Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Got your TikTok shop affiliate posts limited? Here's what to expect for May, June, and July and

6 Sept 2026 · 2 min

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1:48

In this monologue, Chase Fisher explains why a TikTok Shop affiliate violation is not a setback but an opportunity. He outlines the two primary revenue streams on TikTok Shop—Spark Ads and the more lucrative GMV Max—detailing how GMV Max pulls from a limited pool of creator videos tied to ad spend. Fisher advises creators to focus on product categories that have high ad spend but few creator videos, especially at the platform‑wide level, because scarcity of creators combined with abundant ad spend drives higher earnings for each remaining creator. He highlights that upcoming high‑traffic sales events like the Summer Sale and Black Friday will concentrate the most ad spend and the fewest creators, creating a peak commission window for affiliates. Fisher urges creators to stay active, produce high‑quality videos for strong brands, and follow him for further updates, positioning this strategy as a path to “ridiculously wealthy” earnings.

Chapters

Everybody's talking about this new TikTok Shop violation, but what they don't understand is what comes after a violation like this. If you understand how TikTok Shop works, you can use these things to get ridiculously wealthy, and I'll explain how. Now, when TikTok Shop came out, there was this thing called Spark Ads. Brands that had relationships with creators would put ad spend directly on their videos, so connections meant a lot. Now, it doesn't necessarily work like that, and it does still happen, but the main amount of money on TikTok Shop is made from GMV Max. How does GMB Max work? There is a certain pool of videos that GMB Max can pull from. So what you want to find for products is not that many videos but a lot of ad spend, so it is likely that your video can get ad spend on it. What happens when there are less creators? Well, it's not just at the product level where you're looking for not many videos and lots of ad spend. You are looking at the category level. So you have categories that have a lot of ad spend, not many videos. This is why certain categories are are a lot better than other categories like health. And you are looking at this at the fucking TikTok level. If there are less creators and less videos, but more amounts of ad spend coming onto the platform, what happens? Every single creator essentially makes more money. If you are good, the amount of money that you can make gets crazy. All these people will tell you, go to something else, pivot. You are out of your mind. You don't understand how TikTok Shop works if you think like that. Summer Sale is categorized at the same level of Black Friday, which is the next sale coming up. There's gonna be the least amount of creators, the most amount of ad spend there's ever been, and the most amount of commissions to be made for affiliates. Here's your dose of affiliate hope core for today, but this is what is gonna happen. So hopefully, maybe you quit, but there's gonna be more money for the people that are savages and stay in and make really good videos for great brands. But this is what's gonna happen. Drop me a follow for more updates.