Hire, Fire, Recognize, Reward Core Values to Attract Top Talent

It was— I was always focused on trying to get the people who were at the bottom of our numbers, get them up. And I was ignoring these high performers. And little did I know, and I had to learn the hard way, that these people are draining me. But if I could focus on the high performers and tee them up even more, they're contagious. They can just take everybody with them. Whereas these people, they, they didn't deserve to be in the culture. So you have to, you have to have your, your benchmarks. And we did that with our core values. We had a core analyzer, and we had a scorecard, and we had our 5 or 6 core values, and we would take you every 90 days and we'd say, and you would do it too for yourself, how do you rank with responsibility, with being distinct and deeply connected? If you're in your office all day with your door closed, you're not very connected. And you were told that, and we want to see improvement. And again, that either makes you want to run for the hills or get engaged.