And they crush it every time

All of the best TikTok shop affiliates that I know have like this ADHD-like micro autism obsession with these two things, and it determines why they can consistently find things that work for them and why they make so much fucking money. The first and less important part of this is they're good copywriters. They read books like Breakthrough Advertising, and so they understand how to use words that will actually make people take actions. What words make people trust you? What words actually make people want to buy? And they understand the different words for each customer. And the second part is that these guys and girls are just disgustingly obsessed with finding something that other people cannot see. In other words, a competitive edge. These are your pioneers of the style, the guys and girls inventing new things that people have never seen on TikTok Shop, the ones that can recognize patterns across videos and across other creators and make videos be outliers, that make videos make people tens of thousands of dollars. They can see that, and that is why they win every single time. And honestly, a lot of the times this comes from time in the game. A lot of times you see this in younger affiliates who can really see patterns because they've been scrolling since they were 5 years old. But either way, it's the same thing every time.