Max Gomez - Co-Founder of Breathwrk

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I am about to interview Max Gomez. We're just waiting for him to pop in. There he is. All right, Max, I'm gonna invite you to speak and then we will get it kicked off.

Can you hear me now?

Yep. What's up, Max?

Good. How's it going?

I'm good, man. Thank you so much for being here today and I appreciate you for, for joining Colin. Excited to dive into breath work today and talk about your story. And most importantly, just to catch up. I know we've, you know, gotten to know each other over the last couple months and it's been super cool just chatting with you. But again, thanks so much for being here tonight.

Of course. Thanks for having me. And it seems like a very cool, epic cipher at the moment, for sure.

Thank you again. So for everyone that's listening on the podcast or even listening on call in, I absolutely love the product you've built. If people aren't aware of what Breath Work is, I'd love for you to give them a high level overview of what it is that you've built.

Yeah. So breath work is one of the easiest and fastest ways to change your mind and body. So basically my story of how I founded Breathwork was I tried to meditate and I failed. I struggled with anxiety and depression and found really no remedies anywhere else until therapists actually taught me breathing exercises as a way to calm down. And I was so fascinated by how quickly it worked that I wanted to put together an app. And after discovering that there were so many different types of breathing exercises out there from stuff to wake up, go to sleep, get focused, I'm like, okay, there needs to be an app around this. And to my surprise, there wasn't. And long story short, that's the Breathwork app is Just exercises to help get you up and focus to put you to sleep at night, help you run further and help you calm down.

I love that. And I mean, for people that again, are just coming across it and maybe learning about it. I know you guys have been not only massively successful over the past couple years now, but when it comes to just ranking in the App Store, you guys, I believe and quote me if I'm wrong. Correct me if I'm wrong. A featured app and something that not only users love, but have been recognized on the App Store and have a lot of love behind you and support.

Yeah, that was like, one of the most exciting days. We got a pretty big feature on the App Store and then we've actually ranked pretty high in the health and fitness category a couple times. I think our highest ranking was at 6, which is like a dream, because when they originally launched the product. Product, I really was building it for myself. I needed this product myself in order to use. And then the whole idea came together. Then I met my co founder and the mission came together and then it all started to make sense.

Yeah. So when was it when you founded Breathwork and I know you talked about, you know, your reason why, but regarding finding the right co founder, finding the right team, like, walk us through that process.

Yeah. So basically when the idea first came to me, I thought, one, there's nothing in the market that's around breathing. There's all these different meditation apps out there. There's the common, there's the headspace. But a lot of people tried to meditate and couldn't do it. And they have so many users who churn and burn through their platform. And I'm just like, okay, there has to be something that's not spiritual, not abstract, and pretty direct. So kind of put together the concept for Breathwork and within like the first two weeks, I put together like a pitch deck, a prototype, a website, an Instagram page, started collecting signups. And then very luckily, one of my old boss's best friends called me over to hang out with her and her friend, and she's like, hey, I want you to meet my friends. She started a bunch of these amazing acquisition companies before sold a company to Twitter, has this amazing resume. I'm like, great, I'll come meet your friend. So when I went over there to meet her friend, I showed her friend the Breathwork app. And Addie is her name, was the name of her friend at the time. Addie was like, this is awesome. I was actually thinking the same exact thing. And she Showed me a note in her phone shortly after that and said, create a Breathwork app. So it's kind of one of those moments. We're at the right. At the right time. And from that point forward, she's like, let's partner on this. I'm like, great, let's do it. I, at the time was. Was, I think, just coming out of, like, being severely depressed, like, didn't really have job stability at the moment and was just looking for the next thing to do. And this seemed like the proper opportunity and also seemed just like something that felt very genuine to do. So from that point forward, we just hit the ground running. And I think the biggest thing in the beginning is just to continue momentum and not stop. So we met in August two years ago, 2019, and the second we met, we're just like, we're just going to run as fast as we can. We got the prototype on the App Store within two months, started collecting a bunch of users on the platform. I think our first month we got over 10,000 users. So, yeah, at that point we're like, okay, I think we're onto something. Let's go and try to raise some venture capital. So it's crazy story. Addie's out surfing one day in Venice beach, and she's talking to some guy out there by the ways, and he's like, oh, I help companies raise venture capital. Like, cool. We have this app, you know, we're trying to raise venture capital. And he's a great. I'm introducing to a couple people. So he introduces us to, like, Feel Capital and Bessemer Ventures and a bunch of the big dogs. Um, so we. We meet with Steel Capital. Meeting went great, and then never heard back from them again. And then we meet with Bessemer and me and my. Me and Addie were like, okay, this is going to be another one of those practice calls. Like, Bessemer doesn't really invest this early on. Like, they're not going to be interested in it. Yeah. And then, very funny. The first call partner hops on the phone, which I didn't know is common. It wasn't common at all because it was so new in the raising venture capital process. And Rob Stavis hops on the call, and he's like, hey, guys, I love Breathwork. And it's like, super excited to talk today. And from that point forward, Adi and I just, like, you know, we're so illuminated and we're able to pitch him and the partner on the vision and what we're doing and what we're trying to build and just continue to get really excited and amped up about the product. And I think you could tell that we were very serious about what we were doing and building. And you know, we are kind of an interesting duo. My co founder is 15 years older than me. She's been very successful in her career in advertising. And I'm just know, young and hungry and coming together, making this duo of building something. And I think he felt that on the phone. So that momentum built up there. He invited us to New York. We met with them. Bessemer was one of our first investors in a round of funding which was just kind of mind blowing because they don't really get involved. Yeah. Early on I think they invest in maybe like five seed stage companies. That might have changed now.

Wow.

And I just remember that kind of that moment of okay, I think we're onto something again. And then you kind of keep going and going and going. And then we were able to raise more capital, capital from other investors and angels after that and then covet hit and that was kind of the, the scary time. It's like, what's, what's going to happen with COVID is, are we, are we screwed? Can we continue to raise money? Like is the industry going away? You know, we're all locked inside and nervous. And that was actually in a weird way kind of a blessing for the company because it had a lot of people, you know, really think about their mental health and about their mindfulness and about their, their bodies and physical well being. So people were searching for things to do, whether it be to reduce anxiety or just feel better or run or have a hobby or do something else. It was natural for people to start searching for breathing exercises. So we were the only breathing app really out there at the time. So we just ranked number one for breathing on the App Store. And more people started finding us and going to breath work because of that. And it was really great to see all the organic traffic grow. And I think even today we're almost, I think like 80 to 90% organic users have found us and very little paid, which is great because getting paid, paying for users is really, really expensive, especially now these days. And then from that point forward we just continued to grow and scale. And we launched TikTok after that.

Yep. So how much, how much capital have you guys raised in total now?

Yeah, so We've raised over 7.4 in total now across two rounds of funding.

Well, I know, I know you kind of gave the, you know, it's It's, I would say it's rare to have your second call and close a close zone. Right. So it's like what was that experience for you and what was the biggest lesson you learned through raising now a little over $7.4 million?

Yeah, I think the biggest thing is you really, really, really, really have to care and love what you do because they will ask you questions that demotivate you, make you feel like shit, you know, really just kind of make you question why you're doing this. I remember, you know, someone asked me a question, what is your defensibility? And I was trying to explain the brand and how you're different. There's nothing out there. And this man just said right back to me, you don't have a brand. And that like cut me in the stomach and you know, like really felt like knock the wind out of me, but just kind of build thick skin from that. And you know, I woke up the next day, you know what, I don't care because I'm looking at all these reviews of people waking up in the morning using my product to get a bed, helping with anxiety. We had a father writing to us saying he put his seven year old autistic daughter to sleep with their app every night. So we had all these reviews and stuff coming in. So because of that, it really helped me go further. So my biggest recommendation is be really passionate about what you're doing and really have that. Why push you forward? Because it's tough, man. And then you kind of get in the flow and rhythm and you build momentum within raising capital. You get your first yes or have a good conversation, you're stoked about the next conversation and you have to kind of stack your meetings on top of each other. And then really you get to a point where you have more leverage, where you now have enough interest in your company and products that you can now start to select the good investors for you and not just select a investor. And I think that's one of the most important things is an investor should be another member of your team. You know, sometimes you want to look for people who are helpful. I think most times investors don't provide too much value unless they're actually going to be really close to you. So that's the one thing that we looked for within raising around is making sure that the people cared and were hungry just as much as we were. So we actually ended up going with some kind of newer firms to invest in us over some bigger ones because it was more appealing to us that these people will be, you know, you know, on the, on the ground with us and helping us make introductions and doing different things here and there. And that's really important is to get to the point of leverage and then pick the people who are on your side because it's, it's really, really easy to find or get attracted to the big name investor and think that that's going to change your, change your life, but it really, for the most part doesn't.

Yeah, that's so true, man. What has been the most successful growth hack for Breathwork? I know you guys do very well on TikTok and I'm not sure if that's it or not, but what would you say has been the most critical growth hack for user adoption and user growth?

I think one of the best growth hacks was having people be able to use the product outside the product. So every single, all the ads we run, all the TikToks we make are. And the ones that do well are just our breathing exercises, plain and simple. So it's almost like a movie trailer where like if someone watches a movie trailer to the end, you know, this high intent they're going to convert. It's the same with our exercises. If people watch our exercises and do them to the end, we know they're going to download the app or interact with the app. So our biggest thing is to get people breathing as fast as possible. And I think that's always been the thing with companies is like get people to use the product as quick as possible. And I think that's what's been helpful for us. But I must say getting onto TikTok early on was really, really helpful for us because it was a new kind of time of TikTok where things would go viral overnight. And I remember the first video that went viral got like a million views. And then we hired this woman from TikTok who was actually making breathing exercises to run our TikTok. And the first video she posted after like two weeks got 10 million views. And it was, it was a quick breathing exercise. And then she found her style and her mojo and she took our account from 70,000 to 2.5 million, I think under six months, which was absolutely mind boggling. But the biggest, the biggest thing was get people to use the product. And if your product can be the way that you interact with your audience, then that's the best thing ever.

Yeah, yeah, absolutely, 100%. What would you say as a founder has been the most important thing while scaling and growing? Because I'm sure there was growing pains throughout the process when it comes to whether that's internal bugs on the product, which would be a fun conversation to get into. But like, what were some of the most challenging or you know, what lessons did you take throughout the growing pains?

I think picking the right talent but also being the right manager for the right people, equally as important as getting the right talent is getting someone that you know, you can manage and can work with. You know, as a young founder, obviously this is one of my first times building a company this big and employing this many people. So I have a lot of struggles too with managing people. I'm learning as the people who I'm working with are also learning how to, how to work and operate with me. And I think the biggest thing is to really optimize for how your management style is because that will make things a lot easier in the end because, you know, I can't be able to be very hands on in certain areas and there's other areas where I want to be very hands on. So you have to make sure that you have the employees who can work with you and also are aligned with you and your vision and your mission because it'll get really complicated. Especially as the company scales. The more people you add, there's more interactions between internally in the company. You go from four to 20 people and there's now like I think 400 different interactions and, and communication is happening between everyone because that's just how the multiple of numbers and communication works in the company. So making sure to have the right talent, the right team, be the right manager and also have the right culture, I think is the most important thing that I try to focus on internally. And like I said, man, I'm not perfect at it. It's tough, but it's something that I really care about and I make sure that everyone knows in the company that one, I tell them very early on that I will fuck up, I won't do everything right, but two, I will really, really care about you and I really care about this company. And that's kind of the promise I make to them.

Yep. No, I love that so much. Dwight. Very well said. What would you say has been the most important exercise with building culture? Going from like you said, that 4 to 20, how have you maintained or how have you guys maintained that level of culture that makes you proud, that gets you excited, that you know, has everyone on the same page? Because I think that's such an important skill as, you know, and I think you guys have done it very well just Based off of our conversation and our interaction and my interaction with the app, most importantly.

Yeah, well, this is one great example. And it happened at a retreat about a month ago. So we had a retreat where we flew all of our employees out. We had this kind of like, nice place, this nice mountaintop in Malibu. We were hanging out as a team and the opening session was just storytelling. So we sat in front of everyone. My co founder and I said, this is where we're at. This is, you know, this is, you know, where we're trying to be. Most importantly, this is how we got here. So we didn't hold back. We went through all the details of our past and how we got here. You know, I told everyone at the company, like, how depressed I was, like, how, you know, I lost a job, I lost a relationship, I lost a relative. And like, that's what led me to the couch of a therapist to discover this product and just being really, really authentic and open and honest with everyone in a public setting. And like, not like holding back emotions either. Like showing that like one, I care. I'm human and I've been through a lot. But this is like the story of how it started. My co founder shared her story and, you know, we, we told everyone, hey, you could just share why you're here, but you don't have to go into as much detail as we did. You know, just, you could say, you just hear because the, you know, the salary looked good or something, but every single person spent at least like a half an hour just to an hour telling their story. So this opening session at a retreat when, you know, we thought was gonna be like an hour long session to four hours long of people sharing stories of how they came here.

Wow.

People opening up about, you know, how they experience homelessness or, you know, a parent, like stole money from them when they were younger or like how like, like they had told the story of them coming out of the closet and like the anxiety felt with that and just how they felt. Like we were building community at Breathwork. And it was really great to hear all these people just share so much and be so open and honest and intimate with this group of people that you work with. And I think that's one of the biggest things you can really show your employees how human you are. And, you know, you're not really, not really your employees. You're working for them and you're a community of people that all have the same mission and you just have a different role in it. And I think that's the Biggest thing is to really build that community and really build the openness with people.

Yeah, I love that. How often do you guys do retreats? I'm curious.

Yeah, so we try to do every quarter. And now since the team's getting a lot bigger, it's very harder to coordinate and getting really expensive. So it's going to be probably twice, twice a year. And then eventually we'll have an office in LA and we'll be able to fly people out to who are across the country because most of half of our team is in LA and the other half is kind of distributed across the country. So we'll be flying people into the office to come and hang out.

Very cool. That's incredible. And you're based in la, correct?

Right.

Full time?

Yeah.

Yeah. Well, that's. That's incredible. What would you say? I'm just curious. There's so many ways I want to take this. I mean, I think it's so cool to like, for me and to relate a little bit to my end, you know, I just launched my own software. Not. Not an app yet, but more a web app. And just experiencing the last two weeks of feedback and bugs and things that go wrong, but also the great user feedback and the great reviews we're getting and, and balancing that. It's, you know, you could be having the best day, but then one thing goes wrong and it, you know, you get sidetracked and it becomes priority. Like, what were some of the learning lessons or urgent problems that you had to deal with that in retrospect might be small, but when they were happening were the biggest things in the world.

The end of the. Well, I mean, I think the problems always pop up where there's a bug you gotta fix. And I remember it's kind of. We had an outsourced team in the beginning, so it was up to like two in the morning with this team in India and having to work with, with them and go through things and being anxious over this button was not in the right place or this, you know, this feature wasn't working properly or like it loaded too slowly or something. But I think the thing is just like know and just take a deep breath that like, people don't care as much as you care. And that's one of the biggest perspectives to get out there is that like, no one's going to know that a little bit of text at the bottom is actually a different font than what's over on the other side of the screen, or that like that bug is not working or they'll forgive you. Like if, if you, you have a bug that really kind of, let's say an easier sign up does not. People sign up, people will forgive you, they'll come back. Some people, you might churn some people out. But as long as you're fast and you get it done within a short period of time, then you should be fine. You don't really lose a reputation if your, if your servers crash anymore. I think it's like in the, if you watch the social network they're like always freaking out about the servers crashing and running out of money and they're saying the whole 18 rides on it, but that's not true. Your whole reputation doesn't ride if there's a bug in the product. And it's just good to take a step back and do your best but realize these things happen. It's inevitable.

I love that. So good to hear too. I mean for us it's like same thing. We have a team of 8 or 9 now we have 4 of our main devs are in the US and then some are international. And it's balancing that and really focusing on finding great devs. And obviously I'd love to hear your thought process on this is all new to me. But finding great devs to get on board is not only very limited, but it's a challenge. And I think every startup faces that unless you're a huge company with an incredible amount of funding. And maybe that's obviously changed for you guys as you've grown, but what have you dealt with regarding hiring developers and not dealing with, but working with different people from different places. What's your whole thought process experience there?

Yeah, well, in the beginning we hired developers overseas because it was cheap and it was, you know, something that we could get done very quickly. And it was to put a prototype out there to see if it worked. Over time, you know, you had to kind of go more in house people at the same time zone as you. Same incentives, make them full time employees, have health benefits and have them feel a part of the culture. Because having them into the culture is going to be really important to having everyone bought into the mission. Because if you don't really care about the mission of the company you're working for, it's just a job and you don't kind of want that. You want everyone to feel like you're part of something bigger and that's where it gets really exciting. You get the most, you know, the most productivity out of everyone, the most happiness out of everyone, which is more Important than productivity is that your workers are happy. But in the beginning, yeah, I think the outsourced strategy is the easiest one to go down and then over time is build momentum and traction, have more funding and more PR and press and, and more people know about your company. It'll be easier to hire people that way. But as the role of the CEO, you really have a couple jobs. One is to always be selling the company to investors and also to future prospective talent too. So you have those two things that you're dealing with is how do I continue to sell the company to investors but also sell it to employees too? Like why you should work here, how we can make this a great culture for them and a fit for them and be life changing for them. And that's kind of what it comes into over time is that yay, A you could find talent, but two, it's hard to convert them and three, most of the best talent already employed. You know, a really good engineer or developer is at a different company. So you just have to convince them to jump ship. And why, you know, this company is 10 times better than the company they're already at. Because people don't want to leave their current company. And that's kind of the fun part because if you're really passionate and love what you're doing, doing, I think it's pretty easy for people to tell within your voice that you're really excited about the company and that you really believe in it and that get people really excited about it too and join. But talent is always the hardest thing. I mean, if you don't have recruiters or you don't have in house, HR team, it's going to be, it's going to be tough to continue to raise, to continue to get talent.

Absolutely. No, that's definitely something that as we're growing, learning it's obviously priority as we're continuing, continuing to grow and raising different rounds in the future. So no, that was very on point. I appreciate the feedback there. When you think about the future of breath work, what excites you the most? And the team just regarding the future of what you're building and also just, you know, like what keeps you up at night.

Yeah. Well, someone asked me a question a long time back. It was like, when do you, when do you consider breathwork successful? And it was like something that like pondered for a second and I answered very quickly without thinking. I said we're very successful because we're helping people. And no matter how small or big or how many people that is we're still have impact on people's lives and that was like really just something that came so naturally for me and secondary for me. What excites me is like the ability to help and influence more people across the world because I know there's so many people out there who wouldn't meditate, who wouldn't do these things that are healthy for them, but would maybe try breath work because we brand in a different way or the app is so easy to use and functional that it makes it more appealing to them. And one thing that really excites me is the ability to influence different demographics of people who wouldn't typically be your classic meditators or your classic wellness people. I think a lot of common headspace is attracted towards a middle aged female group and we want to be for everyone. We don't want to be for one group of people or too spiritual or too woo boo or too different. And I think that's one thing that excites me the most, is really affecting people like myself. Like I was a young male experiencing anxiety and depression and needed something to help and I didn't want it to feel like, you know, too overwhelmed by, by kind of the wording or the verbiage that of a company that that kind of seemed to abstract for me and that's, you know, really exciting that we could actually affect and help more people across the world. And the other thing that excites me is the ability to expand globally. Everyone breathes, you know, the ability to really go into different kind of cultures and translate the app very quickly and really build out the product and for multiple different kinds of types of people is exciting too. And then the last thing is just, you know, continuing to just build a community in the product too. So having people be able to breathe together, interact with each other, you know, check their biometrics with an Apple Watch and then see how it can change as they're doing breathing exercises. And then, you know, really just helping people improve their lives is the most exciting thing.

I love that. Such a powerful mission and powerful cause, man. Like kudos to you guys. That's just so cool to hear. When you think about integrating with like you said, like the Apple watch, is that already in progress or what does that even look like? Because I think like one thing that I'm fascinated about is I just got a mattress, eight sleep mattress and it's been super great. You know, you can track your biometrics and your heart rate and all those cool things.

Your mattress can do this.

It's super cool. And you can make it cold, you can make it hot, you can vibrate to wake you up, like all these cool things. And it's linked.

Do we have a discount code? CaseyMattress.com not yet, but soon.

Right?

I hope you hear this.

Totally, totally. They're incredible. But I say that to say, like, when I think about breathwork and their cause, it's not only similar, but the ability to track and improve your life and to take accountability and to really watch what's happening. Right. Like, I think that's super important and not only a huge selling point, but it's very attractive to consumers nowadays. And I'd love to hear your thoughts on that because I'm sure, you know, you've seen the Oura ring, you see all these different devices that people love. So how do you got. How are you guys thinking about that with breathwork?

Yeah. So a lot of people asked us in the beginning, too, are you going to get into wearables? And that's really not our interest right now. We think that the wearables are best for the people who do it best, like the Oura rings, the Whoops, the Apple watches. And the best thing that we can do is actually get into their APIs and use that data to help better serve people, whether that be being able to serve a breath through the Apple watch or get their HRV data throughout the day and be able to send them a breath to help them come down the afternoon if we see that they're not moving too much or they're having a high amount of anxiety throughout the day. So really just taking the data from what's already out there and allowing that to feed back into the app and then give people that data, that data feedback loop where they could get better recommendations and also get the biometrics and biofeedback as they're going through an exercise too, because it's exciting to see if you wear, you know, a pulse oximeter or you wear anything that could track your heart rate. You could see your heart rate and HRV changing as you're doing different breathing exercises, and they change in different ways depending on the breathing exercise that you do. So that that stuff's exciting to be able to show people actively to serve them the best breaths possible throughout the day. Because we want to get better, too, at serving that through machine learning and stuff too.

Yeah, I love that. It's so cool even thinking about just the translating effect for the app. Are you guys already in different languages or is that yet to come?

That's yet to come. We are global right now. I mean, our number one market is United States, uk, Canada, and then goes into Europe. But we do have people across who write reviews in different languages that we never even translate into, which is, I think is really exciting because we have something that's so easy to understand and to use, which should be the goal of every single product. Like, make it so easy that like a grandma can use it.

Yep.

And like that was, that's the thing I always say. It's like if my grandma could, could use it and like, I think that, that everyone could use it. So regardless, like, if a grandma can use it, then someone like maybe doesn't speak the language of the app can also use it and understand it because it's just so simple.

Yeah, absolutely. That's such a good point. It's so cool to even think about that because I know I see a lot of some people that I follow that are putting out content, they're translating it and putting it in different languages. And just to think about that, there's so many different markets for especially tools like Breathwork, where as you expand and translate the app, there's so much exponential growth there. When you think about growing the team from this point forward, obviously you guys have 20 employees now, you said. Right. How, like, how quickly did you go from 4 to 20 and what does the future look like for the rest of this year and moving into 2022?

Yeah, I mean, we went from 4 to 20 in probably about six months. So we grew very, very, very quickly. Yeah. And then it was like four, then it was like seven and then it just turned into 20 kind of like overnight. We're still like actually hiring the last, the last two of that 20. So we're, I think we're at like. Yeah, we're higher. 18. 30. Yeah, 18th. So like we're going to be a little bit over 20 by the, by the end of the month. Yeah, really exciting. And you know, for the future, we're always going to need more employees. But I like the idea of staying lean right now. I absolutely love the team that we have and think this is the team that can scale and really, you know, be a billion dollar company that changes the world. And we just want to build around that team that we have right now. I think there's a few other hires that we can have, but right now I think this is a pretty good, solid team and we're going to stay at this size, at least for the next six months and then raise our next round. Of capital. Then obviously, from that point, we'll have to expand the teams out into different areas.

Yeah, I love that. Well, cool. I have two more questions before we wrap up here, Max. One is just if you were to give yourself any advice, if you were back in that mindset of being unhappy you're depressed, what advice would you give yourself now? Just after going through this incredible journey and process that you've been on for years now, what advice would you give yourself and why.

It always gets better. And there's value in every single thing. That's tough. I think I take that advice every single day. And even when there's tough days in the current company or in my personal life, I just know that there's value derived from every single bad circumstance. And I think just what I've been through is a really good example of that. Going from being depressed, sleeping on a friend's couch, and really not knowing where I was going with life, to starting a company that's been helping millions of people around the world. Just want to, you know, tell people that there's value within that. Like those moments when I was really down. I learned so much, and I probably would never really taught myself how to read, so, so much because I'm dyslexic, where I wouldn't have, you know, discovered, you know, meeting new friends and new people because I was so, you know, lonely at the time that there was value within those moments that are bad, and there's value within all those moments. And that's what I tell myself, and that's what I continue to tell myself right now.

I love that. Well, Max, I just want to say thank you so much for coming on the show tonight. Where is the best place for everyone listening to download breath work to follow you, to stay in, to stay in touch with you and your entire journey? Man.

Yeah. So you could download Breathwork. If you start breathing on the App Store, you can see our app or Breathwork. B, R, A, T, H, W, R, K. We drop the O because every tech company needs to be something, you know, with a. So that's Breathwork. You can find the website breathwork.com we have our TikTok page, breathwork also, and then our Instagram page, Breathwork. It's pretty easy to find us, you know, because we. We're lucky to get the name without the O in it. And, yeah, I love it.

Well, Max, again, thank you so much for coming on the show tonight. Let's definitely stay in touch and excited to do this again sometime as you guys continue to grow and crush it. And congratulations on everything, man. I know it's been awesome getting to know you over the past couple months since we originally met. And again, just congrats on everything. And keep crushing, man.

Awesome. Thank you. Thank you, Casey. Congrats to you and everything, too. Your launch party was very fun.

Thank you, man. I appreciate it.

All right, we'll talk soon.

All righty.

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