Transforming a Stereotype into a Strength

From day one of starting my company, I set out to try to build the kind of company that I wanted to work in. And thank God we were able to flip that entire mindset, at least internally, and then with all the people that our company touched, because I set out this big dream early on to change the perception of collections. My goal was to make sure that we give people a different side of what negative stereotype that they had Immediately, without even knowing anything about us, they were judging us based on what we did for a living. Meanwhile, we had the nicest people in the world working in our office. But there's some bad collection agencies out there, just like every industry. It just happens to be that people do hate collection agencies.