Chase Fisher argues that financial success requires combining personal development and strong self-belief with willingness to take massive risks. He uses ad spend as an example of how risk tolerance directly impacts your ability to level up financially.
Chapters
You will get everything you've ever wanted in your life, your dream apartment, you'll live in your dream city, do everything that you wanted, but not when you need it. You will not make a shit ton of money just because you're in need or you're in financial ruin. Because hundreds of millions of people are. The people who end up making all that money not only deserve it with their personal development, their skills, their beliefs and their traits are good enough to that level of money that they want to make, but they've also put enough faith in themselves to tell God that they believe in God and they believe that everything else is going to be working out for them. So they put faith in themselves and then they take that risk. You can combine skills, beliefs and traits, personal development. If you can combine personal development, skills, beliefs and traits with an overwhelming faith in yourself and God, in the universe, that everything is just going to work in your favor, you will take massive risk. And you will only go as far in this life or in business as your risk tolerance will let you. So if your risk tolerance says, hey, we can only spend 100 bucks a day on ads, you're only going to get 100 bucks a day in ad spend results. So if you get stuck at these little levels and get scared of taking the next risk, how can you ever level up? If you just combine these two things, you can pretty much get whatever you want and print infinite amounts of money.