Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

How I created TikTok shop automation

19 Feb 2026 · 1 min

Watch on YouTube

1:04

In this YouTube monologue, Chase Fisher bluntly criticizes the prevailing mindset among TikTok Shop affiliates who obsess over the For You Page (FYP) and fear algorithmic constraints. He argues that this herd mentality stifles innovation and leads to mediocre earnings. Fisher urges creators to stop copying popular advice and instead seek a unique competitive advantage. He illustrates his point with a personal case study: he outsourced TikTok Shop tasks to a college student, which generated $10,000 in revenue in the first month—an outcome he never would have discovered by merely following FYP trends. Fisher reflects that without this proactive approach, he would likely still be doing live streams with far less income and satisfaction, emphasizing the importance of original strategy over conformity.

Chapters

Said it once and I'll say it again. Most of the people that are in TikTok shop are so scared of going outside of the box of what everybody else thinks is possible that they end up never doing anything that good. Most of these people you see on your for you page complaining about some bullshit about the TikTok shop algorithm know literally nothing. And then all their beliefs get passed on to the new TikTok shop affiliates and then they get scared of violations, they get scared of GMV Max not working. It does not matter what the situation is with TikTok shop. There was always money being made and you can beat around the bush however much you want, but then you're just going to be poor. Spend less time on the for you page looking at what other TikTok shop affiliates are saying is happening, and spend more time thinking about how you can get ahead of everybody else and find a competitive advantage. This is how I created TikTok shop automation. We were like, fuck it. Like, what if we just outsource this to a college girl? And what if it works? And in the first month we hit 10k with it? I didn't see it on the for you page and was like, somebody else was doing it. I was like, dang, I think this is possible. I'm going to go try it. And if I didn't do that, I'd probably still be doing TikTok shop live streams. I would definitely not have made as much money as I've made, and I would be a lot less happier and living a worse life if I just scrolled the for you page and took other people's ideas instead of making my own.