Short YouTube monologue by Chase Fisher giving creator advice on how to make videos more likely to go viral. Fisher's central recommendation: use authentic, one-take/no-cut clips that feel like FaceTime and employ candid language (e.g., "nobody cares") to increase engagement, follows, and conversions. He emphasizes testing one-clip videos and reports his account data shows no-cut videos perform best.
Chapters
Videos that I post that go viral have such a common theme that literally everybody could use it, but for some reason, nobody. I've not seen one single person talked about this. But I have to lean into it now because I just looked at the data and that thing is not making cuts in my video. I was gonna make a cut right there, but then I remembered the number one trait for my account is that the videos that do really well have no cuts. It's just me talking or one clip the entire time. Every time someone sees a cut, I think they see it as less authentic. Like, I can't talk for the entire video, when absolutely I can talk for 60 seconds. So try this in your content. If you sound authentic, people are going to engage with you way more. Even if you just use the word, nobody cares. It's authentic. Be you post videos that are like, you talk like, you act like you're on FaceTime. And people will make a decision. They'll say yes. They'll give you a follow a like. Or if you're trying to extract money from them, you'll get a yes on that too. You have to be authentic, Literally authentic. Sound authentic, one clip, try it out. Let me know how it goes. Go viral.