Chad Silverstein breaks down ethos, pathos, and logos as leadership tools: ethos is transparency and vulnerability, pathos is the passion that inspires others, logos is clear logical planning. Together they build leaders and high-performing teams.
Chapters
I love these explanations. I never really understood them. I think I've heard them in practice, but then reading it in the book kind of helped me really define what they meant because it probably didn't stick with me the first time I heard it in practice. But I love it because the ethos is about being transparent. It's about letting people in so that they don't think that you're hiding something, so that they are not assuming something that's not true. And leaders tend to be a little fearful of like, sharing too much and you could definitely get yourself in trouble. But by hiding things when they know there's something that you're hiding, it doesn't make any sense. You're just basically throwing, throwing yourself under the bus by creating suspicion when there may not need to be anything to be suspicious about. And the, the, the pathos is someone who loves what they do. So hopefully, you know, you're a leader that is passionate about what you love and being able to connect people to it, because leaders are connectors that you influence others to kind of jump on and build whatever it is that you're building with you. And hopefully there's something in it for them as well. And, you know, hopefully then together your guys are able to produce and perform at a higher level. And when you can create passion and have other people move with you, that's, that's a powerful leader. But that all comes from the heart of the leader and then the logos. Being logical and being real. Be a realist. I think it's important to have good communication skills so that you don't freak out your team if you're sharing ideas or if you know you're going to play with something. And I think again, being a strong leader requires you to be able to articulate what it is you're going to do or not do and then follow up and then not give people bad surprises. Be able to let them know what's coming down the road as you shift and maneuver through navigating your company through whatever it is that it's going through. So good communication skills, being transparent and a little vulnerable and having passion and purpose, it's a good recipe for building other leaders.
