Chase Fisher argues TikTok Shop affiliates who last understand they're not indispensable. He says on-camera authenticity and follower counts don't guarantee success and can vanish instantly. Build systems by hiring creators and editors instead of doing everything yourself, especially before Q4 when sales spike.
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The only TikTok Shop affiliates who will be around long term all have one trait in common. They're not the most authentic sounding on camera. They're not the ones that have the most amount of followers or generate the most amount of GMV because all that can go away in a second. It is the ones who realize that they are not special sooner rather than later, and almost anything that they can do can be delegated to somebody who can do it better. If you plan on filming, editing, and posting videos forever, I'm just gonna say you're being unrealistic. You have to build systems in TikTok Shop affiliate. For whatever reason, this is weird. Like the majority of people that are making a lot. A lot of money do not have real systems. They have like one editor and then they still have to come back and post all the videos themselves. That is not an amazing system. People don't realize that you can hire a creator, hire a virtual assistant to edit and post your videos, and all of a sudden you're not filming, editing, or posting. You are using these skills, beliefs, and traits that you have learned throughout your time as a TikTok Shop affiliate to create a system that can make money without you having to do every single part of it. And especially during Q4 when the real killers start to up the amount of volume that they are doing, don't think that you are going to get away with no systems and never really building your business.