Luke "the Dingo" Trembath - Find Your Grind & Becoming A Professional Snowboarder
27 Aug 2020 · 38 min
This is an August 2020 podcast interview (host Casey Adams) with Australian pro snowboarder and entrepreneur Luke "the Dingo" Trembath. Luke recounts his snowboarding origins (Mount Buller), early competitive success and media career (Grenade Gloves brand, Adventures of Danny and the Dingo on Fuel TV, hosting US Open events), his long partnership with Monster Energy, and his candid struggles with depression and a suicide attempt. He describes co-founding and scaling Find Your Grind (live tours, high-school/college events, partnerships with Amazon/TikTok), the platform's mission to align youth to 21st-century career paths (lifestyle-first, skills-based assessments), product pivots during COVID-19 (virtual events, an eight-week "Future Ready" program), and plans for a creative studio (the "Noise Nest") and a Find Your Grind podcast focused on future-ready careers.
Questions this episode answers
2006
By age 11
17
2007
Approximately 250,000 kids
Chapters
Legacy of Monsters An Apple original series. The world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.
Oh my God.
Go, go, go.
Legacy of monsters streaming November 17th only on Apple TV. Plus.
Hold music. You want to avoid it and so do your customers. So say goodbye to holdmusic and hello to faster, smarter support with Salesforce. Make service more personal and agents more productive using built in trusted AI. Then watch costs and wait times drop and satisfaction soar. Support customers in a whole new way with Service GPT. Learn how@salesforce.com ServiceGPT what is going on, everyone?
KC Adams here. Welcome back to the Rise of the Young podcast. On today's episode, we have Luke the Dingo Trembath here with us. So I've known the Dingo for a little over a year now and he's been someone that I've got to know through his company Find you'd grind. But if you don't know who the Dingo is, he is an Australian snowboarder who has been sponsored by Monster Energy and Oakley for years. He has also been Featured on Fuel TV's snow series, the Adventures of Danny and the Dingo, and he's been a professional snowboarder for decades now. It's funny because I actually used to watch the Adventures of Danny and the Dingo and it wasn't until last year when I met the Dingo where I put two and two together and I was like, wow, this is such a throwback because number one, I love snowboarding. And now I met his business partner, Nick Gross, who has also been at the show and at my event that I hosted with drama from Young and Reckless. So we've been able to have some great times and it was such a pleasure to have him. On today's episode, we talked about the future of education, what they're doing with Find you'd grind, their new office here in Hollywood, and much, much more. So with that being said, please take a moment, share this episode with a friend, and let's dive into the show. What is going on? Casey Adams here. Welcome back to the Rise of the Young podcast. Today we have the man, Luke the Dingo Tremboth here with us. Thanks so much for coming on, brother.
Dude, it's. I'm stoked that we're hanging out again. It was your. We launched your podcast on Finding Grind yesterday and we touched base and you were like, I'm here.
Yeah.
And now you're sitting in the office. You're here.
This is my first time here in the office.
Well, yeah, it's a studio slash office. It's a little. It's different than the office you first came doing that you did your podcast in. But yeah, this is kind of our new creative space, dude. This is, this is the Noise Nest powered by Find your Grind.
So I love it, man. Like literally every since we first met last year, it was through. It was at the event that I did with Drama, I met Nick and then he invited me out to the first find your grind event. And then I went to the one in Arizona and then la and just to see what you guys have created is super dope. And every time I'm in your presence, just the energy is super high. So I mean, first off, the new office. Talk to me about it. Everyone that's listening, this is a studio, it's a office, it's a creative hub. What is this new place?
It's a full creative space. So my partner Nick Gross founded this building we're sitting in right now nine years ago. And this used to be a recording studio. It still is a recording studio. There's a couple of rooms in there. And then as the times evolved, the building across the way, which is, you saw, which is a much nicer studio, it's kind of become the studio hub and what we wanted to create down here. And I'll say it, cause it was kind of like, you know, we met you through drummer and I've known Drama and Rob a very long time, right? Like Rob's been somebody I've looked up to for a long time. I was lucky enough to be on Rob and Big. I met Drama when Drama had no tattoos. He had buck teeth and used to wear like full on Ohio tank tops, you know. So me and Nick have always just wanted to create this like space that is similar to Fantasy Factory. We want, you know, we want to create that fun vibe, we want to create the energy, we want a space that anyone that can come through and we want to pump out content here. It's relevant to find your grind. You know, we're heavily involved in music and so this is the Noise Nest and it's powered by find your Grind, which is, you know, our self discovery platform, which you're very aware of.
Yeah, no, I love it, man. For everyone that doesn't know find your grind, you guys have so many things that you guys are launching in partnerships and podcasts. What is find your grind for those that don't know. And what are you excited about?
Find your grind self discovery platform. We're helping the next generation find career paths and jobs of the 21st century. And that's been our motto leading up to now. But now moving from 2020 to 2030. The world's been flipped upside down right now and I think more than ever the displacement of jobs and where we're headed, you know, we've got billions of people that we need to align to career paths and what's going to emerge of the future of the work. So for us it's trying to help find out what those jobs are and then aligning people and we like to say find your grind lifestyle first. Like when you're a young kid, you used to, whether your dad was a firefighter, your dad was a policeman or a lawyer, or built houses, whatever, usually typically you'd be like oh, that's what so and so did in the family line. That's what I'm going to do. And we've known that, you know, over the course of especially the last 20 years, college has changed so much. And I think getting a four year degree on a degree that you're never going to use is happening more and more and more. And looking at the state of where colleges is at, it's for us it's like I think if you have a skill set, you know, the Microsoft, IBM, Silicon Valley, the tech world, you don't need any degree to any sort, you're smart enough, they want you. And I think that's now going to be the forefront of what's going on in the future. Google just announced today that they're coming out with technically like a six month college plan that's going to be a quarter of the cost. Our whole thing is like if we could create a platform that IBM comes to find your grind and says hey, we know we're giving away 50,000 jobs in this amount of time and we need them to be verified. We could do the course, the course would take three to six months and then IBM can go through and look and say hey or Google can go through or Microsoft can go through and say hey look, we know that they've been verified through find you'd grind. We know they can do this, this, this and this. Now you're qualified to go work for us and it's not putting you out of pocket. Like I think there are more and more people that one of the biggest we did a charity event with the LAPD wounded warriors and we got to sit with the Chief of police and this group of people that are hard working people and ask for a raise of hands if like their hard earned money that was told that their kids are getting a degree and get a job has worked. 75% of those people put their hands up and said all our kids are back home not doing anything. So it's like there's a huge gap in the system. I think that gap now is getting further and further apart and we've always just been like lifestyle first. I'm an ex pro snowboarder. I came to America to snowboard and was very like fortunate and unfortunate. You know, I never became an Olympic gold medalist, I never became an X Games gold medalist. But I've been in the industry since I was a teenager and was around when, you know, we started a glove company called Grenade Gloves which became a huge company within Zoomies and within Action Sports and ended up having a TV show on Fuel tv, the Adventures of Danny and Dingo. Which led to me meeting Rob Dyrdek and being on Robin Big and Fantasy factoring around Jeff Tremaine and the Jackass Crew. And I've just been around this industry and what it's been able to give back to me. And I put my hand up and was like, hey, like I've never, I didn't graduate high school, it's not someone I'm proud of. But I started working when I was a teenager and I've had all these different jobs. Not one person's ever asked me what degree do you have? Or let me see your degree.
Yeah.
So I think moving forward is, and we like to say it finds you grinds lifestyle first. What lifestyle do you want to lead? And here are the skill sets and we have these tools and assets that and product that can assess you over, you know, a three, four month period. And after that assessment we can then show you the career paths that are best suited for the skills you have. Not saying, hey, I want to be a doctor, I want to do this. And then all of a sudden they tell you to like cut open a rat and you can't see blood. Like maybe you shouldn't be a doctor. Yeah, I think if you're going to be a lawyer or create an economy on Mars, go to school for nine years. Remember we've got lots of doc, we got lots of doctors and lots of lawyers. But there are all these areas that we need to like fill in the gap. And I think the American dream worked in the 50s, worked in the 60s, worked in the 70s, worked in the 80s. Worked in the 90s, come to 2000s, then we see this back slope. Right. There's just been this huge digress or decrease in people being aligning their degree and then having to go back and getting another degree, getting two degrees is what, eight years at minimum. In eight years, how much does the world change? How much the world changed in one year, two years, five years? So there's a huge gap. And that's where we came in with Find your grind with our other partner, Mike Smith, who's the number one youth speaker in the country, Nick and Natasha Gross. And the four of us have aligned and kind of over the last four years built this kind of establishment which started in live events. And you've been to the events we do with Amazon and TikTok last year on Closed Festival. And that's where we started in live events. And then we ended up in this space of being able to. We sort of such a hole. And we know that there's a hole where teachers aren't familiar with what's going on in the new new. We know teachers can be there to facilitate. So we're just trying to find a simpler way for people to be able to find career paths and jobs that are best suited for them and not going down the wrong road and not getting yourself in debt or your parents in debt or whoever in debt to then end up working back at, you know, a coffee shop, which happens all the time.
Yeah.
And it's fine. I love that there are those jobs available. But having people that have master degrees working at coffee shops is a little weird, you know, and if we don't, if we don't address the situation, we're going to be in huge trouble. And especially now, you know, in the middle of this pandemic, we don't know what's going to happen. We don't know which way we're going. We've got like entertainment shut down. We've got all these careers that are kind of being shut down. We've got arguments now between state to state on whether kids should go back to school or not go back to school. And there's just a huge displacement that's happening. And I thought that was very interesting in some of the facts that have come out and people that have money, you're going to see, I think, I think veer off into tutored or homeschool or people that can like afford to do that with their kids. I think you're going to see more and more of that. And the ones that can't afford it are going to be left in the public school system, and it's. It's just a weird time.
100%. So. So you're from Australia, right?
Yeah. So I grew up in a little beach town outside of Melbourne, Australia, called Mel Martha. I grew up snowboarding at a resort called Mount Buller. And snowboarding. I grew up. I grew up on the beach in a tiny little beach town and surfing, skateboarding, snowboard, almost my things. I played other sports, but that was what I was best at. My dad grew up snowboarding. My brother was five years older than me and was an amazing skier. So I just grew up on the snow. Snowboarding. I was, like 6 or 7 when I first got on a snowboard, and that was, like, my first love. By the time I was 11, I was junior national champion. And then by the time I was 12, 13, I was competing and traveling on a world level, sponsored by Oakley, my first ever sponsor, and. And. And then made it here to America, train with the U.S. snowboard team, met up with a crew like Danny Cass and Travis Rice and Sean. These are all people I met when we were, like, young teenagers.
That's so crazy.
And then Grenade formed out of Danny and his brother, and then a whole other group of us, and we were just this revolution. This, like. We were like the misfits of snowboarding. We were like a band of brothers or a group of kids that just had passion in this one thing that was snowboarding. And we kind of created this, like, revolution in snowboarding. And we, like, you know, started from making snowboard gloves. We made awful snowball gloves, but it was about the group of people and what we stood for. And then it ended up going into being one of the biggest snowboard brands of that time.
Dude, I used to wear Grenade all the time.
That's cool.
Literally, in Zoomies, you guys were all over zoomies. And I think it was in middle school. I'm 20 now, and I was in middle school. I would say, what, like, seven years ago or something like that, but. So you came to the U.S. for snowboarding? Yeah. When you came to the U.S. like, was it. Was it. What were your goals? Was it, hey, go pro and do this for us my life?
Or, like, what was the intention you come to America? I came to America, and I came from what I came from. I got here, and I was like, I'm never going back.
Right?
And that was to be a pro snowboarder. But you got to remember, in that time, early 2000s, I was in the hottest era to become. Yeah, Sean White, Travis Rice, Danny Cass. You go down the lineup of, like, the group of snowboarders we were around, who are some of the best snowboarders still today and the most recognizable snowboarders. A guy by the name of Pat Bridges handed me a microphone when I was 16, and then I hosted the Water. The. The water. The Waterville Valley World Quarter Pipe Championships, which is like this botch contest.
Yeah.
A Waterville Valley, which was after the US Open of snowboarding. And in that. In that small amount of time in 2002, when we're at the Olympics, Danny JJ, Danny JJ Thomas and Ross Powers swept the podium for snowboarding. It was the second year that snowboarding had been in the Olympics, but it was in Park City, and it was the first American sweep in 52 years. So all of a sudden, snowboarding became mainstream around Wheaties boxes and these things, and corporate companies are coming after us. And it was just this whole change and our lives change. And in that time, I got handed a microphone the first time I was really on TV. I hosted MTV made when I was like 19, and that kind of gave me a main, like walking down the street and kids like, oh, my God, that's Dingo.
Yeah. You know, where does the name Dingo come from?
So, like, there's a couple people that feel like they gave that name to me, but it comes from Hana Beeman, Kyle Clancy and Zach Leach are all three people grew up snowboarding with. We're partying one night and they called me. They'll call me Emu, they'll call me Ostrich, they'll call me Dingo. Dingo kind of stuck. The first full page spread I ever come out in a magazine, snowboarding magazine, just said the Dingo.
Okay?
So I've been the Dingo ever since then. And when I got handed that microphone, I didn't want to hear that. I wanted to be Sean White. I wanted to be Travis Rice. I wanted to be Danny Cass. I wanted to be the best snowboarder in the world.
Yeah.
It just wasn't going to happen for me and for Pat Bridge, the editor, Snowboarder magazine, to be able to see that. Hand me a microphone, tell me someone didn't want to hear. But also in the back of my head, I'm like, I'm not going to move home because I don't want to build houses.
Yeah, right.
And that in back of my head, I was like, I'm not going to go home and build houses. Get handed this microphone. And I hosted the US Open when I was 17 years of age, which is like snowboarding's biggest kind of event apart from, from X Games. It was like the core one Jake Burton started. I'm kind of working for Jake Burton, you know, and I, I hosted the US Open for six years in a row and I was the youngest kind of all time. I became like the face of, of, of Burton and their events and then got all these other opportunities hosted with the Grand Prix series, which was the Olympic qualifiers. And that kind of led into to having this TV show, which is the Danny and Dingo show, and that was on Fuel TV that we had for seven years. This will happen really quick for me. I came over, we're still dating. Like I'm not even 21 yet, you know, 22, when all this has kind of happened, which made a turn for the worst. We'd had this company was doing well and yeah, and I had been announcing, I've become this host. I had a column in Transworld, I had a column in Snowboard magazine. I'd kind of become the unofficial voice of snowboarding at this really young age. And for me, it all went belly up. I fell into like this gnarly depression and I didn't want to tell anyone about what I was going through. And my family, my peers, my people that work for us, everyone around like, oh, Stingo, he's doing great. I just want to feel great. And I fell into this hole where like, I, like I was dark. And rather than expressing what I was going through, I hit it and I hit it up my bottled up for like a year and a half until I, I came home one day and ate a bunch of pills and tried to black out and ended up a girlfriend at the time found me, ended up in the hospital, woke up and had to deal with this immense pain because I had been living every day going to film a TV show, going to do everything I was doing. And to the eye of everybody else. I put on a bit of weight, so that was noticeable there. Some people had sent me to counselors, but I just didn't want to acknowledge the situation. And then I really had to acknowledge the situation after I tried to kill myself and woke up in the hospital and blacked out the whole thing. They brought me back to life. It was just a moment where I still didn't want to face it at that time.
Damn.
But like, people didn't realize that, like, what I have, the pressure I was put on a young age, the pressure that I was going through and the shit I was dealing with to end up like that. I just wish back then that I wasn't so embarrassed about what I was going through and that I would. That I would have stood up and like, not made such a painful. Because I should have been living the time of my life. But during the time of my life when I was a kid, it was the most painful time because I didn't feel like I had anyone to turn to. You got to understand, like, I've been living on my own since I was 15 years of age. Yeah, that's a. That's a. That's a huge way on its own. And that's why I see so much in you of me. And like, I know what you're going through and I know there's these peaks and valleys, but it's just your story. And then even like the stuff you did for Drama back in the day, that's the stuff Rob did for me when I was a kid.
And.
And you're a go getter. And after spending that little bit you. And seeing how far you've come in the last year, year and a half, how long have we known each other? It's mind blowing to me. So it's like, I see a lot of me in you, and that's why I'm here. I'm always going to support you. And I'm like, proud. I see the stuff you're doing. I'm like, it makes me proud because I did the similar things and I was your age. I put myself out there. I failed a bunch, but I was still putting myself out there and it worked. You know what I mean? Like you said, like you said, I had no other options. I had no other options. It was either do what I did or I was going to move home and get a real job.
And.
And where I grew up, most of my friends are plumbers or builders, which is fine. I love them and what they do, but, like, I couldn't have done that. Like, I wouldn't. I don't have that driving me to wake up at four or five in the morning and hustle like that. It was just not in me. So, you know, I went through some super hard times to get to where we are today. And that was all pre find your grind. You know, it was like after the TV show ended in like 2013, and then I moved out to Malibu and then we offloaded Grenade. So for the first time in my life, I really had like a clean of like, what was gonna go on in my life. And I've known Nick since I was.
About to ask, how did you meet Nick?
I Met Nick in 2007, I think. And then Nick was sleeping on. Nick was sleeping on my couch when we were younger here. And Nick was on TV show, right? Yeah, he was on Laguna beach and then the Danny Dingo show. So we had the similar filmers. So that's how we met up. By one of our. Wow. By one. Our filmers had. Had linked us. And. And so we'd met and. And then we. We'd spent a bit. A bit of time apart. And. And. And when I. Everything set for me, I moved out to Melbourne. I was like, what do you want to do in your life? And that's when I met Mike Smith. I met Mike Smith at Ryan Sheckler golf tournament in 2012 or 13.
Okay.
And. And Mike's taking pictures of me. And I was. To Ryan's mom, I was Gretchen, who is this kind of, like, weirdo who kind of looks like me taking pictures. He had won a competition. He'd run a competition to come to Ryan's golf tournament. And. And. And. And funnily enough, he did this putting competition and. And at the Ryan Shekels golf tournament. And he won, I think it was 25, $50,000 for his charity. And it was like, literally, Ricky Fowler. All these people like Ricky Fowler, like, literally helped him putt this putt into. And I was. And at the time, I'd been going through what I'd been going through. I wanted to voice my opinion. Young kids. And Ryan's one, Gretchen was like, hey, like, you should go see Mike speak. So I went and listened to Mike speak. That was at a high school in Huntington. And I watched him transform a room for 11 and 12th graders. And he made the cool kids. He made the cool kids uncool, and the uncool kids cool. And I was like, man, I don't know what you're doing. But I got on a plane and went to Lincoln, Nebraska, a place I'd never heard of.
Yeah.
And then started going to school to school with him. And I started telling my story about depression and my suicide attempts. And at that time, I was able to walk into a high school, and kids like, oh, my God, this dingo from ridiculousness.
Yeah.
You know, and kids knew. But I was there to tell a story, a dark story. And every time I was able to tell my story, I was able to make a connection with one kid, two kids, 10 kids. But what I realized, we're all the same, and we just needed a voice. So I slowly started becoming a voice and getting, and getting my pain out. But it was like, it was like therapy for me. It was like me being able to voice my opinion to young kids that are going through the same stuff. We all just want to be heard. So it started with that and Mike was doing these amazing events and then Nick and Natasha had been doing the stuff here locally in LA through the foundation. And I kind of linked the two of them, was like, hey, look, I think we need to form a super company here. Let's take this national wide, let's take this globally. And then the find your Grind tour went out on 2017, when we went out and we had the tour bus and we were, you know, in front of, I think, you know, it was like 250,000 kids in that year and, and we were just doing live events and then we started hiring people within the space and then slowly, you know, been working on, on, on, on building this product. The new product will come out, come out this year. But yeah, up until last year, it was events in high schools and events in colleges with the partnership with Amazon and TikTok. So it's.
That's so dope.
It's been a wild ride, you know, this, like, up and down. But for me, it always, it always kind of made sense. Like, as a young kid I had. Everything happened, happened so quickly and it wasn't like I set out for it. I came to America to be a pro snowboarder and it happened, but I didn't. Wasn't the best snowboarder. And all these things just kind of veered off. And I was announcing snowboard competitions and then ended up on TV and then stayed on TV and had this, like, massive run on tv. And yeah, was just fortunate enough to be around Derek and be around Tremaine and be around these people that, like, had my back. But for me to always continuously kind of grow, you know, and I think there's been phases of, I've. I've made a lot of smack, I've made a lot of mistakes, I've done wrong, and I've been able to come back and like, make up for whatever I've done wrong. And now I feel like I used to be insecure. My own skin. I used to, like, not like myself. And I think that's half the reason why I ended up depressed and suicidal.
How did you get through that? Like, what was, you know, getting through.
That was like waking up in the hospital and being like, God, yeah, it's a doctor.
Yeah.
And then that's, that's. That's the lowest point because then you've got to talk to your family, then you've got to talk to people and then you've got to go to these therapy classes and then you've got to like. And you kind of, for a while, you feel like an outsider because you're still not. Your head's still not right. And it wasn't until I started speaking to kids about, you know, trying to commit, like my suicide attempt and what I'd gone through that I started to get better. And as I've gotten older and the more I, the more I do with, you know, in education and with kids, the more I'm more secure about who I am and not trying to be someone else.
You get it.
It's like, you know, being around like, you know, Dyrdek of these people and sometimes you just wish you had, they had. But you've got to realize the power that you have. And it's like never try and be somebody you're not. You can look at Dyrdek or you can, you can look at whoever you want. You take the skill. Ryan Seacrest, whoever it may be, Little John, you take the best skill. You take skill sets from them and, and, and, and, and, and add that to you. But don't try and be them. Never try and be someone else. Be the best you you can be and take skill sets or things you like about other people or characters, but don't try and be someone you're not totally.
Where did Monster come to the picture? I'm actually, you know, we're drinking some monsters right now. You got the hat on, like Monster. I know they're. When it comes to the partnership that you have with them, where did that come into the picture?
So I'm, I'm one of the longest running ambassadors for the company. I did my first deal with the company in 2006 and I was just an ambassador. Snowboarder. TV guy.
Yeah.
And then it went into like big TV guy. And it was around the time like when Jackass and really what Bam and Dirk were doing was infiltrating brands onto television.
Yeah.
So I just kind of mimicked what Rob was doing and he kind of helped me go through it all. And I took Monster into this TV space and, and as I grew, I kind of helped them grow. And, you know, it's, it's weird. It's, you know, you know, one of the biggest companies in the world, you know, and here in America, where the number one energy drink brand have been for some time. And as the company's grown. I think I've been able to maintain a corners to it and I treat it like it's my own brand. And, and, and, and it's, it's, it's the, the way that this, like from the CEO all the way down, it's like the, the, the monster, like the, the feeling you get or, or the feeling I give you about monster. Is the feeling the same feeling they're gonna give you? When I first met Rodney Sacks, the CEO, a monster, he sat on the ground and talked to me and I was like, whoa. Like, what's this guy doing sitting on the ground? Yeah, talking to me. And I'll never forget that. And I've been able to take that and do the same for other people. People never think you're bigger than what you are.
Right.
And I've always seen that monsters. So they took care of such good care of me when I was younger and it transformed into it that, like, for now, you know, being able to still be a brand ambassador, you know, they. We did the title sponsorship for NASCAR like three years ago. Nobody wanted to buy, but I put my hand up and I became the ambassador for Monster Energy to nascar. Next thing you know, I'm living in the middle of America. I'm traveling from racetrack to racetrack.
Yeah.
Waving the flag at the Daytona 500 stand. Like we, the first, the. With the first day, the first Daytona 500, we won with our driver Kurt Busch. And I'm literally with the president of the company. And we, Gronk and me, are on stage and freaking Betty everywhere. And like, it's just, it's just a weird. But like, as we're growing, I've been able to maintain that corners to like what Monster Energy is. And you know, we started in action sports. We're always going to be part of action sports, but we've grown. You know what I mean? Like, we're the leader in action sports and motorsports, but we've gone into ufc, Lewis, Hamilton and Mercedes and now is now ours. We have Tiger woods, we, we have Gronk. We have all these amazing. But everyone that we represent, it's badass. Like, you look at, you know, Tiger woods is Monster Energy.
Come on. Yeah.
It's like there's any golfer that should be a part of it. Same as football. How do we go into football? Oh, yeah, we get Rob Gronkowski. He's the perfect fit for Monster Energy on football, you know, and it's like these people are going to be lifelong people are part of like, what we're doing and they fit into the brand. They are monster energy. So it's like, you know, I got very lucky, but I also worked really hard, you know, and I've, I've done a. I've done a lot for the sales program over there. And you've got to realize, like, without the monster sales team, there is no monster energy marketing. So we, I spent a lot of time in sales and understand that and it's just this world that I've kind of understood. And I'd say, like, you know, I'm a bit of a monster energy encyclopedia. So, you know, the brand, you know, the high ups are always going to like that and I'm going to tell people how it is. I'm not, I'm not going to shy back.
You know, what did you learn from, you know, since you were 21, switching from, you know, not only snowboarding, but now running brands and scaling brands. Like, what is the key to, to building a strong brand? I know that you guys have done that so well at find your grind. And just the way you and Nick and the entire team moves, like it's, it's different than anything I've seen before when it comes to the, the perception and the authenticity that you guys have. Like, what do you think you guys do differently that separates you from other brands?
I think like a. You've got to fail. You got to continuously fail to move forward. Right. But like, I think for us in the education space, we're the most relevant in the education space to any company that's ever done anything in education.
Totally.
But that comes from the background. I'm action sports, his music, and you tile that in. And we're culture. We are culture. Like anyone that sees a find you're going product or a find you're going mentor, video or anything, you're like, wow, like, that's cool. And that's what we, we are forever cool and relevant, which no other education company's ever been able to do. So for us to walk into the space and like kids today and you get it, you're one of them. You can spot the see through the bullshit straight away if someone's trying to sell you something or somebody's trying to do something, like, irrelevant, you guys, you guys, it goes straight over. You don't pay attention. You want anything to do with it. So for us to be core and relevant in that space, that's just what we are. We've walked the line.
Yeah.
You know, and so for us to be so deep in the trenches of Music industry, entertainment industry, sports industry, like any of that, we, that's us, we got that, you know, and where it is, pushing forward on everything else. So I think it's, we're in a space to where we're so relevant and on top and on point. We also lived it, you know what I mean? Like, I, like was never meant for college, but look at me, I've never had a degree, but I've worked in so many different fields and all these different industries. So it's like I just want to be able to give back and find the right home. If you want to go that lifestyle for. If you've got a lifestyle that you want to lead, we're going to point you in the direction and find out what's best suited for you and how you can get there.
What's your thoughts on, you know, colleges maybe not reopening with you guys doing live events? I know. Is that a couple of them last year? But how have you guys pivoted during the last five, six months?
Well, we got a future ready coming out. So Mike Smith's got an eight week program that's gonna be a virtual like class over eight weeks. And it's, it's, it's tough, you know, like, when are we gonna do our next live show at high schools or in colleges? Yeah, I don't have an answer for you. You know, like, I just spent a weekend away with a bunch of big musicians and there's, there's nothing slated anytime soon.
Touring, all that sort of stuff.
Not touring, it's over. Like, when are we going to throw a rager on a college campus? I don't, I don't know. I don't know. So we've just had to adapt and we're going to do these virtual events and we're going to continue to create these products that can be learned in home. I don't, you know, right now like, there's this argument of like, should schools go back? Why? Like, will they, how will they, how will it work? And as of right now, in a whole, like, I don't think, I don't think they should. Yeah, I don't see how, I don't see how they can.
Yeah, it's a crazy time, bro.
Right?
Literally. I know. Like they, they had some schools where they went and then they sent them back and it's like that was this whole back and forth conversation within all the colleges, you know, you know, and.
And it's, it's, it's a weird thing because like they've Got college football back in training. But that's, that's a money play, right? Like, that's like they, they need that. On the, on the educating part. 3.9 million kids graduated college this year. Imagine being a college graduate of 2020 and trying to go into the workforce right now while the workforce is getting slammed.
Yeah.
What do you mean?
All my friends and my brother's friends, it's like they're. They're literally, I'm watching them on social media and checking in with them and they're just shook. Like, literally. You couldn't have predicted this, you know what I'm saying?
And then imagine if you got a degree in an industry in hospitality or travel or something.
Yeah.
Like, how do you even. Yeah. That means the last four years of your life with completely wasted. You don't even know when that industry is going to bounce back. And I think the landslide in America, to be honest with you, I think come Q1 of. Of 2021 is going to be the biggest corporate layoff we've seen ever.
Yeah.
You know, it's like, it's like we're still. We're still not at the peak of what's going to happen. I believe in Corona, we're in war times.
Yeah. Do you go back to Australia a lot?
I mean, I used to, yeah. You know, family back there and that's home. And usually I do three, four trips throughout the year. There's this year, I don't even know, like if I. To get back in Australia right now, you've got to go through military guard and if you fly, really, you're in a hotel under military guard for 14 days before they let you loose.
Dude, I was in Sydney in February. Yeah, for second week of February. I went there for like five days. Then we went to Bali, but I've never been to Melbourne.
So where Mel in the hometown I'm from, where my mom is right now, is you're not allowed to go five miles away from your home.
No way.
You're allowed to go out once a day to get food or water, like food or exercise that locked down five miles. Unless you're an essential worker, like insanity for six weeks.
All your families out there. That's wild.
Yeah.
What do you think? When do you think you'll be able to see them again?
I don't. I. I don't know.
That's insane.
Insane.
Five miles. Why, why are these. I don't know. I don't know.
They came up with some weird rule. It's actually five kilometers. So It's. It's. Yeah.
I don't know.
So it's like, people, like, it's so bad here, but people need to realize it's bad everywhere. Everyone's kind of.
Yeah.
Dealing with these same problems when it.
Comes to this, you know, new space we're at. What are you excited about? Because I know at the last office I was at, I would always come in and it's just, like I said before, high energy. So many different projects are being worked on awesome team members. But with this new. What do you call it? What's the correct term for this entire building or something?
Creative space.
Creative space. Like, what are you excited about with it now that you guys just launched?
To be honest, I want to. I'm. I'm.
I'm.
I'm really excited to, you know, start pranking people in here. That's like, what I'm most excited for is, like, to really start pranking people.
Give me an example. What do you mean?
You know, like, imagine if, like, you got some people sitting here working, right? And then somebody's like, oh, crap, is that it standing over there? And then there's like an it. Like, it's like somebody standing in a costume, like, saying, yeah. And then the next thing you know, like, somebody's like, whoa. And then, like, it's like in the. In the parking lot. And, like, how do you get in here? And then, like, he's back. Like, I really want to scare people.
Okay.
I want to get. I want to get pranks.
You know, I was not expecting that. Is that what you guys did at the old office?
No, no, we haven't done that. So, like, this is. This is a new. This is a new idea I have here to. To get the shit out of people.
Holy shit. Well, that's. I was. I'm looking around like, as you're saying, I'm like, am I about to get slime? Like, what's about.
Yeah, so I think we want to bring the fun out. I want people like, you know, I think we're going to. You know, you could come here and there could be a boxing ring out there, and we may even make you stand. Go two for two. That could be a sumo wrestling suit, and you got to, like, sumo wrestler to get in here or something.
Okay. Dude, how does work get done with all that happening?
It gets done. You just gotta stay a little longer.
Yeah. That's so dumb, man. When it comes to the future of not only find your grind, but you as an individual, like, looking into the future, you've had so many different verticals throughout your career with snowboarding and hosting and TV and education. Like as you look in the next 20 years, is there different industries that you want to get involved with that you're not currently into right now?
Right. So there's 19 core industries. Right. With within the world. Right. And, and, and I think that where we're at now, my goal is to figure out like or our goal is find your grind is to figure out what is the industries that the future needs the most and let's figure out how to get the most kids qualified and educated in those spaces to go into the workspace.
I love that.
Yeah.
For kids listening that are, you know, debating college and their future in a sense. Like if they're coming across fine or grind, what is the best way? What's the best thing they can do to stay in tune with what you guys are building?
Right. So everything on there is the sign ups free that the mentor videos are free. You sign up and you take these assessments and just, just find out who you are. Like our job is to find out who you are. Like you do the assessments and we will show your best skill sets. Then we will show you the careers that are best suited for your best skill sets. And then here are the opportunities with professional mentor videos late to it. So it's more about. That's like your experience on find. You'd grind to be different than my experience. The two totally different people, they come from two totally different worlds. And our goal is to have everybody have their own experience within the platform.
That's so dope. Yeah. Talk to me about the podcast. Obviously our, our, our show launched yesterday which is super dope.
Yeah, you've been on a tight season, man. It was John Feldy, Travis Mills, Prince Jackson, Michael Jackson's kid. We got Damian Manda coming up who owns the nonprofit the anti poaching foundation. He was in the game changers, the docket, the vegan documentary, Military guy, he's coming up. And then Tony Hoffman, another, another speaker, like speaker in high schools who's an amazing human. The, the, you're going to be the end of like the storytelling of it. And the new season, we start shooting here in September. And, and that's another thing where we just want to pump. We want professionals coming throughout this building and we're going to have the conversations on what the future of their industry looks like. So that's the next step to the find your grind podcast. That's future ready conversations with professionals on what the future of their Work looks like.
That is so dope. And for everyone that doesn't know about the podcast, what is it called and what was the. The core mission when you guys launched? Because obviously I'm in the podcast industry. I love it. Just what was the vision for when you guys launched the show?
The vision for the find your grind podcast was pretty simple. It was about to storytell. Is about to find out where you come from, who you are, and, like, how you got to where you got to.
Yeah.
And that was the first two seasons, and now we know that it's more important than ever be in 2020 and speaking to these professionals and giving information of what is the future of your industry look like. That's what we're going to put out.
That's so dope.
Yeah.
Well, I got one more question before we wrap up, and that is just dingo. The dingo, I should say, for the people listening, where's not only the best place for people to stay in tune with what you got going on, but personally, outside of work and business, what are you excited about in your personal life?
Man, My personal life, my goal is to buy a 1978 Toyota Land Cruiser.
Okay.
A bunch of land in Montana. So when I get that. When I get.
Coming up.
When I get that, that's. That's. That's my goal. That's my goal. Find your grind. It's like, find your grind YouTube. We're just. We're starting to pump out a lot of content there and, and, And. And. And that's where everything at. Find you'd grind. Find your grind YouTube. Findyourgrind.com find your grind on Instagram. Like, that's. That's. But, like, work stuff. YouTube and us putting out the new content, the podcast. You can find us on Spotify. We're on iTunes. We're on YouTube and that stuff.
But yeah, that's.
That's. That's kind of a wrap.
Well, dude. Well, the Dingo. I'm excited that we got this demo, man. Thanks so much for coming on the show. This is a good time, Casey.
This is good, dude. I feel like, you know, I'm following Larry King. I saw you did Doug Allen.
Yeah.
Made Entourage 2 of my favorite.
I literally was had. I had coffee with him this morning.
See what I'm saying? I'm going to start hanging out with you more. You need an assistant or something?
Dude, please. Absolutely. All right, Dinga, thanks so much for coming on, brother.
Thanks, dude.
Monarch Legacy of Monsters, an Apple original series. The world is on fire. I decided to do something about it. On November 17th. This place. It's not ours. Believe me. The most massive event of the year arrives. If you come with me, you'll know everything. I promise.
My God.
Go.
Monarch. Legacy of Monsters streaming November 17th only on Apple TV Plus.
More from Casey


Bobby Bonilla - Inside MLB's Best Contract Ever, Engineered by Dennis Gilbert to Pay $1.2M Every July 1st (Bobby Bonilla Day)
Zack Abbott — Co-Founder & CEO of ZBiotics: Building the World's First Genetically Engineered Probiotic
Joel Kocher: CEO and Co-Founder of Humann on The Super Molecule: Nitric Oxide's Life-Changing Impact
Jim Groff & Paul Weinberg: Inside Dokkio’s Mission to Organize the World’s Information
Dave Rubin - The Current Political Climate, 2020 Election, and Building A Successful Talk Show
Kevin Harrington - Becoming The Original “Shark” on Shark Tank & Generating More Than $5 billion In Sales Worldwide
Episode 061: Timothy Sykes - Penny Stocks, Traveling The World, and Impacting Others