Leaders are Connectors

But you can't repeat your message, your expectations, your vision too many times. You know, we have what's called the curse of knowledge. Leaders have the curse of knowledge because they are so close to whatever it is that they're so passionate about that they forget what it's like to not be. And if you're a leader leading anything and you're passionate about something, then every new person that comes into your culture is someone that you're going to have to connect 10,000 times to. For them to even understand a little bit about whatever it is that you believe and whatever it is you care about so much. And you can never expect people to care as much as you care.