Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

BOF 😭😭#tiktokshopaffiliate #entreprenuer

18 Feb 2026 · 1 min

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In this short video, Chase Fisher defines the "bottom of funnel" (BOF) approach for TikTok Shop, drawing on his experience generating six‑figure revenues using this method. He explains that BOF is a retargeting strategy aimed at warm leads who have already been exposed to a viral product (e.g., the Goalie). Since these viewers already know the product’s benefits, the BOF videos focus on direct sales pitches and compelling discounts to convert interest into purchases. Fisher emphasizes that BOF videos are simple to produce, require low technical skill, and succeed primarily through consistent posting. He notes that, amid increasing violations on other ad styles, BOF remains a reliable, low‑risk method. The video ends with a call‑to‑action directing viewers to a longer YouTube breakdown for a complete walkthrough.

Chapters

So what is bottom of funnel on TikTok shop? From someone who's done over six figures in revenue from bottom of Funnel, I can tell you exactly what it is. Bottom of funnel is retargeting warm leads like take a really viral product like Goalie for example. Everybody's already seen it. All the top of funnel traffic has already seen it. People who don't know Bottom of Funnel is going to be retargeting. The people who are already interested have seen it before with videos that are pretty much just selling the sale. Since the people already know everything about the product, they don't need to be sold on the benefits. They're already sold on it. But what they need is a good discount to push them over the edge. And right now, with all the other styles getting violations, Bottom of funnel is one of the best methods out. The videos are simple. Really. The only thing that I see that differentiates people who make money and don't make money is just consistency. It's a very, very low skill compared to everything else on TikTok Shop. If you want to learn more, go to my YouTube. Watch that whole video. It's a complete breakdown on Bottom of Funnel.