In this instructional video, Chase Fisher breaks down five proven TikTok Shop video formats that he claims can generate up to $30,000 a month in affiliate commissions when copied verbatim. He begins with a disclaimer that the video contains no income guarantees and that most viewers never act on the advice. He then details each format, explaining the hook, on‑screen text, pacing, and the psychological logic behind why it converts. 1. Reverse Hook – The video opens by telling viewers not to buy the product, which filters out uninterested viewers and captures the attention of those already considering the item. The creator then lists product features while maintaining curiosity, ending with a cheap TikTok Shop price. 2. Crying Emotional Demo – The creator pretends to cry while showing the product, using the emotional hook to drive viewers to click the shopping cart before the demo reveals the item, boosting click‑throughs and feeding TikTok’s AI promotion system (GMB Max). 3. Problem‑Solution Repetition – A repetitive script that states a problem, offers a solution, and repeats this pattern several times, ending with a unique mechanism to seal the sale. Visual emphasis on the problem increases conversion. 4. Bundle Pitch – A “not one, not two, not three, but four” style that showcases multiple products as a bundle, creating curiosity, higher average order value, and more brand spend on the creator’s video. 5. B‑Roll + Text – A short 7‑8 second clip paired with long, engaging on‑screen text that holds viewers’ attention for the entire video, driving clicks through curiosity and information density. Fisher stresses that these formats are ethically sound because they simply highlight cheaper TikTok Shop prices, and he urges viewers to copy the scripts exactly rather than reinventing them. The video ends with a call to subscribe for more similar content.
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You could copy these 5 TikTok shop videos almost word for word and make $30,000 a month. These are the exact formats that I have taught thousands of brand new TikTok shop affiliates, and one of them is a guy crying on camera that has done nearly billions of views. So I broke down all 5, the hook, the on-screen text, and why each one sells so you can post your first one this week. Quick disclaimer, there are no income claims in this video. All I do is hand off information that has worked for us in the past. The Bureau of Labor Statistics say it is very unlikely that you go out and make $30,000 a month, and to be honest with you, this is a YouTube video. 90 99.99% of people that watch these videos do absolutely nothing with it. Let's jump into it. Style number 1, the reverse hook, where the video opens by telling people not to buy the product. If you take the top 100 videos on TikTok Shop right now, probably over a dozen would follow this exact format where it'll start with something negative that would actually probably ward somebody away from buying the product and then somehow turns it into a positive. For example, one of the big reverse hook type of videos that has been working really well has been with a product like a vacuum, and then the hook would be, at first I was like, cool, I'm never gonna have to vacuum and mop at the same time again. But then I realized I messed up. Doing this hooks in the right type of viewer. If I tell you not to buy something, the only people that are actually going to watch that video and are going to be emotionally affected by it are the people who are actually interested in that product. So by me saying, hey, don't buy this mic right here, people who aren't interested automatically filter themselves out, but people who are interested actually stay and watch. So that's just the hook. You hook them in saying, hey, don't buy it, or I made a mistake. And then you say, it's not because of feature number 1, it's not because of feature number 2, it's not even because of this feature number 3. And by the way, doing that allows you to highlight all the features while keeping this open curiosity loop in their head of why they shouldn't buy it, but you're actually just listing out the features. And then you say, it's not because of any of that, but because I bought it in store for full price and it's on TikTok Shop for this cheap. And then obviously you give them the opportunity to actually be able to buy the product on TikTok Shop so that you can earn commission. Another way that you could do this is something like, please do not buy this. Unless you're getting it on a double discount. This format is absolutely built to talk to the most aware buyer who is already considering the product, and this is your low-hanging fruit. These people already know exactly what the product does. Now it's time for you to use the fact that TikTok Shop has the cheapest prices of almost anywhere online to be able to ethically sell the sale and get someone a better deal on TikTok Shop for almost any product than they would have paid elsewhere. So it's not like you're selling your soul to do this video. It's actually very ethical. But worrying a buyer who already knows what the product is is only one strategy. The next style throws out the sales logic completely. It runs on pure emotion.. It actually came from entirely outside of TikTok Shop. Style number 2 is the crying style, where the creator is literally crying on camera while showing the product. All this style is, is a very, very simple hook and demo video delivered while fake crying. And so for the first half of the video, it's somebody just crying on screen with the text on screen that says, so sorry to all my gym bros who bought this yesterday because this creatine is on a crazy discount right now. Since your hook portion of the video takes up the first half of the video, and then the later half is you actually demoing the product, what happens within the first half of the video is since people know what the product is, they tap on the orange shopping cart. People just want to find out what the product is, and if you do not show them instantly and you just kind of create curiosity around it, a lot of times they'll just tap on that orange shopping cart, which counts as a click for your video, which can get you more views and more sales from GMB Max, which is TikTok's AI ad algorithm that decides what videos to prioritize. Now, every format so far has been something almost anyone can copy fast. The next one actually takes some skill, surprisingly, but the payoff when you do is probably higher than anything else on this list. Style number 3, the problem-solution format. The hardest one to pull off, but the one that goes the biggest when it lands. This style runs on heavy repetition, which is another thing that humans respond to. These problem-solution videos will always be structured something like this: if you have this, do this. If you have this problem, do this solution. And it repeats that a couple times, and that repetitive format just works very well. After highlighting a couple problems, let's say it's skincare, and the video is like, if you have these type of wrinkles, do this. 'If you have these type of wrinkles, do this. If you have these type of wrinkles, do this.' And then you're gonna sum it up and say, 'But if you have all 3 of these like me, then you're gonna need something like this.' And then the best way to really finish up the script is to have some sort of unique mechanism that you can sell the consumer on. So if it was NeuroGum, maybe you'd say, 'I've tried so many different things, but nothing gives me energy and focus in just a piece of gum.' And when you do these right, oh my gosh, do they work. Most people just cannot do it right. When I give you these formats, I do not want you to go out and just like kind of follow them. No, like Follow them very tightly and you will get better results. And so most of the time these videos actually work really well when you hand them off to a UGC creator who can film them for you. And so when you're training your creator on this, give them that format. And when you train them, make sure that you let them know the more visual that you can make the problem on screen, the harder that the video converts. And product solution sells one product as hard as it possibly can. That's what it does. The next format actually raises how much a singular viewer buys instead, and it works entirely because of how catchy and fast it is. Style number 4 is the bundle format, which is built around the not one, not two, not three, but this whole bundle line. If you have a bundle where you have multiple products, there are many reasons why this will work better than a single product listing. This naturally creates curiosity. A lot of TikTok Shop marketing and marketing overall is creating curiosity so people watch the video, and this increases the watch time on your video because people want to know how many is there. So if you have a bundle with 4 products, you can be like, not one, not two, not three, but four. You can get all of these brand name products in a bundle and then you can walk through You have this product that does this, you have this product that does this, you have this product that does this. And finish it up with just check the price and read those reviews because I'll have a feeling that these will sell out again.
Not one, not two, not three, but four of the viral tablet bundle. Getting the tablet, the case, the keyboard, the stylus pen, the Bluetooth mouse, and the charger under $90 with free shipping. Buy your favorite color bundle today before they sell out again.
When you list the bundle out like this, if it is a good product, the likelihood of your video working goes so far up. And not only that, when you sell these these more expensive products, your video can get pushed out to more people a lot easier because you're generating more revenue for the brand. You're selling expensive products, and so the brands want to make more money. If the products you're selling are more expensive, they can spend more money on your videos to acquire more customers. It's not that much harder to sell a 6-pack of something than it is a 1-pack. So rather than a brand spending $10 to acquire a $20 customer for Neurogun, they would rather spend $20 to acquire a $60 customer. But regardless of the products that you pick, you kind of need to use bundles for this, so keep it fast. So the first 4 depend on a strong spoken hook, but the last format barely asks you to say a word, and it is the easiest one on the list to actually pull off yourself. Style number 5: B-roll and text. The simplest format on the list and the one to start with this week. This B-roll and text style is ridiculously effective. Very few people talk about it, and it works super well. Really what it looks like is there is a video being played that is probably just one clip 7 to 8 seconds long of somebody doing something. It could literally be anything. Maybe it's me working on a laptop, and then the text on screen could be something like, "What if an energy drink and a piece of gum had a baby, and instead of waking up and having to chug coffee, you could just have a piece of gum that did the same thing?" That is basically the new NeuroGum Watermelon, and I'm obsessed with it. Since that text is pretty long and the video would only be like 7 or 8 seconds, people would spend 5 or 6 seconds just reading that text, and before they know it, they've watched almost all of our video. There was actually just a video from Medicube's Volufiline product that's like some sort of eye bag treatment. Treatment or something. And this girl's video was like, from raccoon eyes to filler allegations. Her text worked more so because it was interesting rather than it being long. But honestly, if it was long, it probably would have even performed better. But regardless, this style works. It will continue to work just based on principles. So unless you are super advanced, I expect you to just copy this. Do not go out and reinvent the wheel. Copy what works instead of building it from scratch. So go out there and do it. Subscribe for more content like this, because if you thought this was good, this video right here is even better.
