Madness as a family and a team, and you're stronger as a unit. You know, it was something that worked. It was a group. I had a cat, a huge cast, and I had a commodity. You know, people. People love the show and they love being entertained. They loved having fun and laughing. So, yep, that was mine.

What's been, you know, one of the biggest lessons you've learned about yourself through your journey?

Which lesson, buddy? Which problem? Which issue?

Business wise.

Business wise was, you know, I never looked at my accounting ever. That was a big problem. I just didn't. Because I was so creative. I literally put a billion percent into just creativity and marketing. And I never wanted to look at numbers or care about money. I lived in hotels for 20 years. I didn't own a house. You know, it's just stupid shit. I gave all my money away. Yeah. So just being more structured and balanced with your finances and, you know, surrounding yourself with people that are super smart. Like right now, one of my best friends is my business manager. He's a fucking genius. And, you know, he's really like. He took my finances the last five, six years and it went from like crazy madhouse to like just organized, structured, you know, like just clean. And so, you know, I wish I did that differently.

Yeah.

In the beginning of my career. But I'm happy where everything is. It's all good. It all works. Yep.

I have a couple more questions. Just what, what would your advice be for an 18, 19 year old that's just graduating high school or going to college? What was, what would be your advice?

I'd say go fucking party and like go rage for a couple years. Because once you get started working, it doesn't stop. Especially when you're successful. Never stops.

Yep.

So it's a lot of fun. I love it. I'm always having fun. But I would get to partying young and then get to work. And that doesn't mean you can't, you know, work while you're partying. When I was 18, I was working and partying.

Love that last question. To wrap it up, just what is your definition of success?

I'm just still trying to figure that one out, Casey. I'll let you know.

Love it. Well, Jeff, I just want to say thank you so much for coming on today, man. Is there anything else you want to leave the people. People with where they can follow you and what projects you have you're working on right now?

We're working on too many projects to mention right now. I don't like to brag, there's just dozens of them. So yeah, just follow me at Jeff Beecher right now. It's just a boring, self centered, egocentric Instagram page, but it'll turn into very organized pitch page of all this fun cool stuff I have going on.

Love it. Well, Jeff, thanks so much for coming on today, man. It means the world.

Thanks so much for having me, buddy. Monarch Legacy of Monsters An Apple Original Series the world is on fire.

Fire.

I decided to do something about it on November 17th. This place, it's not ours. Believe me, the most massive event of the year arrives. If you come with me, you'll know everything. I promise.

Oh my God.

Go, go, go. Monarch Legacy of monsters streaming November 17th only on Apple TV.

Plus.