Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Does TikTok favor certain accounts? #tiktokshopaffiliate #entreprenuer

4 Apr 2025 · 1 min

Watch on YouTube

0:49

This content was created by Chase Fisher. This content was uploaded by Chase Fisher. This is a YouTube video titled "Does TikTok favor certain accounts? #tiktokshopaffiliate #entreprenuer" (created 2025-04-04) featuring Chase Fisher. In a candid, advice-driven clip aimed at entrepreneurs and TikTok creators/affiliates, Fisher argues that TikTok (and TikTok Shop) doesn’t inherently "play favorites"—performance is driven by content quality, consistency, posting frequency, and live activity. He urges creators to examine their content and behavior (longer live streams, better videos, more consistent output) rather than blaming the algorithm. (Last edited 2026-01-29.)

Chapters

Does TikTok shop play favorites? Well, yes and no. The simple answer is no. And you should never have this mentality because then you'll always think things are conspiring against you when they're not. The truth is TikTok wants you to win. So if you're not winning, something's wrong. And it's not the algorithm. It's probably something with your content or how much you're doing or how good it is. The long answer is it kind of can, but it really favors the people who are consistent. So does that really mean they're playing favorites? Kinda not really. I mean, if you go live a ton, yes. Your videos will get more views because there's more people and more traffic on your page. Overall, if you post a lot more videos, TikTok is going to recognize you as consistent. So, really, I mean, I guess the answer is just no. I really don't mean to come off rude, but I'm being 100% honest. You need to live in objective reality. You need to understand that if you're not making money, something in the equation is wrong. You need to go live for longer, you need to make better videos. Something is wrong. It's not that TikTok is conspiring against you.