How Buying a Diamond Transformed This CEO's Life.

Yeah, well, I didn't come into the diamond industry to be a corporate tycoon. I mean the lab grown diamond industry really is a byproduct of my genuine response to finding out I had purchased a conflict diamond myself. And I was very disappointed in myself that I had actually purchased this product and unwillingly and unknowingly hurt a whole generation of children and families. So I started sponsoring a little boy and his mother and his diamond mining community. And, and so I got a very unbiased and raw look at what it was like to grow up in a diamond mining community. And a lot of my own childhood experiences really motivated me because there was a time in my life where I knew what it was like not to have a safe place to sleep or not to have enough to eat. Things really changed for me when the little boy wrote to me and said I had a great summer because only one of my classmates was killed. That right there, those words changed my life forever.