Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

danggg bro that’s crazy #entrepreneur #tiktokshopautomation

17 Aug 2025 · 1 min

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Chase Fisher describes his TikTok Shop outsourcing business: he hires college women paid hourly to post on his accounts, earns commissions on sales their videos generate, and argues creators often won't start their own shops because they prefer consistent pay and lack the strategy/entrepreneurial skills. He emphasizes the economics—low cost to produce influencer videos but high value—and the need for strategy, consistency, and entrepreneurial traits.

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Best thing in business is when someone explains their own business model to you and explains it completely incorrectly. I started outsourcing TikTok shop about nine months ago and it's basically where I find college girls. I pay them hourly, they post on my accounts, and every time one of their videos that they're obviously being paid hourly for generates sales, I get the commission from it. It sounds pretty simple, but obviously there's like a good bit of things that go into it. But this guy's just talking about why wouldn't they go do it on their own? That's exactly like saying, like, why wouldn't a CMO at like any of these big companies just go start their own company when a sales rep just go run their own sales team? Because it's consistent income and they don't know how to do the other thing. And of course they can if they want to. But if they're getting what they want, which is consistent income and a great job, why would they go into something that they don't know what to do? And they can if they want to. But the knowledge gap to actually do TikTok shop affiliate is not just going to come instantly. You can't just know how to make the videos. You need to know the strategy behind it. You need to be consistent without someone telling you what to do. You need to be an entrepreneur. But this business model is so over leveraged because it's so unbelievably cheap to get these videos and they're actually worth a lot because being an influencer is highly paid. So follow for more.