Tanner Fox - Spacestation Gaming, TFox Brand, and growing 9,000,000+ YouTube Subscribers

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If you legitimately put your head down and grind. And I know everyone says grind, grind, grind. Yeah, but like, literally, like, if you find something, learn a fuck ton of shit about it. Sorry. Learn a ton of stuff about it and then meet a lot of really cool people, surround yourself with really important, like, not really important, really good people, really smart people, like healthy people to be around, motivate you, that kind of stuff. And like, legitimately don't do any of that for two, three years. See where it takes you.

Yeah. All right, what is going on, everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. And if you're watching this video, we have the legend Tanner Fox on the show today. Thanks so much for coming on.

Oh, man, I'm happy to be here. Happy to be here for sure.

So for everyone watching, this is, you said, the third podcast you've ever done, right?

Third one ever.

So I'm excited and I feel like privileged to do this. So I just want to say thank you again, brother.

Thanks for coming on.

We just, we just drove out from Phoenix this morning. We just got to the house and yeah, man, I really want to start it off here because I think a lot of the people listening, they're aware of your content, they've seen your stuff, and obviously I want to get into the story. But I think the coolest part about what I want to talk about today is like the business aspect of what you do. Because I think a lot of people, you know, they'll follow people on social media, they'll see what's happening. But, like, you're doing big brand deals, you're owner in multiple companies and, like, you're grinding. And that's what I want to talk about because you said, like, before we started this podcast, you Know, there's people listening. They're mainly 16 to 20, 25 that listen. It's like, we're in this world where, like, you can really leverage the opportunity. So for people listening, I want to start off and say this, like, when did you get involved with YouTube on social media? Because I know it goes way back to when you were younger, when you were riding scooters and stuff.

Totally. I feel like everything related to making videos and making content has just been so natural to me. I've been doing it since I was like, I mean, like five years old, playing with my dad's, like, camera. As soon as the iPhone came out, my dad had the iPhone. I would, like, upload videos directly to YouTube from his iPhone. Of, like, me jumping off my roof.

Yeah.

So, like, literally since I was like, eight, I've probably had, like, I'm on my fourth channel now.

Okay.

But, yeah, I've been involved in just making content since I was, like, below 8. But I've been in social media, I'd say, consistently for about three and a half years. I started doing vlogging and kind of like the new wave of, like, YouTube videos maybe three and a half years ago. And then ever since then, I just got it.

Yeah. So you're 8.9 million on YouTube right now. So when did you start with, like, the vlogs on that channel?

On that channel? I started in 2015. August of 2015. So four years ago this month.

Wow. Okay. Okay. And for the people watching, like, nowadays, how often are you putting out YouTube content and, like, what's the strategy real quick, before we get into it? Because, like, how, like, you were saying, like, it's a grind to be posting on YouTube and it's not only become a massive source of income, but it's like, you've built a big brand and there's been so much that's came from it. But, like, what's the. How often do you post on YouTube?

Right now I'm consistently posting and have been for the past, like, year, give or take. Like, I took a break here and there, whatever, or once. But I post every other day.

Okay. Every other day. Got it.

Yeah. And then before that, I did every day for a year and a half.

Every day for a year.

Now I only missed, like, five uploads.

Like, see, that's the part where I was telling you, like, I don't do YouTube. Right. Like, I'm gonna put this video on YouTube. So shout out to everyone watching, and we got a thousand subscribers. But, like, when you're on YouTube every day. Like, in terms of the editing aspect of it and just, like, the uploading, like, that's a full, like, focus, right? Okay, totally.

Every day you're waking up, you're thinking of, like, what's my content about today? Because everyone thinks it's. Everyone has a stigma that's just like, oh, film, video, super easy. But it's like, you're entertaining people every day, so you just gotta wake up and keep going.

So. And I want to. I want to bring this up, too. So we're both 19 and school. Let's talk about that.

Yeah. Yeah.

Did you drop out or how did that go? When it comes to, like, you were, let's say last year I graduated high school. I don't think you graduated. But what was that transition like in your life? Being young now, getting massive influence and, like, making money online and doing what you're doing? How did you kind of handle school? Cause the biggest question I get from young entrepreneurs is, like, yo, they're going to school. Should they go to college? What are they doing? Like, I'd love to get your take on that because you've probably seen the best side of it.

So, yeah, what happened to me for school? And I don't, like, I don't ever talk about this much because I don't want to influence people, but I dropped out in ninth grade. So I was going to. Let me think I was going to a normal public middle school until fifth grade. I only went for, like, two and a half months, and I was being bullied there. So my mom got me into this private school that all my friends wanted to go to or all my friends were going to. So I was like, I really wanted to go to the school. My mom somehow made it happen. It was a lot of money, whatever, couldn't afford it, got into the school. I was only there for like a year and a half, and then I got expelled. Yeah, I wasn't. And then from there I went to. I was about to go to a military school because my mom was just like, this kid's off the wall, Send him away. And then my dad, I went live with my dad and I went to a charter school.

Okay.

So I did that for sixth grade until ninth grade. And then I had one class left of ninth grade. And then I took a test out of school, but I failed the test. And then I never took it again. And then I turned 18.

That's insane.

I, like, took the Chesapeake test, failed math, passed reading and passed English. And then since I failed math, I Was supposed to retake it, but I never did.

Got it. So ninth grade was like your last year in school?

Yeah.

That's so dope. So was it more so, like. Because I want to know. More so, like you said, you don't want to influence people to necessarily. Let's get it. Hell yeah. You can do anything real quick or.

Oh, no, you can.

Cool. So talk about school. When you dropped out, like, where were you at in your career at that time?

I was about six months consistently into YouTube, posting every other day. So before I did every day for a year and a half, I was doing every other day for a year.

Okay.

So I was like, maybe six months into that.

Okay, yeah, got it. I want to real quick take people back. For the people that may be watching, let's say they haven't seen your content or they haven't seen seeing all of the vlogs you have out there. I'm sure it's slim to none, but, like, I'd love for you to give some context and, like, the type of videos you post and just, like, how you've evolved into just such a creator and entertainer because, like, you'll do some wild stuff, and I'd love for you to just give some context into that so that people become aware, if they haven't already.

Yeah, Yeah. I feel like my content, how I kind of describe it to people, is I do vlogs. Like, that's like my thing. I film my life. But then, like, in that, I kind of just do whatever I want, like, anything, like action, sports, family, a lot of traveling stuff. I feel like my contents kind of evolved just because when I first started on YouTube, it was kind of an accident. I uploaded four vlogs, and then my fifth upload went viral. Is that hoverboard video?

Yep, I've seen that.

I started getting a bunch of subscribers, and then I was like, oh, like, I gotta be consistent with this. Like, it was new to me. And I was like, oh, okay, I'm gonna start posting every other day. Just decided, yeah. So then every other day I'd just kind of be like, oh, oh, no, I need to post something. Like, what do I film? And I just go to Target and I'd film a toilet paper for video. Or, like, yeah, I'd go mess with people at the beach or, like, go to the skate park and, like, do tricks. Like, it was just kind of like, whatever I thought would be entertaining. I always based my videos off entertaining myself too. It was weird, like. Cause I edited for the first year and a half. So it's kind of like I'd watch my vlogs back if I was entertained. Cause I have such a short attention.

Interesting.

So I just like, just whatever I thought was entertaining, I just kind of kept doing it and then it evolved from there. Now do a lot of car stuff. Tons of traveling, tons of my friends. Just us having a good time.

Yeah, yeah, yeah.

I think that's the main thing I try to do with my content is like a lot of people who are less fortunate to have as much fun. Like hopefully live a little bit through me.

Yeah, that's kind of 100%. And it's funny now cuz like, you have the dirt bike track and you'll do all the car stuff whenever. Here. The first time we were riding the dirt bikes and like, you've sort of like, created this life and like with your house and the trampoline in the pool where it's like you have like you said, like we were talking about Rob Dyrdek's fantasy factory in terms of like, one of your inspirations of just like reckless fun, entertaining. Like, you live it, you know, it's not an act that you're actively searching for. Like, your house is like the fun house. I see.

Right.

So it's like being at this house. I know when I. When we first met, it was about a year ago. I want to kind of bring that up. Like, what was it like turning sort of your life into something that you can live every day with the trampolines and the pools and like, what's it been like to have your own spot at 19 years old? Because I'm sure, like, a lot of people listening, they don't have that privilege.

Yeah, it's honestly really, really crazy. I bought this house a year and a half ago, So I was 18.

18.

And it's. It's really hard to explain, but I feel like I was in such this, like, mode of like, daily vlogging. I can't even explain what that does to you. Like, really though, like, everything every day was content. It was yes to everything.

Yeah.

Go, go, go, go. So, like, legitimately, this is like my why I got a house. Logan was getting a house, Jake was getting a house, and I was like, I'm turning 18. Me and my mom fought sometimes and I'd always, like, we'd get in like, little arguments and I'd be like, I'm moving out when I turn 18. So then I also just like, I had always said that. And then I turned 18 and I was Like I guess it's time to buy a house. And then I got it and then I kind of just started adding all like the fun stuff. It was just weird. Like I said, it was just kind of random. It all just fell into place. And then obviously this makes the most sense for like my YouTube channel and can film content. I'm surrounded by friends, I'm surrounded by creative people. It's just a healthy environment. I think that's really what I wanted. Cause doing what we do, like business is like, like hard to live at home with your parents, you're on your own stuff. And maybe they don't understand that sometimes. I think this was just creating the perfect atmosphere for everybody involved and everyone helps each other. Just like a really good place to be.

100%. No. Yeah, it's super cool. And I want to bring up too, so like you were showing me with the Hot Wheels thing you're working on and the things you've done and then also the champion deal with space station gaming. I want to talk about the business aspect because I'm sure like a lot of people listening, they could be creating content, putting out videos, but maybe they're not making money or they don't see, see it from a business perspective. And I think that's one of the main reasons I wanted to talk about this today. Because it's like some people might see the trampolines in the pools, but like you're running businesses and you're making big things happen on the back end that people might not see. So like let's talk about for example the Hot Wheels thing. Like how did that happen? Like everyone might be like, how the hell. I'm sure you would walk into Walmart when you're little and pick up a Hot Wheel. And the fact that you have one with your car in a package in Walmart, it's probably trippy. So like walk us through that process of like how it started and really how it evolved.

Yeah, the coolest thing about the Hot Wheels deal is before, before me they were like so new to influencer marketing. Like it wasn't even really a thing. They were. Well it wasn't. They were pushing like I was like one of their first big clients. I know they were doing like deals with like little track builder one off videos. But it really started because like I collect Hot Wheels. Like I have a huge collection in my little office. Like I've just always loved Hot Wheels. My friends got me into collecting them and then I made a comment to Holiday. Who's he? We do like integrations together. He gets my brand deals and everything. He has space station integrations over Utah. So I was talking to him one day and we were just like, oh my God, like, absolute biggest flex. Like, imagine having your own Hot Wheel. Like literally like it started from just that and then I was like, oh my God, like that'd be amazing. How do we do it? So then Holiday got in contact with Hot Wheels. Somehow we ended up doing a one off deal with them. Like, just like a track builder brand deal on YouTube. And the main goal was to get the Hot Wheel. So that was like, that was like the bigger picture down the road. But like, we never spoke about it with Hot Wheels. It was just like slowly like. So for a year we did like, we worked together and then it was always kind of like that was just the cookie was like, maybe one day we'll get the Hot Wheel.

Yeah, that would just be cool.

And then for my birthday, they gave me a little Hot Wheel. And then ever since, like they gave me the little Hot Wheel, I was like, oh, this could like actually maybe happen. Yeah. So I just kept doing like my absolute best job for them. Every time I go to a shoot, I give it my absolute all. I just always try to like over deliver. Especially when I make like YouTube videos for them. Plus the brands just, we just fit together so perfectly for sure. Like for me to just be like, I want a Hot Wheel. And then like our brands work so perfectly that like I was building my GTR at the time.

Yep.

Working up that whole Guacsdale thing because the GTR has its own Instagram with like 600k followers.

Yeah. That's insane.

So we were just like, it was super random thing and then just slowly gave it as gave it my all for months and months and months. Holiday was a huge help in that. Like, I would not have that without Holiday. And then finally it just like pieced together and they were just like, oh, it's already in production. And then I was like, what?

Like that's so hype.

It was like they, they were kind of like, they were kind of like talking about it. Like it was a thing that could happen in the future.

Yeah.

And then we did a collaborated merch line together. A Hot Wheels T Fox merch line.

Okay.

And they, we kind of wanted to see how that would do. And then as soon as that came out, it sold out in 10 minutes. Like the whole line. And then like the premium cars and then from then they were like, oh, yeah, all the Hot Wheels are coming into this Year, and then they started going in stores.

That's so nuts.

So it was just literally like an idea, and then just. You know how that goes. You just give it your all, and it's just you kind of manifested a way to make it work.

Yeah, yeah. So. And that released when. Cause I remember you put the whole track outside and did the whole campaign for it.

Yeah, that came out about nine months ago.

Okay.

So last October, I want to say.

Okay.

And then we have new products that I can't. I can't say what they are, but we have a lot of really cool stuff coming out at the end of this year.

That's so sick. Like, no. Cause, like. And talk about cars, too. Cause I know, you know, Jeff and Kieran, like, all the guys that I know, that kind of got me into the car scene, more so or less. But what was that sort of love for cars? Was that always been something early on? Cause I know you went to, like, Germany, picked up your Porsche wherever you went, but, like, talk to us about cars, because I think obviously not everyone would do a collab with Hot Wheels, right? It's like, you have to have a true passion and desire to work with a brand like that.

That's another thing. I feel like everything in my whole career, if you want to call it on YouTube and everything, everything's been so natural. Getting into cars, it was like, my grandpa was a huge gearhead his whole life. I never understood it. Like, I would, like, make fun of people for calling out car names. We were like, who cares? And then I turned 15 and a half, got my permit, and then ever since I started looking at cars to buy, I just fell in love with him. And when I was, like, 14, my friend showed me a GTR. So then before I even started YouTube, I just, like. One of the things I feel like that played a factor in me doing well on YouTube was, like, I was 15. I only scootered. Cause I did that before YouTube stuff. And I was telling my friends, I'm gonna get a GTR before I turn 18. I hadn't even started making YouTube videos yet. I'm getting one before I turn 18. Like, I don't know how.

Yeah. Yeah.

And I just wanted one so bad. And people and my friend's parents would laugh at me and, like, be like, yeah. Like, okay.

Yeah.

And I don't know why. It just, like, motivated me. And then I just made it happen. Got the gtr. And then from there, I slowly met. All my friends are also into cars, so they've helped A lot since I got into cars for sure made me get even more into it. And then just being around the space of like, cars and going fast, all that stuff, I just got into driving and then I've been spending a lot of time on the track doing that kind of stuff.

Got it.

So it's just been over the last three and a half years. Okay, so with the YouTube.

Yeah, for sure. So Guaczilla. I know, like, when I saw that happen, it was like for months you were talking about it and then the reveal happened. Like, what. How did that idea and concept come about? Because I'm sure, like, the attention to detail that went into it, the colors, everything. Like, how was. What was that process like?

So the first GTR, when I was 16, I bought the GTR and then I wanted to get it wrapped. It was a 2010 GTR. So I took it to random place that my friend worked at. He DM me. It was SD wrap.

Okay.

Back then they had like 3,000 followers. I was just like, I don't know where I'm going, but I'll go talk to these guys.

Yep.

So went with the first gtr. They were talking about all these ideas and I was like, oh, this is an older car, has a lot of miles on it. I don't know if I want to do a bunch of stuff to this car. So I took the old GTR to Nissan, traded it for the new one. 17.

Yep.

And then I took that back to SD wrap. And then they kind of were like, what do you think about this color? And then we were like, alright, let's do it. So we wrapped it and then TJ Hunt, who's another big car YouTuber.

Yeah, I heard of him.

He came to the shop right when it was done and he walks in and the first thing he's like, he's like. He's like, hmm, looks like guacamole. And then I made a joke and I was like, oh, it's Guaczilla joke. And then I made an Instagram page. And then it started growing and then I was really scared to unwrap the car because so many people liked it that I was like, I don't know what in my mind was making me think so hard about it, but I was like, I need to make it amazing if I. If I unwrap it. It's got to be insane.

Yeah.

I wanted to wide body it. And then we did the world's first molded wide body.

Yeah.

And then we built the whole.

The whole engine.

It's a thousand horsepower, fully rebuilt transmission, fully new interior, roll cage. Like, I was just like, I'm not skipping any corners. I really don't know why. Like, I sometimes look at it and I'm like, I don't know why I built this thing.

I haven't seen it in person. I haven't even seen it. I will look at it after. It's so.

It's like such an amazing car. And then that's kind of like how Guaczilla started. And then I worked really, really hard. Like, didn't sleep for three days. Making the Guaczilla reveal video, really. So I made that a huge deal. And then plus, the Hot Wheel came out right around that time. So it just was like this cluster of like.

For sure.

No, because everything working.

Because I think, like, the two things there is like, for example, a brand like Hot Wheels, like, the fact that you put that attention to the car made that possible. Right? Like, they wouldn't have just like, made a hot Wheels for T fox. Like, the fact that you had the. The car as a focus and you wanted to make it the most, like, that's what made it cool, you know?

Exactly.

So, like that. Yeah, yeah, yeah. And that's super sick. So just with that, how does Space Station Gaming play into the picture? Like, how did that come about? Esports. I know. I just saw, like, the fortnight tournament go down where bud won, like, $3 million. That's popping. You know, you hear Drake all the time. He invested in 100 thieves and all these. They just raised a series B round for 35 million.

And, like, incredible world.

Yeah. The industry is.

You didn't know?

Yeah, 100%. So, like, when did you get involved from esports business? Because, like, for me, I was like, I'm looking at it. I'm like, that shit's hot and you're in it. So, like, where did that come about?

Yeah, so I think a big thing that I don't ever really bring light to is like a huge mentor for me in this whole space has been Sean Duras. He's like another creator. He does a bunch of crazy business stuff. So he founded Space Station Gaming. I met him like two or three years ago, and we've just always worked together. We started doing YouTube collabs. Then I went out there and I helped him get to a million subs, and he helped teach me all about the world of brand deals when I was 16. I didn't know about it. So Sean founded Space Station Gaming because all those guys over there, huge they love super into gaming. So however, Space Station Gaming popped into Sean's head. He started it.

Yep.

They started getting. Picking up a bunch of teams. It started becoming legit. And then I went out there to go work with Sean and he started, like, kind of explaining to me the whole esports world. And I grew up in action sports, so, like. Yeah, it didn't make, like, a lot of sense to me, but it was so intriguing and it was so cool. And I thought it was like the most amazing thing because, like, for scootering companies, like, fund our trips to Barcelona. Yeah, make. Make big things like that possible. So it's like the same thing, but like, for video game players.

Yeah.

So I just thought it was like the coolest thing. Started learning a bunch about it. Sean brought me on board as co owner and then I worked a lot on, like, the social growth and like, growing up, blowing up the socials and like, really focusing on the content side of things. Whereas, like, I don't manage the teams and stuff like that. But that's kind of how I got a part of Space Station Gaming. And then since then, I've gone to the R6 championships in Montreal and I've met tons of the players and tons of the teams, and we just got a new Rocket League team. So many crazy things. And then the champion collab, and then we have another really big collab coming at the end of this year that I can't talk about, I told you earlier. But so many just. It's just really cool because a lot of the esport companies are so textbook. There's a way to do it. Whereas me and Sean, it was just like. It was literally me, Sean, and then all the guys back in Utah that are on the SSG team. So we kind of do things in our own little way and make it more personalized. Our content. One thing that sets Space Station gaming aside in, like, the esports world is our content on social media. It's like super easy. It's really funny. It's just a lot of effort instead of just like, congratulations to our pubg team for taking first place today. And then like a picture of them. It's like we do really funny skits and stuff like that.

Yeah. And then you guys too. So with the champion deal. Cause I look at it, all right, Esports, right? The fact that you guys have a merch line in, like, champs and in the malls, like that, like that type, that takes a certain type of thinking. So, like, how does an esports company do a collab with a What's it called? Like an apparel brand that has been around for decades. And what's. How is that combined? Because I think the people listening, I want to sort of teach them through you of like if someone maybe there's a 16 year old kid that's listening, plays Xbox. Right. And he's a gamer, like how does that go to. All right, the business side to then the merchandise collab. Like how did that come about?

The champion stuff? That wasn't the of part personally me, but one of my buddies, Alex, who works for. He's on the team for Space Station Gaming. We were at E3, which is a big gaming convention.

I've heard of it.

And he saw one of the champion guys there and like he saw an opportunity in it and went talk to him and kind of showed him the value of like why it would be important to do some stuff with Space Station gaming. Tell him what we're all about. And then kind of like the Hot Wheels thing.

Yeah.

How it's just like this would be really cool. Let's make it happen. And that's kind of what he did. And just right time.

Right. That's so freaking sick.

Yeah.

So would have you ever been like big in like gaming yourself or. No. Have you never been like.

I played, I played Skate three when I was like. But I started playing Fortnight. No, no, the first, the first video game I ever played was PUBG. I started playing that and probably like 2016. Okay. And then I played Rocket League for a little bit. That was like one of my favorites. I love Rocket League. And then I started playing Fortnite. Where did it stop? Did you watch it stop?

I like 20 seconds ago. So we'll just jump back into the question. So with gaming you're in the business side of it, but have you ever actually been like a player itself or what?

So I played like Skate three when I was a lot younger, but I started playing like. Let me think. I started playing. Pubg was the first video game I ever played that was in like 2016. And then I played Rocket League a lot. Sean actually introduced me to all that kind of stuff. So then we'd always play like till like two in the morning at his office and like play, play Rocket League Pubg. And then I started playing Fortnite and I did some streaming when that became popular. But I never stuck with me. I. I like more being on the other side.

Yeah.

Supporting the guys doing it for sure. Like I grew up doing the scootering stuff.

Yeah. No, I want to bring that Up. So, like, scootering, I used to be into longboarding a lot and like, action sports sort of stuff. But when did you necessarily get into scootering? Because, I mean, you have the most craziest videos that you'll pull off now. And, like, you have like, that's like an extreme skill set, right? It's like, when did you get involved with that? Because, I mean, I think it's something where it's like, you still do that to this day, right? Post the videos, you scooter, and you still. You'll still rock with it, right? So it's like, how did that sort of foundationally, like, pivot you into what you're doing? Because I'm sure it had a lot of like.

I think that was a huge part because scootering, I got like a really big fan base in scootering. So, yeah, it was a lot easier to pivot kind of outside and move to everything. And it was also such a weird thing.

Like, scooter kid, like, yeah, you made it hot. And I'm like, when I. When I first saw yourself, I was like, oh. He's like, you make a scooter and cool as hell. Oh, bro. You know what I'm saying?

Made fun of my whole life for scootering. So I think it was like, people see like, wait, a scooter kid?

That's so scary.

Like, for anyone doesn't know.

Yeah.

But I started scootering in 2011. I went to the skate park. I was actually. It's funny, full circle. I was watching a YouTube video about some kid at the skate park on a bike. And then I really wanted to do bmx. For some reason, I thought it was the coolest thing. So I went to. I went to the skate park and I saw all these other kids on scooters, and they had, like, custom grip tape and grips and, like, little parts. And I was like. I was like, what? Those are sick. I thought razors were the only thing. So then I went home, My dad bought me an Ultra Pro razor, which is like the best model razor. Still got it. And then I started going to the skate park like every day. And then I found out that there was contests and, like, people compete in scootering. And I just thought it was the coolest thing ever. And then I just did it every single day. That's kind of when I started falling behind in school, like, early on, like 13 to 15. And then, then I was doing, like, the screening full time. Didn't really care about school. Barely got my work Done. And then I kind of slowly started doing YouTube and then it just took over.

Okay. One thing I want to point out there is like, I think for a lot of people listening, it's like from a family aspect of like you're in school, you're starting to do scootering and YouTube and like you said, like you're not putting effort into school. How was like your parents reaction to that? Because like for me, I always tell people like the hardest sale for me living in Virginia was like letting. Selling my mom to let me travel by myself, like letting me do my thing when she wasn't. Maybe there wasn't a picture and she didn't know what I was doing or like where it would lead to. So like, how was that in your life in terms of like your parents and my dad.

My dad was a lot. In the early days, my dad was more supportive just because my mom, my mom had like the house. My dad lived on a boat. So my mom. Yeah. So my dad was just like always like laid back, kind of like he did his own thing and he'd kind of just be like, yeah, do your thing, Tanner. Just make sure you get your work done at school. Like, yeah, yeah, just get good grades and you can do whatever the hell you want basically. And my mom was just like like, what are you doing? Like, what is this? Like you need to focus on this. You're gonna like. She was just being a parent, like getting all, getting all worried about it. But then as soon as it started, the YouTube thing started working out. She was slowly became results at the.

End of the day. Right, Exactly.

But like, but like I could so see that because I'm just this little angry 14 year old kid with a helmet going to skate park every single day. My mom's like school like you for sure. The skateboard on a scooter all day.

Yeah, I want to put that out because I think a lot of people, like I get hit up all the time, like, oh, should I drop out or go to college? And like I always tell them, like, prove to yourself, like, get results. Yeah, like you said, like when YouTube started picking up, your mom was like, oh, like you prove to them that and you like actually show them what's possible.

And I think that's so important.

Especially the young people for sure.

Yeah, I don't ever want to like influence people to drop out of school or. Yeah, the cool thing to do, drop out of school. It's not for everybody.

Yeah.

It's not like some people are meant to go to School and be a doctor. Some people are meant to not go to school and be a YouTuber.

Yeah. Yeah.

It's just like. Or an entertainer.

Yeah.

Own a business or whatever it is.

Yeah.

Every. Everyone has different.

For sure. So what do you tell someone? Like, nowadays, right? Like, you're one of the biggest people on YouTube. Almost 9 million subscribers. Like I was telling you right before this, I haven't really done much on YouTube and obviously I can do cool stuff and I can make cool videos. But for the people listening, like, if someone's starting on YouTube today, like, what do you recommend someone do just from the experience in which you've had? Like, if someone wants to crush it and they're fully committed, like. Like, what would you say the strategy is in 2019?

The biggest thing in anything is you have to provide value. Like, you gotta be doing. I mean, if you wanna blow up on YouTube in this day and age, you have to be doing something different. You gotta be providing value, doing it. Like, there's gotta be a reason. Like, another vlogger's gonna pop up. It's gonna be like, well, no, there's like, 25 other big vloggers. Right. So it's like, I think one important thing is that. And then the second thing is, like, consistency. And you really do have to just, like, dive deep into it and commit to it, because you can't upload three videos and be like, okay, this didn't work. I tried to be different. It didn't work. Yeah, you have to commit to it and see if it's really gonna work. Ninja streamed for five to eight years doing Halo until he had his big break. Yeah, no one knows that. And Ninjas the biggest esports guy in the world by far.

That's.

You do have to, like, be really consistent. You have to. Well, first you have to pick something different.

Yep.

And then you have to be really consistent doing it. You just have to, like, dive deep and really love it. I think that's a really good, important thing for being a YouTuber, for sure, is the bullshit really does shine through. Like, viewers can see that. Like, the people decide what makes it 100%, who makes it, who doesn't.

Yeah.

So if you're fake, and I think that'll show. So you have to be really into what you're doing, provide value, be different and be consistent. And being consistent kind of ties back to being in love with it. Like, if you love it, it's not.

A problem for sure. 100%. Because. Yeah, you said. I read this thing. It Was like your first, what, 25 or a hundred thousand subscribers? Like, that took.

Yeah.

How long?

Yeah. So it took me, like, it took me five, four years to get zero to 22,000.

Wow.

Four years to zero to 22,000. Wow. But I was just doing scooter videos, scooter checks, how tos, day edits, stuff like that. And then when I started vlogging and my. My video blew up, I probably only grew like 22,000 to, like 30,000 in, like, four months vlogging.

And then.

And then from there, I grew like 30 to 100.

Okay.

Couple months.

Got it.

Because then the video blew up and launched for sure.

So. And one thing I want to touch on, and this is what Gary Vee always says. So, like, there's so much platform diversification. Right. We see Tic Tac fucking up.

Yeah.

TikTok popping up and all this stuff. Like, how are you looking at, like, the evolution of social media? Like, are you. You would say, like, tied to one platform, and now you were saying you use Instagram, like, for fun and stuff. And then I see you post on Tick Tock now a little bit like, where's your head at in terms of, like, how do you look at social? Like, moving forward from right now? Obviously, YouTube's your main. But, like, you doing on TikTok, like, how do you just test everything? What do you recommend people to do? Like, how do you. What's your take on it?

I mean, honestly, like, YouTube's my main gig. Like, that's what I'm really focused on right now. There's nothing better that's taking my attention right now. Facebook just started monetizing.

Yep.

I've been getting a little interested in that and kind of repurposing my content on there and posting a ton of, like, just my older cool videos. I started doing that just because, like, that's moving towards. Towards monetization. So I could see, like, a lot of potential in that.

Yep.

They start making a bunch of money. They're gonna start promoting it for sure. Same with Tick Tock. I just seen so much heat around it, people. That's honestly the reason I kind of was like, okay, I'll give it a chance.

Yeah.

And then couple my buddies, like, in the living room, they have, like, a couple million on TikTok.

Oh, wow. Really?

I was just like, oh, wow. Like, I truly thought it was, like, musically like I did.

Yeah.

I didn't know. And I think that's where a lot of people are at.

Yep.

But as far as, like, social growth, in the future, I think IGTV will be a big thing.

Okay.

I think. I mean, all video content. I'm not really, like, looking what's my next move? But, like, I have a pretty good grip on when it moves. Move there.

Got it.

You know what I mean?

For sure. I tell everyone. Listen, I think Tanner should start a podcast.

I know we were talking about that when you first got here. I think a podcast is really cool.

I think it would be hot, bro. Like, why not? I think I want to help you, bro. You can crush it.

Video content.

Yeah, yeah, yeah.

Just kind of trying out different things. Things. Try podcasts. Yeah. See if it's fun.

Yeah.

But YouTube. I've just stuck to YouTube because it's, like, it's what's worked. It's got bread and butter. It's kind of like.

Got it. One thing I want to touch on too, and I always get this of, like, screen time and, like, mental health on social. Right. I'm sure, like, as you get more love, you get more hate and vice versa. Right. So it's like, how is with someone with such a following, I think there's something really important here of, like, I sometimes think I spend too much time on my phone or, you know, it's like I'm just on Instagram too much, and there's. It's taking too much time. Like, how are you from, like, a mental health aspect? Like, do you ever, like, turn your phone off and don't touch it? That's something I've been trying to do personally, and I talked to a lot of successful people about. But, like, what's your take on, like, social media time on your phone? Do you try to limit it? Like, how much time do you use it? Because I think I want people to learn from the different answers that I get on this show. How do you look at that?

That's a good. That's a good question. I feel like I kind of go, wait, ask one more time.

Just, like, in terms of spending time on your phone, do you ever limit yourself and say, hey, like, let me get off and actually just be present in the moment, or is it something that you believe overlaps and, like, takes too much time off your hands?

I feel like it goes both ways, honestly. Like, some days I'll just be like, okay, I need a break from this. I just need to know that I'm human.

Yeah.

And, like, I need to know that I can entertain myself and, like, talk to my mom for the day. Like, literally that kind of stuff. But then, like. But Then at the same time you're just, you just get sucked up in it and you're on your phone. But I definitely think about it and a lot of days I try to like, I try to like put my phone down and walk away from it because like when your phone buzzes you.

Always, it's like, yeah, yeah, yeah.

But what was your question about like the mental health?

There's always like people spending too much time on the phone and they get up comparing themselves to others and they, oh my life isn't good enough, whatever it is, you know, like, how are you? And like what would you say to someone young that's listening that maybe comparing themselves to others or getting down on themselves because they follow so many people on social media and they're not focusing on them. Like. Cause I mean obviously what you do, like you're focused on becoming the best version of yourself and you're like committed and you grind, right? And like, I think that's what there's a misconception of. Like you know, like you're focused on you and then people attract. But if people are listening and they're trying to grow on social media or they're, they're, they're stuck comparing themselves. Like what would you tell that person that's young and they can't find themselves?

In a way, I think it's super unhealthy like truly to like constantly be comparing your content to other people's cuz you're just like making up the right way to do it in your head. I do the same thing. Like I stopped watching YouTube videos and I really haven't really, I haven't in like months. I sometimes do and I watch my friends and yeah, bros and I watch like my close friends and like Sean and that kind of stuff for sure. But I've truly stopped watching YouTube videos I think because I don't like watch it. And maybe it's just me as a YouTuber, but I don't watch it as entertainment. Like the whole time I'm picking out things I don't like in the video. I like in the video, how I could do it in my video, how I could do it better in my video. Like it just got like toxic. It's just for sure. Yeah, I think, I think it's really important not to do that because then also your content's impacted by it. You're not being like authentic in your own way. And like that's really important for like I said, providing value in like a different way, being an influencer. If you're. If you're constantly looking at other vloggers and how they're doing their videos. Yeah. Watch them get an idea how it works.

Because.

Because obviously theirs is working for a reason.

Yeah.

But, like, definitely don't sit there and be like, damn, so and so did this today. And I only did this today for my video.

Like, for sure. Yeah. So one thing I want to touch on because, like, you're wearing the Case west, the Gary Vee, we were talking about it before, and like, I want to talk about, like, mentorship. Like, what would you say has been someone that, like, has inspired you or that you've learned from or you've, like, somewhat maybe saw some of their content and you've translated into what you do? Like, who would you say some of the mentors are for you? Like, in this.

I say the first biggest one, pretty much the reason I started vlogging was Adam lz. He's like a drifter.

Yeah.

Used to do bmx. I watched his webisodes way back in the day because he did bmx. I did Scooter. I also always said I want to be the Adam lz of Scooter. Yeah. That's why I always said. And then. So he was like a huge mentor. He taught me a bunch about merchandise. That's why I have my own warehouse where I do my own stuff.

Yep.

He told me, like, cuz that's how he did it. So he taught me his ways and he. He was a huge mentor. And then Shondurris is a huge mentor. He's taught me so much about life and handling things and business content and what to care about, what not to care about. Sean Holiday, who does integrations, space station integrations, he's been like, unreal. I did the Hot Wheels deal with him. He's just really helped me through life and especially so much pressure and all this stuff. He just helped me see the bigger picture and kind of stay true to myself and that kind of thing. And then Jessica, my business partner at Premier Icon, she's like a second mother to me. She's just like, she's helped me so much with how important the customer is and how important, like, the viewer is and, you know, your fans, like, how important that is. Like, it truly is because it's just a number on a screen for sure. So she's like, so many different qualities from so many amazing people that have been mentors.

Yeah, that's tight. And in terms of, like, I don't want to say podcasting, but just like, Education, daily habits. I always ask people that are on my show, whether that's drama or Gary Vee or Grant Cardone, whoever, like terms of success. Like, what would you say has attributed to like on a daily basis, what does your day look like? Is it always different? Do you have a routine? Like give us people like the. The Tanner Fox daily recap.

I'd say kind of like back to our conversation about this house. I literally just wanted to make a. I just wanted to make a house where I can be like so comfortable, have everything I need around me at all times to just be productive as I can. So I feel like I don't have a normal day or like a normal schedule where it's like 9am do emails.

Yeah, do that.

I just kind of like wake up and then I'm like, alright, what do I do? Because, like, I know I have like a big list of stuff I need to do. Like I could take t foxprank photos. I could talk to this person. I could do a call with this person. I have to have a meeting with this person or film a video. I kind of just like if I have calls or meetings and those are important, like, those are, those are important. So yeah, today, like 3 o', clock.

Like you're gonna be here.

You're from Arizona.

Yeah.

Yeah. But mostly it's just like wake up. Always film content. Content's number one. Because then in that you film like brand for sure get everything from that. So vlogs always number one. And then going to the warehouse and just kind of like a, I guess just a cluster of getting as many things as I can done.

For sure. Got it.

There's no real schedule.

Okay. That's dope though. I think it's always different for everyone. You know, saying that's super tight and something I want to touch on because of this podcast called Rise the Young. And like you looking back, you're 19 now, looking back to like when you were 12, like, what would you tell young Tanner or a piece of advice or someone that's just younger than you today? Because a lot of this audience is someone that's our age or maybe they're just getting into business. Like, what do you tell that person that's like just getting started along their journey based on just what you've learned over the last years?

I mean, what I have seen literally happen in front of me without even realizing it. It felt like I would give advice and say if you legitimately put your head down and grind. And I know everyone says grind, grind yeah, but like, literally, like, if you find something. My roommate bared he googled how to make money online. Now he's making tons of money doing E commerce. So successful. All he did was Google is like, so find something that works. Real estate, podcast, throw events for people, merchandise, like whatever it is, actually grind and actually get good at it. Make it happen. Put your head down for two, three years. Sounds like a long time. But then like right now you're, let's say 16. Like three years, you're gonna be 19.

Yeah.

Like, if you grind your ass off, like, forget all the parties, forget hanging out with friends, like, legitimately, like, this is true. I see like every night I would just edit videos, like, and I didn't even realize I was doing it.

Cuz that's having fun. Yeah.

Like, looking back, I literally just grinded my ass off for like years. Like three years. That's all I did. I would go to bed early, like, I made sure everything was happening. And then like, I look back and I'm like, it's like Loki. Like, holy shit. I actually have a house. Like, it's kind of crazy. Yeah, it's legitimately crazy. So if you find something that works, learn a fuck ton of shit about it. Sorry. Learn a good stuff about it and then meet a lot of really cool people. Surround yourself with really important, like, not really important, really good people, really smart people, like healthy people to be around, motivate you. That kind of stuff. Legitimately, two, three years, actually. Commit to that. Not just like a, it's Saturday, like, I earned it, I'm gonna go out. Like, I'm gonna go out. Like, yeah, I'll go out for the weekend or I'm going vacation, like legitimately. Don't do any of that for two, three years. See where it takes you.

Yeah. That's so sick. So like, did you edit all your videos at the beginning, you're saying editing.

For the first, like, two years.

Okay.

Yeah.

Wow.

So I did it like halfway through daily vlogging. I did every other day for a year and then I did every day for a year and a half. So halfway through that.

Okay.

Is when I stopped.

That's so wild. So going back to like, family, Right? I think this is something important to me. Like, super, super close to my family. Make sure I communicate with them. Like, going from dropping out of school, doing your thing to now, like having a house and living on your own, doing your stuff. Like, how is your family taking this? Because I'm sure, like, they've seen it evolve over the Years. And it's like, what's it been like to just like. Because I'm sure that's just so fulfilling. I know you bought your mom a car and your sister, like, what's been some of the most fulfilling moments for you throughout the last couple years?

I would say the most fulfilling was buying my mom her house. Okay. I was like, probably the coolest. Just cuz like since my parents got divorced when I was like nine, it was always a struggle, like we like, of finding somewhere to live. Yeah, we can't own a house anymore. We sold our house. So like, I know she's so excited to. To be able. Owning a house. I think that's like the biggest thing. And then obviously the car stuff is like, I love like, give my mom her dream car. Giving my sister her car. Like, yeah, that stuff means the most to me. Like, honestly, like, been buying like my Tesla. Like, yeah, I buy my Tesla and it's like, oh, cool. Like, okay. Like it's. I get it.

Yeah.

But then, like, I don't know, being able to do like those really big.

Cool things, that's so tight.

Especially for your family, because. Yeah, always number one to me too.

For sure. That's tight.

Yeah, that's definitely the most.

Okay. For sure. Now a couple more things and I think. Let me just restart this. Who doesn't?

No worries.

Real quick. Are you good?

Do it.

Boom. So couple more things. So in terms of Instagram, right? I want to talk about that. I spend a lot of time on Instagram. I always tell people, like, the power of the dm, like every person I've had on this podcast, even how we connected through the DMs on Instagram. Right. So someone with such a following, you've like, what, over 4 million followers in Instagram? You're getting hundreds, if not thousands of messages a day, a week. Like, how are you utilizing Instagram as a platform? And like, what's your, like, how do you look at it? Cause I think some people look at it as, hey, this is my. This is my cherry. Obviously. Yours is YouTube.

Yeah.

But Instagram, what's your take on it?

My honest take, I feel like for connecting, I use Twitter. I think Twitter.

Okay.

Twitter is more powerful really, than Instagram, I think. Interesting because Twitter's so direct. Like, you could get to like, anybody way easier. So I think for connecting, like, I mean, I use Instagram DMs.

All right.

I probably use Twitter for that. Instagram is just like, to me, it's just like a fun platform. I post like random content. I also try to be strategic with the content I post.

Like, yeah.

I don't try to post things for people to unfollow me. But I think my constant goal is to just post whatever I want and at the same time, like grow.

Yep.

So I just kind of post the content that I see everyone else.

Yeah.

Like, you know, scooter stuff or drifting or like. Yeah, get the little. You figure out the little things that for sure. And then I just post on it maybe four or five times a week.

Got it.

But there's no real strategy behind my Instagram, to be honest.

Okay, got it. It's funny cause I think one of the biggest things, like for me is I don't use Twitter really at all. So that's funny cause I literally every person Instagram DMs and I think for you, are you. What would you say in terms of time wise? How much time do you spend on Instagram a day?

Bro, I think I use Instagram more than any other platform. But it's like, it's that stupid noise.

It's like, yeah, scrolling.

It's like, yeah, yeah. It's a. Like, I need to get better at that. That's probably what it is. I just, I use Instagram and just.

Scroll and I don't even know. Okay, I got you.

Hours go by what I look at.

Got it. So in terms of consuming content, I think this is intriguing. So you don't watch YouTube videos? Like, do you personally consume content, like intentfully on a daily basis? And if so, like, who do you tend to listen to or watch? I know you said your close friends, the smaller people.

I mean like, not the smaller people, but like, I think like Gary V. Like, he's healthy to follow. I just feel like he's healthy to follow. Like, why would you not follow Gary V. Yeah.

You know, I mean like shout out to Gary. Yeah, for real.

Like you're scrolling through your feed and you're just looking at bullshit again.

Yeah, yeah. Boom.

Gary Vee posting. You're like sick. Like, it's just healthy, that kind of stuff.

Tell a story about Gary because I think everyone listens podcast for sure knows Gary because I've interviewed him. I talk about him a lot. He's an inspiration to me. Tell him the story with Gary because you didn't know who he was. You rocking his shoes now. So tell that.

I thought the story how I met Gary. Gary. I met him about two and a half years ago when I was in Utah. The first time I flew out to Go see Sean. Or the second time to go see Sean. He was teaching me about brand deals and he was like, Gary Vee's coming out. Like, oh, this is like, oh, Gary Vee's coming out. He's all excited. And I was like, who's Gary Vee? I don't know, like, what's going on? And he was all stressed out. He's like, oh, we gotta be like on our shit. Like when Gary comes, like, this is gonna be like legit. Like we got Gary out to Utah. I don't know what we're doing, but okay. And I met Gary and he kinda told me a little bit about what he did. It was when he first started Instagram. He had not first started, but he had like a million followers.

Yeah.

But I was talking about cars and I was like, I didn't know what he did. I just assumed he's like this rich business guy, like kind of vibe I got. So I was like, oh, so like, do you like cars? Cuz, like, what kind of cars you have? Yeah, he's like, cars? Me? I don't give a fuck about cars.

That's scary. Yeah.

And then I was like, oh, okay. We ended up going indoor surfing.

Okay.

And then I got him to like front flip onto it, onto this pad. We went like indoor rock climbing. It was so fun. That's so random thing because now you never get Gary to go on an indoor. Like, but like that's the first time I ever met him.

That's so funny.

Then I've just always, like, I've just always loved, I've just supported him. I thought he was dope. I didn't know before he was like cool to like. I feel like now he's like really trendy.

Yeah, yeah, he's cool. He's doing the things the rappers like.

Back in the day, like, I was just like, this guy's dope.

Like, I like him.

And then I just always rocked his shoes. A pair of shoes. I always post him on my stuff.

Yeah, Yeah.

I just always. I just always show him love and comment on stuff, for sure. And then he started really killing it. Yeah, he's been really cool to me.

Nice. Dope. Have you been to his office in New York? Yeah. Oh yeah.

It's amazing, bro.

Insane.

The whole floor.

Yeah, yeah. He has two floors actually now. Yeah.

So when I went there, I think.

He only had one. Okay. Yeah. Shout out to Gary Vee if you ever see this, but I have a couple more questions. So in terms of you would. I would say like, looking forward 2019, 2020, like, what's something you want people to know about that? Like, you're working on that? Like. Cause I think nowadays, right, it's like you follow people on social media, you're seeing their current.

Right.

You don't see what you're working on six months from now, but in a podcast, you can kind of break it down and give. Give people something to think about it. Give people, like, what's. What's Tanner Fox looking forward to moving forward? Like, into 2020?

I think moving into 2020. I think this year a little bit mentally for me has kind of been like, oh, wow, this is my last year being a teenager, so I kind of feel like I slowed down a little bit because, like, the past three years, I don't even know where they went. Like, I legitimately don't know where the last three years went. So I was kind of like, oh, wow, this is my last year being teenager. I'm gonna chill a little bit. And then 2020, I just want to, like. But I haven't even been chilling, like, I'm all year. Like, I have so much cool stuff coming up.

Yeah.

But like, 2020, I think t Fox brands, like, a really fun thing for me that I've always just had fun with. My clothing brand.

Yeah. Yeah.

I wanna. I want that to, like, evolve into, like, a legitimate big brand. Like, it will. With history. 100% three years old.

Okay. Like, you sell what you saw. A T shirt. I saw, like, the pencils, the pencil passes, the backpacks.

Kind of like how supreme started was just like they were skate shop. And then they started doing collabs their thing. Like, I kind of just think it's really cool. Like, I done the hot wheel stuff, like T Fox branded. I'm working on a couple other things, like different companies and stuff like that, but I think that T Fox brand is just like, a really fun thing for me. I've always just actually, I just really enjoyed it.

Yeah. Yeah.

Building it, seeing where I can totally.

And you have your own, like, fulfillment center warehouse. You'd like the whole trampoline and foam pit and stuff.

So.

Yeah. Talk about that.

Oh, yeah. So then up at the warehouse, we have another business that I'm co ownering with Jessica called Premier Icon. We basically do other influencers merchandise. It's kind of like what Fanjoy does, like.

Yep, yep, whatever.

But a lot better.

I love it. So if people, like, if people are listening and, like, they're an influencer, let's say, like.

Yeah.

Do they how do they get in touch with you if they want to do that? Is it like Twitter dms?

Like, just like tweet me. Like, say, like, let's work together. But we have like in house graphic designer sourcing. We do fully custom products. Like, we can literally do everything. Build an app. Like, like, again, our team helped out with the Ace family app.

Okay.

Helping build that.

That's tight.

Basketball game. But yeah, Twitter DMs and make some magic. I think it's so cool to build brands with people.

Yeah.

Them understand the bigger picture of it. Because another thing for me being like, when I was like 15, 16, when I started T Fox Brands by myself, I didn't really realize I was like starting a full brand.

Yeah.

You know what I mean?

Like, it's cool.

Like, it's dope.

For sure.

I can maybe one day sell that to us. Like a big company.

Yeah.

To buy my brand or.

Yeah.

Or do co branded products with whoever I want.

For sure.

I have it.

Yeah.

So I think it's really cool to build brands with other influencers and kind of show them the actual value of it because I've seen such success and they kind of, they then when I explain my success and how it worked and all, what it means to me, they kind of see the bigger picture. And then building the brands with them is really like the shorts I'm wearing, like, this is one of the influencers we do.

Okay.

Dustin Williams.

Okay.

Fully custom.

Oh, zipper pockets. Oh, I love the zipper gym shorts. Okay. That's tight. So I want to talk about branding too. Like, if someone wants to start a brand today, maybe it's a fashion brand or maybe it's whatever it is. What would you say you've learned from that? Like, when you go to launch a brand today, I'm sure it's way different than three years ago when you started T Fox Brands. What would you say you've learned from building a brand or doing the collaborations? Like, what would you want to tell yourself from actually, like, building a legitimate brand that's thriving? What have you learned that you'd want to give to someone that's maybe just starting out? Ooh.

One thing I have learned, rephrase that movie.

Like, for example, you're talking about, oh, you got to do product shoots and you have the fulfillment. Like someone that doesn't even know what fanjoy is and they maybe want to start it. They just want to start a new brand. And when I say brand, I mean, like, when people think about T Fox brands, like they have that feeling, right. You're creating this, like, identity around brand. Like, what would you tell someone? Because obviously it's crushing it. People know it, people wear it. You're killing it. What would you tell yourself three years ago when you first started it? Just based on what you've learned to then give people some insight into, like, what it takes to build a successful brand.

I think the biggest thing, like, same with YouTube videos. It's like being consistent. And, like, one thing I was always really great at is is making sure all my friends have my stuff. And always making sure, like, placement, placement, product placement, Huge. Like, my logo everywhere.

Like, yeah, you crush it.

Top my car. Always, like, front of my car. Always. I always have my logo somewhere. Like, I'd go out to events and I'd have, like a red carpet event and I have Jessica go, like to a store and get a nice bomber and put my logo on it.

Okay.

Like, just like, little things like that. Yeah. But then again, that comes back to, like, I just thought it was cool to put.

Yeah.

But then, like, now realizing, like, I have, like, my trampoline, my big logo on it.

Yeah.

Cameron Dallas came to such the trampoline. He post a story and, like, my huge logos in the background. Just branding and being consistent and, like, really, like, giving people a reason to follow. Like, what's another thing actually is what's the reason, like, behind the brand? Because, like, you could buy that shirt or you could buy this shirt. Like, the same thing.

Yeah.

On your body and it keeps you warm.

Yeah.

Like, why should somebody spend money on your T shirt opposed to somebody else's? So I think. I think actually one thing I wish I did better years ago was giving a better reason behind T Fox brand. Kind of. Logan Paul was really great at that. I think being a maverick. Be a maverick. Like, that was his movement.

Yeah.

Mine was just guys, like, if you like my clothes, buy it.

Yeah.

But it was never like, Nike, just do it.

Yeah.

I think that was something that I could have done a better job on.

Okay. Have you read that book by Phil Knight, Shoe Dog? I literally just finished it. It's like how he built Nike. Yeah. You should check it out, bro. It's actually. Do you read or how does that look?

I have a little bit.

Okay.

I'd be interested.

Dude, you should definitely read that book. That shit's tight.

I need to finish the how to Win Friends if most people.

Dale Carnegie. Yeah. That's one of my favorites, for sure. No, definitely read the Nike book. That one's tight. And everyone Listening to. Check it out. But I have two more questions. So just to really wrap it up, just I would say in terms of the growth, right, 8 million on YouTube now, one of the goals is to hit 10 million. I think it's one of the things that I've learned is like, there's always more to do, right? Like, you're not gonna, you didn't hit 8 million. You're like, I made it.

Right. Yeah.

So like, what's the mindset? And like how do you look at success? Right? Because I'm sure if you were telling your 12 year old self like, hey, Tanner, you're gonna have 10 million subscribers.

Yeah.

You're probably. Yeah, you know, you could do it, but like actually having it is way different.

Yeah.

Right. So like, what is like, how do you think about success now? Because I'm sure people listening, right, they want, they think having 8 million subscribers, like, they made it, they're done. But then you come back to someone who has it and you're, you're thinking forward, right? So how do you think about, back to the question, like, how do you think about success and how does have you adapted in that sense?

I think I'm still in the middle of that a little bit because like you have these big, like you just said, you have these big goals, like, oh, I want to have this car.

Yeah.

Then you get the car and you're like, oh, I have to pay a lot of money in insurance. I get all stressed out. When you park in parking lots, it's expensive to maintain. You don't have a lot of room for your friends. Like, you just start you learning these things, your problems. But then like the car, it's like, it's like same thing. When you get your house or when you get 10 million subscribers, it's like, okay, like, I know I'll get the dime play button. I'll be so excited, I'm gonna probably cry.

Yeah.

Like, then months later you're like, okay, now I need 20.

Yeah.

It's just always that next thing.

Yeah. That's so tight. That is like, I would say like that really answered it. Just like there's always more, right? Because that's what I've noticed too, from just like sitting down. You never satisfied. But in a healthy way, you know, you're not.

I think, I think what I'm kind of getting better at is now that I've accomplished, I was so blessed to accomplish a lot of the goals. I like kind of vision, you see the reality of like accomplishing them. Then you get to focus on, I think, bigger picture things.

Yeah.

And like. Like, I think one thing that really drives me, and hopefully one day I'll figure out which I think I was like, a way to help change the world, like, in Elon Musk kind of way. I think a lot of people are.

Motivated by that 100% for sure.

How do you actually solve a world problem? Yeah, actually. And then.

Yeah.

And then be successful from that. Yeah, that's like, way bigger deal than, like, being a billionaire just having a million dollars. It's like, for sure to do something really cool like that. So I think the. I think the goals, like, almost get bigger and, like, change. Yeah. You start realizing what's more important, like family and, like, supporting your family and spending more time with people and having a better personal connection with people. Like, you just start. Whereas before you were dreaming about having a Lamborghini, now you're just like, wow. Like, I. Purposeful. I want purpose. Like, purpose. I think that's where I'm at.

That's so tight. As tight at 19. That's so tight. So one thing I wanted to just to really wrap it up is just like, I was thinking about, just not only from a content perspective, but I saw this one video. I think you said, like, you want to retire by blank age. Right. What was that?

You said, I want to retire when I'm 25.

Yeah, that's what I saw. It's like, why is that? And is that still current?

Yeah, yeah.

Like, when you say retire, I think that's a word everyone kind of defines differently. Right.

So this is.

What do you define as retired? 25.

Ever since I was, like, 10, 10 to 12, I've never had a normal family. Like, my parents got divorced when I was nine. It was just mess. It was mess. So I've just always wanted a family my whole life. So ever Since I was 12, I feel like I've always been about, like, making money and grinding up entrepreneurship. Like, I was at school, like, selling these little pencil tips that I order online because, like, kids would buy the other ones at Blockbuster, but I get the exclusive line. Like, I just always, like, been about that. So I want to. I want to not retire and stop working, but I just want to be so comfortable. Like, my idea of comfortable and just be able to travel with my family and really spend time with my kids and have, like.

Don't have kids by 25.

Oh, yeah. Probably before.

Okay. Oh, wow. A couple years. Brother. Yeah. Yeah.

No, but I just want to, like, I think that's like, the coolest thing. And travel with your family and, like, just be able to spend actual time with them and not have any stress in your mind of, like, I have to do something.

Yeah.

But then from there, there you have so much freedom and so much mental freedom that you're well off, you're good. You cannot work a day in your life.

Yeah.

But then you just get to have fun and do, like. So that's when you do some next level, change the world type shit.

Yep.

It's, like, tight. So I think that's where I would go. I don't think I'll ever stop working. I have way too much to do.

Got it.

Stop moving. But, like, I think just be so stable when I'm 25, have my kids, have my wife. That's all I worry about.

That's so tight.

And then work on shit.

Good stuff. So back to kids, though. How many kids do you want to have? I just want to. You watching this in five years and you going back, like, how many kids do you want to have? Like, what? Like, what's the. I want two kids. Two kids. That's tight.

That's the dream. I could deal with three.

Okay. Okay, Cool. And. Well, you had just have your one sister, right? Yeah. Cool. So, yeah. Your family comes from two.

Yeah. Got it.

Well, cool, brother. Just to wrap it up, people are watching. Like, where is the best place for them to learn more? Obviously, we all know, but where should people go to figure out what Tanner Fox is doing on a daily basis?

On a daily basis? Instagram, Twitter, Facebook. And if you want to see old, older content repurposed and some new content, Facebook.

Got it. Got it. And everyone watching. We're going to make Tanner start a podcast. What does it take the people? Dude, Like, I definitely. Because, like, it's funny because we were talking before and everyone listening. I've been doing podcasts for two years now. Do three a week. And everyone that I know, drama. All these people that are starting it, even, like, Jordan Belfort, and it's popping. And I walked into his house, I was like, dude, you need to do a podcast. I want you to never. We'll talk about it, but I want this to be a video that we look back on. And you're like, yeah, I'm like, that.

Son of a bitch. I'm so glad I started.

No, he hasn't. Just, dude, I was telling him, like, you could do. You could have a top 100 top 10 business podcasts, easy overnight. So we're gonna make it happen. And I want to put it out there in the universe so that it's documented.

I love that.

Well, cool. Everyone listening, everyone watching the Rise Young podcast. Tanner, thank you so much, brother. Thank you so much. And last but not least, make sure you check out T Fox Brand Space Space Station Gaming. And yeah, last but not least, make sure you subscribe. Thanks so much for tuning in.

Boom.

Let's go.

Peace Monarch. Legacy of Monsters An Apple original series. The world is on fire. I decided to do something about it on November 17th. This place, it's not ours. Believe me, the most massive event of the year arrives. If you come with me, you'll know everything. I promise.

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Legacy of Monsters streaming November 17th only on Apple TV.