3:22

Chad Silverstein explains the leadership principle "Model the way" (lead by example), emphasizing that leaders must demonstrate behaviors rather than only talk about them. He connects this to his "Built to Lead" framework (word choice, self-talk, and clear principles), stresses soliciting candid feedback repeatedly until trust builds, and warns leaders to avoid reacting with the "Triple D" (Defend, Deny, Destroy) when criticized. He recommends recruiting trusted truth-tellers/builders to illuminate blind spots and practicing gradual vulnerability to grow as a leader.

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