Chase Fisher tells TikTok Shop affiliates to target new product launches from big brands. When NeuroGum dropped a new flavor, early promoters got massive ad spend behind them with almost no competition, driving way higher earnings than regular products.
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You need to play unfair games if you want to win long term on TikTok Shop, and this is how you're going to do it. Now, with TikTok Shop, it comes down to a couple things, most of it actually being product selection. And if you can understand how to select products correctly, you'll be in the top 10% of affiliates, because most affiliates literally just look at what everybody else does and don't even turn on their own brain. So getting started with product selection is as simple as looking at the ratio. The ratio that you want to find for products is ad spend being very high and competition being very low. But how do you find products that are actually like that? Because you cannot directly see ad spend from a brand. It's not a public number. So the only way that you can infer it is by the size of the brand. Now, the absolute best way to find products that have this ratio of having a ton of ad spend but very little competition is product launches. If you can find product launches, you will do very well. NeuroGum is dropping a new flavor. When that happens, there is going to be very little affiliates and a lot of ad spend behind the launch. The affiliates that are early to this product will get a lot of ad spend on their videos and probably make a lot of money. For every single big brand that drops a new product on TikTok Shop, that is money. And if you keep testing regular products, you will always have lower views than if you get on launches. Do not play fair and do what everybody else does. Find big brands with new products and make more money than any other product on the app.