| Faceless Wealth on ig #tiktokshopaffiliate #entreprenuer
In this short talk, the speaker emphasizes that bottom-of-funnel (BoF) advertising only works effectively for products that already have strong brand awareness or existing top-of-funnel (viral) traffic. They argue that trying to sell unknown or "no name" products with BoF tactics is unlikely to succeed without luck. The speaker uses the example of a well‑known brand like Nike to illustrate how pre‑existing recognition allows BoF ads to convert immediately. The core recommendation is to ensure a product has active viral videos or top‑of‑funnel exposure before deploying BoF videos, as the clicks from those viral videos will feed into the BoF content and drive sales.
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