Chase Fisher says AI has made content cheap, so the real money is in distribution: running massive UGC campaigns and repurposing videos across platforms. He points to TikTok posts doubling year-over-year and shares how automating TikTok Shop became profitable.
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People talk about like AI replacing content creators, but they don't understand that's not the game anymore. Because everybody can make good content. There's so much AI slop out there, but everybody can just find a formula that works and duplicate it with AI. But what people haven't figured out is distribution. You see Coca Cola and all these big brands that are trying to run like UGC campaigns, massive SaaS companies, UGC campaigns, repurpose them across Instagram, Facebook shorts, X. Because every one post when you have distribution is, is equal to like 30 posts when you get it out across a ton of accounts, across a ton of platforms. Let's say 365 days ago. So last year today there was 2 million TikTok posts, today there's 4 million. Even if your content is like insanely authentic, is still half as valuable because there's just so much more of it. This is probably the highest paid skill in existence because every big Fortune 500 company, every big personal brand, every famous influencer is trying to do this at scale. But for some reason, most people just don't talk about it. I started doing this for TikTok shop since I didn't want to make TikTok shop videos videos anymore. And I like it. It's a lot of fun and it makes a lot of money. I call it TikTok shop automation because I do it for TikTok shop. But you can run distribution for every single brand, every single service, every single business, and it will continue to make you shit tons of money. So just learn distribution and you will literally be rich forever.
