Tracey Ellison - The Story of The Diamonds Girl

12 Apr 2020 · 37 min
Episode

12 Apr 2020 · 37 min

0:00

Podcast interview (April 2020) with Tracy Ellison (the Diamonds Girl), hosted by Casey Adams with co‑host Jacqueline Burnett. Tracy describes leaving a corporate career to build an Instagram page focused on fine jewelry, growing a devoted audience, traveling widely to photograph high‑value pieces, and using social media to drive brand awareness and sales. The episode covers industry practices (design, trading, retail), challenges (travel, family balance, male‑dominated trade, algorithm changes), COVID‑19 effects (staying home, scaling back posts), and practical advice for aspiring jewelry bloggers. Contact/follow: Instagram "the Diamonds Girl" and blog thediamondsgirl.net.

Questions this episode answers

Instagram: the Diamonds Girl; Facebook: the Diamonds Girl; blog: thediamondsgirl.net

Around June 2014 or June 2015 (she was not certain)

A Van Cleef zipper necklace around €500,000; a $345,000 fancy yellow diamond engagement ring (both cited as sales driven after Instagram exposure)

Rapaport magazine

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