Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Haven’t heard anyone talk about this

16 Feb 2026 · 2 min

Watch on YouTube

1:47

In this solo YouTube monologue, Chase Fisher explains how to maximize earnings on TikTok Shop by understanding the platform’s 7% transaction fee and its incentive to help sellers make money. He argues that revenue growth hinges on accumulating more video views, not merely increasing posting volume. Fisher warns that dramatically raising the number of daily posts can cause a sharp drop in per‑post views, effectively “throwing content into the abyss.” He proposes a rule‑of‑thumb: increase posting volume only while view counts remain stable, and when views start to decline, either find a new posting‑volume sweet spot or open a new TikTok Shop account. Running multiple accounts allows scaling to hundreds of videos per day without saturating a single account’s audience. Finally, he suggests outsourcing the management of many accounts for further scalability, noting that this is a separate conversation.

Chapters

How often should you be posting on TikTok shop if you want to make a lot of money? There's a lot of opinions on this. Most of them suck. And you'll kind of continue to realize this as you make more money on TikTok Shop. But TikTok takes 7% of every single sale. So understand that TikTok is actually incentivized to make you money. And any other point of view on this topic is just wrong. TikTok wants you to make money. They have no vendetta against you. So get that out of your head first. But to make more money on TikTok shop, you need to overall accumulative more views. So if you're not making a lot of money, you're probably just not getting enough views. Okay, and so if you post more videos, you should get more views, right? No, not right. If you go from 10 videos a day to 30 videos a day, and at 10 videos a day, you're averaging 500 views per post. If you go to 30 videos a day, you might just get everything stopping. Like you might get seven views on a post, you might get three views on a post. You are throwing shit into the abyss when you are doing this. Just to let you know, don't keep posting. Really, if you're getting those low views, you need to fix something. And so to fix it, really, you just need to have this rule of thumb where it's like, I want to keep upping my volume of posts, like more and more and more and more and more as long as I can retain views. If you just do that, you'll be able to post as much as you want. And know that when your views start to drop from upping volume, that you should go and get another TikTok shop account. And so this is why we run a lot of accounts. Because how are you going to post 300 videos a day and continue to scale on one account if one account can't handle 300 videos a day and the views start to drop and now all of a sudden you're losing money. So spend that money that you were going to lose on another account and find out where the sweet spot is that you can still post a lot of videos and still get a lot of views? Okay? And if you do this, you'll make a lot of money. You'll have the right amount of accounts. And again, you should probably be outsourcing if you want to run a lot more accounts. But that's a different conversation. And that is how you scale up with more views and more videos.